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Conversations with a Digital Strategist

Jessica Davis

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Conversations with a Digital Strategist
Conversations with a Digital Strategist

Conversations with a Digital Strategist

Jessica Davis

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About Us

Come hang with Jessica, your friendly neighborhood Digital Strategist and learn about managing your web presence. She'll discuss topics such as online marketing, social media marketing, website design and development, website analytics, digitization of your products and services and so much more! Jessica cuts through the crap and "technical" speak to give you the real tea on how to best run your business online.

Latest Episodes

The Trick is Content Quality Over Content Quantity (Episode #024)

Hello y’all and welcome to episode 24 of Conversations with a Digital Strategist. We’ve already discussed that content is king, that’s a given that isn’t going to change any time soon. It’s very common for people to believe, since content is king, lots of content must really be influential. However, that’s not really the case. This week, we’re going to compare content quality over content quantity. Let’s get right into it. Cool Tool of the Week I absolutely love what I do. I love writing these podcasts and creating content and working with my clients. I love speaking at conferences and hosting webinars and workshops. I love running my business. But there is one piece that I can’t stand. Simply because it’s so difficult to do, and that’s competitive analysis. I hate it! I never know where to go to find details on my competitors. Well, until now. I recently ran across a very useful Chrome plugin that is helping me analyze my competitors. It’s called SimilarWeb. You start b...

13 MIN2018 FEB 27
Comments
The Trick is Content Quality Over Content Quantity (Episode #024)

They Should NOT Be Managing Your Analytics (Episode #023)

Hey! Welcome to episode 23 of Conversations with a Digital Strategist. On this week’s episode I’m going to talk about the controversial topic of why your marketing vendor should not be tasked with running and analyzing your website analytics. Needless to say, most marketers do not agree with me on this subject and I can completely understand why. However, it is important that I provide you with the most honest facts possible, to help you make the best decision on who should be running and analyzing your web data. Let’s talk about it. Cool Tool of the Week Do you have a WordPress site? More than likely, your answer is yes! Did you know more than 25% of websites on the Internet today WordPress websites? That’s a lot! The reason so many people use WordPress is mainly because of its ease of use, scaleability and extendability. It’s also super simple to manage, especially if you use ManageWP. ManageWP is a freemium tool allowing you to manage multiple WordPress websites from one das...

11 MIN2018 FEB 20
Comments
They Should NOT Be Managing Your Analytics (Episode #023)

A Quick Guide: Common Marketing Terminology (Episode #022)

Welcome back to Conversations with a Digital Strategist. I’m your host, Jessica Davis. This is episode 22 and today, I’m going to review some key terms with you. If you’ve been doing research on various marketing, digital, or analytics topics; which I know you have. You’ve more than likely come across some terms that sound foreign to you. How are you supposed to manage your digital presence, if you don’t understand all the buzz words flying around? No worries, I’ve got your back. Let’s get into it! Cool Tool of the Week This week’s cool tool is called Crowdfire. Crowdfireis a web and mobile application that allows you to schedule social media posts for Twitter and Instagram. Unfortunately, by saying scheduling posts on Instagram, I mean setting them up and then receiving a reminder to post them at a predetermined date and time. But, so goes the struggle right. Anyway, Crowdfire is still a great tool. In addition to allowing you to schedule content. It will also showcase who ...

9 MIN2018 FEB 13
Comments
A Quick Guide: Common Marketing Terminology (Episode #022)

Did You Know Website Metrics Are Irrelevant? (Episode #021)

Hey there everyone and welcome to episode 21 of Conversations with a Digital Strategist. I’m your host Jessica Davis. Thank you for coming back to listen. On this week’s episode I’m going to talk about why I believe web metrics are irrelevant. Yes, I know! I can’t believe I just said that either! But allow me to explain…let’s talk about it. Cool Tool of the Week We’re going to stick with our theme of Instagram again this week. I’d like to introduce you to another iOS app called Square Fit. Another common frustration with Instagram, because there are so many, is its need for only square images. If you don’t properly resize and crop your images and videos, they will not display as you’d like them to. It can often times be very frustrating, when you don’t notice what it looks like until it’s been posted. And depending on how quick your followers are to jump on Instagram when you post, you may end up having to delete and repost an image that already has likes or comments. We...

11 MIN2018 FEB 6
Comments
Did You Know Website Metrics Are Irrelevant? (Episode #021)

Do You Need to Add Live Chat To Your Website? (Episode #020)

Hey y’all! Welcome back to Conversations with a Digital Strategist. On this week’s episode, I’m going to talk about why your website should have a live chat feature. A couple months ago I was approached by Josh over at WebsiteBuilder.org. He wanted me to take a look at a new infographic they’d just produced. After reviewing the infographic, I said to myself, “self, you MUST share this information with your audience”. And, there you have it, this episode topic was born. Without further ado, let’s get into it! Cool Tool of the Week This week’s cool tool is called Storeo. Storeo is a game changing mobile app. If you’ve decided to use Instagram stories, you are aware of that annoying little issue of having only 15 seconds to record each snippet of your story. Don’t you hate that. Just when you’re in the middle of your thought, the recording shuts off and you have to start again. All the while, trying to remember what you were saying. It’s just plain frustrating. Well, Storeo...

11 MIN2018 JAN 30
Comments
Do You Need to Add Live Chat To Your Website? (Episode #020)

How to Make Your YouTube Content Unique (Episode #019)

Welcome back to episode 19 of Conversations with a Digital Strategist. This week I’m going to discuss some ways you can set your YouTube Channel apart from all the others in your genre. [1]Over 300 hours of YouTube are uploaded every minute. [2]5 billion videos are consumed every day on YouTube. [3]YouTube receives over 30 million visitors per day. With this level of popularity, many people around the globe see YouTube as an opportunity to make money, achieve fame, and realize dreams. But there is a problem with YouTube. Competition is stiff. Everyone has a YouTube channel nowadays, and getting your video found can be an uphill battle. Let’s talk about some key ways you can set your YouTube channel apart from the competition. Cool Tool of the Week This week’s cool tool of the week is TubeBuddy. TubeBuddy is a Chrome browser extension that turns your YouTube account into rocket fuel. It does so much, I can’t list everything in this podcast. Depending on the pricing package you se...

12 MIN2018 JAN 23
Comments
How to Make Your YouTube Content Unique (Episode #019)

The Best Ways to Improve Online Customer Service (Episode #018)

Hello and welcome to episode 18 of Conversations with a Digital Strategist. I’m so glad you decided to join me again this week. On this episode we’re going to talk about online customer service. I’m going to give you some tips on how to provide a higher level of quality with regard to your online customer service. The key to running a successful company is engaging with your customers and potential customers. The game is usually won and lost, not at the product level but at the customer service level. Too often we hear of companies being drug through the mud because of a poor customer service experience had by a customer. These situations are avoidable. Let’s get into this episode! Cool Tool of the Week This week’s cool tool of the week is called It’s Alive. It’s Alive is a Facebook Messenger chat bot builder. This chat bot builder can be used by any company that has a Facebook page for their company. Chat bots are the newest tool in the customer engagement arsenal. Providing...

16 MIN2018 JAN 16
Comments
The Best Ways to Improve Online Customer Service (Episode #018)

The Most Important Rules to Working with Vendors (Episode #017)

Hello and welcome to another episode of Conversations with a Digital Strategist. Happy New Year! I know you’ve been wondering where I was. Well, I took a few weeks off to one, enjoy the holidays with my family and two, get over that pesky cold. Hopefully,you survived the holidays and had a great new year. On this week’s blog I’m going to move off the topic of metrics just a bit. I’m going to discuss six rules for how to ensure vendors are producing the results you need. So enough with the intro, let’s get into this episode! Cool Tool of the Week This week’s cool tool is Worth the Read. Worth the Read is a WordPress plugin.It adds aread length progress bar to posts and pages. As well as, an optional reading time commitment label to content titles. An article published by Marketing Land back in April 2014, explained that there is a psychology behind letting people know how much time it will take to consume the content on the page. The article states: When people see a headline t...

14 MIN2018 JAN 10
Comments
The Most Important Rules to Working with Vendors (Episode #017)

Step-by-Step: How to Calculate Customer Acquisition Cost (Episode #016)

Hey y’all and welcome to episode 16 of Conversations with a Digital Strategist podcast. Thank you so much for tuning in again this week. I’m super excited at how much my podcast is growing. The feedback has been so positive and I’m really thankful for all the support. On this week’s episode I’m going to talk to you about the customer acquisition cost KPI. If you’re new to analytics this may not be a KPI you’ve heard of before. Or you may have heard of it, but never really understood what it was or how to calculate it. Well, today we’re going to get into detail about this interesting and valuable key performance indicator. Ready? Let’s go. Cool Tool of the Week This week’s cool tool is actually something that is available on my website! Yes, on my website Level360.co I offer a free website audit. The audit is a 12 page report, auditing the various aspects of your website. The audit looks at elements on your homepage, as well as, how SEO friendly your website is. It provides...

11 MIN2017 DEC 12
Comments
Step-by-Step: How to Calculate Customer Acquisition Cost (Episode #016)
the END

Latest Episodes

The Trick is Content Quality Over Content Quantity (Episode #024)

Hello y’all and welcome to episode 24 of Conversations with a Digital Strategist. We’ve already discussed that content is king, that’s a given that isn’t going to change any time soon. It’s very common for people to believe, since content is king, lots of content must really be influential. However, that’s not really the case. This week, we’re going to compare content quality over content quantity. Let’s get right into it. Cool Tool of the Week I absolutely love what I do. I love writing these podcasts and creating content and working with my clients. I love speaking at conferences and hosting webinars and workshops. I love running my business. But there is one piece that I can’t stand. Simply because it’s so difficult to do, and that’s competitive analysis. I hate it! I never know where to go to find details on my competitors. Well, until now. I recently ran across a very useful Chrome plugin that is helping me analyze my competitors. It’s called SimilarWeb. You start b...

13 MIN2018 FEB 27
Comments
The Trick is Content Quality Over Content Quantity (Episode #024)

They Should NOT Be Managing Your Analytics (Episode #023)

Hey! Welcome to episode 23 of Conversations with a Digital Strategist. On this week’s episode I’m going to talk about the controversial topic of why your marketing vendor should not be tasked with running and analyzing your website analytics. Needless to say, most marketers do not agree with me on this subject and I can completely understand why. However, it is important that I provide you with the most honest facts possible, to help you make the best decision on who should be running and analyzing your web data. Let’s talk about it. Cool Tool of the Week Do you have a WordPress site? More than likely, your answer is yes! Did you know more than 25% of websites on the Internet today WordPress websites? That’s a lot! The reason so many people use WordPress is mainly because of its ease of use, scaleability and extendability. It’s also super simple to manage, especially if you use ManageWP. ManageWP is a freemium tool allowing you to manage multiple WordPress websites from one das...

11 MIN2018 FEB 20
Comments
They Should NOT Be Managing Your Analytics (Episode #023)

A Quick Guide: Common Marketing Terminology (Episode #022)

Welcome back to Conversations with a Digital Strategist. I’m your host, Jessica Davis. This is episode 22 and today, I’m going to review some key terms with you. If you’ve been doing research on various marketing, digital, or analytics topics; which I know you have. You’ve more than likely come across some terms that sound foreign to you. How are you supposed to manage your digital presence, if you don’t understand all the buzz words flying around? No worries, I’ve got your back. Let’s get into it! Cool Tool of the Week This week’s cool tool is called Crowdfire. Crowdfireis a web and mobile application that allows you to schedule social media posts for Twitter and Instagram. Unfortunately, by saying scheduling posts on Instagram, I mean setting them up and then receiving a reminder to post them at a predetermined date and time. But, so goes the struggle right. Anyway, Crowdfire is still a great tool. In addition to allowing you to schedule content. It will also showcase who ...

9 MIN2018 FEB 13
Comments
A Quick Guide: Common Marketing Terminology (Episode #022)

Did You Know Website Metrics Are Irrelevant? (Episode #021)

Hey there everyone and welcome to episode 21 of Conversations with a Digital Strategist. I’m your host Jessica Davis. Thank you for coming back to listen. On this week’s episode I’m going to talk about why I believe web metrics are irrelevant. Yes, I know! I can’t believe I just said that either! But allow me to explain…let’s talk about it. Cool Tool of the Week We’re going to stick with our theme of Instagram again this week. I’d like to introduce you to another iOS app called Square Fit. Another common frustration with Instagram, because there are so many, is its need for only square images. If you don’t properly resize and crop your images and videos, they will not display as you’d like them to. It can often times be very frustrating, when you don’t notice what it looks like until it’s been posted. And depending on how quick your followers are to jump on Instagram when you post, you may end up having to delete and repost an image that already has likes or comments. We...

11 MIN2018 FEB 6
Comments
Did You Know Website Metrics Are Irrelevant? (Episode #021)

Do You Need to Add Live Chat To Your Website? (Episode #020)

Hey y’all! Welcome back to Conversations with a Digital Strategist. On this week’s episode, I’m going to talk about why your website should have a live chat feature. A couple months ago I was approached by Josh over at WebsiteBuilder.org. He wanted me to take a look at a new infographic they’d just produced. After reviewing the infographic, I said to myself, “self, you MUST share this information with your audience”. And, there you have it, this episode topic was born. Without further ado, let’s get into it! Cool Tool of the Week This week’s cool tool is called Storeo. Storeo is a game changing mobile app. If you’ve decided to use Instagram stories, you are aware of that annoying little issue of having only 15 seconds to record each snippet of your story. Don’t you hate that. Just when you’re in the middle of your thought, the recording shuts off and you have to start again. All the while, trying to remember what you were saying. It’s just plain frustrating. Well, Storeo...

11 MIN2018 JAN 30
Comments
Do You Need to Add Live Chat To Your Website? (Episode #020)

How to Make Your YouTube Content Unique (Episode #019)

Welcome back to episode 19 of Conversations with a Digital Strategist. This week I’m going to discuss some ways you can set your YouTube Channel apart from all the others in your genre. [1]Over 300 hours of YouTube are uploaded every minute. [2]5 billion videos are consumed every day on YouTube. [3]YouTube receives over 30 million visitors per day. With this level of popularity, many people around the globe see YouTube as an opportunity to make money, achieve fame, and realize dreams. But there is a problem with YouTube. Competition is stiff. Everyone has a YouTube channel nowadays, and getting your video found can be an uphill battle. Let’s talk about some key ways you can set your YouTube channel apart from the competition. Cool Tool of the Week This week’s cool tool of the week is TubeBuddy. TubeBuddy is a Chrome browser extension that turns your YouTube account into rocket fuel. It does so much, I can’t list everything in this podcast. Depending on the pricing package you se...

12 MIN2018 JAN 23
Comments
How to Make Your YouTube Content Unique (Episode #019)

The Best Ways to Improve Online Customer Service (Episode #018)

Hello and welcome to episode 18 of Conversations with a Digital Strategist. I’m so glad you decided to join me again this week. On this episode we’re going to talk about online customer service. I’m going to give you some tips on how to provide a higher level of quality with regard to your online customer service. The key to running a successful company is engaging with your customers and potential customers. The game is usually won and lost, not at the product level but at the customer service level. Too often we hear of companies being drug through the mud because of a poor customer service experience had by a customer. These situations are avoidable. Let’s get into this episode! Cool Tool of the Week This week’s cool tool of the week is called It’s Alive. It’s Alive is a Facebook Messenger chat bot builder. This chat bot builder can be used by any company that has a Facebook page for their company. Chat bots are the newest tool in the customer engagement arsenal. Providing...

16 MIN2018 JAN 16
Comments
The Best Ways to Improve Online Customer Service (Episode #018)

The Most Important Rules to Working with Vendors (Episode #017)

Hello and welcome to another episode of Conversations with a Digital Strategist. Happy New Year! I know you’ve been wondering where I was. Well, I took a few weeks off to one, enjoy the holidays with my family and two, get over that pesky cold. Hopefully,you survived the holidays and had a great new year. On this week’s blog I’m going to move off the topic of metrics just a bit. I’m going to discuss six rules for how to ensure vendors are producing the results you need. So enough with the intro, let’s get into this episode! Cool Tool of the Week This week’s cool tool is Worth the Read. Worth the Read is a WordPress plugin.It adds aread length progress bar to posts and pages. As well as, an optional reading time commitment label to content titles. An article published by Marketing Land back in April 2014, explained that there is a psychology behind letting people know how much time it will take to consume the content on the page. The article states: When people see a headline t...

14 MIN2018 JAN 10
Comments
The Most Important Rules to Working with Vendors (Episode #017)

Step-by-Step: How to Calculate Customer Acquisition Cost (Episode #016)

Hey y’all and welcome to episode 16 of Conversations with a Digital Strategist podcast. Thank you so much for tuning in again this week. I’m super excited at how much my podcast is growing. The feedback has been so positive and I’m really thankful for all the support. On this week’s episode I’m going to talk to you about the customer acquisition cost KPI. If you’re new to analytics this may not be a KPI you’ve heard of before. Or you may have heard of it, but never really understood what it was or how to calculate it. Well, today we’re going to get into detail about this interesting and valuable key performance indicator. Ready? Let’s go. Cool Tool of the Week This week’s cool tool is actually something that is available on my website! Yes, on my website Level360.co I offer a free website audit. The audit is a 12 page report, auditing the various aspects of your website. The audit looks at elements on your homepage, as well as, how SEO friendly your website is. It provides...

11 MIN2017 DEC 12
Comments
Step-by-Step: How to Calculate Customer Acquisition Cost (Episode #016)
the END
hmly
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