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Digital China: the Podcast for Western Marketers with a Chinese Audience

Digital China: the Podcast for Western Marketers w

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Digital China: the Podcast for Western Marketers with a Chinese Audience
Digital China: the Podcast for Western Marketers with a Chinese Audience

Digital China: the Podcast for Western Marketers with a Chinese Audience

Digital China: the Podcast for Western Marketers w

1
Followers
1
Plays
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About Us

Simon Young, CEO and co-founder of Chinese marketing agency syENGAGE hosts Digital China, to meet the needs of marketers and communicators outside of China. Consider it an extension of the “Asia Report” that used to be part of the For Immediate Release podcast. The Digital China Podcast takes listeners inside the dynamic Chinese marketing space. The podcast will feature interviews with China-facing marketers from a range of industries, all with the common factor of bringing something new and different into China.

Latest Episodes

DIGITAL CHINA#3: From the food & beverage front lines

On the corner of Jiashan Lu and Jianguo Xi Lu in theformer French concession, you’ll find some of the best coffee in Shanghai! The great coffee is the result of the hard work of Justin and Tim Crooks, two brothers from New Zealand who cofounded Fix Espresso in 2014. Justin’s also a veteran of the Food & Beverage trade in China, having lived there for 9 years. I caught up with Justin on a recent trip back to New Zealand. Our topics ranged far and wide, butsome gems were: * Advice for any brand trying to introduce a new product, service or experience into China * A key insight: China is not just one market. (I mentioned in the podcast Patrick Chovanec’s “Nine Nations of China”) * Justin’s picks of the key F&B sectors that are about to take off in China And since this is the Digital China podcast, we can’t avoid looking at digital marketing and ecommerce. Got questions? Feedback? Comment below or email fircomments@gmail.com

43 MIN2016 DEC 23
Comments
DIGITAL CHINA#3: From the food & beverage front lines

Selling 2nd Hand Fashion in China! Digital China Podcast, Episode 2

Missed episode 1? Listen here. InShanghai’s stunningly beautiful former French concession is something you don’t see very often in China: a second hand clothing store. In episode 2 of the Digital China Podcast, we interview Jane Jia, founder of high-end recycled fashion retailedPawnstar. In China,second-hand clothing is typically seen as old and only for poor people in China, but Pawnstar is radically reshaping the perception of second hand by associating it with high end fashion brands such as Alexander McQueen, Marc by Marc Jacobs, Diane von Furstenberg, Helmut Lang, Givenchy, Alexander Wang, and Prada. In our conversation with Jane, we cover: * What is the perception of second hand, and how do you go about changing it? * How is Chinese society changing, and becoming more open to foreign ideas? * What’s the key difference between first tier “global” cities (Beijing, Shanghai, Guangzhou, Shenzhen) and other provinces and cities in China * How does a marketer introduce a new id...

23 MIN2016 DEC 16
Comments
Selling 2nd Hand Fashion in China! Digital China Podcast, Episode 2

DIGITAL CHINA #1: What is a Daigou

Welcome to the episode 1 of the Digital China Podcast! I’m your host Simon Young from syENGAGE. Digital China is for western marketers with a Chinese audience. China presents unique challenges to marketers because of these 3 barriers: * Language – there is zero similarity between Chinese and English * Culture – in 5000 years of history, there’s very little crossover between China and other countries * Technology – our familiar channels like Facebook and Twitter are all blocked in China. In their place is an array of unfamiliar channels. Episode 1: What is a Daigou For our first episode I talked withJustin Zhangabout the emerging trend of direct consumer selling, known in mandarin as 代购 (dàigòu). Justin isfounder of New Zealand’s largest Chinese website SkyKiwi, In July 2016, SkyKiwi held a conference for Daigou in Auckland, New Zealand, attracting over 900 attendees. New Zealand and Australian marketers are finding a larger and larger proportion of sales is coming from dai...

24 MIN2016 NOV 23
Comments
DIGITAL CHINA #1: What is a Daigou
the END

Latest Episodes

DIGITAL CHINA#3: From the food & beverage front lines

On the corner of Jiashan Lu and Jianguo Xi Lu in theformer French concession, you’ll find some of the best coffee in Shanghai! The great coffee is the result of the hard work of Justin and Tim Crooks, two brothers from New Zealand who cofounded Fix Espresso in 2014. Justin’s also a veteran of the Food & Beverage trade in China, having lived there for 9 years. I caught up with Justin on a recent trip back to New Zealand. Our topics ranged far and wide, butsome gems were: * Advice for any brand trying to introduce a new product, service or experience into China * A key insight: China is not just one market. (I mentioned in the podcast Patrick Chovanec’s “Nine Nations of China”) * Justin’s picks of the key F&B sectors that are about to take off in China And since this is the Digital China podcast, we can’t avoid looking at digital marketing and ecommerce. Got questions? Feedback? Comment below or email fircomments@gmail.com

43 MIN2016 DEC 23
Comments
DIGITAL CHINA#3: From the food & beverage front lines

Selling 2nd Hand Fashion in China! Digital China Podcast, Episode 2

Missed episode 1? Listen here. InShanghai’s stunningly beautiful former French concession is something you don’t see very often in China: a second hand clothing store. In episode 2 of the Digital China Podcast, we interview Jane Jia, founder of high-end recycled fashion retailedPawnstar. In China,second-hand clothing is typically seen as old and only for poor people in China, but Pawnstar is radically reshaping the perception of second hand by associating it with high end fashion brands such as Alexander McQueen, Marc by Marc Jacobs, Diane von Furstenberg, Helmut Lang, Givenchy, Alexander Wang, and Prada. In our conversation with Jane, we cover: * What is the perception of second hand, and how do you go about changing it? * How is Chinese society changing, and becoming more open to foreign ideas? * What’s the key difference between first tier “global” cities (Beijing, Shanghai, Guangzhou, Shenzhen) and other provinces and cities in China * How does a marketer introduce a new id...

23 MIN2016 DEC 16
Comments
Selling 2nd Hand Fashion in China! Digital China Podcast, Episode 2

DIGITAL CHINA #1: What is a Daigou

Welcome to the episode 1 of the Digital China Podcast! I’m your host Simon Young from syENGAGE. Digital China is for western marketers with a Chinese audience. China presents unique challenges to marketers because of these 3 barriers: * Language – there is zero similarity between Chinese and English * Culture – in 5000 years of history, there’s very little crossover between China and other countries * Technology – our familiar channels like Facebook and Twitter are all blocked in China. In their place is an array of unfamiliar channels. Episode 1: What is a Daigou For our first episode I talked withJustin Zhangabout the emerging trend of direct consumer selling, known in mandarin as 代购 (dàigòu). Justin isfounder of New Zealand’s largest Chinese website SkyKiwi, In July 2016, SkyKiwi held a conference for Daigou in Auckland, New Zealand, attracting over 900 attendees. New Zealand and Australian marketers are finding a larger and larger proportion of sales is coming from dai...

24 MIN2016 NOV 23
Comments
DIGITAL CHINA #1: What is a Daigou
the END