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Digital Disruptors

Ubrik Media and Dropkick Copy

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Digital Disruptors

Digital Disruptors

Ubrik Media and Dropkick Copy

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About Us

The Digital Disruptors Podcast brings you the latest in disruptive trends, tech, tools, and hacks in the digital marketing space.All packaged in easy-to-digest episodes featuring unfiltered, no-holds-barred banter between old friends.We'll also be featuring some of the growth-hackiest fresh-take-havers from the hottest businesses in Dubai.We live and breathe digital marketing. And we've over 100 businesses in the U.A.E. along the way.We are going to change the way Dubai does business. One episode at a time.

Latest Episodes

Meet Your #1 Salesman | @NabeelAzeezMedia

Imagine a salesman who doesn't need to sleep, doesn't need to eat, and will work for you 24-7-365. This isn't a mythical creature, mind you. And it's entirely possible for you to employ this salesman. Want to know how? I'm joined by Nabeel Azeez, direct response copywriter and marketing consultant. He co-owns a boutique content marketing agency, Dropkick Copy, with his brother. And he's the author of a soon-to-be-published book on personal branding called, Dragon Energy: The Tao Of Personal Branding.

30 MIN2019 JUL 1
Comments
Meet Your #1 Salesman | @NabeelAzeezMedia

Hashtag Humans Not Resources | @DrCorrieBlock

Dr. Corrie and I had a wide-ranging conversation at the Ubrik Media office recently. I had a bit of trouble coming up with a title for this episode. We covered so much ground. The best, and most important, insight I got was the importance of thinking of business in terms of human relationships. Employer and employee. Client and vendor. Board members. Tribes. When you behave this way you activate the brain chemicals of happiness, trust, and fulfillment. It's very profitable for you in the long-run.

56 MIN2019 JUN 25
Comments
Hashtag Humans Not Resources | @DrCorrieBlock

She's Got 99 Problems But PR Ain't One | @Briar_Prestidge

If you live in the UAE and you spend any time on Instagram at all, Briar Prestidge has shown up in your feed at some point. She's a PR strategist who's been successful in joining both old-school (traditional media) and new-school (digital media) techniques for her clients and for herself. What impressed me most is that she walks the talk. All marketers should, this is a given. But some of us tend to neglect our own marketing because we're so busy serving our clients. Find out what's new in PR.

23 MIN2019 JUN 18
Comments
She's Got 99 Problems But PR Ain't One | @Briar_Prestidge

UAEs Queen Of SMEs | Naaz Noor, CEO of Aseel Group

A lot of people in the U.A.E. love to talk about entrepreneurship and innovation. Very few have actually done it. Of the few who have done it, fewer still are in a position to speak about it with authority. Some "entrepreneurs" are just in the right place at the right time. Nassim Taleb talks about "Skin in the Game." That's how you figure out who's "Legit" (legitimate) and who's a fraud. Naaz Noor is LEGIT. She's the CEO of Aseel Group, a full-stack consultancy for local entrepreneurs.

46 MIN2019 JUN 11
Comments
UAEs Queen Of SMEs | Naaz Noor, CEO of Aseel Group

Why Saving The Planet Is A Business Decision | Karl Feilder | Digital Disruptors #014

When we asked Karl Feilder what tips he can give us to run Ubrik business in a more sustainable, energy-conscious way, he didn't pull any punches. Karl is the founder and CEO of the Neutral Group. To put what they do in layman's terms, Karl and his team work with companies to make their entire supply chain eco-friendly and energy efficient. In this episode of Digital Disruptors, we try to understand how CEOs can use sustainability as a business growth strategy.

34 MIN2019 JUN 4
Comments
Why Saving The Planet Is A Business Decision | Karl Feilder | Digital Disruptors #014

Find Your Passion, Feed Your Purpose | Danish Farhan @danishfarhan

Danish is a serial entrepreneur. Started his first business at 19. Had an exit that made him a millionaire overnight. Went bankrupt over the next year. Then built back up gradually to one of the most prominent businessmen in the U.A.E. His flagship business, Xische, started off as a marketing consultancy. Today, the Xische brand is a collective - marketing, strategy, innovation, education, entrepreneurship - working together for a purpose. I sat down with Danish to find out what that purpose is.

48 MIN2019 MAY 27
Comments
Find Your Passion, Feed Your Purpose | Danish Farhan @danishfarhan

How To Achieve Your Goals In Life | Naomi D'Souza

Welcome to season 2 of the Digital Disruptors podcast! In this episode, I’m joined by blogger, influencer, public speaker, and media personality Naomi D’Souza @naomidsouza Naomi is a full-time digital strategy consultant at IBM while juggling her “side gig” as one of UAE’s top influencers. But Talking to her I realized it’s not a “side gig” - she’s got 2 full-time jobs. I sat down with Naomi to interrogate her on how she accomplished so much and how she continues to do all the things

44 MIN2019 MAY 19
Comments
How To Achieve Your Goals In Life | Naomi D'Souza

What’s happening with Insydo – UAE’s freshest startup

With so many startup’s emerging from the UAE, it’s no easy affair to pick something that stands out. Insydo.com has done just that, and we were here to interview the digital disruptor behind it. In case you’re interested to make best of the local startup scene, Tenaz Disadji has a few takeaways to benefit from. Click through to read more. Insydo is a platform that helps Dubai residents make decisions easier. The website recently won for Best Design & User Experience at the Seamless Awards 2017. The project launched with a campaign aimed to differentiate itself. This was entitled ‘Save Steve’s Job’. Instead of focusing on what Insydo can do for the people, they decided to focus more on the team & the character behind the brand identity. The campaign was effective in terms of leaving online users curious to know more. The challenge after brand awareness was ‘how to get people to understand the brand’ +sell the benefits. Being in the UAE, one of the biggest challenges that star...

24 MIN2017 JUN 5
Comments
What’s happening with Insydo – UAE’s freshest startup

Branding 101

Our topic for this podcast is Branding. In the Middle East, people tend to think of 'logo design' when they hear the word branding. In a nutshell, Branding isstrategy made visible through design. It is an enabler of 'your strategy' and 'how you must position your company'. Branding has shifted over the decades. It's more 'inside-out' than the reverse. It comprises both sides of an entity. People often confuse branding with advertising. Advertising is tactical whereas branding is more strategic. Due to digital trends, in this day and time, a mere logo has changed into a living identity instead of being a static 'single form' restricted by rules. Thus, traditional marketing has come to terms with digital. [Vipul & Sheyaf exchange a few ideas & examples indicating this evolution] Next comes the Colors aspect. Vipul mentions how Careem & Meeras Holding set their identity apart in the UAE. Eventually, design keeps returning back to basics, ie. flat design. This is more or so because flat...

27 MIN2017 MAY 15
Comments
Branding 101

Snapchat Marketing: How to engage Generation Z in the UAE

Meetthe Snapchat marketing superstar in UAE’s higher education scene:OsaidAzeem. Apivotal figure at Canadian University Dubai’smarketing & communications team. Originally taken from our interview notes on http://blog.Ubrik.com , here’s how Osaid has turned an informal app such as Snapchat into a Generation Z (the demographic cohort after the Millennials) crowd puller. How did the Snapchat ‘story’ begin for CUD? I have to be honest, when Snapchat began gaining popularity, it did not appeal to me at first sight. I immediately compared it to Instagram and found the poorer image quality and limited text off-putting. I first really experienced Snapchat through 'CUDSnaps'. It all started when I was covering our graduation event; I noticed all the students with their phones out snapchatting the event live! It became obvious to me this was a gold mine. If Snapchat is what our target demographic wanted, Snapchat is what they would get! Did you run any activity to announce the launch? Al...

25 MIN2017 APR 30
Comments
Snapchat Marketing: How to engage Generation Z in the UAE

Latest Episodes

Meet Your #1 Salesman | @NabeelAzeezMedia

Imagine a salesman who doesn't need to sleep, doesn't need to eat, and will work for you 24-7-365. This isn't a mythical creature, mind you. And it's entirely possible for you to employ this salesman. Want to know how? I'm joined by Nabeel Azeez, direct response copywriter and marketing consultant. He co-owns a boutique content marketing agency, Dropkick Copy, with his brother. And he's the author of a soon-to-be-published book on personal branding called, Dragon Energy: The Tao Of Personal Branding.

30 MIN2019 JUL 1
Comments
Meet Your #1 Salesman | @NabeelAzeezMedia

Hashtag Humans Not Resources | @DrCorrieBlock

Dr. Corrie and I had a wide-ranging conversation at the Ubrik Media office recently. I had a bit of trouble coming up with a title for this episode. We covered so much ground. The best, and most important, insight I got was the importance of thinking of business in terms of human relationships. Employer and employee. Client and vendor. Board members. Tribes. When you behave this way you activate the brain chemicals of happiness, trust, and fulfillment. It's very profitable for you in the long-run.

56 MIN2019 JUN 25
Comments
Hashtag Humans Not Resources | @DrCorrieBlock

She's Got 99 Problems But PR Ain't One | @Briar_Prestidge

If you live in the UAE and you spend any time on Instagram at all, Briar Prestidge has shown up in your feed at some point. She's a PR strategist who's been successful in joining both old-school (traditional media) and new-school (digital media) techniques for her clients and for herself. What impressed me most is that she walks the talk. All marketers should, this is a given. But some of us tend to neglect our own marketing because we're so busy serving our clients. Find out what's new in PR.

23 MIN2019 JUN 18
Comments
She's Got 99 Problems But PR Ain't One | @Briar_Prestidge

UAEs Queen Of SMEs | Naaz Noor, CEO of Aseel Group

A lot of people in the U.A.E. love to talk about entrepreneurship and innovation. Very few have actually done it. Of the few who have done it, fewer still are in a position to speak about it with authority. Some "entrepreneurs" are just in the right place at the right time. Nassim Taleb talks about "Skin in the Game." That's how you figure out who's "Legit" (legitimate) and who's a fraud. Naaz Noor is LEGIT. She's the CEO of Aseel Group, a full-stack consultancy for local entrepreneurs.

46 MIN2019 JUN 11
Comments
UAEs Queen Of SMEs | Naaz Noor, CEO of Aseel Group

Why Saving The Planet Is A Business Decision | Karl Feilder | Digital Disruptors #014

When we asked Karl Feilder what tips he can give us to run Ubrik business in a more sustainable, energy-conscious way, he didn't pull any punches. Karl is the founder and CEO of the Neutral Group. To put what they do in layman's terms, Karl and his team work with companies to make their entire supply chain eco-friendly and energy efficient. In this episode of Digital Disruptors, we try to understand how CEOs can use sustainability as a business growth strategy.

34 MIN2019 JUN 4
Comments
Why Saving The Planet Is A Business Decision | Karl Feilder | Digital Disruptors #014

Find Your Passion, Feed Your Purpose | Danish Farhan @danishfarhan

Danish is a serial entrepreneur. Started his first business at 19. Had an exit that made him a millionaire overnight. Went bankrupt over the next year. Then built back up gradually to one of the most prominent businessmen in the U.A.E. His flagship business, Xische, started off as a marketing consultancy. Today, the Xische brand is a collective - marketing, strategy, innovation, education, entrepreneurship - working together for a purpose. I sat down with Danish to find out what that purpose is.

48 MIN2019 MAY 27
Comments
Find Your Passion, Feed Your Purpose | Danish Farhan @danishfarhan

How To Achieve Your Goals In Life | Naomi D'Souza

Welcome to season 2 of the Digital Disruptors podcast! In this episode, I’m joined by blogger, influencer, public speaker, and media personality Naomi D’Souza @naomidsouza Naomi is a full-time digital strategy consultant at IBM while juggling her “side gig” as one of UAE’s top influencers. But Talking to her I realized it’s not a “side gig” - she’s got 2 full-time jobs. I sat down with Naomi to interrogate her on how she accomplished so much and how she continues to do all the things

44 MIN2019 MAY 19
Comments
How To Achieve Your Goals In Life | Naomi D'Souza

What’s happening with Insydo – UAE’s freshest startup

With so many startup’s emerging from the UAE, it’s no easy affair to pick something that stands out. Insydo.com has done just that, and we were here to interview the digital disruptor behind it. In case you’re interested to make best of the local startup scene, Tenaz Disadji has a few takeaways to benefit from. Click through to read more. Insydo is a platform that helps Dubai residents make decisions easier. The website recently won for Best Design & User Experience at the Seamless Awards 2017. The project launched with a campaign aimed to differentiate itself. This was entitled ‘Save Steve’s Job’. Instead of focusing on what Insydo can do for the people, they decided to focus more on the team & the character behind the brand identity. The campaign was effective in terms of leaving online users curious to know more. The challenge after brand awareness was ‘how to get people to understand the brand’ +sell the benefits. Being in the UAE, one of the biggest challenges that star...

24 MIN2017 JUN 5
Comments
What’s happening with Insydo – UAE’s freshest startup

Branding 101

Our topic for this podcast is Branding. In the Middle East, people tend to think of 'logo design' when they hear the word branding. In a nutshell, Branding isstrategy made visible through design. It is an enabler of 'your strategy' and 'how you must position your company'. Branding has shifted over the decades. It's more 'inside-out' than the reverse. It comprises both sides of an entity. People often confuse branding with advertising. Advertising is tactical whereas branding is more strategic. Due to digital trends, in this day and time, a mere logo has changed into a living identity instead of being a static 'single form' restricted by rules. Thus, traditional marketing has come to terms with digital. [Vipul & Sheyaf exchange a few ideas & examples indicating this evolution] Next comes the Colors aspect. Vipul mentions how Careem & Meeras Holding set their identity apart in the UAE. Eventually, design keeps returning back to basics, ie. flat design. This is more or so because flat...

27 MIN2017 MAY 15
Comments
Branding 101

Snapchat Marketing: How to engage Generation Z in the UAE

Meetthe Snapchat marketing superstar in UAE’s higher education scene:OsaidAzeem. Apivotal figure at Canadian University Dubai’smarketing & communications team. Originally taken from our interview notes on http://blog.Ubrik.com , here’s how Osaid has turned an informal app such as Snapchat into a Generation Z (the demographic cohort after the Millennials) crowd puller. How did the Snapchat ‘story’ begin for CUD? I have to be honest, when Snapchat began gaining popularity, it did not appeal to me at first sight. I immediately compared it to Instagram and found the poorer image quality and limited text off-putting. I first really experienced Snapchat through 'CUDSnaps'. It all started when I was covering our graduation event; I noticed all the students with their phones out snapchatting the event live! It became obvious to me this was a gold mine. If Snapchat is what our target demographic wanted, Snapchat is what they would get! Did you run any activity to announce the launch? Al...

25 MIN2017 APR 30
Comments
Snapchat Marketing: How to engage Generation Z in the UAE
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