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Drive Your Channel Productivity Globally

ZINFI Technologies, Inc.

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Drive Your Channel Productivity Globally

Drive Your Channel Productivity Globally

ZINFI Technologies, Inc.

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About Us

ZINFI helps technology providers and their channel partners achieve profitable growth rapidly and affordably by automating Partner Relationship Management (PRM) processes globally.

Latest Episodes

Right Metrics for Your Channel Marketing Management Platform

As a provider of a leading SaaS-based channel marketing management (CMM) platform, we get asked a lot about the right set of metrics an organization should consider when they are deploying such a platform globally. Our answer is always, “It depends.” Do I sound like a lawyer? If I do, then I am sorry, but I am not trying to be mysterious. It is truly an honest answer.While there are core metrics tied to return on investment (ROI) that any organization should look for to measure the impact from their channel marketing management platform, the answer is not really that straightforward. With that said, let me see if I can lay out a logic and a path that will help your organization pick the right set of metrics to drive ROI from a recently procured channel marketing management platform.First, let’s briefly define business metrics, and then we’ll discuss the importance of thinking through what makes sense for your organization. As per Merriam-Webster, “metrics” refers to “a standa...

22 MIN2017 APR 20
Comments
Right Metrics for Your Channel Marketing Management Platform

Partner Management Software Can Change Your Channel Forever

While the Internet was invented almost 50 years ago in a research environment, it wasn’t until the late 1990s, with the advent of the dot-com era, that organizations were able to embrace technology to thoroughly automate their business processes.Partner management software is a prime example of business process automation. This is a standalone category that didn’t really exist a decade ago. Since then, however, purpose-built partner management software has emerged as an important component in the evolution of business process automation.Today, partner management software tends to have three core capabilities: partner relationship management (PRM), partner marketing management (PMM) and partner sales management (PMM). We at ZINFI call these three categories together Unified Channel Management or UCM. Each of these solutions—PRM, PMM and PSM—tends to focus on one aspect of channel management. Together, they drive end-to-end channel management. Any organization considering deployme...

4 MIN2017 APR 13
Comments
Partner Management Software Can Change Your Channel Forever

Why Through-Partner Marketing Software Matters

Most companies selling through the channel want their partners to generate demand for them. However, now that the world of marketing has gone digital and marketing has evolved into a science, it is quite difficult for most partners to drive marketing activities and generate demand in a consistent fashion. This is where through-partner marketing software (TPM) becomes essential.Through-partner marketing software can significantly streamline demand generation activities by allowing a vendor to load a set of campaigns into a portal where partners can log in and easily carry out demand generation activities. Typically, most through-partner marketing software comes with a basic set of tools for specific activities like search marketing, social marketing, email marketing, event marketing and content syndication.The key for a vendor is to make sure that campaigns loaded into a through-partner marketing software platform are complete and effective. Partners generally do not like experimenti...

3 MIN2017 APR 5
Comments
Why Through-Partner Marketing Software Matters

Marketing, Not Sales, Will Soon Drive B2B Marketing and Selling

You must be saying, “What?” This article title makes no sense, right? Well, let me assure you: you’ve read it right. I firmly believe B2B marketing is taking over B2B selling, and I’ll explain why this makes sense.The primary research of all the major analyst firms (including Forrester, SiriusDecisions and Gartner) definitively shows (doesn’t just assert) that more and more buyers are relying almost exclusively on online, digital engagement as they go through the buying process. In many cases, buyers proceed through the entire process without ever talking to a seller.As consumers, all of us can relate to this phenomenon. For the vast majority of buyers, long gone are the days of getting a Sears or Land’s End catalog in the mail and then calling up an 800 number to place an order. In the consumer world, we go through the buying process online nearly 100% of the time. You can actually buy and sell a house that way, not to mention more routine purchases like cars and boats. The e...

13 MIN2017 MAR 31
Comments
Marketing, Not Sales, Will Soon Drive B2B Marketing and Selling

What is Similar or Different About Using PRM Versus CRM for Partner Management?

The acronym PRM stands for partner relationship management; CRM stands for customer relationship management. PRM and CRM are quite similar in nature, both architecturally and in terms of their functionality. However, there are some fundamental differences between the two types of platforms. Let’s begin by discussing some of the similarities between PRM and CRM, and then we will discuss the differences between the two.Core Similarities between PRM and CRMHere is a high-level summary of how PRM tends to behave like a CRM, mostly from an architectural and workflow perspective:* Architecture – Both PRM or CRM use software that is built on the latest web services technology. Both employ a three-tier architecture (database layer, application layer and web presentation layer). They also tend to run on software as a service (SaaS) infrastructure.* Application framework – Both PRM and CRM have a core platform which houses records—records of partners in the case of PRM, and records of end...

8 MIN2017 JAN 7
Comments
What is Similar or Different About Using PRM Versus CRM for Partner Management?

7 Reasons Why Your Partner Portal Is Not Used

The partner portal is possibly the single most important tool for a vendor selling through channel. While channel programs, policies and people are all very important ingredients for partner relationship management, in our digital world a properly built, state-of-the-art partner portal can make the difference between a successful channel program and one that fails. However, the majority of partner portals today never realize their full potential of serving the needs of the channel partners and enabling a vendor to scale its business globally. Why is that? Let’s examine some of the primary reasons behind this failure.* Portals are not localized. Most companies that are selling globally today may have some localized web content, but typically the user interface of the partner portal is not localized. As a result, partners that are more comfortable doing business in English are absolutely fine, but in countries where English is a secondary language or where partners are simply not com...

9 MIN2016 NOV 18
Comments
7 Reasons Why Your Partner Portal Is Not Used

5 Mistakes to Avoid in Partner Relationship Management

Companies selling to the channel need to understand some of the core principles of partner relationship management. In other articles we have discussed why partner relationship management fails, and why it is important to avoid those failure modes. It is even more important to avoid a few core mistakes that many organizations make either intentionally or unintentionally. In this article we’ll explore the five core mistakes that we see vendors across the channel making consistently. These are mistakes that can easily be avoided with some thought and pre-planning.* Overdistribution: If your organization is focused on partner relationship management and you want to drive high-level partner satisfaction, it is essential to make sure your partners know you care about their business and not just your own. It’s common for vendors to send the wrong signal to their partner base by announcing a recruitment and expansion program. While this makes perfect sense if you are trying to expand ter...

8 MIN2016 OCT 26
Comments
5 Mistakes to Avoid in Partner Relationship Management

6 Business Benefits of Channel Marketing Automation

Based on a recent estimate, we believe about 300 or so enterprises have deployed some level of channel marketing automation, and most of these companies have quickly realized a substantial benefit from these investments. If you’re selling through an organization and do not have some level of automation in place, chances are your channel marketing processes are quite antiquated and require substantial upgrades to stay relevant to your partner base. Certainly you can address this by creating homegrown tools, but before you continue to invest further in that direction, and as you look at the year ahead you should seriously consider some of the options that are available in the marketplace for channel marketing automation.In other posts we have discussed in a great degree of detail some of the core features and functionalities of channel marketing automation, but in this article we’re going to focus primarily on the business benefits that you can derive by deploying such a platform. A...

8 MIN2016 OCT 24
Comments
6 Business Benefits of Channel Marketing Automation

Can Channel Marketing Learn from Rock and Roll?

Rock and roll musicians, and the industry that has grown up around it, have always been perceived as trailblazers. Innovative ideas and expression have always been a big part of the development of popular music, and getting broader acceptance has been a challenge that has motivated musical acts and performers to come up with new ways of getting the word out. One important marketing method that grew out of the music industry is the use of loyal followers to help spread the word about a band or act. That’s where the concept of the “street team” came from, after all—and if you really think about it, this was one of the first true forms ofchannel marketing.What is a street team? In the music industry, it’s a group of fans and followers who help spread awareness of a performer or act through local and regional efforts. Corporations and major brands are now starting to pick up on the concept and develop their own “street teams” to help promote and market their own products. Let’s ...

9 MIN2016 OCT 7
Comments
Can Channel Marketing Learn from Rock and Roll?

3 “Must Haves” for Your Partner Marketing Automation Platform

Partner marketing automation platforms have been around for some time now. In this article, we will talk about how you can drive partner performance around the world by leveraging your partner marketing automation platform. Before we get started, however, let’s take a close look at the evolution of partner marketing automation platforms over the past decade or so.With the advent of the Internet and, subsequently, the setup of extranets, starting in the early 2000s many companies began to integrate their in-house CRM software with their extranet to create partner portals. The intent behind setting up these partner portals was mainly to facilitate one-way communication—informing partners of available assets and programs that the company was launching. However, this approach presented a major challenge. Most of the content available in these portals was not customized or localized, and it had no mobile responsiveness. Also, additional applications were plugged in over a period of tim...

8 MIN2016 OCT 4
Comments
3 “Must Haves” for Your Partner Marketing Automation Platform

Latest Episodes

Right Metrics for Your Channel Marketing Management Platform

As a provider of a leading SaaS-based channel marketing management (CMM) platform, we get asked a lot about the right set of metrics an organization should consider when they are deploying such a platform globally. Our answer is always, “It depends.” Do I sound like a lawyer? If I do, then I am sorry, but I am not trying to be mysterious. It is truly an honest answer.While there are core metrics tied to return on investment (ROI) that any organization should look for to measure the impact from their channel marketing management platform, the answer is not really that straightforward. With that said, let me see if I can lay out a logic and a path that will help your organization pick the right set of metrics to drive ROI from a recently procured channel marketing management platform.First, let’s briefly define business metrics, and then we’ll discuss the importance of thinking through what makes sense for your organization. As per Merriam-Webster, “metrics” refers to “a standa...

22 MIN2017 APR 20
Comments
Right Metrics for Your Channel Marketing Management Platform

Partner Management Software Can Change Your Channel Forever

While the Internet was invented almost 50 years ago in a research environment, it wasn’t until the late 1990s, with the advent of the dot-com era, that organizations were able to embrace technology to thoroughly automate their business processes.Partner management software is a prime example of business process automation. This is a standalone category that didn’t really exist a decade ago. Since then, however, purpose-built partner management software has emerged as an important component in the evolution of business process automation.Today, partner management software tends to have three core capabilities: partner relationship management (PRM), partner marketing management (PMM) and partner sales management (PMM). We at ZINFI call these three categories together Unified Channel Management or UCM. Each of these solutions—PRM, PMM and PSM—tends to focus on one aspect of channel management. Together, they drive end-to-end channel management. Any organization considering deployme...

4 MIN2017 APR 13
Comments
Partner Management Software Can Change Your Channel Forever

Why Through-Partner Marketing Software Matters

Most companies selling through the channel want their partners to generate demand for them. However, now that the world of marketing has gone digital and marketing has evolved into a science, it is quite difficult for most partners to drive marketing activities and generate demand in a consistent fashion. This is where through-partner marketing software (TPM) becomes essential.Through-partner marketing software can significantly streamline demand generation activities by allowing a vendor to load a set of campaigns into a portal where partners can log in and easily carry out demand generation activities. Typically, most through-partner marketing software comes with a basic set of tools for specific activities like search marketing, social marketing, email marketing, event marketing and content syndication.The key for a vendor is to make sure that campaigns loaded into a through-partner marketing software platform are complete and effective. Partners generally do not like experimenti...

3 MIN2017 APR 5
Comments
Why Through-Partner Marketing Software Matters

Marketing, Not Sales, Will Soon Drive B2B Marketing and Selling

You must be saying, “What?” This article title makes no sense, right? Well, let me assure you: you’ve read it right. I firmly believe B2B marketing is taking over B2B selling, and I’ll explain why this makes sense.The primary research of all the major analyst firms (including Forrester, SiriusDecisions and Gartner) definitively shows (doesn’t just assert) that more and more buyers are relying almost exclusively on online, digital engagement as they go through the buying process. In many cases, buyers proceed through the entire process without ever talking to a seller.As consumers, all of us can relate to this phenomenon. For the vast majority of buyers, long gone are the days of getting a Sears or Land’s End catalog in the mail and then calling up an 800 number to place an order. In the consumer world, we go through the buying process online nearly 100% of the time. You can actually buy and sell a house that way, not to mention more routine purchases like cars and boats. The e...

13 MIN2017 MAR 31
Comments
Marketing, Not Sales, Will Soon Drive B2B Marketing and Selling

What is Similar or Different About Using PRM Versus CRM for Partner Management?

The acronym PRM stands for partner relationship management; CRM stands for customer relationship management. PRM and CRM are quite similar in nature, both architecturally and in terms of their functionality. However, there are some fundamental differences between the two types of platforms. Let’s begin by discussing some of the similarities between PRM and CRM, and then we will discuss the differences between the two.Core Similarities between PRM and CRMHere is a high-level summary of how PRM tends to behave like a CRM, mostly from an architectural and workflow perspective:* Architecture – Both PRM or CRM use software that is built on the latest web services technology. Both employ a three-tier architecture (database layer, application layer and web presentation layer). They also tend to run on software as a service (SaaS) infrastructure.* Application framework – Both PRM and CRM have a core platform which houses records—records of partners in the case of PRM, and records of end...

8 MIN2017 JAN 7
Comments
What is Similar or Different About Using PRM Versus CRM for Partner Management?

7 Reasons Why Your Partner Portal Is Not Used

The partner portal is possibly the single most important tool for a vendor selling through channel. While channel programs, policies and people are all very important ingredients for partner relationship management, in our digital world a properly built, state-of-the-art partner portal can make the difference between a successful channel program and one that fails. However, the majority of partner portals today never realize their full potential of serving the needs of the channel partners and enabling a vendor to scale its business globally. Why is that? Let’s examine some of the primary reasons behind this failure.* Portals are not localized. Most companies that are selling globally today may have some localized web content, but typically the user interface of the partner portal is not localized. As a result, partners that are more comfortable doing business in English are absolutely fine, but in countries where English is a secondary language or where partners are simply not com...

9 MIN2016 NOV 18
Comments
7 Reasons Why Your Partner Portal Is Not Used

5 Mistakes to Avoid in Partner Relationship Management

Companies selling to the channel need to understand some of the core principles of partner relationship management. In other articles we have discussed why partner relationship management fails, and why it is important to avoid those failure modes. It is even more important to avoid a few core mistakes that many organizations make either intentionally or unintentionally. In this article we’ll explore the five core mistakes that we see vendors across the channel making consistently. These are mistakes that can easily be avoided with some thought and pre-planning.* Overdistribution: If your organization is focused on partner relationship management and you want to drive high-level partner satisfaction, it is essential to make sure your partners know you care about their business and not just your own. It’s common for vendors to send the wrong signal to their partner base by announcing a recruitment and expansion program. While this makes perfect sense if you are trying to expand ter...

8 MIN2016 OCT 26
Comments
5 Mistakes to Avoid in Partner Relationship Management

6 Business Benefits of Channel Marketing Automation

Based on a recent estimate, we believe about 300 or so enterprises have deployed some level of channel marketing automation, and most of these companies have quickly realized a substantial benefit from these investments. If you’re selling through an organization and do not have some level of automation in place, chances are your channel marketing processes are quite antiquated and require substantial upgrades to stay relevant to your partner base. Certainly you can address this by creating homegrown tools, but before you continue to invest further in that direction, and as you look at the year ahead you should seriously consider some of the options that are available in the marketplace for channel marketing automation.In other posts we have discussed in a great degree of detail some of the core features and functionalities of channel marketing automation, but in this article we’re going to focus primarily on the business benefits that you can derive by deploying such a platform. A...

8 MIN2016 OCT 24
Comments
6 Business Benefits of Channel Marketing Automation

Can Channel Marketing Learn from Rock and Roll?

Rock and roll musicians, and the industry that has grown up around it, have always been perceived as trailblazers. Innovative ideas and expression have always been a big part of the development of popular music, and getting broader acceptance has been a challenge that has motivated musical acts and performers to come up with new ways of getting the word out. One important marketing method that grew out of the music industry is the use of loyal followers to help spread the word about a band or act. That’s where the concept of the “street team” came from, after all—and if you really think about it, this was one of the first true forms ofchannel marketing.What is a street team? In the music industry, it’s a group of fans and followers who help spread awareness of a performer or act through local and regional efforts. Corporations and major brands are now starting to pick up on the concept and develop their own “street teams” to help promote and market their own products. Let’s ...

9 MIN2016 OCT 7
Comments
Can Channel Marketing Learn from Rock and Roll?

3 “Must Haves” for Your Partner Marketing Automation Platform

Partner marketing automation platforms have been around for some time now. In this article, we will talk about how you can drive partner performance around the world by leveraging your partner marketing automation platform. Before we get started, however, let’s take a close look at the evolution of partner marketing automation platforms over the past decade or so.With the advent of the Internet and, subsequently, the setup of extranets, starting in the early 2000s many companies began to integrate their in-house CRM software with their extranet to create partner portals. The intent behind setting up these partner portals was mainly to facilitate one-way communication—informing partners of available assets and programs that the company was launching. However, this approach presented a major challenge. Most of the content available in these portals was not customized or localized, and it had no mobile responsiveness. Also, additional applications were plugged in over a period of tim...

8 MIN2016 OCT 4
Comments
3 “Must Haves” for Your Partner Marketing Automation Platform
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