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Ensightium

Renee T. Walker

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Ensightium
Ensightium

Ensightium

Renee T. Walker

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About Us

Ensightium Podcast with Renée Walker features actionable business, branding, marketing and client development strategies to help small business owners and entrepreneurs accelerate their growth.

Latest Episodes

022: Win Buyers and Influence Sales with Client Segmentation

Today, our Pro Tip focuses on the importance of client segmentation as a key business development and growth driver. Nicole Lewis, the president and CEO of Nicole Lewis & Associates, is a passionate client advocate and solution architect who creates high impact and “out of the box” initiatives to consistently deliver double digit return on investment for her clients.Nicole shares her progressive business development strategies and the importance of client and donor segmentation in this episode. Watch the video interview here. Contact Nicole athttps://www.nicolelewisandassociates.com/contact/.

28 MIN2018 MAR 23
Comments
022: Win Buyers and Influence Sales with Client Segmentation

021: Why Ignoring Business Etiquette Will Cost You Time and Sales

Today, our Pro Tip focuses onbusiness etiquette and why it is important for business owners, professionals and executives to achieve greater business and career success. Joscelyn Davis, the president and chief strategist ofJADE Strategies, Inc., is a highly sought-after speaker and trainer who brings more than 25 years of proven experience in organizational change strategy and leadership coaching in the public, private and nonprofit sectors. She shares her business etiquette insights to help you excel in your business or career. Watch the video interview here. As a special bonus, download Joscelyn’s FREE “Business Etiquette: Great Impressions Close Deals” cheat sheet.

25 MIN2018 MAR 9
Comments
021: Why Ignoring Business Etiquette Will Cost You Time and Sales

020: Boost Your Communications with these Expert Tips

It’s my pleasure to welcome Ryan to the Ensightium podcast. Ryan is an award-winning marketing strategist and brand consultant that transforms communications into mission-driven and results-oriented solutions for a wide array of creative projects. Ryan mixes strategy with creativity, technology with graphic design to produce inspired and unique identities, collateral and marketing materials, as well as social media marketing, and digital properties. In this episode, Ryan shares his strategies for employing graphic design in your communications and social platforms. Is graphic design important to create effective digital, print and social communications? I truly believe first impressions are everything, and visual communications play a vital role. Design goes far beyond just first impressions though, it helps to give your audience an understanding of what you are trying to communicate and actions you wish them to execute. Additionally, when you align your look and feel across all me...

25 MIN2018 FEB 23
Comments
020: Boost Your Communications with these Expert Tips

019: Achieve Greater Success with a Coach, Consultant or Mentor

Let me briefly introduced Matt. He has coached hundreds of financial advisors for more than a decade. Following Matt's extraordinary success with helping his client achieve and exceed their goals, Matt launched his own coaching/consulting company, Top Advisor Coaching. With a Master’s Degree as a Therapist and a Coach, Matt is trained to deal with the human elements of business. As success means different things to different people, Matt helps his clients find what success means for them and then helps them create a path to get there. Matt has been recognized by successfastlane.com as one of the world’s top life coaches. He is the author of The Social Media Handbook for Financial Advisors: How to Use LinkedIn, Facebook, and Twitter to Build and Grow Your Business, published by Bloomberg Financial. In this episode, Matt shares his insights regarding how to get out of your own way and why it is important to engage with a coach, a consultant or a mentor to achieve greater success. Do...

27 MIN2018 FEB 9
Comments
019: Achieve Greater Success with a Coach, Consultant or Mentor

018: Everything You Need to Know about Referrals

Referrals are an extremely effective and cost-efficient revenue generation strategy. Yet, many business owners constantly expend countless resources focused on mass marketing in an effort to appeal to an entire market using a one-size-fits-all approach. With some planning and consistent execution, a referral program offers many benefits to small businesses. So, why are referral programs a great revenue generation strategy? Let’s consider the following statistics. • 92% of consumers trust referrals from people they know – Nielsen • 77% of consumers are more likely to buy a new product when learning about it from friends or family. – Nielsen • After a positive experience, 83% of customers would be happy to provide a referral. But salespeople aren't asking -- just 29% of customers end up giving a referral. – Hubspot Be sure to check out the following podcast for more information on creating an exceptional customer service experience. 015: Excellent Customer Service Should Be You...

7 MIN2018 JAN 12
Comments
018: Everything You Need to Know about Referrals

017: How to Make Money with a Surefire Pricing Strategy

It’s January 2018…A new year always brings the inevitable resolutions or if you prefer behavioral modifications. Many business owners—like you and me—resolve to generate more revenue and to grow their companies. With an estimated 80 percent of resolutions likely to fail by February (that’s about 30 days), a surefire pricing strategy is necessary to achieve your revenue goals. Business owners commonly and unknowingly commit several significant pricing faux pas that limit their revenue opportunities and create unnecessary obstacles for their businesses. Recognizing and avoiding these common faux pas will help you achieve your profitability and revenue goals. In this episode, you can learn how to create a surefire pricing strategy that will help you make more money, increase your profitability and achieve your resolution. Be sure to check out the following podcasts for more information on brand and revenue generation. 014: When It Pays to Fire Clients 006: Generating Leads Is Easi...

19 MIN2018 JAN 5
Comments
017: How to Make Money with a Surefire Pricing Strategy

016: Boss Up: How to Transition from Business Owner to CEO

Do you remember the moment you decided to launch your business or to become a business owner? Do you remember the myriad of decisions you had to make? Specifically, how did you decide on your new title of president, managing partner, founder or CEO? Whatever your decision-making process, your title represents more than your position. It reflects you level of competency to effectively manage and grow your business. As you launched your business, you were confident in your technical abilities to deliver the products, solutions or services. Perhaps, you also were confident in your ability to manage your accounting, sales and marketing. With your business growing, is it time to develop additional skills and to transition to a fully functioning chief executive officer? This transition is crucial to your continued business growth to help successfully enter new markets, to engage a higher-level client and to close bigger more lucrative deals.

-1 s2017 APR 27
Comments
016: Boss Up: How to Transition from Business Owner to CEO

015: Excellent Customer Service Should Be Your First Focus

Customer service is personal for your clients and customers. There are many benefits when businesses provided exceptional, excellent or even good, customer service. Yet, many business owners don’t consistently focus, monitor or improve their customer service. In fact, they create shortcuts and cut costs. Horror stories abound! Most recently a passenger refused to deplane a United Flight and was forcibly removed by security personnel, suffering a broken nose, a concussion, a sinus injury requiring surgery and lost two front teeth. Of course, this is beyond the pale and outside the mainstream, but it happened because United wanted to fly its employees at the expense of paid and seated customers. United’s financial hit included $255 million loss in market capitalization, a 57 percent drop in profits, and many credit card customers destroyed their cards. It will take years for United to recover from this shameful, unfortunate and unnecessary situation. If you are in business, customer...

-1 s2017 APR 20
Comments
015: Excellent Customer Service Should Be Your First Focus

014: When It Pays to Fire Clients

Deciding to end a client relationship is a highly stressful, intense and difficult choice that should not be made quickly or taken lightly. In fact, your decision should be made with all due consideration and with well-defined reasons. It is also important that you take extreme care in executing your decision as you end a client relationship. Why would you ever fire your client? There are many valid reasons to part ways with a client to grow your business, to improve your capacity or to capitalize on new opportunities. And, sometimes you have just outgrown each other. Whatever your reason, ending a business relationship is a very delicate situation that requires diplomacy, significant forethought, planning and flawless execution to ensure you don’t burn bridges or harm your brand and reputation. If you enjoy this podcast (and we hope you do!), please take a minute to subscribe, review or rate Ensightium an iTunes athttps://ensightium.com/ensightium-ratings-itunes/.

-1 s2017 APR 13
Comments
014: When It Pays to Fire Clients

013: Best Marketing Ideas for Spectacular Business Growth

Marketing can be a daunting challenge. There are so many conflicting recommendations. And, the landscape seems to evolve daily with new digital and social media platforms. If that’s not enough, there are the issues of what to say, how to say it, where to say it, and who should hear it. Marketing is and should be viewed as a critical investment for the financial success of your business. PERIOD. Marketing is not optional. It’s imperative. Believe it or not, you will spend significantly more money if you don’t commit to a strategic marketing communications plan that will help you win customers, increase your sales and create buzz about your products or services. If you enjoy this podcast (and we hope you do!), please take a minute to subscribe, review or rate Ensightium an iTunes athttps://ensightium.com/ensightium-ratings-itunes/.

-1 s2017 APR 6
Comments
013: Best Marketing Ideas for Spectacular Business Growth

Latest Episodes

022: Win Buyers and Influence Sales with Client Segmentation

Today, our Pro Tip focuses on the importance of client segmentation as a key business development and growth driver. Nicole Lewis, the president and CEO of Nicole Lewis & Associates, is a passionate client advocate and solution architect who creates high impact and “out of the box” initiatives to consistently deliver double digit return on investment for her clients.Nicole shares her progressive business development strategies and the importance of client and donor segmentation in this episode. Watch the video interview here. Contact Nicole athttps://www.nicolelewisandassociates.com/contact/.

28 MIN2018 MAR 23
Comments
022: Win Buyers and Influence Sales with Client Segmentation

021: Why Ignoring Business Etiquette Will Cost You Time and Sales

Today, our Pro Tip focuses onbusiness etiquette and why it is important for business owners, professionals and executives to achieve greater business and career success. Joscelyn Davis, the president and chief strategist ofJADE Strategies, Inc., is a highly sought-after speaker and trainer who brings more than 25 years of proven experience in organizational change strategy and leadership coaching in the public, private and nonprofit sectors. She shares her business etiquette insights to help you excel in your business or career. Watch the video interview here. As a special bonus, download Joscelyn’s FREE “Business Etiquette: Great Impressions Close Deals” cheat sheet.

25 MIN2018 MAR 9
Comments
021: Why Ignoring Business Etiquette Will Cost You Time and Sales

020: Boost Your Communications with these Expert Tips

It’s my pleasure to welcome Ryan to the Ensightium podcast. Ryan is an award-winning marketing strategist and brand consultant that transforms communications into mission-driven and results-oriented solutions for a wide array of creative projects. Ryan mixes strategy with creativity, technology with graphic design to produce inspired and unique identities, collateral and marketing materials, as well as social media marketing, and digital properties. In this episode, Ryan shares his strategies for employing graphic design in your communications and social platforms. Is graphic design important to create effective digital, print and social communications? I truly believe first impressions are everything, and visual communications play a vital role. Design goes far beyond just first impressions though, it helps to give your audience an understanding of what you are trying to communicate and actions you wish them to execute. Additionally, when you align your look and feel across all me...

25 MIN2018 FEB 23
Comments
020: Boost Your Communications with these Expert Tips

019: Achieve Greater Success with a Coach, Consultant or Mentor

Let me briefly introduced Matt. He has coached hundreds of financial advisors for more than a decade. Following Matt's extraordinary success with helping his client achieve and exceed their goals, Matt launched his own coaching/consulting company, Top Advisor Coaching. With a Master’s Degree as a Therapist and a Coach, Matt is trained to deal with the human elements of business. As success means different things to different people, Matt helps his clients find what success means for them and then helps them create a path to get there. Matt has been recognized by successfastlane.com as one of the world’s top life coaches. He is the author of The Social Media Handbook for Financial Advisors: How to Use LinkedIn, Facebook, and Twitter to Build and Grow Your Business, published by Bloomberg Financial. In this episode, Matt shares his insights regarding how to get out of your own way and why it is important to engage with a coach, a consultant or a mentor to achieve greater success. Do...

27 MIN2018 FEB 9
Comments
019: Achieve Greater Success with a Coach, Consultant or Mentor

018: Everything You Need to Know about Referrals

Referrals are an extremely effective and cost-efficient revenue generation strategy. Yet, many business owners constantly expend countless resources focused on mass marketing in an effort to appeal to an entire market using a one-size-fits-all approach. With some planning and consistent execution, a referral program offers many benefits to small businesses. So, why are referral programs a great revenue generation strategy? Let’s consider the following statistics. • 92% of consumers trust referrals from people they know – Nielsen • 77% of consumers are more likely to buy a new product when learning about it from friends or family. – Nielsen • After a positive experience, 83% of customers would be happy to provide a referral. But salespeople aren't asking -- just 29% of customers end up giving a referral. – Hubspot Be sure to check out the following podcast for more information on creating an exceptional customer service experience. 015: Excellent Customer Service Should Be You...

7 MIN2018 JAN 12
Comments
018: Everything You Need to Know about Referrals

017: How to Make Money with a Surefire Pricing Strategy

It’s January 2018…A new year always brings the inevitable resolutions or if you prefer behavioral modifications. Many business owners—like you and me—resolve to generate more revenue and to grow their companies. With an estimated 80 percent of resolutions likely to fail by February (that’s about 30 days), a surefire pricing strategy is necessary to achieve your revenue goals. Business owners commonly and unknowingly commit several significant pricing faux pas that limit their revenue opportunities and create unnecessary obstacles for their businesses. Recognizing and avoiding these common faux pas will help you achieve your profitability and revenue goals. In this episode, you can learn how to create a surefire pricing strategy that will help you make more money, increase your profitability and achieve your resolution. Be sure to check out the following podcasts for more information on brand and revenue generation. 014: When It Pays to Fire Clients 006: Generating Leads Is Easi...

19 MIN2018 JAN 5
Comments
017: How to Make Money with a Surefire Pricing Strategy

016: Boss Up: How to Transition from Business Owner to CEO

Do you remember the moment you decided to launch your business or to become a business owner? Do you remember the myriad of decisions you had to make? Specifically, how did you decide on your new title of president, managing partner, founder or CEO? Whatever your decision-making process, your title represents more than your position. It reflects you level of competency to effectively manage and grow your business. As you launched your business, you were confident in your technical abilities to deliver the products, solutions or services. Perhaps, you also were confident in your ability to manage your accounting, sales and marketing. With your business growing, is it time to develop additional skills and to transition to a fully functioning chief executive officer? This transition is crucial to your continued business growth to help successfully enter new markets, to engage a higher-level client and to close bigger more lucrative deals.

-1 s2017 APR 27
Comments
016: Boss Up: How to Transition from Business Owner to CEO

015: Excellent Customer Service Should Be Your First Focus

Customer service is personal for your clients and customers. There are many benefits when businesses provided exceptional, excellent or even good, customer service. Yet, many business owners don’t consistently focus, monitor or improve their customer service. In fact, they create shortcuts and cut costs. Horror stories abound! Most recently a passenger refused to deplane a United Flight and was forcibly removed by security personnel, suffering a broken nose, a concussion, a sinus injury requiring surgery and lost two front teeth. Of course, this is beyond the pale and outside the mainstream, but it happened because United wanted to fly its employees at the expense of paid and seated customers. United’s financial hit included $255 million loss in market capitalization, a 57 percent drop in profits, and many credit card customers destroyed their cards. It will take years for United to recover from this shameful, unfortunate and unnecessary situation. If you are in business, customer...

-1 s2017 APR 20
Comments
015: Excellent Customer Service Should Be Your First Focus

014: When It Pays to Fire Clients

Deciding to end a client relationship is a highly stressful, intense and difficult choice that should not be made quickly or taken lightly. In fact, your decision should be made with all due consideration and with well-defined reasons. It is also important that you take extreme care in executing your decision as you end a client relationship. Why would you ever fire your client? There are many valid reasons to part ways with a client to grow your business, to improve your capacity or to capitalize on new opportunities. And, sometimes you have just outgrown each other. Whatever your reason, ending a business relationship is a very delicate situation that requires diplomacy, significant forethought, planning and flawless execution to ensure you don’t burn bridges or harm your brand and reputation. If you enjoy this podcast (and we hope you do!), please take a minute to subscribe, review or rate Ensightium an iTunes athttps://ensightium.com/ensightium-ratings-itunes/.

-1 s2017 APR 13
Comments
014: When It Pays to Fire Clients

013: Best Marketing Ideas for Spectacular Business Growth

Marketing can be a daunting challenge. There are so many conflicting recommendations. And, the landscape seems to evolve daily with new digital and social media platforms. If that’s not enough, there are the issues of what to say, how to say it, where to say it, and who should hear it. Marketing is and should be viewed as a critical investment for the financial success of your business. PERIOD. Marketing is not optional. It’s imperative. Believe it or not, you will spend significantly more money if you don’t commit to a strategic marketing communications plan that will help you win customers, increase your sales and create buzz about your products or services. If you enjoy this podcast (and we hope you do!), please take a minute to subscribe, review or rate Ensightium an iTunes athttps://ensightium.com/ensightium-ratings-itunes/.

-1 s2017 APR 6
Comments
013: Best Marketing Ideas for Spectacular Business Growth