title

Everyone Hates Marketers

Everyone Hates Marketers

10
Followers
73
Plays
Everyone Hates Marketers

Everyone Hates Marketers

Everyone Hates Marketers

10
Followers
73
Plays
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About Us

Everyone Hates Marketers is a no-fluff, actionable marketing podcast for people sick of shady, in-your-face marketing. Louis Grenier interviews marketers who are not afraid to cut through the BS and say things as they are. Learn how to get more visitors, more leads, more customers, more long-term profits, by using good marketing: by treating people the way you'd like to be treated.

Latest Episodes

[Replay] Why People Don't Connect With Your Marketing & How To Fix It

My guest today is Dave Gerhardt, Director of Marketing at Drift, a conversation-driven marketing and sales platform that works as a virtual assistant for your website. Dave joined Drift as their first marketer two years ago, and he’s also the cohost of the podcast Seeking Wisdom with Drift CEO David Cancel. Dave is a true no-nonsense marketer, and on today’s episode you’re going to learn how to actually connect with people in your marketing and drive sales for your company. Topics Discussed in this Episode: Growing immunity to bad marketing The importance of side projects Conversation marketing and Drift Offline vs. online sales Sales barriers and how to avoid them Empathy and connecting with customers Company alignment and building a brand Dave’s recommended resources Resources: Drift Seeking Wisdom The Boron Letters by Gary and Bond Halbert Tech In Boston podcast A Side Project Helped Jumpstart My Career by David Gerhardt Nobody Wants to Read Your Sh*t by Steven Pressfield Ca$hvertising by Drew Whitman Scientific Advertising by Claude Hopkins Noah Kagan Presents podcast Behind the Cloud by Mark Benioff and Carlye Adler louis@everyonehatesmarketers.com

53 MIN6 d ago
Comments
[Replay] Why People Don't Connect With Your Marketing & How To Fix It

How to Start & Scale a Profitable Blog (On the Side)

Anyone can start a blog; but to generate income from it, you’ll need more than just writing skills. My guest today will tell you how you can build a profitable blog from scratch. This week we are joined by Ryan Robinson, a writer, part-time entrepreneur, and content marketing consultant. In this episode, you’ll learn how to grow your blog with guest posting, finding your authentic writing voice, and scaling it with freelance writers. We covered: The biggest misconception in blogging Will blog still exist 5 to 10 years from now? Why the term “passive income” is bullsh*t How guest posting can help you grow your blog Ryan’s recent mistake that made him “punished” by Google How to find your own blogging “voice” How to work and find freelance writers to help you scale Top 3 questions that Ryan ask his new email subscribers What Ryan thinks marketers should learn in the next 5,10, and 50 years Resources: The Side Hustle Project Creative Live Ramit Sethi Derek Halpern Lewis Howes ...

57 MIN1 w ago
Comments
How to Start & Scale a Profitable Blog (On the Side)

How to Retain Customers With Email Marketing

Marketing channels come and go, but email is, for the moment, here to stay. My guest today will tell you how to use emails to increase customer retention and establish trust. This week we’re joined by Val Geisler, email marketing expert, and CEO of Fix My Churn. In this episode, you’ll learn how to design retention-focused email sequences that help you drive revenue and reduce churn. We covered: Why email will still be relevant in 5,10, and 50 years How customers can be your “free marketing team” How to segment your customers for survey Why customer research is the foundation of great email campaigns The top 3 questions Val asks in customer surveys Signs that you need an onboarding and retention email sequence Why you should check-in with customers from time to time Why onboarding sequence is an excellent place to put a referral/affiliate program Resources: André Chaperon: How to Send Emails w/ 83%+ Open Rates Fix My Churn Podia Buffer Stripe InVision AppCues How To Use Jobs To...

60 MIN2019 DEC 17
Comments
How to Retain Customers With Email Marketing

Storytelling for Success: How to Design a Convincing Product Narrative (5 Steps)

To take your pitches, presentations, and positioning to the next level, you have to tap into the power of narrative storytelling. My guest today is Andy Raskin, strategic consultant and storytelling expert. In this episode, you’ll learn how to use storytelling frameworks to establish trust, create emotional connections, and gain traction. We covered: What Andy think “positioning” exactly is An example of a company that does narrative positioning well Can you measure the success of product positioning? How to create urgency in your positioning Why the CEO should lead the product positioning exercise How Andy implements his framework in 5 steps The one question that sparks debate in positioning discussion How you should approach positioning when you have multiple target audience What Andy thinks marketers should learn for the next 5,10, and 50 years Resources: Andreesen Horowitz First Round Capital Salesforce Intel Square Uber 5 Proven Methods for Positioning Your New Product Cross...

55 MIN2019 DEC 10
Comments
Storytelling for Success: How to Design a Convincing Product Narrative (5 Steps)

How to Improve Your Marketing With Social Proof (4-Step Framework)

Building trust with social proof is more than just putting reviews on your website and hoping for the best. My guest today is Louis Nicholls, author of The Social Proof Handbook, growth consultant, and the founder of Sales for Founders. In this episode, Louis shares his 4-step framework to improve your sales and marketing with social proof. We covered: What is “social proof”? Examples of social proof in real life What social proof can and can’t do How to map out the customer’s journey of your product or service How social proof can help you answer customers’ objections The 7 sources where you can mine social proof The different formats of social proof How to reach out and get people to give you testimonials The biggest mistake people make when utilizing social proof What Louis thinks marketers should learn for the next 5,10, and 50 years Resources: Gymhopper Influence by Robert Cialdini Yelp Friends How To Use Jobs To Be Done to Read Your Customer’s Minds - Claire Suellentrop ...

52 MIN2019 DEC 3
Comments
How to Improve Your Marketing With Social Proof (4-Step Framework)

[Replay] Rand Fishkin's Step-by-Step Guide to Inbound Marketing

How to sell more? By earning the awareness, trust, and respect of people who could buy from you. This is, in essence, the core of Rand Fiskin's inbound marketing philosophy. In this episode, Rand Fishkin shares his step-by-step guide to selling online using inbound marketing. Rand Fishkin is the Co-Founder and Ex-CEO of Moz. Rand Fishkin is one of the best and most transparent marketers. During this hour we talk about the type of marketer that Donald Trump is and what Rand would do if he only had $100 and 6 months to generate $1000 in income. Rand also tells a personal MOZ story that applies to managing people. Along with reasons why bad marketing stands out, and how to win your customer’s trust. Topics Discussed in this Episode: How Rand would spend that $100 on ad platforms to learn how to improve the ROI. Rand was a shy introverted kid, but he cared about people and what made them tick. Correlation and causation are important distinctions for marketers and understanding data. Ho...

61 MIN2019 NOV 26
Comments
[Replay] Rand Fishkin's Step-by-Step Guide to Inbound Marketing

How to Experiment Quickly & Find HUGE Wins (5 Steps)

Is your organization too afraid of trying new things? Do you have an idea for an experiment but are not sure how to pitch it to your boss? Let’s change that. My guest today is David Arnoux, Co-founder, and Head of Growth at GrowthTribe. In this episode, we talk about developing an experimental mindset, why visual storytelling is vital to get buy-ins, and how to run marketing and growth experiments to find huge wins. We covered: The symptoms of companies that are not experimenting enough What companies need to have in place before starting experimenting The danger of “growth for the sake of growth” The type of companies that David won’t train or work with Why experiment culture should begin with the mindset How to change the mindset in an organization Why visual storytelling is essential in presenting your experiments The single data source to help you pick the right ideas to run with A few examples of crazy experiments David ran David’s advice to aspiring marketers What David t...

61 MIN2019 NOV 19
Comments
How to Experiment Quickly & Find HUGE Wins (5 Steps)

How to Create a Go-to-Market Strategy (5 Steps)

What is a go-to-market strategy, exactly? In today’s episode, we’ll define the term in details and dive into the real, actionable steps to design an effective go-to-market strategy.My guest today is Asia Matos, an early-stage startup marketing expert, and the founder and CEO of Demand Maven. We’re going to dive into what exactly is a go-to-market strategy, when you need one, and how to create one from scratch. We covered: What exactly is a go-to-market strategy? The difference between go-to-market strategy” and “marketing strategy” Signs that a company needs a go-to-market strategy The frameworks to start creating a Go-to-market strategy Why is it important to have a “model-market fit” and “channel-market fit” A real-life example of model and channel market fit Why follow up questions is vital in customer interviews Using Objective & Key Results (OKRs) to translate customer interview into actionable steps Why targeting customers’ mindset is much more important than just a...

59 MIN2019 NOV 12
Comments
How to Create a Go-to-Market Strategy (5 Steps)

How to Awaken the Fearless Marketer in You (3 Steps)

What are you afraid of? Being ignored? Irrelevant? Useless? All of the above? If you want to be respected, successful, and maybe a little famous, it’s time to let go of your fear, take risks, and fight your inner demons. My guest today is Hillary Weiss, a brand consultant, copywriter, speaker, and the founder of Statement Piece Studio. In this episode, we talk about finding your own unique strength, why shipping consistently is important, and how to become a fearless marketer. We covered: Why “data-driven marketing” is overrated What being “creative” really means Why there are no unique ideas, only unique perspectives What you should write down and reflect after talking to customers, and the next steps you should take Why you should publish your ideas through channels that energize you The importance of shipping consistently How to find your “core idea” and run with it Hillary’s advice to those who are not sure about their own unique ability How to find the courage to publis...

51 MIN2019 NOV 5
Comments
How to Awaken the Fearless Marketer in You (3 Steps)

3 Principles to Future-Proof Your SEO Strategy

Is your SEO strategy specific enough? Are you trying to reach your customers, or solely tricking Google’s algorithm? My guest today is SEO expert and growth consultant Eli Schwartz. We talked about the importance of specificity in SEO, why over-reliance on paid acquisition can backfire, why SEO is less about marketing and more about the user experience, and more. We covered: Why Eli thinks SEO is less about marketing and more about product and user experience Why relying on paid acquisition is an issue The advantages of acquiring users organically The principles SEO strategists should learn for the long-term The importance of being specific in Search Marketing Interviewing internal team members to get insights into what customers want. Preparing for the “future of search” Why SEO expert should focus on marketing to humans, not tricking Google algorithms Eli’s biggest f*ck-up in his career What Eli think marketers should learn for the next 5-10 years Resources: Amazon Alexa JavaS...

52 MIN2019 OCT 29
Comments
3 Principles to Future-Proof Your SEO Strategy

Latest Episodes

[Replay] Why People Don't Connect With Your Marketing & How To Fix It

My guest today is Dave Gerhardt, Director of Marketing at Drift, a conversation-driven marketing and sales platform that works as a virtual assistant for your website. Dave joined Drift as their first marketer two years ago, and he’s also the cohost of the podcast Seeking Wisdom with Drift CEO David Cancel. Dave is a true no-nonsense marketer, and on today’s episode you’re going to learn how to actually connect with people in your marketing and drive sales for your company. Topics Discussed in this Episode: Growing immunity to bad marketing The importance of side projects Conversation marketing and Drift Offline vs. online sales Sales barriers and how to avoid them Empathy and connecting with customers Company alignment and building a brand Dave’s recommended resources Resources: Drift Seeking Wisdom The Boron Letters by Gary and Bond Halbert Tech In Boston podcast A Side Project Helped Jumpstart My Career by David Gerhardt Nobody Wants to Read Your Sh*t by Steven Pressfield Ca$hvertising by Drew Whitman Scientific Advertising by Claude Hopkins Noah Kagan Presents podcast Behind the Cloud by Mark Benioff and Carlye Adler louis@everyonehatesmarketers.com

53 MIN6 d ago
Comments
[Replay] Why People Don't Connect With Your Marketing & How To Fix It

How to Start & Scale a Profitable Blog (On the Side)

Anyone can start a blog; but to generate income from it, you’ll need more than just writing skills. My guest today will tell you how you can build a profitable blog from scratch. This week we are joined by Ryan Robinson, a writer, part-time entrepreneur, and content marketing consultant. In this episode, you’ll learn how to grow your blog with guest posting, finding your authentic writing voice, and scaling it with freelance writers. We covered: The biggest misconception in blogging Will blog still exist 5 to 10 years from now? Why the term “passive income” is bullsh*t How guest posting can help you grow your blog Ryan’s recent mistake that made him “punished” by Google How to find your own blogging “voice” How to work and find freelance writers to help you scale Top 3 questions that Ryan ask his new email subscribers What Ryan thinks marketers should learn in the next 5,10, and 50 years Resources: The Side Hustle Project Creative Live Ramit Sethi Derek Halpern Lewis Howes ...

57 MIN1 w ago
Comments
How to Start & Scale a Profitable Blog (On the Side)

How to Retain Customers With Email Marketing

Marketing channels come and go, but email is, for the moment, here to stay. My guest today will tell you how to use emails to increase customer retention and establish trust. This week we’re joined by Val Geisler, email marketing expert, and CEO of Fix My Churn. In this episode, you’ll learn how to design retention-focused email sequences that help you drive revenue and reduce churn. We covered: Why email will still be relevant in 5,10, and 50 years How customers can be your “free marketing team” How to segment your customers for survey Why customer research is the foundation of great email campaigns The top 3 questions Val asks in customer surveys Signs that you need an onboarding and retention email sequence Why you should check-in with customers from time to time Why onboarding sequence is an excellent place to put a referral/affiliate program Resources: André Chaperon: How to Send Emails w/ 83%+ Open Rates Fix My Churn Podia Buffer Stripe InVision AppCues How To Use Jobs To...

60 MIN2019 DEC 17
Comments
How to Retain Customers With Email Marketing

Storytelling for Success: How to Design a Convincing Product Narrative (5 Steps)

To take your pitches, presentations, and positioning to the next level, you have to tap into the power of narrative storytelling. My guest today is Andy Raskin, strategic consultant and storytelling expert. In this episode, you’ll learn how to use storytelling frameworks to establish trust, create emotional connections, and gain traction. We covered: What Andy think “positioning” exactly is An example of a company that does narrative positioning well Can you measure the success of product positioning? How to create urgency in your positioning Why the CEO should lead the product positioning exercise How Andy implements his framework in 5 steps The one question that sparks debate in positioning discussion How you should approach positioning when you have multiple target audience What Andy thinks marketers should learn for the next 5,10, and 50 years Resources: Andreesen Horowitz First Round Capital Salesforce Intel Square Uber 5 Proven Methods for Positioning Your New Product Cross...

55 MIN2019 DEC 10
Comments
Storytelling for Success: How to Design a Convincing Product Narrative (5 Steps)

How to Improve Your Marketing With Social Proof (4-Step Framework)

Building trust with social proof is more than just putting reviews on your website and hoping for the best. My guest today is Louis Nicholls, author of The Social Proof Handbook, growth consultant, and the founder of Sales for Founders. In this episode, Louis shares his 4-step framework to improve your sales and marketing with social proof. We covered: What is “social proof”? Examples of social proof in real life What social proof can and can’t do How to map out the customer’s journey of your product or service How social proof can help you answer customers’ objections The 7 sources where you can mine social proof The different formats of social proof How to reach out and get people to give you testimonials The biggest mistake people make when utilizing social proof What Louis thinks marketers should learn for the next 5,10, and 50 years Resources: Gymhopper Influence by Robert Cialdini Yelp Friends How To Use Jobs To Be Done to Read Your Customer’s Minds - Claire Suellentrop ...

52 MIN2019 DEC 3
Comments
How to Improve Your Marketing With Social Proof (4-Step Framework)

[Replay] Rand Fishkin's Step-by-Step Guide to Inbound Marketing

How to sell more? By earning the awareness, trust, and respect of people who could buy from you. This is, in essence, the core of Rand Fiskin's inbound marketing philosophy. In this episode, Rand Fishkin shares his step-by-step guide to selling online using inbound marketing. Rand Fishkin is the Co-Founder and Ex-CEO of Moz. Rand Fishkin is one of the best and most transparent marketers. During this hour we talk about the type of marketer that Donald Trump is and what Rand would do if he only had $100 and 6 months to generate $1000 in income. Rand also tells a personal MOZ story that applies to managing people. Along with reasons why bad marketing stands out, and how to win your customer’s trust. Topics Discussed in this Episode: How Rand would spend that $100 on ad platforms to learn how to improve the ROI. Rand was a shy introverted kid, but he cared about people and what made them tick. Correlation and causation are important distinctions for marketers and understanding data. Ho...

61 MIN2019 NOV 26
Comments
[Replay] Rand Fishkin's Step-by-Step Guide to Inbound Marketing

How to Experiment Quickly & Find HUGE Wins (5 Steps)

Is your organization too afraid of trying new things? Do you have an idea for an experiment but are not sure how to pitch it to your boss? Let’s change that. My guest today is David Arnoux, Co-founder, and Head of Growth at GrowthTribe. In this episode, we talk about developing an experimental mindset, why visual storytelling is vital to get buy-ins, and how to run marketing and growth experiments to find huge wins. We covered: The symptoms of companies that are not experimenting enough What companies need to have in place before starting experimenting The danger of “growth for the sake of growth” The type of companies that David won’t train or work with Why experiment culture should begin with the mindset How to change the mindset in an organization Why visual storytelling is essential in presenting your experiments The single data source to help you pick the right ideas to run with A few examples of crazy experiments David ran David’s advice to aspiring marketers What David t...

61 MIN2019 NOV 19
Comments
How to Experiment Quickly & Find HUGE Wins (5 Steps)

How to Create a Go-to-Market Strategy (5 Steps)

What is a go-to-market strategy, exactly? In today’s episode, we’ll define the term in details and dive into the real, actionable steps to design an effective go-to-market strategy.My guest today is Asia Matos, an early-stage startup marketing expert, and the founder and CEO of Demand Maven. We’re going to dive into what exactly is a go-to-market strategy, when you need one, and how to create one from scratch. We covered: What exactly is a go-to-market strategy? The difference between go-to-market strategy” and “marketing strategy” Signs that a company needs a go-to-market strategy The frameworks to start creating a Go-to-market strategy Why is it important to have a “model-market fit” and “channel-market fit” A real-life example of model and channel market fit Why follow up questions is vital in customer interviews Using Objective & Key Results (OKRs) to translate customer interview into actionable steps Why targeting customers’ mindset is much more important than just a...

59 MIN2019 NOV 12
Comments
How to Create a Go-to-Market Strategy (5 Steps)

How to Awaken the Fearless Marketer in You (3 Steps)

What are you afraid of? Being ignored? Irrelevant? Useless? All of the above? If you want to be respected, successful, and maybe a little famous, it’s time to let go of your fear, take risks, and fight your inner demons. My guest today is Hillary Weiss, a brand consultant, copywriter, speaker, and the founder of Statement Piece Studio. In this episode, we talk about finding your own unique strength, why shipping consistently is important, and how to become a fearless marketer. We covered: Why “data-driven marketing” is overrated What being “creative” really means Why there are no unique ideas, only unique perspectives What you should write down and reflect after talking to customers, and the next steps you should take Why you should publish your ideas through channels that energize you The importance of shipping consistently How to find your “core idea” and run with it Hillary’s advice to those who are not sure about their own unique ability How to find the courage to publis...

51 MIN2019 NOV 5
Comments
How to Awaken the Fearless Marketer in You (3 Steps)

3 Principles to Future-Proof Your SEO Strategy

Is your SEO strategy specific enough? Are you trying to reach your customers, or solely tricking Google’s algorithm? My guest today is SEO expert and growth consultant Eli Schwartz. We talked about the importance of specificity in SEO, why over-reliance on paid acquisition can backfire, why SEO is less about marketing and more about the user experience, and more. We covered: Why Eli thinks SEO is less about marketing and more about product and user experience Why relying on paid acquisition is an issue The advantages of acquiring users organically The principles SEO strategists should learn for the long-term The importance of being specific in Search Marketing Interviewing internal team members to get insights into what customers want. Preparing for the “future of search” Why SEO expert should focus on marketing to humans, not tricking Google algorithms Eli’s biggest f*ck-up in his career What Eli think marketers should learn for the next 5-10 years Resources: Amazon Alexa JavaS...

52 MIN2019 OCT 29
Comments
3 Principles to Future-Proof Your SEO Strategy
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