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FIR Book Reviews

FIR Book Reviews

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FIR Book Reviews
FIR Book Reviews

FIR Book Reviews

FIR Book Reviews

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FIR Podcast Network hosts review books of interest to communicators and marketers

Latest Episodes

FIR Book Review: The Fourth Transformation by Robert Scoble and Shel Israel

In their last book, “The Age of Context,” Robert Scoble and Shel Israel explored the future of the smartphone and how it would be used once we reach the convergence of mobile devices, social media, big data, sensors, location technology. Even though we haven’t come close to realizing the vision set forth in this book, Scoble and Israel project even further in their new book, “The Fourth Transformation: How Augmented Reality & Artificial intelligence Will Change Everything.” In this FIR Book Review, digital media thought leader Richard Binhammer joins FIR host Shel Holtz to review and discuss the book and its themes. From the book description on Amazon: “Ten years from today, the center of our digital lives will no longer be the smart phone, but device that looks like ordinary eyeglasses: except those glasses will have settings for Virtual and Augmented Reality. What you really see and what is computer generated will be mixed so tightly together, that we won’t really be able t...

25 MIN2016 DEC 23
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FIR Book Review: The Fourth Transformation by Robert Scoble and Shel Israel

FIR Book Review: Blockchain Revolution by Don Tapscott and Alex Tapscott

Blockchain technology — developed as the foundation of Bitcoin — will have an impact on business and society that we are only beginning to understand. While financial services will be the first industry to experience some foundational changes as a result of blockchain, the technology could ultimately change the nature of how work gets done, how organizations are structured, and how the world works. In this FIR Book Review, FIR host Shel Holtz reviews “Blockchain Revolution: How the Technology Behind Bitcoin is Changing Money, Business, and the World” by Don Tapscott (author of “Wikinomics,” “Grown Up Digital,” and a number of other books) and Alex Tapscott, CEO and founder of Northwest Passage Ventures, an advisory firm building blockchain companies. For those interested in learning more about blockchain and following blockchain news, some good resources include… * BlockChainTop, a Twitter account linking to blockchain developments * Blockchain News * Blockchain Blog * Coin...

17 MIN2016 OCT 17
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FIR Book Review: Blockchain Revolution by Don Tapscott and Alex Tapscott

FIR Book Review: Lethal Generosity by Shel Israel

Author Shel Israel calls his latest book — Lethal Generosity: Contextual Technology & The Competitive Edge — a sequel to Age of Context, the book he co-authored with Robert Scoble. In this FIR Book Review, Richard Binhammer joins Shel Holtzfor a conversation about the book and its relevance to the communications industry. From the book description on Amazon: “The previous book reported on the rapid convergence of five technology forces—mobile (and wearables), social media, the Internet of Things (IoT), location technologies, and data creating the promising—but occasionally freaky—sensation that our devices are starting to know us better than the closest people in our lives. “The story picks up two years later in Lethal Generosity, where the freakiness has faded and retailers and other public-facing companies are rapidly adopting these new technologies. “This time, instead of technologies converging with each other these contextual forces are converging with humans in the for...

21 MIN2015 OCT 9
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FIR Book Review: Lethal Generosity by Shel Israel

FIR Book Review: Lessons for Communicators from David Axelrod's "Believer"

As a strategic communicator, David Axelrod has seen it all. The communications brains behind Barack Obama’s presidential election victories in 2008 and 2012, Axelrod has navigated significant communications crises and developed strategic messaging that moved millions. He shared these stories and lessons in a terrific book,Believer: My Forty Years in Politics. In an FIR Book Review, Kevin Anselmo and Chip Griffin talk about what they learned from the book and what it means for communicators across various industries. The podcast review is based on Kevin’s blog post about the book. Believer: My Forty Years in Politics Publisher: Penguin Press Hardcover, 528 pages Published February 10, 2015 ISBN-10: 1594205876 ISBN-13: 978-1594205873 Purchase at Amazon US (Kindle version), Amazon Canada (Kindle version), or Amazon UK (Kindle version).

39 MIN2015 JUL 15
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FIR Book Review: Lessons for Communicators from David Axelrod's "Believer"

FIR Book Review: Trust Me, PR is Dead by Robert Phillips

Robert Phillips stunned the PR agency world when he walked away from his prestigious position as CEO of Edelman EMEA. Phillips explains his decision in Trust Me, PR is Dead, in which he calls for an end to the PR industry and advocates instead for a new model of public leadership (as the replacement for PR) and public value (the role of corporations which, Phillips believes, need to adopt a reinvented kind of capitalism that focuses as much on contributing to society as to their bottom lines). Phillips came to Edelman when the agency he cofounded — Jackie Cooper PR — was acquired. While at Jackie Cooper, he was instrumental in the development of ground-breaking campaigns, including “Hello Boys” for Wonderbra. Today he is co-founder of Jericho Chambers, which helps organizations become the kinds of organizations he believes corporations need to be — a vision he articulates in his book, which Huffington post called “Thrilling…a passionate revolution.” FIR co-host Shel Holtz ha...

18 MIN2015 JUN 12
Comments
FIR Book Review: Trust Me, PR is Dead by Robert Phillips

FIR Book Review: Geeks Bearing Gifts by Jeff Jarvis

Geeks Bearing Gifts: Imagining New Futures for News is CUNY journalism professor Jeff Jarvis’s latest book, exploring the pressures on current news models and the directions news organizations need to go in order to thrive in the digital world. FIR co-host Shel Holtz reviews the book, which has implications for organizational communicators, particularly in imagining the role of media relations in the future Jarvis imagines. From the book description on Amazon: “Technology has disrupted the news industry– its relationships, forms, and business models – but also provides no end of opportunities for improving, expanding, reimagining, and sustaining journalism. Geeks Bearing Gifts: Imagining New Futures for News is a creative, thought-provoking and entertaining exploration of the possible future(s) of news by Professor Jeff Jarvis, who leads the Tow-Knight Center for Entrepreneurial Journalism at the CUNY Graduate School of Journalism. “To Jarvis, journalism helps a community bette...

10 MIN2015 MAY 10
Comments
FIR Book Review: Geeks Bearing Gifts by Jeff Jarvis

FIR Book Reviews: The Mobile Mind Shift, by Ted Schadler, Josh Bernoff, and Julie Ask

The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment provides the first comprehensive overview of what it takes to develop mobile resources that accommodate the growing expectations of users who increasingly turn first to mobile devices. FIR co-host Shel Holtz reviews the book written by three Forrester Research analysts: Ted Schadler, technology analyst; Josh Bernoff, senior vice president of Idea Development; and Julie Ask, mobile analyst. From the book description on Amazon: “Mobile has reprogrammed your customers’ brains. “Your customers now turn to their smartphones for everything. What’s tomorrow’s weather? Is the flight on time? Where’s the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift — the expectation that I can get what I want, anytime, in my immediate context. “Your new battleground for customers is this mobile moment — the instant in which...

16 MIN2014 JUL 10
Comments
FIR Book Reviews: The Mobile Mind Shift, by Ted Schadler, Josh Bernoff, and Julie Ask
the END

Latest Episodes

FIR Book Review: The Fourth Transformation by Robert Scoble and Shel Israel

In their last book, “The Age of Context,” Robert Scoble and Shel Israel explored the future of the smartphone and how it would be used once we reach the convergence of mobile devices, social media, big data, sensors, location technology. Even though we haven’t come close to realizing the vision set forth in this book, Scoble and Israel project even further in their new book, “The Fourth Transformation: How Augmented Reality & Artificial intelligence Will Change Everything.” In this FIR Book Review, digital media thought leader Richard Binhammer joins FIR host Shel Holtz to review and discuss the book and its themes. From the book description on Amazon: “Ten years from today, the center of our digital lives will no longer be the smart phone, but device that looks like ordinary eyeglasses: except those glasses will have settings for Virtual and Augmented Reality. What you really see and what is computer generated will be mixed so tightly together, that we won’t really be able t...

25 MIN2016 DEC 23
Comments
FIR Book Review: The Fourth Transformation by Robert Scoble and Shel Israel

FIR Book Review: Blockchain Revolution by Don Tapscott and Alex Tapscott

Blockchain technology — developed as the foundation of Bitcoin — will have an impact on business and society that we are only beginning to understand. While financial services will be the first industry to experience some foundational changes as a result of blockchain, the technology could ultimately change the nature of how work gets done, how organizations are structured, and how the world works. In this FIR Book Review, FIR host Shel Holtz reviews “Blockchain Revolution: How the Technology Behind Bitcoin is Changing Money, Business, and the World” by Don Tapscott (author of “Wikinomics,” “Grown Up Digital,” and a number of other books) and Alex Tapscott, CEO and founder of Northwest Passage Ventures, an advisory firm building blockchain companies. For those interested in learning more about blockchain and following blockchain news, some good resources include… * BlockChainTop, a Twitter account linking to blockchain developments * Blockchain News * Blockchain Blog * Coin...

17 MIN2016 OCT 17
Comments
FIR Book Review: Blockchain Revolution by Don Tapscott and Alex Tapscott

FIR Book Review: Lethal Generosity by Shel Israel

Author Shel Israel calls his latest book — Lethal Generosity: Contextual Technology & The Competitive Edge — a sequel to Age of Context, the book he co-authored with Robert Scoble. In this FIR Book Review, Richard Binhammer joins Shel Holtzfor a conversation about the book and its relevance to the communications industry. From the book description on Amazon: “The previous book reported on the rapid convergence of five technology forces—mobile (and wearables), social media, the Internet of Things (IoT), location technologies, and data creating the promising—but occasionally freaky—sensation that our devices are starting to know us better than the closest people in our lives. “The story picks up two years later in Lethal Generosity, where the freakiness has faded and retailers and other public-facing companies are rapidly adopting these new technologies. “This time, instead of technologies converging with each other these contextual forces are converging with humans in the for...

21 MIN2015 OCT 9
Comments
FIR Book Review: Lethal Generosity by Shel Israel

FIR Book Review: Lessons for Communicators from David Axelrod's "Believer"

As a strategic communicator, David Axelrod has seen it all. The communications brains behind Barack Obama’s presidential election victories in 2008 and 2012, Axelrod has navigated significant communications crises and developed strategic messaging that moved millions. He shared these stories and lessons in a terrific book,Believer: My Forty Years in Politics. In an FIR Book Review, Kevin Anselmo and Chip Griffin talk about what they learned from the book and what it means for communicators across various industries. The podcast review is based on Kevin’s blog post about the book. Believer: My Forty Years in Politics Publisher: Penguin Press Hardcover, 528 pages Published February 10, 2015 ISBN-10: 1594205876 ISBN-13: 978-1594205873 Purchase at Amazon US (Kindle version), Amazon Canada (Kindle version), or Amazon UK (Kindle version).

39 MIN2015 JUL 15
Comments
FIR Book Review: Lessons for Communicators from David Axelrod's "Believer"

FIR Book Review: Trust Me, PR is Dead by Robert Phillips

Robert Phillips stunned the PR agency world when he walked away from his prestigious position as CEO of Edelman EMEA. Phillips explains his decision in Trust Me, PR is Dead, in which he calls for an end to the PR industry and advocates instead for a new model of public leadership (as the replacement for PR) and public value (the role of corporations which, Phillips believes, need to adopt a reinvented kind of capitalism that focuses as much on contributing to society as to their bottom lines). Phillips came to Edelman when the agency he cofounded — Jackie Cooper PR — was acquired. While at Jackie Cooper, he was instrumental in the development of ground-breaking campaigns, including “Hello Boys” for Wonderbra. Today he is co-founder of Jericho Chambers, which helps organizations become the kinds of organizations he believes corporations need to be — a vision he articulates in his book, which Huffington post called “Thrilling…a passionate revolution.” FIR co-host Shel Holtz ha...

18 MIN2015 JUN 12
Comments
FIR Book Review: Trust Me, PR is Dead by Robert Phillips

FIR Book Review: Geeks Bearing Gifts by Jeff Jarvis

Geeks Bearing Gifts: Imagining New Futures for News is CUNY journalism professor Jeff Jarvis’s latest book, exploring the pressures on current news models and the directions news organizations need to go in order to thrive in the digital world. FIR co-host Shel Holtz reviews the book, which has implications for organizational communicators, particularly in imagining the role of media relations in the future Jarvis imagines. From the book description on Amazon: “Technology has disrupted the news industry– its relationships, forms, and business models – but also provides no end of opportunities for improving, expanding, reimagining, and sustaining journalism. Geeks Bearing Gifts: Imagining New Futures for News is a creative, thought-provoking and entertaining exploration of the possible future(s) of news by Professor Jeff Jarvis, who leads the Tow-Knight Center for Entrepreneurial Journalism at the CUNY Graduate School of Journalism. “To Jarvis, journalism helps a community bette...

10 MIN2015 MAY 10
Comments
FIR Book Review: Geeks Bearing Gifts by Jeff Jarvis

FIR Book Reviews: The Mobile Mind Shift, by Ted Schadler, Josh Bernoff, and Julie Ask

The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment provides the first comprehensive overview of what it takes to develop mobile resources that accommodate the growing expectations of users who increasingly turn first to mobile devices. FIR co-host Shel Holtz reviews the book written by three Forrester Research analysts: Ted Schadler, technology analyst; Josh Bernoff, senior vice president of Idea Development; and Julie Ask, mobile analyst. From the book description on Amazon: “Mobile has reprogrammed your customers’ brains. “Your customers now turn to their smartphones for everything. What’s tomorrow’s weather? Is the flight on time? Where’s the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift — the expectation that I can get what I want, anytime, in my immediate context. “Your new battleground for customers is this mobile moment — the instant in which...

16 MIN2014 JUL 10
Comments
FIR Book Reviews: The Mobile Mind Shift, by Ted Schadler, Josh Bernoff, and Julie Ask
the END
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