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Fails and Fixins

Dave Plough

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Fails and Fixins

Fails and Fixins

Dave Plough

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About Us

Fails and Fixins is a case study in the failures of marketing, public relations, and social media campaigns. We research what went wrong and offer ways to prevent it from happening again.If you've ever wondered how a campaign went off the rails or who thought a marketing strategy was a good idea; or you've sat back and watched a PR crisis unfold while thinking "Wow, they handled that poorly." Fails and Fixins is the public relations podcast for you.

Latest Episodes

Everything is Broken

We took a little time off and now our equipment is taking some time off

1 MIN2019 AUG 12
Comments
Everything is Broken

The North Face

When a popular outdoors brand like The North Face makes a bad marketing decision it can affect how its perceived by loyal customers. Even worse, it can affect how potential future customers make decisions. This episode looks at a recent misstep made by Leo Burnett Tailor Made in an attempt to get The North Face on top of Google search results. Produced by Digital Buzz Hosted by Dave Plough

14 MIN2019 JUL 12
Comments
The North Face

Amy's Kitchen Nightmare

In 2013 the Fox series Kitchen Nightmares sent Gordon Ramsey to Scottsdale, Arizona. Amy's Baking Company quickly became the most infamous episode of the entire series, and the only one where Chief Ramsey walked away. The resulting press gave Amy and her husband, Sammy, a chance at financial redemption but could they keep cool long enough to cash in? Spoiler alert: No, they could not. Produced by Digital Buzz Hosted by Dave Plough

13 MIN2019 JUN 27
Comments
Amy's Kitchen Nightmare

Snakes on a Plane

In 2006 there was a movie. One with a title so outlandish, yet so on the nose, there was no way it could ever get made. Thanks to Samuel L. Jackson, the movie was made and an internet sensation was born. This episode dives deep into Snakes on a Plane and the reason it's box office results didn't match it's hype. Produced by Digital Buzz Hosted by Dave Plough

15 MIN2019 JUN 21
Comments
Snakes on a Plane

Sin to Win

When Electronic Arts began promotion for the 2010 action game "Dante's Inferno" it was natural to utilize the 9 circles of Hell. Every level of the game was based around one of the circles and so too would be every tactic in their advertising strategy. Limbo, gluttony, greed, anger, heresy, violence, fraud, and treachery all worked. But when it came to lust, EA faltered. Produced by Digital Buzz Hosted by Dave Plough

16 MIN2019 JUN 14
Comments
Sin to Win

The New Coke Strikes Back

We're talking the changing media landscape and what that means for production companies. Specifically, we're taking a look at how Netflix and Stranger Things season 3 resurrected New Coke. If you've not listened to our first episode, go back to take a deep dive into what really happened in the summer of 1985 when Coca-Cola ditched it's hundred year old recipe. Produced by Digital Buzz Hosted by Dave Plough

8 MIN2019 MAY 24
Comments
The New Coke Strikes Back

HBO's Confederate

Game of Thrones has been the biggest hit on TV for years. With its end in sight, HBO tried to find a way to capitalize off of the GoT brand by tapping its show runners to create another series about an alternate reality. How could any of that go wrong? The title of this episode should tell you everything you need to know. Produced by Digital Buzz Hosted by Dave Plough

9 MIN2019 MAY 17
Comments
HBO's Confederate

ATHF and the Mooninite Boston Invasion

By 2005 Adult Swim had made it as an entity from Cartoon Network. In 2007 they planned to release their first movie, Aqua Teen Hunger Force Colon Movie Film For Theaters. To promote, they decided on gorilla tactic which their audience would find entertaining, but those outside of the Adult Swim bubble weren't impressed. How did Frylock, Master Shake, Meatwad and the Mooninites disrupt the city of Boston? Listen to find out. Produced by Digital Buzz Hosted by Dave Plough

18 MIN2019 MAY 7
Comments
ATHF and the Mooninite Boston Invasion

Internet Explorer 8 - OMG

Microsoft's Internet Explorer has a rocky history. In 2009 they finally seemed to figure out what the people wanted out of a web browser. However, the public had already decided they didn't want another IE. Microsoft decided to run a marketing campaign to change the public's mind. Instead, they turned the public's stomach. Produced by Digital Buzz Hosted by Dave Plough

17 MIN2019 APR 30
Comments
Internet Explorer 8 - OMG

LifeLock

In the beginning of the internet era no one knew identity theft was a thing. LifeLock made it their business, literally, to ensure everyone know of the dangers presented online and that they could protect their subscribers. To illustrate this point, CEO Todd Davis took one of teh biggest, least thought out, gambles in modern marketing. On this podcast exclusive episode of Fails and Fixins we look back on what he did and why it was a bad idea. Produced by Digital Buzz Hosted by Dave Plough

6 MIN2019 APR 26
Comments
LifeLock

Latest Episodes

Everything is Broken

We took a little time off and now our equipment is taking some time off

1 MIN2019 AUG 12
Comments
Everything is Broken

The North Face

When a popular outdoors brand like The North Face makes a bad marketing decision it can affect how its perceived by loyal customers. Even worse, it can affect how potential future customers make decisions. This episode looks at a recent misstep made by Leo Burnett Tailor Made in an attempt to get The North Face on top of Google search results. Produced by Digital Buzz Hosted by Dave Plough

14 MIN2019 JUL 12
Comments
The North Face

Amy's Kitchen Nightmare

In 2013 the Fox series Kitchen Nightmares sent Gordon Ramsey to Scottsdale, Arizona. Amy's Baking Company quickly became the most infamous episode of the entire series, and the only one where Chief Ramsey walked away. The resulting press gave Amy and her husband, Sammy, a chance at financial redemption but could they keep cool long enough to cash in? Spoiler alert: No, they could not. Produced by Digital Buzz Hosted by Dave Plough

13 MIN2019 JUN 27
Comments
Amy's Kitchen Nightmare

Snakes on a Plane

In 2006 there was a movie. One with a title so outlandish, yet so on the nose, there was no way it could ever get made. Thanks to Samuel L. Jackson, the movie was made and an internet sensation was born. This episode dives deep into Snakes on a Plane and the reason it's box office results didn't match it's hype. Produced by Digital Buzz Hosted by Dave Plough

15 MIN2019 JUN 21
Comments
Snakes on a Plane

Sin to Win

When Electronic Arts began promotion for the 2010 action game "Dante's Inferno" it was natural to utilize the 9 circles of Hell. Every level of the game was based around one of the circles and so too would be every tactic in their advertising strategy. Limbo, gluttony, greed, anger, heresy, violence, fraud, and treachery all worked. But when it came to lust, EA faltered. Produced by Digital Buzz Hosted by Dave Plough

16 MIN2019 JUN 14
Comments
Sin to Win

The New Coke Strikes Back

We're talking the changing media landscape and what that means for production companies. Specifically, we're taking a look at how Netflix and Stranger Things season 3 resurrected New Coke. If you've not listened to our first episode, go back to take a deep dive into what really happened in the summer of 1985 when Coca-Cola ditched it's hundred year old recipe. Produced by Digital Buzz Hosted by Dave Plough

8 MIN2019 MAY 24
Comments
The New Coke Strikes Back

HBO's Confederate

Game of Thrones has been the biggest hit on TV for years. With its end in sight, HBO tried to find a way to capitalize off of the GoT brand by tapping its show runners to create another series about an alternate reality. How could any of that go wrong? The title of this episode should tell you everything you need to know. Produced by Digital Buzz Hosted by Dave Plough

9 MIN2019 MAY 17
Comments
HBO's Confederate

ATHF and the Mooninite Boston Invasion

By 2005 Adult Swim had made it as an entity from Cartoon Network. In 2007 they planned to release their first movie, Aqua Teen Hunger Force Colon Movie Film For Theaters. To promote, they decided on gorilla tactic which their audience would find entertaining, but those outside of the Adult Swim bubble weren't impressed. How did Frylock, Master Shake, Meatwad and the Mooninites disrupt the city of Boston? Listen to find out. Produced by Digital Buzz Hosted by Dave Plough

18 MIN2019 MAY 7
Comments
ATHF and the Mooninite Boston Invasion

Internet Explorer 8 - OMG

Microsoft's Internet Explorer has a rocky history. In 2009 they finally seemed to figure out what the people wanted out of a web browser. However, the public had already decided they didn't want another IE. Microsoft decided to run a marketing campaign to change the public's mind. Instead, they turned the public's stomach. Produced by Digital Buzz Hosted by Dave Plough

17 MIN2019 APR 30
Comments
Internet Explorer 8 - OMG

LifeLock

In the beginning of the internet era no one knew identity theft was a thing. LifeLock made it their business, literally, to ensure everyone know of the dangers presented online and that they could protect their subscribers. To illustrate this point, CEO Todd Davis took one of teh biggest, least thought out, gambles in modern marketing. On this podcast exclusive episode of Fails and Fixins we look back on what he did and why it was a bad idea. Produced by Digital Buzz Hosted by Dave Plough

6 MIN2019 APR 26
Comments
LifeLock
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