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Hard Facts

Samantha Zawilinski

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Hard Facts

Hard Facts

Samantha Zawilinski

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About Us

Hard Facts, a video series and podcast featuring Samantha Cunningham Zawilinski, offers weekly tidbits of information based on new and emerging technology and digital trends. Samantha gives you the facts, then it's up to YOU to turn them into solid strategies.

Latest Episodes

Event Marketing Strategies - Generate More Leads

Have you ever thrown an event for your brand or business and thought it was more work than it was worth? Did you put tons of time and energy into creating a fantastic experience for people only to not see that translate into more sales for your business? Events are an amazing way to connect your mission with your audience in real time, and they can also be a MAJOR lead driver— if you start with a strong plan. And you guessed it, that’s what I’m providing you in today’s Hard Facts! When it comes to throwing successful events that drives sales and fill your CRM with low funnel, workable leads— you need 3 strategies. 1 Your Pre-Event Gameplan 2 Your Event Gameplan 3 Your Post-Event Gameplan When it comes to preparing for your event, consider your goal— to generate as many leads as possible for your brand. So why not utilize a lead form for sign ups for your event? This will allow you to collect contacts before the event even occurs. Leverage technology and drive these leads directly to your CRM for use by your team! During your event, your job is to express your message to your audience, familiarizing them with you and your business so later on, when sales conversations start, they have an idea of where it is you are coming from. Also you should be looking to capture contact information DURING your event as well. Why not put a sign up list on your entrance table, or even better— use a tablet that syncs the contacts directly to your CRM. After the event is over, you’re left with an audience of people who know your message AND you have their contact information to take the conversation further! Run an email marketing campaign utilizing the list of email addresses you got leading up to and during your event! These are highly engaged, low funnel leads that you DID NOThave to pay for! Is there anything better than that!? Listen to today’s episode for more details on how to execute your event marketing strategy.

13 MIN2019 DEC 13
Comments
Event Marketing Strategies - Generate More Leads

How to Increase Engagement and Grow Your Audience

We all know what it’s like to generate ️mountains of content️ for our business in the hopes of engaging our audience and inspiring them to interact with us, only to find that often... individuals will only engage once or twice . Before you throw in the towel, let me break down some worthwhile strategies that not only help earn engagement from your audience, but grow your retention rate AND position you as more than a business, but a member of your customers’ community! The most important aspect of reaching these goals— KEEP UP THE CONVERSATION! ️ You might sell a product or service that serves your clients for YEARS, such as a real estate agent selling a home! But— that doesn’t mean you want to lose that client’s interest immediately after the sale. You need to make the effort to keep them engaged and in your audience for years to come. The most lucrative aspect of this strategy: capitalizing on past clients’ audiences to increase your reach AND sales! Here’s how! Get SOC...

7 MIN2019 DEC 6
Comments
How to Increase Engagement and Grow Your Audience

Boomerang vs Mail Track - Which Email Gmail Tracking Tool Is Best

Utilizing email in your marketing strategy is by no means a new idea. But, when starting out, you don’t always have the advantages available to you that an email tracking platform can offer— but you still need them! Let’s be real— even those of us who have a fancy email platform to utilize still do business out of our Gmail accounts. But then you can’t do things like… Track email open rates See who opened your emails & who didn’t Schedule emails Or so I thought— until I learned about Boomerang & Mail Tracker. These tools work with your existing email account to help you… Understand what emails get opened, and which don’t Maintain more control over your message Be more proactive in your sales conversions Curate better interactions with potential clients Both tools offer FREE versions that be found at https://www.boomerangapp.com/ and https://mailtrack.io/en/ Test them out for yourself, but I personally find one to be more advantageous than the other. But you’ll have to wat...

6 MIN2019 NOV 16
Comments
Boomerang vs Mail Track - Which Email Gmail Tracking Tool Is Best

Free Scheduling Tool - How to Use Facebook Creator Studio

Tired of juggling between various tools to keep your Facebook and Instagram presence alive? From creating content, to scheduling posts— there’s a lot that goes into maintaining a strong social presence online! But there’s one free tool that makes it all much easier… Creator Studio! Creator Studio is a free tool available to all Business Pages on Facebook that provides more power to YOU in how you want to organize, run and even monetize your content across Facebook and Instagram. But there’s A LOT more to this mighty tool and I want to show you how to get the absolute most out of what it offers. Check out Hard Facts now and I’ll break it down!

4 MIN2019 NOV 1
Comments
Free Scheduling Tool - How to Use Facebook Creator Studio

Infographics - What They Are & How To Make Them

Feel like your content hasn't been catching eyes lately? Maybe that's because your strategy is missing one of the most engaging, memorable content types available... INFOGRAPHICS! 90% of the information we retain in our brains comes from VISUAL communication, and infographics are a great way to pack your message into an eye-catching, scroll-halting piece of creative that your audience will REMEMBER! But-- don't have a graphic designer on hand to make them for you? That's not an issue! I'm sharing some amazing tools you can utilize to make your own infographics, FOR FREE, plus I'm breaking down the various types of infographics and when to use them. That's today on Hard Facts, watch now!

3 MIN2019 OCT 18
Comments
Infographics - What They Are & How To Make Them

How To Create Email Signature - Professional Email Signature Tool

If you're like me, you send HUNDREDS of emails a week and receive even more. Email is the #1 form of business communication yet few recognize the opportunities available in our emails to project professional, provide evidence of our value or ways to connect with other on other platforms or in person. Where can we provide all this info in our emails without muddying the message of why we're sending an email in the first place? IN YOUR EMAIL SIGNATURE! ️ The signature to your emails is a prime opportunity to... #1 Add a visual component to an otherwise bland and easy to ignore piece of communication #2 Provide links to your site or other digital content that positions you as the knowledgable person you are #3 Creates ease of communication by sharing where else you can be found online, by phone or even in person Don't worry-- you don't need to be a graphic designer or coder to be able to have a modern, professional email signature that sets you apart. There's a tool for that! WISESTAM...

2 MIN2019 OCT 11
Comments
How To Create Email Signature - Professional Email Signature Tool

3 Facebook Hacks - How to Get More Engagement

While summer comes to a close and fall rolls in now is the PERFECT time to do a review of your social media, and in particular— your Facebook engagement! You’ve been busy at work all summer, and a few things have inevitably either fallen by the wayside, or gotten disorganized when it comes to both paid and organic content. But guess what? IT HAPPENS! And there’s a pretty simple fix to get things back on track and those likes & comments flowing. ️ There are 3 SIMPLE TIPS TO MORE FACEBOOK ENGAGEMENT that take less than 5 minutes to accomplish. Want to know what they are? Listen to Hard Facts now and I’ll show you!

4 MIN2019 SEP 19
Comments
3 Facebook Hacks - How to Get More Engagement

Pinterest for Business - How to Update Your Pinterest on Mobile

While we all spend way too much time scrolling on our phones-- it's not entirely our fault! It's not like we can easily manage our campaign strategies or ads while on the go-- the platforms we use have not made it easy to manage by mobile. So instead.. we keep on scrolling. But Pinterest is starting to change the game! Recognizing the importance of mobile management of campaigns, the visual platform has made it infinitely easier with their new Mobile Ads tool! Let me tell you all about it ;) watch Hard Facts now!

2 MIN2019 AUG 16
Comments
Pinterest for Business - How to Update Your Pinterest on Mobile

How to see your competitors’ ads on Facebook, LinkedIn, Twitter

Do your competitors advertise on Facebook? LinkedIn? Twitter? Then you're going to want to hear about the FREE tool Samantha covers this week! Samantha reveals how to get alerted about what your competition is posting the second it goes live and what to look for to one-up them with your advertising strategy. Just don’t get stuck in the comparison vortex! And for those of you looking to spy on your competition on LinkedIn this video will unlock all the secrets: https://www.potratzny.com/hardfacts/how-to-see-competitor-ads-on-linkedin/

2 MIN2019 AUG 9
Comments
How to see your competitors’ ads on Facebook, LinkedIn, Twitter

View Your Website History - Wayback Machine

In this week's Hard Facts, we're going WAYBACK! The Wayback Machine, that is. The Wayback machine is a digital archive of websites over time, documenting their updates and evolution for you to view. That means you could look at various version of your favorite websites over time! Or-- there are some great ways to utilize this tool as a business owner! 1-Pull back past content from old iterations of your website you thought you'd lost. 2-Review competitor websites' evolution to inform your next web design moves! But that's not all this web tool offers! I'm breaking down all the ways you can use the Wayback Machine in today's Hard Facts!

1 MIN2019 JUL 12
Comments
View Your Website History - Wayback Machine

Latest Episodes

Event Marketing Strategies - Generate More Leads

Have you ever thrown an event for your brand or business and thought it was more work than it was worth? Did you put tons of time and energy into creating a fantastic experience for people only to not see that translate into more sales for your business? Events are an amazing way to connect your mission with your audience in real time, and they can also be a MAJOR lead driver— if you start with a strong plan. And you guessed it, that’s what I’m providing you in today’s Hard Facts! When it comes to throwing successful events that drives sales and fill your CRM with low funnel, workable leads— you need 3 strategies. 1 Your Pre-Event Gameplan 2 Your Event Gameplan 3 Your Post-Event Gameplan When it comes to preparing for your event, consider your goal— to generate as many leads as possible for your brand. So why not utilize a lead form for sign ups for your event? This will allow you to collect contacts before the event even occurs. Leverage technology and drive these leads directly to your CRM for use by your team! During your event, your job is to express your message to your audience, familiarizing them with you and your business so later on, when sales conversations start, they have an idea of where it is you are coming from. Also you should be looking to capture contact information DURING your event as well. Why not put a sign up list on your entrance table, or even better— use a tablet that syncs the contacts directly to your CRM. After the event is over, you’re left with an audience of people who know your message AND you have their contact information to take the conversation further! Run an email marketing campaign utilizing the list of email addresses you got leading up to and during your event! These are highly engaged, low funnel leads that you DID NOThave to pay for! Is there anything better than that!? Listen to today’s episode for more details on how to execute your event marketing strategy.

13 MIN2019 DEC 13
Comments
Event Marketing Strategies - Generate More Leads

How to Increase Engagement and Grow Your Audience

We all know what it’s like to generate ️mountains of content️ for our business in the hopes of engaging our audience and inspiring them to interact with us, only to find that often... individuals will only engage once or twice . Before you throw in the towel, let me break down some worthwhile strategies that not only help earn engagement from your audience, but grow your retention rate AND position you as more than a business, but a member of your customers’ community! The most important aspect of reaching these goals— KEEP UP THE CONVERSATION! ️ You might sell a product or service that serves your clients for YEARS, such as a real estate agent selling a home! But— that doesn’t mean you want to lose that client’s interest immediately after the sale. You need to make the effort to keep them engaged and in your audience for years to come. The most lucrative aspect of this strategy: capitalizing on past clients’ audiences to increase your reach AND sales! Here’s how! Get SOC...

7 MIN2019 DEC 6
Comments
How to Increase Engagement and Grow Your Audience

Boomerang vs Mail Track - Which Email Gmail Tracking Tool Is Best

Utilizing email in your marketing strategy is by no means a new idea. But, when starting out, you don’t always have the advantages available to you that an email tracking platform can offer— but you still need them! Let’s be real— even those of us who have a fancy email platform to utilize still do business out of our Gmail accounts. But then you can’t do things like… Track email open rates See who opened your emails & who didn’t Schedule emails Or so I thought— until I learned about Boomerang & Mail Tracker. These tools work with your existing email account to help you… Understand what emails get opened, and which don’t Maintain more control over your message Be more proactive in your sales conversions Curate better interactions with potential clients Both tools offer FREE versions that be found at https://www.boomerangapp.com/ and https://mailtrack.io/en/ Test them out for yourself, but I personally find one to be more advantageous than the other. But you’ll have to wat...

6 MIN2019 NOV 16
Comments
Boomerang vs Mail Track - Which Email Gmail Tracking Tool Is Best

Free Scheduling Tool - How to Use Facebook Creator Studio

Tired of juggling between various tools to keep your Facebook and Instagram presence alive? From creating content, to scheduling posts— there’s a lot that goes into maintaining a strong social presence online! But there’s one free tool that makes it all much easier… Creator Studio! Creator Studio is a free tool available to all Business Pages on Facebook that provides more power to YOU in how you want to organize, run and even monetize your content across Facebook and Instagram. But there’s A LOT more to this mighty tool and I want to show you how to get the absolute most out of what it offers. Check out Hard Facts now and I’ll break it down!

4 MIN2019 NOV 1
Comments
Free Scheduling Tool - How to Use Facebook Creator Studio

Infographics - What They Are & How To Make Them

Feel like your content hasn't been catching eyes lately? Maybe that's because your strategy is missing one of the most engaging, memorable content types available... INFOGRAPHICS! 90% of the information we retain in our brains comes from VISUAL communication, and infographics are a great way to pack your message into an eye-catching, scroll-halting piece of creative that your audience will REMEMBER! But-- don't have a graphic designer on hand to make them for you? That's not an issue! I'm sharing some amazing tools you can utilize to make your own infographics, FOR FREE, plus I'm breaking down the various types of infographics and when to use them. That's today on Hard Facts, watch now!

3 MIN2019 OCT 18
Comments
Infographics - What They Are & How To Make Them

How To Create Email Signature - Professional Email Signature Tool

If you're like me, you send HUNDREDS of emails a week and receive even more. Email is the #1 form of business communication yet few recognize the opportunities available in our emails to project professional, provide evidence of our value or ways to connect with other on other platforms or in person. Where can we provide all this info in our emails without muddying the message of why we're sending an email in the first place? IN YOUR EMAIL SIGNATURE! ️ The signature to your emails is a prime opportunity to... #1 Add a visual component to an otherwise bland and easy to ignore piece of communication #2 Provide links to your site or other digital content that positions you as the knowledgable person you are #3 Creates ease of communication by sharing where else you can be found online, by phone or even in person Don't worry-- you don't need to be a graphic designer or coder to be able to have a modern, professional email signature that sets you apart. There's a tool for that! WISESTAM...

2 MIN2019 OCT 11
Comments
How To Create Email Signature - Professional Email Signature Tool

3 Facebook Hacks - How to Get More Engagement

While summer comes to a close and fall rolls in now is the PERFECT time to do a review of your social media, and in particular— your Facebook engagement! You’ve been busy at work all summer, and a few things have inevitably either fallen by the wayside, or gotten disorganized when it comes to both paid and organic content. But guess what? IT HAPPENS! And there’s a pretty simple fix to get things back on track and those likes & comments flowing. ️ There are 3 SIMPLE TIPS TO MORE FACEBOOK ENGAGEMENT that take less than 5 minutes to accomplish. Want to know what they are? Listen to Hard Facts now and I’ll show you!

4 MIN2019 SEP 19
Comments
3 Facebook Hacks - How to Get More Engagement

Pinterest for Business - How to Update Your Pinterest on Mobile

While we all spend way too much time scrolling on our phones-- it's not entirely our fault! It's not like we can easily manage our campaign strategies or ads while on the go-- the platforms we use have not made it easy to manage by mobile. So instead.. we keep on scrolling. But Pinterest is starting to change the game! Recognizing the importance of mobile management of campaigns, the visual platform has made it infinitely easier with their new Mobile Ads tool! Let me tell you all about it ;) watch Hard Facts now!

2 MIN2019 AUG 16
Comments
Pinterest for Business - How to Update Your Pinterest on Mobile

How to see your competitors’ ads on Facebook, LinkedIn, Twitter

Do your competitors advertise on Facebook? LinkedIn? Twitter? Then you're going to want to hear about the FREE tool Samantha covers this week! Samantha reveals how to get alerted about what your competition is posting the second it goes live and what to look for to one-up them with your advertising strategy. Just don’t get stuck in the comparison vortex! And for those of you looking to spy on your competition on LinkedIn this video will unlock all the secrets: https://www.potratzny.com/hardfacts/how-to-see-competitor-ads-on-linkedin/

2 MIN2019 AUG 9
Comments
How to see your competitors’ ads on Facebook, LinkedIn, Twitter

View Your Website History - Wayback Machine

In this week's Hard Facts, we're going WAYBACK! The Wayback Machine, that is. The Wayback machine is a digital archive of websites over time, documenting their updates and evolution for you to view. That means you could look at various version of your favorite websites over time! Or-- there are some great ways to utilize this tool as a business owner! 1-Pull back past content from old iterations of your website you thought you'd lost. 2-Review competitor websites' evolution to inform your next web design moves! But that's not all this web tool offers! I'm breaking down all the ways you can use the Wayback Machine in today's Hard Facts!

1 MIN2019 JUL 12
Comments
View Your Website History - Wayback Machine
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