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Hawke Media Podcast

Tony Delmercado: Entrepreneur and COO of Hawke Med

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Hawke Media Podcast
Hawke Media Podcast

Hawke Media Podcast

Tony Delmercado: Entrepreneur and COO of Hawke Med

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About Us

Hawke Media COO Tony Delmercado teams up with executives crushing the digital market game to discuss the latest and greatest trends influencing the market. Tune in, turn it up, and grow your business. It’s like hanging out with the best marketing pro’s in the game, but better.

Latest Episodes

28: How Finding the Correct Product/Market Fit Drives Better Product Decisions w/ Joana Kogan

The phrase “product/market fit” was coined by Marc Andreessen in his post “The Only Thing That Matters.” In short, product/market fit means being in a good market with a product that can satisfy that market. Many companies create an MVP and simply hope their product takes off. You can have a huge market, but if you don’t have a product that fulfills the needs of that market, you’re going to be missing out. So product/market fit is all about finding cohesion between having a good product and a large market. In this episode Joana Kogan, Product Manager at Gooten, explains how to line up your product with your market.

14 MIN2017 FEB 14
Comments
28: How Finding the Correct Product/Market Fit Drives Better Product Decisions w/ Joana Kogan

27: 3 Ways to Improve Digital Marketing with Customer Intelligence w/ Andreea Gleeson

There is no one place to go to obtain customer intelligence; you have to get it from lots of different points. For digital music distributor TuneCore, the key to their success has been taking what they’ve learned from various initiatives and bringing them together to get a more holistic picture of their customers—and at the same time identifying those segmentations they need to do to better target based on the customer’s needs. Andreea Gleeson is TuneCore’s VP of Marketing and Product. In this episode, she explains why customer intelligence is so important to your marketing success.

22 MIN2017 JAN 3
Comments
27: 3 Ways to Improve Digital Marketing with Customer Intelligence w/ Andreea Gleeson

26: How Predictive Marketing Automation Can Solve Your Email Timing Problems w/ Jamie Field

Everyone wants to send the right message to the right person at the right time. For many, finding the right message and the right person are fairly easy. There are a handful of tools you can use to segment your list and use that segment to drive the right message to the right people. The larger challenge, for most marketers, is delivering it in a timely manner. Especially when the timeline changes for each individual customer. Listen in as Jamie Field, Senior Account Executive at Windsor Circle, explains how predictive marketing automation can solve that problem.

18 MIN2016 DEC 27
Comments
26: How Predictive Marketing Automation Can Solve Your Email Timing Problems w/ Jamie Field

25: How to really Connect with your Customers w/ Gautam Gupta

What if you could take the guesswork out of snacking? What if you didn’t have to be a slave to the vending machine, fueling your body with unhealthy junk? What if you could choose affordable, healthy snacks, and they were delivered right to your desk? Most consumers buy the same products every time they go to the grocery store. You’re already going to go to the store and buy these products, so why not have them delivered to your door?

17 MIN2016 DEC 20
Comments
25: How to really Connect with your Customers w/ Gautam Gupta

24: How to Create a Simple, Hyper-Effective Website w/ Jon Butt

We’re in the modern era, and everything is changing. Now we’re on the Internet, and the Internet is a medium you need to be on. Some old-fashioned folk resist, but as our guest Jon Butt says, “Get with it, granddad. You’ve got to.” A website is your hub; you have to have it. Listen in as Jon, the Founder of Marketing for Owners, lays out what you need for a simple, effective website.

19 MIN2016 DEC 13
Comments
24: How to Create a Simple, Hyper-Effective Website w/ Jon Butt

23: How to Win the B2C Market by Using a B2B Digital Marketing Methodology w/ Jay Zhang

Jay Zhang is the Senior Marketing Director for Integrated Marketing and Demand Generation at United Family Healthcare in China. In this episode, he joined us from the other side of the world to discuss his experience as a marketer in the healthcare space, and how B2B digital marketing can translate to the B2C Market.

14 MIN2016 DEC 6
Comments
23: How to Win the B2C Market by Using a B2B Digital Marketing Methodology w/ Jay Zhang

22: Why is Traditional Retail Under Siege? w/ Scott Friend

The overall growth in U.S. general merchandise and apparel over the last decade is relatively flat. But look under the covers and disaggregate brick-and-mortar sales from digital sales. Not surprisingly, you’ll see digital growing at a double clip while brick-and-mortar is declining. In this episode Scott Friend, Managing Director at Bain Capital Ventures, reveals the details behind that decline and predicts whether legacy retailers will be able to keep up with a rapidly evolving retail landscape.

20 MIN2016 DEC 1
Comments
22: Why is Traditional Retail Under Siege? w/ Scott Friend

21: Everything You Need to Know About Account-Based Marketing w/ Paula Crerar

The goal of account-based marketing is faster sales cycles—and revenue of course. This differs from traditional content marketing, where you’re thinking about your content mix, SEO, and conversion goals. Traditionally, you’re looking at bringing people to your site with your content, then from that big pile of people, filtering out some for sales to engage with. Whereas with ABM you say, “I know who I want to sell to; let me target my efforts there.” Listen in as Paula Crerar, VP Content Marketing and Programs at Evergage, lays out account-based marketing in detail.

16 MIN2016 NOV 1
Comments
21: Everything You Need to Know About Account-Based Marketing w/ Paula Crerar

20: 3 Ways to Hack the Mind of the Online Shopper w/ Jennie Wong

The key to understanding the online shopping experience is to start with a realization: The device your shopper is using to buy things with is not the thing they’re holding in their hands: it’s the thing between their ears. In this episode Dr. Jennie Wong, author of 7 Ways to Hack the Mind of the Online Shopper, makes the case that the real hardware of eCommerce is the human brain. Listen in as she walks through 3 of the 7 steps in her book to truly understand the mind of your online shoppers.

18 MIN2016 OCT 25
Comments
20: 3 Ways to Hack the Mind of the Online Shopper w/ Jennie Wong

19: Launch Lessons From the Popular Game “Dots” w/ Paul Murphy

Paul Murphy is the Co-Founder and CEO of Dots, the company that produced the popular minimalist game. Dots has experienced the rapid growth of their team in a short time, partly due to a unique launch story. How did they do it? “The main thing is you have to be selective when you’re asking for help,” Paul says, “and you want to be as specific as possible when doing it.” Listen in for more advice on how to get your own product/app idea off the ground.

17 MIN2016 OCT 18
Comments
19: Launch Lessons From the Popular Game “Dots” w/ Paul Murphy

Latest Episodes

28: How Finding the Correct Product/Market Fit Drives Better Product Decisions w/ Joana Kogan

The phrase “product/market fit” was coined by Marc Andreessen in his post “The Only Thing That Matters.” In short, product/market fit means being in a good market with a product that can satisfy that market. Many companies create an MVP and simply hope their product takes off. You can have a huge market, but if you don’t have a product that fulfills the needs of that market, you’re going to be missing out. So product/market fit is all about finding cohesion between having a good product and a large market. In this episode Joana Kogan, Product Manager at Gooten, explains how to line up your product with your market.

14 MIN2017 FEB 14
Comments
28: How Finding the Correct Product/Market Fit Drives Better Product Decisions w/ Joana Kogan

27: 3 Ways to Improve Digital Marketing with Customer Intelligence w/ Andreea Gleeson

There is no one place to go to obtain customer intelligence; you have to get it from lots of different points. For digital music distributor TuneCore, the key to their success has been taking what they’ve learned from various initiatives and bringing them together to get a more holistic picture of their customers—and at the same time identifying those segmentations they need to do to better target based on the customer’s needs. Andreea Gleeson is TuneCore’s VP of Marketing and Product. In this episode, she explains why customer intelligence is so important to your marketing success.

22 MIN2017 JAN 3
Comments
27: 3 Ways to Improve Digital Marketing with Customer Intelligence w/ Andreea Gleeson

26: How Predictive Marketing Automation Can Solve Your Email Timing Problems w/ Jamie Field

Everyone wants to send the right message to the right person at the right time. For many, finding the right message and the right person are fairly easy. There are a handful of tools you can use to segment your list and use that segment to drive the right message to the right people. The larger challenge, for most marketers, is delivering it in a timely manner. Especially when the timeline changes for each individual customer. Listen in as Jamie Field, Senior Account Executive at Windsor Circle, explains how predictive marketing automation can solve that problem.

18 MIN2016 DEC 27
Comments
26: How Predictive Marketing Automation Can Solve Your Email Timing Problems w/ Jamie Field

25: How to really Connect with your Customers w/ Gautam Gupta

What if you could take the guesswork out of snacking? What if you didn’t have to be a slave to the vending machine, fueling your body with unhealthy junk? What if you could choose affordable, healthy snacks, and they were delivered right to your desk? Most consumers buy the same products every time they go to the grocery store. You’re already going to go to the store and buy these products, so why not have them delivered to your door?

17 MIN2016 DEC 20
Comments
25: How to really Connect with your Customers w/ Gautam Gupta

24: How to Create a Simple, Hyper-Effective Website w/ Jon Butt

We’re in the modern era, and everything is changing. Now we’re on the Internet, and the Internet is a medium you need to be on. Some old-fashioned folk resist, but as our guest Jon Butt says, “Get with it, granddad. You’ve got to.” A website is your hub; you have to have it. Listen in as Jon, the Founder of Marketing for Owners, lays out what you need for a simple, effective website.

19 MIN2016 DEC 13
Comments
24: How to Create a Simple, Hyper-Effective Website w/ Jon Butt

23: How to Win the B2C Market by Using a B2B Digital Marketing Methodology w/ Jay Zhang

Jay Zhang is the Senior Marketing Director for Integrated Marketing and Demand Generation at United Family Healthcare in China. In this episode, he joined us from the other side of the world to discuss his experience as a marketer in the healthcare space, and how B2B digital marketing can translate to the B2C Market.

14 MIN2016 DEC 6
Comments
23: How to Win the B2C Market by Using a B2B Digital Marketing Methodology w/ Jay Zhang

22: Why is Traditional Retail Under Siege? w/ Scott Friend

The overall growth in U.S. general merchandise and apparel over the last decade is relatively flat. But look under the covers and disaggregate brick-and-mortar sales from digital sales. Not surprisingly, you’ll see digital growing at a double clip while brick-and-mortar is declining. In this episode Scott Friend, Managing Director at Bain Capital Ventures, reveals the details behind that decline and predicts whether legacy retailers will be able to keep up with a rapidly evolving retail landscape.

20 MIN2016 DEC 1
Comments
22: Why is Traditional Retail Under Siege? w/ Scott Friend

21: Everything You Need to Know About Account-Based Marketing w/ Paula Crerar

The goal of account-based marketing is faster sales cycles—and revenue of course. This differs from traditional content marketing, where you’re thinking about your content mix, SEO, and conversion goals. Traditionally, you’re looking at bringing people to your site with your content, then from that big pile of people, filtering out some for sales to engage with. Whereas with ABM you say, “I know who I want to sell to; let me target my efforts there.” Listen in as Paula Crerar, VP Content Marketing and Programs at Evergage, lays out account-based marketing in detail.

16 MIN2016 NOV 1
Comments
21: Everything You Need to Know About Account-Based Marketing w/ Paula Crerar

20: 3 Ways to Hack the Mind of the Online Shopper w/ Jennie Wong

The key to understanding the online shopping experience is to start with a realization: The device your shopper is using to buy things with is not the thing they’re holding in their hands: it’s the thing between their ears. In this episode Dr. Jennie Wong, author of 7 Ways to Hack the Mind of the Online Shopper, makes the case that the real hardware of eCommerce is the human brain. Listen in as she walks through 3 of the 7 steps in her book to truly understand the mind of your online shoppers.

18 MIN2016 OCT 25
Comments
20: 3 Ways to Hack the Mind of the Online Shopper w/ Jennie Wong

19: Launch Lessons From the Popular Game “Dots” w/ Paul Murphy

Paul Murphy is the Co-Founder and CEO of Dots, the company that produced the popular minimalist game. Dots has experienced the rapid growth of their team in a short time, partly due to a unique launch story. How did they do it? “The main thing is you have to be selective when you’re asking for help,” Paul says, “and you want to be as specific as possible when doing it.” Listen in for more advice on how to get your own product/app idea off the ground.

17 MIN2016 OCT 18
Comments
19: Launch Lessons From the Popular Game “Dots” w/ Paul Murphy