Hawke Media Podcast
In sports, it’s necessary to have fans sitting on the sidelines and cheering for the teams.
In digital marketing, those fans just sitting on the sidelines are wasted opportunities for your company.
One of the biggest hurdles in digital marketing is getting those peripheral observers to step into the game and actively engage with your content.
In this episode Redg Snodgrass, CEO of Wearable IoT World and ReadWrite, explains how his company maintains explosive growth by focusing their digital marketing efforts on leveraging a large social following and detailed data to produce high-impact content.