title

Industry Change

Richard Toutounji

0
Followers
0
Plays
Industry Change
Industry Change

Industry Change

Richard Toutounji

0
Followers
0
Plays
OVERVIEWEPISODESYOU MAY ALSO LIKE

Details

About Us

Richard Toutounji is talking to masters of business who have prospered by adapting to change in their industry.

Latest Episodes

How You Can Help Set Standards in the Fitness Industry with CEO, Richard Beddie | Industry Change Episode 22

In today’s Industry Change episode I chat with Richard Beddie CEO of Exercise New Zealand about the journey. Richard has been in the industry for over 20 years, initially, he was a gym owner and eager to learn more he went to a fitness industry conference. He did this because he figured that people who knew more than him about the industry would be talking and giving worthy advice, so he went along and found the AGM for Fitness New Zealand. How did you start this journey of running an organization and going global? When Richard owned a gym the first thing he did was go to a conference because he figured people who knew more than him would be talking and giving advice so he went along and found the AGM for fitness NZ. He asked a lot of questions and the next thing he knew he was on the committee and became the chairman. At the time he thought it was a great way to give his input and make an impact on the industry. He realized that his passion changed from owning his gym and getting ...

22 MIN2 w ago
Comments
How You Can Help Set Standards in the Fitness Industry with CEO, Richard Beddie | Industry Change Episode 22

How Sumo Salad Has Adapted in A Changing Industry with Luke Baylis | Industry Change Episode 21

In this episode of Industry, Change Richard talks to Luke Baylist co-founder and CEO of Australia’s biggest health food chain: Sumo Salad. At one point for a long time, Sumo Salad had 92% brand awareness in the market as they were the first health food chain in Australia. Now after 16 years Luke Baylis has created Sumo Well which aims to combine fitness and food together. How did Luke start out as an entrepreneur? Going back to the beginning Luke says the beginning of his entrepreneurial career was not a ‘glamourous story’. In the early 2000s Luke and his best friend were living in Chicago working for an IT company. He was young, eating all the wrong foods and drinking and within 4 years he put on 50kg. He found that in America when you ate a salad it was almost the size of a table and it wasn’t healthy either! He realized he had no portion control, no healthy food options and was not exercising. In Australia, he was used to living a fit and healthy lifestyle, so when he went ba...

30 MINOCT 10
Comments
How Sumo Salad Has Adapted in A Changing Industry with Luke Baylis | Industry Change Episode 21

How to get more Australian’s Fit & Active with Fitness Australia CEO, Barrie Elvish | Industry Change Episode 20

In this week’s episode of Industry Change Richard speaks with Barrie Elvish the CEO of Fitness Australia. Appointed at the beginning of 2019, Barrie is striving to empower and build healthier communities alongside the fitness industry. Despite coming from outside the fitness industry, Barrie has set a number of goals to entice Australians to live healthier, more active lives. Barrie discussed with us that 20% of Australian’s have a gym membership but only 6% are active with their memberships. This means that 94% of Australian’s are not active in gyms! Fitness Australia is now restructuring to align with more gyms and personal trainers, to encourage Australian’s to go to gyms while removing the stigma that ‘only men with six packs to go to the gym’. Fitness Australia’s goal is to get 15% of Australians more active by 2030, and it’s up to those in the fitness industry to align with Fitness Australia to make this happen. The problem that stops growth in the industry is percepti...

-1 sSEP 27
Comments
How to get more Australian’s Fit & Active with Fitness Australia CEO, Barrie Elvish | Industry Change Episode 20

How to stand out in the fitness industry with Rick Stollmeyer

In this week’s episode of Industry Change Richard speaks to CEO and Co-founder of global wellness platform MINDBODY, Rick Stollmeyer. From humble beginnings Rick started this company in the late 90’s, which aimed to provide fitness businesses’ with software to create change for their clients. Now, in 2019, MINDBODY is the largest platform in the industry that brings fitness businesses and clients together, reaching almost 300 000 businesses and 35 million consumers worldwide striving to connect wellness with the world. Rick had the big idea to create a health and wellness portal, where people could find the information they needed to live healthier and happier lives. From this idea he connected to the boutique fitness industry which was developing in the 1990’s in Los Angeles, New York and San Francisco. Within these hubs he began developing software for spin, yoga and pilates studios. However whilst doing this he discovered that the most important thing he could do was help the...

-1 sSEP 19
Comments
How to stand out in the fitness industry with Rick Stollmeyer

The Key To Reducing Your Marketing Spend With Tarek Chouja | Industry Change Ep 18

I was lucky enough to sit down with my good friend and Co-Founder of Functional Training Institute, Tarek Michael-Chouja to talk about their new book that launched this week! Tarek is one of the innovators of functional training and shares his message not only across Australia, but globally. The truth about marketing is that if you have a bad product then you will continually pay higher prices for marketing and it will always be an uphill battle. The better that you can be at your craft and the better coach you can be – the easier it will be to market your business. A book like this takes time and effort and has been, in fact, three years in the making. Tarek shares with me some of the key ideas that has made it possible to produce such a great book. COLLABORATION NOT EGO In order to be world class you’ll need to drop your ego and focus on collaboration. Tarek has been able to collaborate with many people over the years which has not only resulted in this book, but also in being a...

-1 sMAR 21
Comments
The Key To Reducing Your Marketing Spend With Tarek Chouja | Industry Change Ep 18

How Kayla Itsines Transformed Her Local Fitness Business into a Global Phenomenon with Tobi Pearce | Industry Change Ep 17

If you’re in the fitness space, most likely you’ve heard of Kayla Itsines – she’s a global phenomenon growing from a local fitness trainer in Adelaide to becoming the global face of the app and brand SWEAT. Who you probably haven’t heard of is Tobi Pearce – Kayla’s Fiance and CEO of SWEAT. Tobi has been beside Kayla from the beginning very much in the background building the brand to wear it’s at today. I was lucky enough to catch up with Tobi while he was in Sydney and talk all about growing a fitness brand, transitioning to the fitness space, and how to build a brand that people love. Tobi & Kayla have been able to scale their brand in only 5 short years and show no signs of stopping. In 2014 they launched the Bikini Body Guide. Very quickly they realised that an ebook is not very interactive and moved that to an app. In 2017 they transitioned the name of that app to SWEAT with Kayla and then further transitioned to SWEAT as they have added new trainers to the app. Plenty ...

-1 sFEB 25
Comments
How Kayla Itsines Transformed Her Local Fitness Business into a Global Phenomenon with Tobi Pearce | Industry Change Ep 17

Systems To Scale Up Your Fitness Business With Chris Muddell of Employsure | Industry Change Episode 16

On this episode of Industry change I chat with sales and performance expert – Chris Muddell from Employsure. We talk all about the systems that you need to have in place in order to scale. As solo businessoperators there can be a real fear around growing our business, bringing on new staff and the obligations that might mean. I mean, we went into business because we were good at what we did – not because we wanted to be writing employment contracts all day. I call Chris the ‘magic man,’ Not only because he’s a great sales guy, but also because he understands what it takes to scale a business with the right systems in place so that employee relationships run smoothly and businesses uplift and grow. He’s a genius at pinpointing and reverse-engineering the right behaviours in order to facilitate growth. Inevitably if you want to scale and grow your business you are going to have to think about bringing on people to help you, whether that be contractors, employers, part time staff...

-1 s2018 SEP 28
Comments
Systems To Scale Up Your Fitness Business With Chris Muddell of Employsure | Industry Change Episode 16

Creating The Story For Marketing ft Nigel Benton | Industry Change Ep 15

In the eyes of Nigel Benton, publisher of Australasian Leisure Management, there are endless great stories to share. Everyone has a story to tell. While some may be able to share their own, others may be too close to see the amazing story right in front of them. The leisure industry plays a very significant role in the economy as well as peoples individual social and community benefits. Whether you are going to fitness clubs, sporting games, children play centres, participate in recreational activities or attend shows and entertainment programs it’s all classified as leisure. In the industry producers are providing an experience to consumers who are making those decisions on a daily, weekly, and monthly bases. Having worked in the publishing industry for over twenty years, Nigel equates his secrets of success to content. In a time were technology and digital communication is on the rise, one may think that printed media is on its way out. For Nigel, the exact opposite seems to be t...

19 MIN2018 JUN 14
Comments
Creating The Story For Marketing ft Nigel Benton | Industry Change Ep 15

How To Create Unique Experiences For Your Members | Industry Change Ep 14 with Ryan Hogan

This week I sat down with long time fitness industry expert Ryan Hogan. Ryan has been in the industry for over 20 years, he has been heavily involved in Filex during that time and now is moving into a role with Wexer – creating digital experiences for gyms. Being in the fitness industry for so long he’s seen many things come and go (including the Reebok Slide – who remembers that??). As things move into the digital space and our members expect us to provide digital experiences, it is even more important to provide an amazing experience for our clients when they are face to face with us in our facilities or at our classes. There is a reason that Crossfit, SoulCycle and Boutique Yoga and Pilates studios are so popular. They all provide a service that other gyms and facilities provide. And yet people are passionate about getting their Crossfit in everyday? It’s not just about the product they provide, it’s about the experience that members get when they are a part of the program. ...

-1 s2018 MAR 23
Comments
How To Create Unique Experiences For Your Members | Industry Change Ep 14 with Ryan Hogan

How To Come Back From Failure | Industry Change Episode 12 With Geoff Jowett

In this episode of Industry Change, I sat down with long time fitness industry expert, Geoff Jowett. Geoff was involved as an original founder of Vision Personal Training, where he saw great success in building boutique personal training studios. He went onto have major success with the BodyTrim brand. And yet even after all the fame, all the money, all the ego – he hit rock bottom. After going through rehab and alcoholics anonymous he realised that he needed to find his true north again. And so set out to discover that what he was really passionate about, what lit him up inside was building communities and seeing people succeed in those communities. You see communities are a game changer. In a world where we have more ‘social’ interactionthan we’ve ever had before – we’re actually more lonely than we’ve ever been, we’re more disconnected than we’ve ever been. Communities, whether it be online, offline or a hybrid of the two – create a place where people realise that they ...

-1 s2018 FEB 13
Comments
How To Come Back From Failure | Industry Change Episode 12 With Geoff Jowett
the END

Latest Episodes

How You Can Help Set Standards in the Fitness Industry with CEO, Richard Beddie | Industry Change Episode 22

In today’s Industry Change episode I chat with Richard Beddie CEO of Exercise New Zealand about the journey. Richard has been in the industry for over 20 years, initially, he was a gym owner and eager to learn more he went to a fitness industry conference. He did this because he figured that people who knew more than him about the industry would be talking and giving worthy advice, so he went along and found the AGM for Fitness New Zealand. How did you start this journey of running an organization and going global? When Richard owned a gym the first thing he did was go to a conference because he figured people who knew more than him would be talking and giving advice so he went along and found the AGM for fitness NZ. He asked a lot of questions and the next thing he knew he was on the committee and became the chairman. At the time he thought it was a great way to give his input and make an impact on the industry. He realized that his passion changed from owning his gym and getting ...

22 MIN2 w ago
Comments
How You Can Help Set Standards in the Fitness Industry with CEO, Richard Beddie | Industry Change Episode 22

How Sumo Salad Has Adapted in A Changing Industry with Luke Baylis | Industry Change Episode 21

In this episode of Industry, Change Richard talks to Luke Baylist co-founder and CEO of Australia’s biggest health food chain: Sumo Salad. At one point for a long time, Sumo Salad had 92% brand awareness in the market as they were the first health food chain in Australia. Now after 16 years Luke Baylis has created Sumo Well which aims to combine fitness and food together. How did Luke start out as an entrepreneur? Going back to the beginning Luke says the beginning of his entrepreneurial career was not a ‘glamourous story’. In the early 2000s Luke and his best friend were living in Chicago working for an IT company. He was young, eating all the wrong foods and drinking and within 4 years he put on 50kg. He found that in America when you ate a salad it was almost the size of a table and it wasn’t healthy either! He realized he had no portion control, no healthy food options and was not exercising. In Australia, he was used to living a fit and healthy lifestyle, so when he went ba...

30 MINOCT 10
Comments
How Sumo Salad Has Adapted in A Changing Industry with Luke Baylis | Industry Change Episode 21

How to get more Australian’s Fit & Active with Fitness Australia CEO, Barrie Elvish | Industry Change Episode 20

In this week’s episode of Industry Change Richard speaks with Barrie Elvish the CEO of Fitness Australia. Appointed at the beginning of 2019, Barrie is striving to empower and build healthier communities alongside the fitness industry. Despite coming from outside the fitness industry, Barrie has set a number of goals to entice Australians to live healthier, more active lives. Barrie discussed with us that 20% of Australian’s have a gym membership but only 6% are active with their memberships. This means that 94% of Australian’s are not active in gyms! Fitness Australia is now restructuring to align with more gyms and personal trainers, to encourage Australian’s to go to gyms while removing the stigma that ‘only men with six packs to go to the gym’. Fitness Australia’s goal is to get 15% of Australians more active by 2030, and it’s up to those in the fitness industry to align with Fitness Australia to make this happen. The problem that stops growth in the industry is percepti...

-1 sSEP 27
Comments
How to get more Australian’s Fit & Active with Fitness Australia CEO, Barrie Elvish | Industry Change Episode 20

How to stand out in the fitness industry with Rick Stollmeyer

In this week’s episode of Industry Change Richard speaks to CEO and Co-founder of global wellness platform MINDBODY, Rick Stollmeyer. From humble beginnings Rick started this company in the late 90’s, which aimed to provide fitness businesses’ with software to create change for their clients. Now, in 2019, MINDBODY is the largest platform in the industry that brings fitness businesses and clients together, reaching almost 300 000 businesses and 35 million consumers worldwide striving to connect wellness with the world. Rick had the big idea to create a health and wellness portal, where people could find the information they needed to live healthier and happier lives. From this idea he connected to the boutique fitness industry which was developing in the 1990’s in Los Angeles, New York and San Francisco. Within these hubs he began developing software for spin, yoga and pilates studios. However whilst doing this he discovered that the most important thing he could do was help the...

-1 sSEP 19
Comments
How to stand out in the fitness industry with Rick Stollmeyer

The Key To Reducing Your Marketing Spend With Tarek Chouja | Industry Change Ep 18

I was lucky enough to sit down with my good friend and Co-Founder of Functional Training Institute, Tarek Michael-Chouja to talk about their new book that launched this week! Tarek is one of the innovators of functional training and shares his message not only across Australia, but globally. The truth about marketing is that if you have a bad product then you will continually pay higher prices for marketing and it will always be an uphill battle. The better that you can be at your craft and the better coach you can be – the easier it will be to market your business. A book like this takes time and effort and has been, in fact, three years in the making. Tarek shares with me some of the key ideas that has made it possible to produce such a great book. COLLABORATION NOT EGO In order to be world class you’ll need to drop your ego and focus on collaboration. Tarek has been able to collaborate with many people over the years which has not only resulted in this book, but also in being a...

-1 sMAR 21
Comments
The Key To Reducing Your Marketing Spend With Tarek Chouja | Industry Change Ep 18

How Kayla Itsines Transformed Her Local Fitness Business into a Global Phenomenon with Tobi Pearce | Industry Change Ep 17

If you’re in the fitness space, most likely you’ve heard of Kayla Itsines – she’s a global phenomenon growing from a local fitness trainer in Adelaide to becoming the global face of the app and brand SWEAT. Who you probably haven’t heard of is Tobi Pearce – Kayla’s Fiance and CEO of SWEAT. Tobi has been beside Kayla from the beginning very much in the background building the brand to wear it’s at today. I was lucky enough to catch up with Tobi while he was in Sydney and talk all about growing a fitness brand, transitioning to the fitness space, and how to build a brand that people love. Tobi & Kayla have been able to scale their brand in only 5 short years and show no signs of stopping. In 2014 they launched the Bikini Body Guide. Very quickly they realised that an ebook is not very interactive and moved that to an app. In 2017 they transitioned the name of that app to SWEAT with Kayla and then further transitioned to SWEAT as they have added new trainers to the app. Plenty ...

-1 sFEB 25
Comments
How Kayla Itsines Transformed Her Local Fitness Business into a Global Phenomenon with Tobi Pearce | Industry Change Ep 17

Systems To Scale Up Your Fitness Business With Chris Muddell of Employsure | Industry Change Episode 16

On this episode of Industry change I chat with sales and performance expert – Chris Muddell from Employsure. We talk all about the systems that you need to have in place in order to scale. As solo businessoperators there can be a real fear around growing our business, bringing on new staff and the obligations that might mean. I mean, we went into business because we were good at what we did – not because we wanted to be writing employment contracts all day. I call Chris the ‘magic man,’ Not only because he’s a great sales guy, but also because he understands what it takes to scale a business with the right systems in place so that employee relationships run smoothly and businesses uplift and grow. He’s a genius at pinpointing and reverse-engineering the right behaviours in order to facilitate growth. Inevitably if you want to scale and grow your business you are going to have to think about bringing on people to help you, whether that be contractors, employers, part time staff...

-1 s2018 SEP 28
Comments
Systems To Scale Up Your Fitness Business With Chris Muddell of Employsure | Industry Change Episode 16

Creating The Story For Marketing ft Nigel Benton | Industry Change Ep 15

In the eyes of Nigel Benton, publisher of Australasian Leisure Management, there are endless great stories to share. Everyone has a story to tell. While some may be able to share their own, others may be too close to see the amazing story right in front of them. The leisure industry plays a very significant role in the economy as well as peoples individual social and community benefits. Whether you are going to fitness clubs, sporting games, children play centres, participate in recreational activities or attend shows and entertainment programs it’s all classified as leisure. In the industry producers are providing an experience to consumers who are making those decisions on a daily, weekly, and monthly bases. Having worked in the publishing industry for over twenty years, Nigel equates his secrets of success to content. In a time were technology and digital communication is on the rise, one may think that printed media is on its way out. For Nigel, the exact opposite seems to be t...

19 MIN2018 JUN 14
Comments
Creating The Story For Marketing ft Nigel Benton | Industry Change Ep 15

How To Create Unique Experiences For Your Members | Industry Change Ep 14 with Ryan Hogan

This week I sat down with long time fitness industry expert Ryan Hogan. Ryan has been in the industry for over 20 years, he has been heavily involved in Filex during that time and now is moving into a role with Wexer – creating digital experiences for gyms. Being in the fitness industry for so long he’s seen many things come and go (including the Reebok Slide – who remembers that??). As things move into the digital space and our members expect us to provide digital experiences, it is even more important to provide an amazing experience for our clients when they are face to face with us in our facilities or at our classes. There is a reason that Crossfit, SoulCycle and Boutique Yoga and Pilates studios are so popular. They all provide a service that other gyms and facilities provide. And yet people are passionate about getting their Crossfit in everyday? It’s not just about the product they provide, it’s about the experience that members get when they are a part of the program. ...

-1 s2018 MAR 23
Comments
How To Create Unique Experiences For Your Members | Industry Change Ep 14 with Ryan Hogan

How To Come Back From Failure | Industry Change Episode 12 With Geoff Jowett

In this episode of Industry Change, I sat down with long time fitness industry expert, Geoff Jowett. Geoff was involved as an original founder of Vision Personal Training, where he saw great success in building boutique personal training studios. He went onto have major success with the BodyTrim brand. And yet even after all the fame, all the money, all the ego – he hit rock bottom. After going through rehab and alcoholics anonymous he realised that he needed to find his true north again. And so set out to discover that what he was really passionate about, what lit him up inside was building communities and seeing people succeed in those communities. You see communities are a game changer. In a world where we have more ‘social’ interactionthan we’ve ever had before – we’re actually more lonely than we’ve ever been, we’re more disconnected than we’ve ever been. Communities, whether it be online, offline or a hybrid of the two – create a place where people realise that they ...

-1 s2018 FEB 13
Comments
How To Come Back From Failure | Industry Change Episode 12 With Geoff Jowett
the END
hmly
himalayaプレミアムへようこそ聴き放題のオーディオブックをお楽しみください。