title

Joy Joya Jewelry Marketing Podcast

Laryssa Wirstiuk

3
Followers
3
Plays
Joy Joya Jewelry Marketing Podcast
Joy Joya Jewelry Marketing Podcast

Joy Joya Jewelry Marketing Podcast

Laryssa Wirstiuk

3
Followers
3
Plays
OVERVIEWEPISODESYOU MAY ALSO LIKE

Details

About Us

Digital marketing tips and insights for jewelry designers and retailers, updated weekly. Hosted by jewelry marketing expert Laryssa Wirstiuk.

Latest Episodes

52- What Is LIKEtoKNOW.it, and How Can Your Jewelry Brand Benefit from It?

If you've started the process of researching potential influencers for your jewelry brand, then you've likely seen the handle @liketoknow.it in those influencer's Instagram captions. Have you been wondering what it means? In this episode, we explain what you need to know about the LIKEtoKNOW.it platform and how you can leverage it in your digital marketing strategy.

6 MIN5 d ago
Comments
52- What Is LIKEtoKNOW.it, and How Can Your Jewelry Brand Benefit from It?

51 - How to Prepare Your Jewelry Marketing for Black Friday

In this podcast episode, I discuss how you can prepare your marketing strategy for Black Friday and the upcoming holiday shopping season. October’s here. Boo! At the beginning of Q4, the retail landscape can get spooky for jewelry brands. If you haven’t already planned your marketing strategy for Black Friday and the holiday shopping season, then now’s the time to brush aside the ghosts and goblins and give yourself a competitive advantage for retail’s busiest time of year.

8 MIN1 w ago
Comments
51 - How to Prepare Your Jewelry Marketing for Black Friday

50 - How to Contact Influencers and Manage the Influencer Relationship for Your Jewelry Brand (Part 5 of 5)

In this podcast episode, I share the most effective methods for contacting influencers and managing the influencer relationship from start to finish. If you’re interested in learning more about influencer marketing, you’re in luck because throughout the month of September we’ll be focusing exclusively about influencer marketing, which is also the subject of my upcoming presentation at Jewelry Ecomm Live! in Miami on October 4th.

9 MIN2 w ago
Comments
50 - How to Contact Influencers and Manage the Influencer Relationship for Your Jewelry Brand (Part 5 of 5)

49 - How to Find the Right Influencers for Your Jewelry Brand (Part 4 of 5)

In this podcast episode,I explain how you can find the best influencers to align with your jewelry brand’s marketing goals. If you’re interested in learning more about influencer marketing, you’re in luck because throughout the month of September we’ll be focusing exclusively about influencer marketing, which is also the subject of my upcoming presentation at Jewelry Ecomm Live! in Miami on October 4th.

13 MIN3 w ago
Comments
49 - How to Find the Right Influencers for Your Jewelry Brand (Part 4 of 5)

48 - What to Expect When Partnering with Influencers for Jewelry Marketing (Part 3 of 5)

In this podcast episode,I explain what you can expect when working with influencers, so you can anticipate ROI and feel more confident about moving forward with an influencer marketing campaign for your jewelry brand. Throughout the month of September we’ll be focusing exclusively about influencer marketing, which is also the subject of my upcoming presentation at Jewelry Ecomm Live! in Miami on October 4th.

8 MINSEP 17
Comments
48 - What to Expect When Partnering with Influencers for Jewelry Marketing (Part 3 of 5)

47 - Examples of Great Influencer Marketing Campaigns for Jewelry Brands (Part 2 of 5)

In this podcast episode, we’ll be sharing some of our favorite examples of effective influencer marketing campaigns for jewelry brands like Simon G., Tiffany, David Yurman, and others. In fact, if you’re interested in learning more about influencer marketing, you’re in luck because throughout the month of September we’ll be focusing exclusively about influencer marketing, which is also the subject of my upcoming presentation at Jewelry Ecomm Live! in Miami on October 4th.

8 MINSEP 10
Comments
47 - Examples of Great Influencer Marketing Campaigns for Jewelry Brands (Part 2 of 5)

46 - What’s an Influencer, and How Can Your Jewelry Brand Approach Influencer Marketing? (Part 1 of 5)

In this podcast episode, we’ll be defining the term “influencer”, outlining different influencer types, explaining how to know when to work with influencers, sharing benefits of working with influencers, and describing approaches to influencer marketing. Throughout the month of September we’ll be focusing exclusively about influencer marketing, which is also the subject of my upcoming presentation at Jewelry Ecomm Live! in Miami on October 4th.

10 MINSEP 4
Comments
46 - What’s an Influencer, and How Can Your Jewelry Brand Approach Influencer Marketing? (Part 1 of 5)

45 - Interview with Jewelry Designer and Entrepreneur Julie Lamb

Julie Lamb is the founder of and designer behind the eponymous jewelry brand Julie Lamb New York. In 2014, she felt it was finally time to take the plunge and go into business for herself, so she dove headfirst into designing and producing her own pieces. Today, the Julie Lamb brand stands for individuality, and her pieces encourage the wearer to 'Stand Out', 'Be Herd', and 'Be Ewe'.

63 MINAUG 24
Comments
45 - Interview with Jewelry Designer and Entrepreneur Julie Lamb

44 - How Your Jewelry Brand Can Leverage Experiential Marketing and Plan for It

Experiential marketing – also known as engagement marketing, event marketing, and even live marketing – invites consumers to participate in a brand experience, either in person or virtually. Since it can be more engaging than other forms of marketing, it helps create lasting relationships with consumers and provides brands with immediate data. Listen to this podcast episode to find out how you can leverage and plan for experiential marketing.

9 MINAUG 21
Comments
44 - How Your Jewelry Brand Can Leverage Experiential Marketing and Plan for It

43 - Developing a Look-Tone-Feel for Your Jewelry Brand

When you’re in the process of planning to launch a jewelry brand, you must do more than simply design your jewelry pieces; you must also identify your target customers and decide on the best way to share your brand with them, both visually and through language. Before you make arbitrary design and communication decisions about your brand, or you hire a graphic designer without any strategic goals in place, you’ll want to set your brand standards. You can do this by creating a Look-Tone-Feel document.

7 MINAUG 14
Comments
43 - Developing a Look-Tone-Feel for Your Jewelry Brand

Latest Episodes

52- What Is LIKEtoKNOW.it, and How Can Your Jewelry Brand Benefit from It?

If you've started the process of researching potential influencers for your jewelry brand, then you've likely seen the handle @liketoknow.it in those influencer's Instagram captions. Have you been wondering what it means? In this episode, we explain what you need to know about the LIKEtoKNOW.it platform and how you can leverage it in your digital marketing strategy.

6 MIN5 d ago
Comments
52- What Is LIKEtoKNOW.it, and How Can Your Jewelry Brand Benefit from It?

51 - How to Prepare Your Jewelry Marketing for Black Friday

In this podcast episode, I discuss how you can prepare your marketing strategy for Black Friday and the upcoming holiday shopping season. October’s here. Boo! At the beginning of Q4, the retail landscape can get spooky for jewelry brands. If you haven’t already planned your marketing strategy for Black Friday and the holiday shopping season, then now’s the time to brush aside the ghosts and goblins and give yourself a competitive advantage for retail’s busiest time of year.

8 MIN1 w ago
Comments
51 - How to Prepare Your Jewelry Marketing for Black Friday

50 - How to Contact Influencers and Manage the Influencer Relationship for Your Jewelry Brand (Part 5 of 5)

In this podcast episode, I share the most effective methods for contacting influencers and managing the influencer relationship from start to finish. If you’re interested in learning more about influencer marketing, you’re in luck because throughout the month of September we’ll be focusing exclusively about influencer marketing, which is also the subject of my upcoming presentation at Jewelry Ecomm Live! in Miami on October 4th.

9 MIN2 w ago
Comments
50 - How to Contact Influencers and Manage the Influencer Relationship for Your Jewelry Brand (Part 5 of 5)

49 - How to Find the Right Influencers for Your Jewelry Brand (Part 4 of 5)

In this podcast episode,I explain how you can find the best influencers to align with your jewelry brand’s marketing goals. If you’re interested in learning more about influencer marketing, you’re in luck because throughout the month of September we’ll be focusing exclusively about influencer marketing, which is also the subject of my upcoming presentation at Jewelry Ecomm Live! in Miami on October 4th.

13 MIN3 w ago
Comments
49 - How to Find the Right Influencers for Your Jewelry Brand (Part 4 of 5)

48 - What to Expect When Partnering with Influencers for Jewelry Marketing (Part 3 of 5)

In this podcast episode,I explain what you can expect when working with influencers, so you can anticipate ROI and feel more confident about moving forward with an influencer marketing campaign for your jewelry brand. Throughout the month of September we’ll be focusing exclusively about influencer marketing, which is also the subject of my upcoming presentation at Jewelry Ecomm Live! in Miami on October 4th.

8 MINSEP 17
Comments
48 - What to Expect When Partnering with Influencers for Jewelry Marketing (Part 3 of 5)

47 - Examples of Great Influencer Marketing Campaigns for Jewelry Brands (Part 2 of 5)

In this podcast episode, we’ll be sharing some of our favorite examples of effective influencer marketing campaigns for jewelry brands like Simon G., Tiffany, David Yurman, and others. In fact, if you’re interested in learning more about influencer marketing, you’re in luck because throughout the month of September we’ll be focusing exclusively about influencer marketing, which is also the subject of my upcoming presentation at Jewelry Ecomm Live! in Miami on October 4th.

8 MINSEP 10
Comments
47 - Examples of Great Influencer Marketing Campaigns for Jewelry Brands (Part 2 of 5)

46 - What’s an Influencer, and How Can Your Jewelry Brand Approach Influencer Marketing? (Part 1 of 5)

In this podcast episode, we’ll be defining the term “influencer”, outlining different influencer types, explaining how to know when to work with influencers, sharing benefits of working with influencers, and describing approaches to influencer marketing. Throughout the month of September we’ll be focusing exclusively about influencer marketing, which is also the subject of my upcoming presentation at Jewelry Ecomm Live! in Miami on October 4th.

10 MINSEP 4
Comments
46 - What’s an Influencer, and How Can Your Jewelry Brand Approach Influencer Marketing? (Part 1 of 5)

45 - Interview with Jewelry Designer and Entrepreneur Julie Lamb

Julie Lamb is the founder of and designer behind the eponymous jewelry brand Julie Lamb New York. In 2014, she felt it was finally time to take the plunge and go into business for herself, so she dove headfirst into designing and producing her own pieces. Today, the Julie Lamb brand stands for individuality, and her pieces encourage the wearer to 'Stand Out', 'Be Herd', and 'Be Ewe'.

63 MINAUG 24
Comments
45 - Interview with Jewelry Designer and Entrepreneur Julie Lamb

44 - How Your Jewelry Brand Can Leverage Experiential Marketing and Plan for It

Experiential marketing – also known as engagement marketing, event marketing, and even live marketing – invites consumers to participate in a brand experience, either in person or virtually. Since it can be more engaging than other forms of marketing, it helps create lasting relationships with consumers and provides brands with immediate data. Listen to this podcast episode to find out how you can leverage and plan for experiential marketing.

9 MINAUG 21
Comments
44 - How Your Jewelry Brand Can Leverage Experiential Marketing and Plan for It

43 - Developing a Look-Tone-Feel for Your Jewelry Brand

When you’re in the process of planning to launch a jewelry brand, you must do more than simply design your jewelry pieces; you must also identify your target customers and decide on the best way to share your brand with them, both visually and through language. Before you make arbitrary design and communication decisions about your brand, or you hire a graphic designer without any strategic goals in place, you’ll want to set your brand standards. You can do this by creating a Look-Tone-Feel document.

7 MINAUG 14
Comments
43 - Developing a Look-Tone-Feel for Your Jewelry Brand