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KCIABC Today

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KCIABC Today
KCIABC Today

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Latest Episodes

KC Quills Best of Show Winner Marianne Sicking Interview

Marianne Sicking, a communications consultant with Kansas Gas Service, is KC/IABC's Best in Show winner for the 2015 KC Quills. She also won awards in the IABC Southern Region and more. Learn about her winning social media campaign and the benefit she experienced from her Quills win. KC/IABC, The Kansas City chapter of IABC, 2012 International Chapter of the Year, includes approximately 200 members, in and around Kansas City, who are employed as communications professionals for major corporations, agencies and non-profit organizations. Many KC/IABC members are self-employed as freelancers or run their own companies. IABC Kansas City also welcomes student members and works with local IABC student chapters serving as a resource for young communicators entering the industry. Learn more at www.kc.iabc.com.

12 MIN2015 NOV 25
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KC Quills Best of Show Winner Marianne Sicking Interview

Guerrilla Marketing with Mobile Live Streaming: Jonathan Mast

Hosted by Roy Harryman Register now for the Oct. 15 luncheon at http://kciabc.com/events. What's the business case for mobile live streaming apps such as Parascope and Blab? Jonathan Mast, director of social media at Sedgwick, is actively using these tools to promote and engage his company's brand. Join us Oct. 15 to learn how to: *Incorporate live streaming into your digital communications strategy. *Get leadership buy-in to start a live-streaming program. *Develop a content map for live-streaming success. *Overcome and manage the risks associated with live streaming. Mast is the director of social media at Sedgwick, the leading global provider of innovative, technology-enabled claims and productivity management solutions. Sedgwick delivers a world of expert resources to a diverse client base with nearly 12,000 colleagues in 275 offices located in the U.S., Canada, Puerto Rico and the U.K. He is responsible for overseeing the company’s digital content strategy. Prior to joining Se...

12 MIN2015 SEP 29
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Guerrilla Marketing with Mobile Live Streaming: Jonathan Mast

Join us Aug. 20 to Ask an Expert (Master) at KC/IABC

Register now: http://www.cvent.com/d/trqcmh/4W Learn more: http://kciabc.com/events/ We have an all-star cast of KC communications pros to answer your targeted questions in an extended session following our 8 a.m. breakfast on Thursday, Aug. 20. In this podcast, Roy Harryman interviews Eric Morgenstern, CEO of Morningstar Communications, about the upcoming event. Masters forum panelists are: Eric Morgenstern, APR Fellow PRSA, CEO Morningstar Communications Matt Tidwell, APR, Consultant and Professor at KU Jeannie Wilcox, Assistant Vice President, Director of Communications for Lockton Companies Lori Wiles, ABC, Director of Marketing and Communications, Blue Cross and Blue Shield of Kansas City Randy Williams, ABC, Senior Director, Corporate Development, Kansas City Art Institute KC/IABC and our approximately 200 members are a part of a global network of 15,000 business communication professionals in more than 80 countries, who are dedicated to improving professional growth and strat...

8 MIN2015 AUG 15
Comments
Join us Aug. 20 to Ask an Expert (Master) at KC/IABC

KC Quills: Your Turn to Stand Out

The Kansas City Quills are open for your entries now. If you don’t know, the Quills are the premiere competition for KC communicators to get professional feedback and recognition for the great work that you do every day. It’s not rocket science to enter, but you can’t wait too long because the deadline for submission is April 15th. In this podcast we talk to Stacey Dickson, who is overseeing this year’s competition, and we also speak to a previous best of show winner. Learn more and get assistance at: http://kciabc.com/kansas-city-quills/ Learn more about KC/IABC, Kansas City's premier organization for professional communicators, at www.kciabc.com. Intro music courtesy www.pacdv.com/sounds KC/IABC is the Kansas City chapter of the International Association of Business Communicators (IABC). KC/IABC, the 2012 International Chapter of the Year, provides professional development, networking and career opportunities for a wide variety of communications professionals. Our diverse memb...

11 MIN2015 MAR 11
Comments
KC Quills: Your Turn to Stand Out

Hear Joe Pulizzi and More and BCS 2015

Join Kansas City-area business communicators at our EPIC SUMMIT — a full-day professional development event on Wednesday, Feb. 18. BCS 2015 features keynote Joe Pulizzi, author of “Epic Content Marketing,” founder of Chief Content Officer magazine and an early leader in the content marketing movement. In addition to hearing from Joe, our BCS breakout session speakers and interactive lunch-session panel guests, you’ll network with fellow communicators throughout the day. At BCS’ close, KC/IABC will recognize local remarkable communications pros and volunteers. The event is at the KU Edwards Campus in Overland Park. Register here: http://cvent.com/d/54qyjs Intro music courtesy of www.pacdv.com/sounds

9 MIN2015 FEB 12
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Hear Joe Pulizzi and More and BCS 2015

Mandy Stark: Digital Storydoing

DETAILS Thursday, September 18 Registration: 11:30 a.m. | Lunch & Presentation: 11:55 a.m. – 1 p.m. Member: $25 | Guest: $40 | Student: $20 Brio on the Plaza | 502 Nichols Road, Kansas City, MO 64112 Register: http://tinyurl.com/owq5unu Southwest Airlines. Apple. Dyson. Great brands have something in common: they’ve stopped trying to emulate the competition and instead, have become the competition. How? These companies know exactly who they are, and they know the most effective way to be different is to be exactly who you are. Storytelling may be the new marketing buzzword, but storydoing – living out your company purpose through your writing, marketing and culture – is how you create value, develop products and services that people actually want, and ultimately, matter to your audience. Discover the tactical methods to implement digital storydoing in your organization from marketing and brand expert Mandy Stark, Brand Director at Shield Casework, at our September 18 professiona...

11 MIN2014 SEP 10
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Mandy Stark: Digital Storydoing

KCIABC Today: Branding with Clifton Alexander

Register for this event today: http://www.cvent.com/d/34qf3n/4W Communicators know a brand is more than just the look and feel. It includes positioning, perception and even a sense of purpose. Sometimes to stay relevant and continue to deliver on brand promise, organizations need to rebrand. To be prepared for a future rebrand and ensure success, join us for Rebrand For Success at 8 a.m. Thursday, Aug. 21 to hear brand expert Clifton Alexander, REACTOR Design Studio, share his expertise in helping organizations rebrand. Intro and outro music courtesy of www.pacdv.com/sounds KC/IABC is the Kansas City chapter of the International Association of Business Communicators (IABC). KC/IABC, the 2012 International Chapter of the Year, provides professional development, networking and career opportunities for a wide variety of communications professionals. Our diverse membership represents the professions of public relations, corporation communications, marketing, design, videography, photogr...

10 MIN2014 AUG 11
Comments
KCIABC Today: Branding with Clifton Alexander

Kirk Hasenzahl on iPad and iPhone Apps

Kirk Hasenzahl,co-founder and president of RareWired, will be one of four panelists discussing "iPhone and iPad Apps: Tips from the Pros" at our luncheon at Brio on the Plaza on Thursday, April 18. In this podcast, Kirk discusses how companies should evaluate their need for an app, which apps to consider developing and what to do when the app is done. Learn more and register here: http://tinyurl.com/creos77 Breakdown instrumental courtesy of Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 http://creativecommons.org/licenses/by/3.0/ KC/IABC is the Kansas City chapter of the International Association of Business Communicators (IABC). KC/IABC, the 2012 International Chapter of the Year, provides professional development, networking and career opportunities for a wide variety of communications professionals. Our diverse membership represents the professions of public relations, corporation communications, marketing, design, videography, photography an...

11 MIN2013 APR 3
Comments
Kirk Hasenzahl on iPad and iPhone Apps

Lance Yoder and Matt Dunn on SEO and Web Content Strategy

Matt Dunn and Lance Yoder are part of the team involved in the re-launch of Cerner.com. Share lessons they learned about content strategy, SEO and Google's content filters as they worked behind the scenes on this massive project. Every communicator will be able to apply principles from this presentation to the content they are creating and sharing. Want to hear more? Join Matt and Lance at KC/IABC's Thursday, March 14, breakfast at Brio on The Plaza. Register now: http://tinyurl.com/bdyz3fa Learn more about us at www.kc.iabc.com. Breakdown instrumental courtesy of Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 http://creativecommons.org/licenses/by/3.0/ KC/IABC is the Kansas City chapter of the International Association of Business Communicators (IABC). KC/IABC, the 2012 International Chapter of the Year, provides professional development, networking and career opportunities for a wide variety of communications professionals. Our diverse membersh...

11 MIN2013 MAR 8
Comments
Lance Yoder and Matt Dunn on SEO and Web Content Strategy

Sara Folkerts on the KC Quill (formerly Bronze Quill) Awards

The deadline to submit your entry for the Kansas City Quill awards (formerly called the Bronze Quill Awards) is Friday, March 15. Sara Folkerts, KC/IABC president, shares how participation in this competition and gala can distinguish your career and your company. She also provides some tips on how to submit your entry to maximize your competitive advantage. Hosted by Roy Harryman. Breakdown instrumental courtesy of Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 http://creativecommons.org/licenses/by/3.0/ KC/IABC is the Kansas City chapter of the International Association of Business Communicators (IABC). KC/IABC, the 2012 International Chapter of the Year, provides professional development, networking and career opportunities for a wide variety of communications professionals. Our diverse membership represents the professions of public relations, corporation communications, marketing, design, videography, photography and more. Our members work in...

12 MIN2013 FEB 28
Comments
Sara Folkerts on the KC Quill (formerly Bronze Quill) Awards

Latest Episodes

KC Quills Best of Show Winner Marianne Sicking Interview

Marianne Sicking, a communications consultant with Kansas Gas Service, is KC/IABC's Best in Show winner for the 2015 KC Quills. She also won awards in the IABC Southern Region and more. Learn about her winning social media campaign and the benefit she experienced from her Quills win. KC/IABC, The Kansas City chapter of IABC, 2012 International Chapter of the Year, includes approximately 200 members, in and around Kansas City, who are employed as communications professionals for major corporations, agencies and non-profit organizations. Many KC/IABC members are self-employed as freelancers or run their own companies. IABC Kansas City also welcomes student members and works with local IABC student chapters serving as a resource for young communicators entering the industry. Learn more at www.kc.iabc.com.

12 MIN2015 NOV 25
Comments
KC Quills Best of Show Winner Marianne Sicking Interview

Guerrilla Marketing with Mobile Live Streaming: Jonathan Mast

Hosted by Roy Harryman Register now for the Oct. 15 luncheon at http://kciabc.com/events. What's the business case for mobile live streaming apps such as Parascope and Blab? Jonathan Mast, director of social media at Sedgwick, is actively using these tools to promote and engage his company's brand. Join us Oct. 15 to learn how to: *Incorporate live streaming into your digital communications strategy. *Get leadership buy-in to start a live-streaming program. *Develop a content map for live-streaming success. *Overcome and manage the risks associated with live streaming. Mast is the director of social media at Sedgwick, the leading global provider of innovative, technology-enabled claims and productivity management solutions. Sedgwick delivers a world of expert resources to a diverse client base with nearly 12,000 colleagues in 275 offices located in the U.S., Canada, Puerto Rico and the U.K. He is responsible for overseeing the company’s digital content strategy. Prior to joining Se...

12 MIN2015 SEP 29
Comments
Guerrilla Marketing with Mobile Live Streaming: Jonathan Mast

Join us Aug. 20 to Ask an Expert (Master) at KC/IABC

Register now: http://www.cvent.com/d/trqcmh/4W Learn more: http://kciabc.com/events/ We have an all-star cast of KC communications pros to answer your targeted questions in an extended session following our 8 a.m. breakfast on Thursday, Aug. 20. In this podcast, Roy Harryman interviews Eric Morgenstern, CEO of Morningstar Communications, about the upcoming event. Masters forum panelists are: Eric Morgenstern, APR Fellow PRSA, CEO Morningstar Communications Matt Tidwell, APR, Consultant and Professor at KU Jeannie Wilcox, Assistant Vice President, Director of Communications for Lockton Companies Lori Wiles, ABC, Director of Marketing and Communications, Blue Cross and Blue Shield of Kansas City Randy Williams, ABC, Senior Director, Corporate Development, Kansas City Art Institute KC/IABC and our approximately 200 members are a part of a global network of 15,000 business communication professionals in more than 80 countries, who are dedicated to improving professional growth and strat...

8 MIN2015 AUG 15
Comments
Join us Aug. 20 to Ask an Expert (Master) at KC/IABC

KC Quills: Your Turn to Stand Out

The Kansas City Quills are open for your entries now. If you don’t know, the Quills are the premiere competition for KC communicators to get professional feedback and recognition for the great work that you do every day. It’s not rocket science to enter, but you can’t wait too long because the deadline for submission is April 15th. In this podcast we talk to Stacey Dickson, who is overseeing this year’s competition, and we also speak to a previous best of show winner. Learn more and get assistance at: http://kciabc.com/kansas-city-quills/ Learn more about KC/IABC, Kansas City's premier organization for professional communicators, at www.kciabc.com. Intro music courtesy www.pacdv.com/sounds KC/IABC is the Kansas City chapter of the International Association of Business Communicators (IABC). KC/IABC, the 2012 International Chapter of the Year, provides professional development, networking and career opportunities for a wide variety of communications professionals. Our diverse memb...

11 MIN2015 MAR 11
Comments
KC Quills: Your Turn to Stand Out

Hear Joe Pulizzi and More and BCS 2015

Join Kansas City-area business communicators at our EPIC SUMMIT — a full-day professional development event on Wednesday, Feb. 18. BCS 2015 features keynote Joe Pulizzi, author of “Epic Content Marketing,” founder of Chief Content Officer magazine and an early leader in the content marketing movement. In addition to hearing from Joe, our BCS breakout session speakers and interactive lunch-session panel guests, you’ll network with fellow communicators throughout the day. At BCS’ close, KC/IABC will recognize local remarkable communications pros and volunteers. The event is at the KU Edwards Campus in Overland Park. Register here: http://cvent.com/d/54qyjs Intro music courtesy of www.pacdv.com/sounds

9 MIN2015 FEB 12
Comments
Hear Joe Pulizzi and More and BCS 2015

Mandy Stark: Digital Storydoing

DETAILS Thursday, September 18 Registration: 11:30 a.m. | Lunch & Presentation: 11:55 a.m. – 1 p.m. Member: $25 | Guest: $40 | Student: $20 Brio on the Plaza | 502 Nichols Road, Kansas City, MO 64112 Register: http://tinyurl.com/owq5unu Southwest Airlines. Apple. Dyson. Great brands have something in common: they’ve stopped trying to emulate the competition and instead, have become the competition. How? These companies know exactly who they are, and they know the most effective way to be different is to be exactly who you are. Storytelling may be the new marketing buzzword, but storydoing – living out your company purpose through your writing, marketing and culture – is how you create value, develop products and services that people actually want, and ultimately, matter to your audience. Discover the tactical methods to implement digital storydoing in your organization from marketing and brand expert Mandy Stark, Brand Director at Shield Casework, at our September 18 professiona...

11 MIN2014 SEP 10
Comments
Mandy Stark: Digital Storydoing

KCIABC Today: Branding with Clifton Alexander

Register for this event today: http://www.cvent.com/d/34qf3n/4W Communicators know a brand is more than just the look and feel. It includes positioning, perception and even a sense of purpose. Sometimes to stay relevant and continue to deliver on brand promise, organizations need to rebrand. To be prepared for a future rebrand and ensure success, join us for Rebrand For Success at 8 a.m. Thursday, Aug. 21 to hear brand expert Clifton Alexander, REACTOR Design Studio, share his expertise in helping organizations rebrand. Intro and outro music courtesy of www.pacdv.com/sounds KC/IABC is the Kansas City chapter of the International Association of Business Communicators (IABC). KC/IABC, the 2012 International Chapter of the Year, provides professional development, networking and career opportunities for a wide variety of communications professionals. Our diverse membership represents the professions of public relations, corporation communications, marketing, design, videography, photogr...

10 MIN2014 AUG 11
Comments
KCIABC Today: Branding with Clifton Alexander

Kirk Hasenzahl on iPad and iPhone Apps

Kirk Hasenzahl,co-founder and president of RareWired, will be one of four panelists discussing "iPhone and iPad Apps: Tips from the Pros" at our luncheon at Brio on the Plaza on Thursday, April 18. In this podcast, Kirk discusses how companies should evaluate their need for an app, which apps to consider developing and what to do when the app is done. Learn more and register here: http://tinyurl.com/creos77 Breakdown instrumental courtesy of Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 http://creativecommons.org/licenses/by/3.0/ KC/IABC is the Kansas City chapter of the International Association of Business Communicators (IABC). KC/IABC, the 2012 International Chapter of the Year, provides professional development, networking and career opportunities for a wide variety of communications professionals. Our diverse membership represents the professions of public relations, corporation communications, marketing, design, videography, photography an...

11 MIN2013 APR 3
Comments
Kirk Hasenzahl on iPad and iPhone Apps

Lance Yoder and Matt Dunn on SEO and Web Content Strategy

Matt Dunn and Lance Yoder are part of the team involved in the re-launch of Cerner.com. Share lessons they learned about content strategy, SEO and Google's content filters as they worked behind the scenes on this massive project. Every communicator will be able to apply principles from this presentation to the content they are creating and sharing. Want to hear more? Join Matt and Lance at KC/IABC's Thursday, March 14, breakfast at Brio on The Plaza. Register now: http://tinyurl.com/bdyz3fa Learn more about us at www.kc.iabc.com. Breakdown instrumental courtesy of Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 http://creativecommons.org/licenses/by/3.0/ KC/IABC is the Kansas City chapter of the International Association of Business Communicators (IABC). KC/IABC, the 2012 International Chapter of the Year, provides professional development, networking and career opportunities for a wide variety of communications professionals. Our diverse membersh...

11 MIN2013 MAR 8
Comments
Lance Yoder and Matt Dunn on SEO and Web Content Strategy

Sara Folkerts on the KC Quill (formerly Bronze Quill) Awards

The deadline to submit your entry for the Kansas City Quill awards (formerly called the Bronze Quill Awards) is Friday, March 15. Sara Folkerts, KC/IABC president, shares how participation in this competition and gala can distinguish your career and your company. She also provides some tips on how to submit your entry to maximize your competitive advantage. Hosted by Roy Harryman. Breakdown instrumental courtesy of Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 http://creativecommons.org/licenses/by/3.0/ KC/IABC is the Kansas City chapter of the International Association of Business Communicators (IABC). KC/IABC, the 2012 International Chapter of the Year, provides professional development, networking and career opportunities for a wide variety of communications professionals. Our diverse membership represents the professions of public relations, corporation communications, marketing, design, videography, photography and more. Our members work in...

12 MIN2013 FEB 28
Comments
Sara Folkerts on the KC Quill (formerly Bronze Quill) Awards
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