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Know How with ChemPoint

ChemPoint

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Know How with ChemPoint

Know How with ChemPoint

ChemPoint

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About Us

ChemPoint’s podcast “Know How” was created with the purpose of demystifying digital marketing technologies for the chemical industry. As early adopters, they share tips and tricks specific to their industry as well as 101-level explanations to bring their more traditional contemporaries up to speed.

Latest Episodes

Digital 103: Marketing Analytics

In this episode Kris Constantine, leader of ChemPoint's product marketing team, and Rick Hoener, ChemPoint’s commercial director, discuss analytics, including key performance indicators, measurement, and how to apply findings to your marketing campaign and business.

11 MIN2017 NOV 29
Comments
Digital 103: Marketing Analytics

Digital 102: Content Marketing

In this episode Brian Ward from ChemPoint’s business innovation team explains Content Marketing and how it provides value to your customers, drives brand affinity and loyalty, and can even optimize budget.

12 MIN2017 NOV 8
Comments
Digital 102: Content Marketing

Digital 101: Search Marketing

In this episode Kris Constantine, who leads the productmarketing team at ChemPoint, explains "search marketing” and how to leverage it to raise brand awareness and generate sales.

13 MIN2017 OCT 25
Comments
Digital 101: Search Marketing
the END

Latest Episodes

Digital 103: Marketing Analytics

In this episode Kris Constantine, leader of ChemPoint's product marketing team, and Rick Hoener, ChemPoint’s commercial director, discuss analytics, including key performance indicators, measurement, and how to apply findings to your marketing campaign and business.

11 MIN2017 NOV 29
Comments
Digital 103: Marketing Analytics

Digital 102: Content Marketing

In this episode Brian Ward from ChemPoint’s business innovation team explains Content Marketing and how it provides value to your customers, drives brand affinity and loyalty, and can even optimize budget.

12 MIN2017 NOV 8
Comments
Digital 102: Content Marketing

Digital 101: Search Marketing

In this episode Kris Constantine, who leads the productmarketing team at ChemPoint, explains "search marketing” and how to leverage it to raise brand awareness and generate sales.

13 MIN2017 OCT 25
Comments
Digital 101: Search Marketing
the END

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