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Landscape Digital Show

Jeff Korhan, Landscape Digital Institute

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Landscape Digital Show
Landscape Digital Show

Landscape Digital Show

Jeff Korhan, Landscape Digital Institute

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Followers
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About Us

Landscape Digital Show with Jeff Korhan is for green industry companies that want to grow their landscape or lawn care business with digital marketing. In less than ten minutes, each episode delivers inspirational ideas and actionable plans for using digital media to attract and engage customers, talented team members, and community supporters. Discover how to build a loyal audience and distinguish your business using social media, email, and content marketing to create exceptional customer experiences that drive business growth.

Latest Episodes

Customer Relationships That Make Peoples Lives Better

Episode 90 of Landscape Digital Show reveals why entrepreneurs Richard Branson and Steve Jobs focus on customer relationships to make peoples lives better. I recently listened to an interview with Richard Branson about his journey to becoming a self-made billionaire. He admits to having lost count of exactly how many companies his Virgin brand owns, [...]

6 MIN2018 MAR 16
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Customer Relationships That Make Peoples Lives Better

Content Audit Plan: Closing Sales Conversion Gaps

Episode 89 of Landscape Digital Show reveals a content audit plan for closing the gaps in your content marketing process and closing more sales. We’ve talked about how to perform a content audit in episode 28. This is something every business should begin right now because depending on how long you ve been in business it [...]

6 MIN2018 FEB 6
Comments
Content Audit Plan: Closing Sales Conversion Gaps

Audience Engagement: How to Get Them Thinking, Feeling and Doing

Episode 88 of Landscape Digital Show reveals why recent Facebook News Feed changes are indicators of audience engagement expectations on every platform. The recent Facebook News Feed updates are more than signals to change how you market on Facebook. They are indicators of what your audience expects on every platform. If you speak to live [...]

6 MIN2018 FEB 6
Comments
Audience Engagement: How to Get Them Thinking, Feeling and Doing

Facebook News Feed Update: Content Voice is Newsworthy

Episode 87 of Landscape Digital Show reveals the recent Facebook News Feed updates and why content with a voice is Facebook newsworthy. As he has done many times before, Facebook CEO Mark Zuckerberg dropped a bombshell on the Facebook community that sparked exactly what Facebook wants from it’s 2+ billion active users more meaningful conversations [...]

7 MIN2018 JAN 15
Comments
Facebook News Feed Update: Content Voice is Newsworthy

The Web Runs on Writing and Your Marketing Should Too

Episode 86 of Landscape Digital Show reveals how the web runs on writing and why the right words, voice, and tone will make your marketing better too When you consider how much effort a business invests in getting discovered on the web, it’s surprising that few dig deep enough to understand the essential components responsible [...]

7 MIN2018 JAN 8
Comments
The Web Runs on Writing and Your Marketing Should Too

How Buyer Personas Create Laser Focused Marketing that Connects

Episode 85 of Landscape Digital Show reveals how buyer personas are used to create laser-focused marketing that connects a business with its ideal customers. This is our final Landscape Digital Show episode of the 2017 calendar year and the first in which I interview a subject matter expert – but don’t worry, this is far [...]

38 MIN2017 DEC 29
Comments
How Buyer Personas Create Laser Focused Marketing that Connects

How To Create Marketing That Gets The Job Done

Episode 84 of Landscape Digital Show reveals how to create marketing that moves a target audience to take action. The purpose of marketing is to move an audience to action. That’s marketing’s job. It starts with attracting an audience. And that requires a deep understanding of who its members are, what they want, and everything [...]

7 MIN2017 DEC 22
Comments
How To Create Marketing That Gets The Job Done

Why Communities Love Brave Marketing

Episode 83 of Landscape Digital Show reveals why communities love brave marketing that takes the risk of standing out to be known for something bigger. This is the time of year when you should be wrapping up the planning of your editorial calendar for the coming year. How exactly is that happen? Do you essentially use [...]

7 MIN2017 DEC 14
Comments
Why Communities Love Brave Marketing

How To Do Content Marketing Right

Episode 82 of Landscape Digital Show reveals how to do content marketing right by making it a standard business practice. If you are not hearing about content marketing, you should be. If you are, much of it is probably wrong because just like social media, it s effective use is determined by one’s understanding of it. [...]

9 MIN2017 NOV 29
Comments
How To Do Content Marketing Right

Why Business Leaders are Teachers at Heart

Episode 81 of Landscape Digital Show reveals why business leaders are teachers at heart and how that mindset empowers their organizations. Business leaders bring diverse experiences and a variety of talents to their company, but there is often one talent in particular that drives its success. You may be good with numbers and understand how to [...]

6 MIN2017 NOV 17
Comments
Why Business Leaders are Teachers at Heart

Latest Episodes

Customer Relationships That Make Peoples Lives Better

Episode 90 of Landscape Digital Show reveals why entrepreneurs Richard Branson and Steve Jobs focus on customer relationships to make peoples lives better. I recently listened to an interview with Richard Branson about his journey to becoming a self-made billionaire. He admits to having lost count of exactly how many companies his Virgin brand owns, [...]

6 MIN2018 MAR 16
Comments
Customer Relationships That Make Peoples Lives Better

Content Audit Plan: Closing Sales Conversion Gaps

Episode 89 of Landscape Digital Show reveals a content audit plan for closing the gaps in your content marketing process and closing more sales. We’ve talked about how to perform a content audit in episode 28. This is something every business should begin right now because depending on how long you ve been in business it [...]

6 MIN2018 FEB 6
Comments
Content Audit Plan: Closing Sales Conversion Gaps

Audience Engagement: How to Get Them Thinking, Feeling and Doing

Episode 88 of Landscape Digital Show reveals why recent Facebook News Feed changes are indicators of audience engagement expectations on every platform. The recent Facebook News Feed updates are more than signals to change how you market on Facebook. They are indicators of what your audience expects on every platform. If you speak to live [...]

6 MIN2018 FEB 6
Comments
Audience Engagement: How to Get Them Thinking, Feeling and Doing

Facebook News Feed Update: Content Voice is Newsworthy

Episode 87 of Landscape Digital Show reveals the recent Facebook News Feed updates and why content with a voice is Facebook newsworthy. As he has done many times before, Facebook CEO Mark Zuckerberg dropped a bombshell on the Facebook community that sparked exactly what Facebook wants from it’s 2+ billion active users more meaningful conversations [...]

7 MIN2018 JAN 15
Comments
Facebook News Feed Update: Content Voice is Newsworthy

The Web Runs on Writing and Your Marketing Should Too

Episode 86 of Landscape Digital Show reveals how the web runs on writing and why the right words, voice, and tone will make your marketing better too When you consider how much effort a business invests in getting discovered on the web, it’s surprising that few dig deep enough to understand the essential components responsible [...]

7 MIN2018 JAN 8
Comments
The Web Runs on Writing and Your Marketing Should Too

How Buyer Personas Create Laser Focused Marketing that Connects

Episode 85 of Landscape Digital Show reveals how buyer personas are used to create laser-focused marketing that connects a business with its ideal customers. This is our final Landscape Digital Show episode of the 2017 calendar year and the first in which I interview a subject matter expert – but don’t worry, this is far [...]

38 MIN2017 DEC 29
Comments
How Buyer Personas Create Laser Focused Marketing that Connects

How To Create Marketing That Gets The Job Done

Episode 84 of Landscape Digital Show reveals how to create marketing that moves a target audience to take action. The purpose of marketing is to move an audience to action. That’s marketing’s job. It starts with attracting an audience. And that requires a deep understanding of who its members are, what they want, and everything [...]

7 MIN2017 DEC 22
Comments
How To Create Marketing That Gets The Job Done

Why Communities Love Brave Marketing

Episode 83 of Landscape Digital Show reveals why communities love brave marketing that takes the risk of standing out to be known for something bigger. This is the time of year when you should be wrapping up the planning of your editorial calendar for the coming year. How exactly is that happen? Do you essentially use [...]

7 MIN2017 DEC 14
Comments
Why Communities Love Brave Marketing

How To Do Content Marketing Right

Episode 82 of Landscape Digital Show reveals how to do content marketing right by making it a standard business practice. If you are not hearing about content marketing, you should be. If you are, much of it is probably wrong because just like social media, it s effective use is determined by one’s understanding of it. [...]

9 MIN2017 NOV 29
Comments
How To Do Content Marketing Right

Why Business Leaders are Teachers at Heart

Episode 81 of Landscape Digital Show reveals why business leaders are teachers at heart and how that mindset empowers their organizations. Business leaders bring diverse experiences and a variety of talents to their company, but there is often one talent in particular that drives its success. You may be good with numbers and understand how to [...]

6 MIN2017 NOV 17
Comments
Why Business Leaders are Teachers at Heart