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Lead Generation Podcast

Nick Morris from Wicked Cow Marketing

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Lead Generation Podcast
Lead Generation Podcast

Lead Generation Podcast

Nick Morris from Wicked Cow Marketing

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Followers
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Plays
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About Us

Helping small businesses generate more leads and turning those leads into sales. We have interviews and discussions with experts on all aspects of the lead generation and sales process from targeting your market to capturing their details to implementing a sales process to closing the deal. We cover both online and offline techniques but with a special focus on leveraging the automation and other technological advances available in the online world.

Latest Episodes

Boost your Conversions with Landing Pages (LGP#8)

“Most small business websites are not well designed at all for lead generation” – Chris Schwarz, Adwords Specialist. If you’re going to spend money on paid advertising channels such as Adwords, it makes sense to set things up so that you get the maximum return on your money. One of the most important parts of that is setting up a landing page which is fine tuned to appeal directly to your target customer and push them towards a conversion without any distractions. In this week’s episode of the Lead Generation Podcast we’re talking with our Adwords specialist; Chris Schwarz about how Landing Pages can be utilised to boost conversions in your Adwords campaigns. This is a follow up on Ep#5: Adwords – The Holy Grail of Online Advertising. This episode is brought to you by our Lead Generation Strategy report. If you have a small business and you’re looking for a new marketing channel to generate more leads, this is the best option for you to help you get started. Once you’ve ord...

13 MIN2015 AUG 5
Comments
Boost your Conversions with Landing Pages (LGP#8)

How to Buy Leads & Skip the Marketing Hassle (LGP#7)

There’s many ways to get leads but often there’s some uncertainty and hassle involved. What if you could skip all of that and buy leads directly? The last five years has seen the rise of the ‘quote comparison’ or ‘get quotes’ business model which uses various techniques to attract customers on behalf of the member businesses then on-sells those leads to those businesses for a fee. This bring a much more predictable return for the member businesses, like you, than something like an online business directory. In this week’s episode of the Lead Generation Podcast we’re talking with the founder of Service Crowd, Daniel Duckworth, about how small businesses can leveragequote comparison sites to get more leads. This episode is brought to you by our Lead Generation Strategy report. If you have a small business and you’re looking for a new marketing channel to generate more leads, this is the best option for you to help you get started. Once you’ve ordered your report we send you ...

26 MIN2015 JUL 21
Comments
How to Buy Leads & Skip the Marketing Hassle (LGP#7)

Online Business Directories – Are They Worthwhile? (LGP#6)

We all know that the physical YellowPages directory is barely used anymore, but what about online business directories? There’s thousandsof them out there including some big brands, a lot you’ve never heard of and plenty of industry specific directories as well. Can they be a valuable source of leads or is advertising with them a waste of time and money? In this week’s episode of the Lead Generation Podcast we’re talking with the founder of Service Crowd, Daniel Duckworth, about online business directories and whether small businesses should consider them as a lead generation source. This is the first part of our interview with Daniel, the second part will be included in our next episode where we will talk about the ‘Quote Comparison’ or ‘Get Quotes’ type of websites. This episode is brought to you by our Lead Generation Strategy report. If you have a small business and you’re looking for a new marketing channel to generate more leads, this is the best option for you to hel...

15 MIN2015 JUL 10
Comments
Online Business Directories – Are They Worthwhile? (LGP#6)

LGP#5: Adwords – The Holy Grail of Online Advertising

Adwords is the holygrail of online advertising due to its incredible reach, comprehensive tracking and laser targeting. Most advertising is based on interrupting people and hoping to attract their attention. With Adwords, you target your ads to people who are actively seeking a solution to their problem and have buying intent. In this week’s episode of the Lead Generation Podcast we’re talking with Wicked Cow Marketing’s Adwords specialist: Chris Schwarz about the holy grail of online advertising: Search Engine Marketing, focusing on the Adwords platform. This episode is brought to you by our Lead Generation Strategy report. If you have a small business and you’re looking for a new marketing channel to generate more leads, this is the best option for you to help you get started. Once you’ve ordered your report we send you a list of questions about your business and situation and then do some research and analysis to determine the best lead strategy for you. Go here or click the...

22 MIN2015 JUN 23
Comments
LGP#5: Adwords – The Holy Grail of Online Advertising

How to Make More Sales (LGP#4)

A small businesses cannot survive without a solid sales strategy. If you’ve been putting your’s off for far too long, jump back in by listening to this episode of the Lead Generation Podcast with James Martin from Insider Foundry. We had James on back in episode one where we talked about lead generation strategy and this episode completes our chat by talking about how to turn your new found leads into sales. The topics we cover include; * How to choose a sales method * How to diagnose problems with your selling * What tools and resources you can invest in to take your selling to the next level This episode is brought to you by our Lead Generation Strategy report. If you have a small business and you’re looking for a new marketing channel to generate more leads, this is the best option for you to help you get started. Once you’ve ordered your report we send you a list of questions about your business and situation and then do some research and analysis to determine the best lead ...

17 MIN2015 JUN 9
Comments
How to Make More Sales (LGP#4)

Direct Response Copywriting with Stefan King (LGP#3)

Direct Response Copywriting is all about structuring your words (copy) in such a way that the reader is compelled to take an immediate action (direct response). Direct Response has been around for many years but with the proliferation of the web its become even more relevant because website technology helps to facilitate the action more resulting in better ‘responses’ than ever before. In this episode, we talk with Stefan King from Vivid Web Copyabout the ins and outs of direct response copywriting and how a small business can benefit from it. This episode is brought to you by our Lead Generation Strategy report. If you have a small business and you’re looking for a new marketing channel to generate more leads, this is the best option for you to help you get started. Once you’ve ordered your report we send you a list of questions about your business and situation and then do some research and analysis to determine the best lead strategy for you. Go here or click the banner below...

26 MIN2015 MAY 26
Comments
Direct Response Copywriting with Stefan King (LGP#3)

How to use SEO to Generate Leads (LPG#2)

Search Engines are a great way to get leads because they are widely used and people often have a commercial intent which means they’re motivated and actively looking for solutions rather than just being interupted by an advertisement. Most businesses will find that their customers are using search engines so getting yourself ranked and in front of those customers is a great way to gain their business. In this episode Nick and Amanda discuss the basics of Search Engine Optimisation (SEO) and how you can apply it to your business. This episode is brought to you by our Lead Generation Strategy report. If you have a small business and you’re looking for a new marketing channel to generate more leads, this is the best option for you to help you get started. Once you’ve ordered your report we send you a list of questions about your business and situation and then do some research and analysis to determine the best lead strategy for you. Go here or click the banner below to order yours ...

20 MIN2015 MAY 13
Comments
How to use SEO to Generate Leads (LPG#2)

How to Generate Leads (LGP#1)

Welcome to the very first episode of the Lead Generation Podcast. In this episode, we’re going to be talking with James Martin from Insider Foundry about lead generation. Mentioned in this episode; * Insider Foundry * Insider Guides * Sales Force * Aweber Transcription Nick: Welcome back to the Lead Generation podcast. My name is Nick Morris and today, I’m here with James Martin from Insider Foundry. This is our first episode so thanks, James, for joining me today. And we’re going to be talking about how to generate leads in this episode. So this is a podcast all about lead generation and about turning those leads into sales. And we’re talking with James again in a few episodes time, more about the sales and other things. Today it’s lead generation. Perhaps before I get started with the questions, James, can you just sort of introduce yourself and your business and what you have to do with sales. James: Yeah, sure. I run a company called Insider Foundry, which makes products fo...

30 MIN2015 APR 26
Comments
How to Generate Leads (LGP#1)
the END

Latest Episodes

Boost your Conversions with Landing Pages (LGP#8)

“Most small business websites are not well designed at all for lead generation” – Chris Schwarz, Adwords Specialist. If you’re going to spend money on paid advertising channels such as Adwords, it makes sense to set things up so that you get the maximum return on your money. One of the most important parts of that is setting up a landing page which is fine tuned to appeal directly to your target customer and push them towards a conversion without any distractions. In this week’s episode of the Lead Generation Podcast we’re talking with our Adwords specialist; Chris Schwarz about how Landing Pages can be utilised to boost conversions in your Adwords campaigns. This is a follow up on Ep#5: Adwords – The Holy Grail of Online Advertising. This episode is brought to you by our Lead Generation Strategy report. If you have a small business and you’re looking for a new marketing channel to generate more leads, this is the best option for you to help you get started. Once you’ve ord...

13 MIN2015 AUG 5
Comments
Boost your Conversions with Landing Pages (LGP#8)

How to Buy Leads & Skip the Marketing Hassle (LGP#7)

There’s many ways to get leads but often there’s some uncertainty and hassle involved. What if you could skip all of that and buy leads directly? The last five years has seen the rise of the ‘quote comparison’ or ‘get quotes’ business model which uses various techniques to attract customers on behalf of the member businesses then on-sells those leads to those businesses for a fee. This bring a much more predictable return for the member businesses, like you, than something like an online business directory. In this week’s episode of the Lead Generation Podcast we’re talking with the founder of Service Crowd, Daniel Duckworth, about how small businesses can leveragequote comparison sites to get more leads. This episode is brought to you by our Lead Generation Strategy report. If you have a small business and you’re looking for a new marketing channel to generate more leads, this is the best option for you to help you get started. Once you’ve ordered your report we send you ...

26 MIN2015 JUL 21
Comments
How to Buy Leads & Skip the Marketing Hassle (LGP#7)

Online Business Directories – Are They Worthwhile? (LGP#6)

We all know that the physical YellowPages directory is barely used anymore, but what about online business directories? There’s thousandsof them out there including some big brands, a lot you’ve never heard of and plenty of industry specific directories as well. Can they be a valuable source of leads or is advertising with them a waste of time and money? In this week’s episode of the Lead Generation Podcast we’re talking with the founder of Service Crowd, Daniel Duckworth, about online business directories and whether small businesses should consider them as a lead generation source. This is the first part of our interview with Daniel, the second part will be included in our next episode where we will talk about the ‘Quote Comparison’ or ‘Get Quotes’ type of websites. This episode is brought to you by our Lead Generation Strategy report. If you have a small business and you’re looking for a new marketing channel to generate more leads, this is the best option for you to hel...

15 MIN2015 JUL 10
Comments
Online Business Directories – Are They Worthwhile? (LGP#6)

LGP#5: Adwords – The Holy Grail of Online Advertising

Adwords is the holygrail of online advertising due to its incredible reach, comprehensive tracking and laser targeting. Most advertising is based on interrupting people and hoping to attract their attention. With Adwords, you target your ads to people who are actively seeking a solution to their problem and have buying intent. In this week’s episode of the Lead Generation Podcast we’re talking with Wicked Cow Marketing’s Adwords specialist: Chris Schwarz about the holy grail of online advertising: Search Engine Marketing, focusing on the Adwords platform. This episode is brought to you by our Lead Generation Strategy report. If you have a small business and you’re looking for a new marketing channel to generate more leads, this is the best option for you to help you get started. Once you’ve ordered your report we send you a list of questions about your business and situation and then do some research and analysis to determine the best lead strategy for you. Go here or click the...

22 MIN2015 JUN 23
Comments
LGP#5: Adwords – The Holy Grail of Online Advertising

How to Make More Sales (LGP#4)

A small businesses cannot survive without a solid sales strategy. If you’ve been putting your’s off for far too long, jump back in by listening to this episode of the Lead Generation Podcast with James Martin from Insider Foundry. We had James on back in episode one where we talked about lead generation strategy and this episode completes our chat by talking about how to turn your new found leads into sales. The topics we cover include; * How to choose a sales method * How to diagnose problems with your selling * What tools and resources you can invest in to take your selling to the next level This episode is brought to you by our Lead Generation Strategy report. If you have a small business and you’re looking for a new marketing channel to generate more leads, this is the best option for you to help you get started. Once you’ve ordered your report we send you a list of questions about your business and situation and then do some research and analysis to determine the best lead ...

17 MIN2015 JUN 9
Comments
How to Make More Sales (LGP#4)

Direct Response Copywriting with Stefan King (LGP#3)

Direct Response Copywriting is all about structuring your words (copy) in such a way that the reader is compelled to take an immediate action (direct response). Direct Response has been around for many years but with the proliferation of the web its become even more relevant because website technology helps to facilitate the action more resulting in better ‘responses’ than ever before. In this episode, we talk with Stefan King from Vivid Web Copyabout the ins and outs of direct response copywriting and how a small business can benefit from it. This episode is brought to you by our Lead Generation Strategy report. If you have a small business and you’re looking for a new marketing channel to generate more leads, this is the best option for you to help you get started. Once you’ve ordered your report we send you a list of questions about your business and situation and then do some research and analysis to determine the best lead strategy for you. Go here or click the banner below...

26 MIN2015 MAY 26
Comments
Direct Response Copywriting with Stefan King (LGP#3)

How to use SEO to Generate Leads (LPG#2)

Search Engines are a great way to get leads because they are widely used and people often have a commercial intent which means they’re motivated and actively looking for solutions rather than just being interupted by an advertisement. Most businesses will find that their customers are using search engines so getting yourself ranked and in front of those customers is a great way to gain their business. In this episode Nick and Amanda discuss the basics of Search Engine Optimisation (SEO) and how you can apply it to your business. This episode is brought to you by our Lead Generation Strategy report. If you have a small business and you’re looking for a new marketing channel to generate more leads, this is the best option for you to help you get started. Once you’ve ordered your report we send you a list of questions about your business and situation and then do some research and analysis to determine the best lead strategy for you. Go here or click the banner below to order yours ...

20 MIN2015 MAY 13
Comments
How to use SEO to Generate Leads (LPG#2)

How to Generate Leads (LGP#1)

Welcome to the very first episode of the Lead Generation Podcast. In this episode, we’re going to be talking with James Martin from Insider Foundry about lead generation. Mentioned in this episode; * Insider Foundry * Insider Guides * Sales Force * Aweber Transcription Nick: Welcome back to the Lead Generation podcast. My name is Nick Morris and today, I’m here with James Martin from Insider Foundry. This is our first episode so thanks, James, for joining me today. And we’re going to be talking about how to generate leads in this episode. So this is a podcast all about lead generation and about turning those leads into sales. And we’re talking with James again in a few episodes time, more about the sales and other things. Today it’s lead generation. Perhaps before I get started with the questions, James, can you just sort of introduce yourself and your business and what you have to do with sales. James: Yeah, sure. I run a company called Insider Foundry, which makes products fo...

30 MIN2015 APR 26
Comments
How to Generate Leads (LGP#1)
the END