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Lightbulb Moment Podcast

The Light Digital

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Lightbulb Moment Podcast

Lightbulb Moment Podcast

The Light Digital

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Followers
4
Plays
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About Us

Lightbulb Moment is a business podcast for small businesses owners. The show is hosted by Jason Hanson and Adams Tegeler.Be sure to subscribe on iTunes.

Latest Episodes

The What, Why and How of Content Marketing with Barbra Bannon

Barbra Bannon is the Firestarter (founder) of Spark Evolution, a data-driven Inbound Marketing agency. I don’t want to spoil her story, so I will let her tell you how she got to such a place. But it does involve ads in urinals, a painting of the Last Supper and the Boston Red Sox. You are going to learn the what, why and how of content marketing. Grab a pen and piece of paper. There are are so many takeaways in this episode. If you write down 3-5 action items from Barbra, you will be on your way to building a comprehensive digital marketing strategy. Without further to do, here is the conversation we had with Barbara Bannon of Spark Evolution. Links: Spark Evolution (www.sparkevolution.com) Follow them on the Twitter (twitter.com/SparkEvolution) We're Saved - here is that picture of the Red Sox Last Supper (http://2.bp.blogspot.com/-XZ7V6SO_iX0/U6KDhsVs-8I/AAAAAAAAAok/SdRHYxCGz3s/s1600/Red-Sox-Last-Supper-Web_sma%5B1%5D.jpg) Follow Jason on Twitter: @jasonthehanson Follow Adams on ...

78 MIN2016 NOV 17
Comments
The What, Why and How of Content Marketing with Barbra Bannon

Millennials, Generating Reviews and Customer Service with Micah Brown

This week we hit Main Street and talk with a small business leader. You may have heard of this small business, you may have not - it doesn’t matter, because this Royal Diadem Jewelers is making a difference in its community. There is a lot we can learn from them. Today’s guest is Micah Brown, the marketing director of Royal Diadem Jewelers. Micah gives out gold (pun intended) in this episode. We will hear how this small business is catching the eye of millennials, while not forgetting its main client base. You will learn a tactic in how to increase your online positive reviews in places like Yelp and Google My Business. This and much more. Like diamonds, this episode is forever - offering us timeless business wisdom. Enjoy! Links: Royal Diadem Jewelers Follow Jason on Twitter: @jasonthehanson Follow Adams on Twitter: @adamstegeler Catch the latest episodes and subscribe to “Lightbulb Moment” on iTunes, Google Play, Stitcher, and TuneIn. For more information about each episode vi...

57 MIN2016 OCT 22
Comments
Millennials, Generating Reviews and Customer Service with Micah Brown

Music, MMA and Science Fiction with Bret Sweet

What does the music industry, MMA and science fiction teach us about entrepreneurship? In this episode the renaissance man, Bret Sweet, shares with us his journey in each of these industries and pulls out how we can apply it to running a business. Bret Sweet is the Program Manager at the Renaissance Entrepreneurship Center. He also founded the Dualism Group, which is early stage venture firm and consulting arm geared toward helping underserved entrepreneurs launch and expand their companies in order to bring jobs to lower income communities. This episode has many bird trails and Bret brings excitement and insights at every turn. Enjoy the ride. Follow Jason on Twitter: @jasonthehanson Follow Adams on Twitter: @adamstegeler Catch the latest episodes and subscribe to “Lightbulb Moment” on iTunes, Google Play, Stitcher, and TuneIn. For more information about each episode visit us at www.thelightdigital.com/podcast. Related blog posts can be found at http://www.thelightdigitail.com/bl...

64 MIN2016 OCT 9
Comments
Music, MMA and Science Fiction with Bret Sweet

The Best Person to Hire for Your Next Salesperson and Much More with Larry Wiens

He cut his teeth in entrepreneurship in starting and running a college youth non-profit. From there, he started and ran a chain of high-end retail stores throughout the Bay Area. Larry Wiens then jumped from retail to the service business and founded a comprehensive financial planning enterprise - ranked top 10% in the industry. He is now the Managing Partner of the SF Bay Barnabas Group - where he mentors and connects business leaders with non-profits. In this episode, Larry shares the definition of leadership that allowed him to start several nonprofits, a multi-location retail business and launch and run a wealth management firm. Listen closely to the end - Larry gives a GREAT idea in who you should hire for your next salespeople. It’s pure gold, enjoy! Follow Jason on Twitter: @jasonthehanson Follow Adams on Twitter: @adamstegeler Catch the latest episodes and subscribe to “Lightbulb Moment Podcast” on iTunes, Google Play, Stitcher, and TuneIn. For more information about each...

59 MIN2016 SEP 16
Comments
The Best Person to Hire for Your Next Salesperson and Much More with Larry Wiens

From a Passion Project to a Nationwide Digital Marketing Agency: Shannon Kinney

From newspaper sales to growing early stage internet companies like Cars.com, Careerbuilder and Google, today we are talking with Shannon Kinney, Founder and Chief Success Officer of DreamLocal Digital - a full-service digital marketing agency. Shannon shares what allowed her to grow from a one-person-passion project to a 70+, nationwide agency. Being the digital pro that she is, we end the conversation discussing actionable advice. We talk about what you should be doing right now to attract more clients through digital marketing. For your business to grow, you must embrace change. Find out why and how on this week's episode. Connect here: Twitter: @shannonkin The Honey Badger http://dreamlocal.com/honeybadgers/ Follow Jason on Twitter: @jasonthehanson Follow Adams on Twitter: @adamstegeler Catch the latest episodes and subscribe to “Lightbulb Moment” on iTunes, Google Play, Stitcher, and TuneIn. For more information about each episode visit us at www.thelightdigital.com/podcast. ...

54 MIN2016 JUL 30
Comments
From a Passion Project to a Nationwide Digital Marketing Agency: Shannon Kinney

From a DIY Screen Printer to Working with Google - Devin Lars, CEO of D&D Screenprinting

From a DIY Screen Printer to Working with Google - Devin Lars, CEO of D&D Screenprinting His clothing have been worn by celebrities such as Chris Brown, Justin Bieber, Trey Songz, 50 Cent and T-Pain. His screenprinting company, D&D Designs & Screen Printing, services several corporate clients such as Tesla Motors, iHeartMedia, McDonald’s, The NFL, Google and The Hit TV Show Criminal Minds. But it all started with a homemade screen printer built from parts found at The Home Depot. Jump in this exciting entrepreneurial journey of Devin Lars, CEO and Founder of D&D Designs & Screen Printing and Doing Everything Different. Be inspired to dream of an idea and take action, no matter how small. Lightbulb "Action is the foundational key to success" Pablo Picasso Connect with Devin Lars: Twitter: @DevinLars www.devinlars.com www.dndscreenprinting.com www.doingeverythingdifferent.com Follow Jason on Twitter: @jasonthehanson Follow Adams on Twitter: @adamstegeler Catch the latest episodes and...

59 MIN2016 JUL 8
Comments
From a DIY Screen Printer to Working with Google - Devin Lars, CEO of D&D Screenprinting

Entrepreneurship, Content Marketing and Bruce Springsteen with Dustin McKissen

"Entrepreneurship, Content Marketing and Bruce Springsteen with Dustin McKissen, Founder and CEO of McKissen and Company" This week we sat down and spoke with Dustin McKissen, Founder and CEO of McKissen + Company. Dustin also writes for Inc. Magazine and is a top-10 voice on management and and culture in the Linkedin Publishing network. We had such a great time. We talked about Dustin’s unlikely journey to entrepreneurship, the importance of Bruce Springsteen in his life and how you should be creating content for your company. This is an action-packed episode comes with very tactical advice. Come along and let’s go for a ride down thunder road. This Week's Lightbulb "If you see somebody engaging, reach out to them on a human level. Not just to make a sale." -Dustin McKissen, McKissen + Company Connect here: Twitter: @DMcKissen INC http://www.inc.com/author/dustin-mckissen LinkedIn:https://www.linkedin.com/today/author/0_3THsw_QEFkohvnv2jbDTys?trk=prof-sm Books Mentioned: It Ain’...

57 MIN2016 JUN 11
Comments
Entrepreneurship, Content Marketing and Bruce Springsteen with Dustin McKissen

It Doesn’t Have to be Lonely at the Top with Len DiGiovanni

It is lonely at the top when you are the owner. You can’t turn to your employees for help. They need to see your as their fearless leader. So, where do you turn when you have problems with making payroll or when you are stuck in a rut or when you have no idea in how to turn your business around? In this week’s episode of Lightbulb Moment, we talk with Len DiGiovanni, CEO and Chair of Convene in San Francisco market. Len gets very personal in this episode. He talks about his own personal journey as an entrepreneur and as a husband and dad and how people and his peers kept both in tact. If you are feeling lonely at the top, this episode is for you. Connect with Len Digiovanni here: https://www.linkedin.com/in/lendigiovanni len.digiovanni@convenenow.com (925) 998-3859 Books Mentioned: The E Myth Revisited Follow Jason on Twitter: @jasonthehanson Follow Adams on Twitter: @adamstegeler Catch the latest episodes and subscribe to “Lightbulb Moment” on iTunes, Google Play, Stitcher, and...

63 MIN2016 JUN 3
Comments
It Doesn’t Have to be Lonely at the Top with Len DiGiovanni

Why your company NEEDS Intrapreneurs with Greg Gudorf

Why your company NEEDS Intrapreneurs with Greg Gudorf You are the business owner, the entrepreneur. It’s your job to bring home the bacon and then make sure there is someone back in the office that can cook without burning it. Things are going well until they stop. You start to realize that your business is not really growing. Why are you stuck? In this week’s episode of Lightbulb Moment, we talk with Greg Gudorf, CEO of Pure Flix Digital, about what an intrapreneur is and why you need them within your company. We also discuss the value in understanding your minimum viable product (MVP), and some of the “joys” of working in a family business. If you are feeling stuck, this episode is for you. This Week's Lightbulb: “The key to success has to start with this burning passion to do something to create something within that business to add value.” Greg Gudorf, Pure Flix Digital Connect with Greg Gudorf Get your FREE month subscription: www.pureflix.com Twitter: @gudorf Additional ...

41 MIN2016 MAY 28
Comments
Why your company NEEDS Intrapreneurs with Greg Gudorf

What it Takes to Build a Successful Culture with Marissa Levin

"What It Takes to Build a Successful Culture with Marissa Levin" After her boss told her she was not worth more than $34,000 annually, Marissa Levin founded her own company, Information Experts, in 1995. She later started Successful Culture in 2001 and serves as CEO for both companies. Additionally, Marissa is the Leadership Mindset columnist at Inc. Magazine and a #1 best-selling author. In this week’s episode of Lightbulb Moment, we talk with Marissa about how to create a great culture without having to have ping-pong tables, unlimited vacation, and a company masseuse; why “B” players are your organization's greatest threat (and how to fix it); and how to take core values from banners on your wall to actual company beliefs and actions. Follow Marissa Levin Blog: www.successfulculture.com/blog Book: “Built to SCALE: How Top Companies Create Breakthrough Growth Through Exceptional Advisory Boards” http://amzn.com/0985508809 Articles: www.inc.com/author/marissa-levin Twitter: tw...

50 MIN2016 MAY 14
Comments
What it Takes to Build a Successful Culture with Marissa Levin

Latest Episodes

The What, Why and How of Content Marketing with Barbra Bannon

Barbra Bannon is the Firestarter (founder) of Spark Evolution, a data-driven Inbound Marketing agency. I don’t want to spoil her story, so I will let her tell you how she got to such a place. But it does involve ads in urinals, a painting of the Last Supper and the Boston Red Sox. You are going to learn the what, why and how of content marketing. Grab a pen and piece of paper. There are are so many takeaways in this episode. If you write down 3-5 action items from Barbra, you will be on your way to building a comprehensive digital marketing strategy. Without further to do, here is the conversation we had with Barbara Bannon of Spark Evolution. Links: Spark Evolution (www.sparkevolution.com) Follow them on the Twitter (twitter.com/SparkEvolution) We're Saved - here is that picture of the Red Sox Last Supper (http://2.bp.blogspot.com/-XZ7V6SO_iX0/U6KDhsVs-8I/AAAAAAAAAok/SdRHYxCGz3s/s1600/Red-Sox-Last-Supper-Web_sma%5B1%5D.jpg) Follow Jason on Twitter: @jasonthehanson Follow Adams on ...

78 MIN2016 NOV 17
Comments
The What, Why and How of Content Marketing with Barbra Bannon

Millennials, Generating Reviews and Customer Service with Micah Brown

This week we hit Main Street and talk with a small business leader. You may have heard of this small business, you may have not - it doesn’t matter, because this Royal Diadem Jewelers is making a difference in its community. There is a lot we can learn from them. Today’s guest is Micah Brown, the marketing director of Royal Diadem Jewelers. Micah gives out gold (pun intended) in this episode. We will hear how this small business is catching the eye of millennials, while not forgetting its main client base. You will learn a tactic in how to increase your online positive reviews in places like Yelp and Google My Business. This and much more. Like diamonds, this episode is forever - offering us timeless business wisdom. Enjoy! Links: Royal Diadem Jewelers Follow Jason on Twitter: @jasonthehanson Follow Adams on Twitter: @adamstegeler Catch the latest episodes and subscribe to “Lightbulb Moment” on iTunes, Google Play, Stitcher, and TuneIn. For more information about each episode vi...

57 MIN2016 OCT 22
Comments
Millennials, Generating Reviews and Customer Service with Micah Brown

Music, MMA and Science Fiction with Bret Sweet

What does the music industry, MMA and science fiction teach us about entrepreneurship? In this episode the renaissance man, Bret Sweet, shares with us his journey in each of these industries and pulls out how we can apply it to running a business. Bret Sweet is the Program Manager at the Renaissance Entrepreneurship Center. He also founded the Dualism Group, which is early stage venture firm and consulting arm geared toward helping underserved entrepreneurs launch and expand their companies in order to bring jobs to lower income communities. This episode has many bird trails and Bret brings excitement and insights at every turn. Enjoy the ride. Follow Jason on Twitter: @jasonthehanson Follow Adams on Twitter: @adamstegeler Catch the latest episodes and subscribe to “Lightbulb Moment” on iTunes, Google Play, Stitcher, and TuneIn. For more information about each episode visit us at www.thelightdigital.com/podcast. Related blog posts can be found at http://www.thelightdigitail.com/bl...

64 MIN2016 OCT 9
Comments
Music, MMA and Science Fiction with Bret Sweet

The Best Person to Hire for Your Next Salesperson and Much More with Larry Wiens

He cut his teeth in entrepreneurship in starting and running a college youth non-profit. From there, he started and ran a chain of high-end retail stores throughout the Bay Area. Larry Wiens then jumped from retail to the service business and founded a comprehensive financial planning enterprise - ranked top 10% in the industry. He is now the Managing Partner of the SF Bay Barnabas Group - where he mentors and connects business leaders with non-profits. In this episode, Larry shares the definition of leadership that allowed him to start several nonprofits, a multi-location retail business and launch and run a wealth management firm. Listen closely to the end - Larry gives a GREAT idea in who you should hire for your next salespeople. It’s pure gold, enjoy! Follow Jason on Twitter: @jasonthehanson Follow Adams on Twitter: @adamstegeler Catch the latest episodes and subscribe to “Lightbulb Moment Podcast” on iTunes, Google Play, Stitcher, and TuneIn. For more information about each...

59 MIN2016 SEP 16
Comments
The Best Person to Hire for Your Next Salesperson and Much More with Larry Wiens

From a Passion Project to a Nationwide Digital Marketing Agency: Shannon Kinney

From newspaper sales to growing early stage internet companies like Cars.com, Careerbuilder and Google, today we are talking with Shannon Kinney, Founder and Chief Success Officer of DreamLocal Digital - a full-service digital marketing agency. Shannon shares what allowed her to grow from a one-person-passion project to a 70+, nationwide agency. Being the digital pro that she is, we end the conversation discussing actionable advice. We talk about what you should be doing right now to attract more clients through digital marketing. For your business to grow, you must embrace change. Find out why and how on this week's episode. Connect here: Twitter: @shannonkin The Honey Badger http://dreamlocal.com/honeybadgers/ Follow Jason on Twitter: @jasonthehanson Follow Adams on Twitter: @adamstegeler Catch the latest episodes and subscribe to “Lightbulb Moment” on iTunes, Google Play, Stitcher, and TuneIn. For more information about each episode visit us at www.thelightdigital.com/podcast. ...

54 MIN2016 JUL 30
Comments
From a Passion Project to a Nationwide Digital Marketing Agency: Shannon Kinney

From a DIY Screen Printer to Working with Google - Devin Lars, CEO of D&D Screenprinting

From a DIY Screen Printer to Working with Google - Devin Lars, CEO of D&D Screenprinting His clothing have been worn by celebrities such as Chris Brown, Justin Bieber, Trey Songz, 50 Cent and T-Pain. His screenprinting company, D&D Designs & Screen Printing, services several corporate clients such as Tesla Motors, iHeartMedia, McDonald’s, The NFL, Google and The Hit TV Show Criminal Minds. But it all started with a homemade screen printer built from parts found at The Home Depot. Jump in this exciting entrepreneurial journey of Devin Lars, CEO and Founder of D&D Designs & Screen Printing and Doing Everything Different. Be inspired to dream of an idea and take action, no matter how small. Lightbulb "Action is the foundational key to success" Pablo Picasso Connect with Devin Lars: Twitter: @DevinLars www.devinlars.com www.dndscreenprinting.com www.doingeverythingdifferent.com Follow Jason on Twitter: @jasonthehanson Follow Adams on Twitter: @adamstegeler Catch the latest episodes and...

59 MIN2016 JUL 8
Comments
From a DIY Screen Printer to Working with Google - Devin Lars, CEO of D&D Screenprinting

Entrepreneurship, Content Marketing and Bruce Springsteen with Dustin McKissen

"Entrepreneurship, Content Marketing and Bruce Springsteen with Dustin McKissen, Founder and CEO of McKissen and Company" This week we sat down and spoke with Dustin McKissen, Founder and CEO of McKissen + Company. Dustin also writes for Inc. Magazine and is a top-10 voice on management and and culture in the Linkedin Publishing network. We had such a great time. We talked about Dustin’s unlikely journey to entrepreneurship, the importance of Bruce Springsteen in his life and how you should be creating content for your company. This is an action-packed episode comes with very tactical advice. Come along and let’s go for a ride down thunder road. This Week's Lightbulb "If you see somebody engaging, reach out to them on a human level. Not just to make a sale." -Dustin McKissen, McKissen + Company Connect here: Twitter: @DMcKissen INC http://www.inc.com/author/dustin-mckissen LinkedIn:https://www.linkedin.com/today/author/0_3THsw_QEFkohvnv2jbDTys?trk=prof-sm Books Mentioned: It Ain’...

57 MIN2016 JUN 11
Comments
Entrepreneurship, Content Marketing and Bruce Springsteen with Dustin McKissen

It Doesn’t Have to be Lonely at the Top with Len DiGiovanni

It is lonely at the top when you are the owner. You can’t turn to your employees for help. They need to see your as their fearless leader. So, where do you turn when you have problems with making payroll or when you are stuck in a rut or when you have no idea in how to turn your business around? In this week’s episode of Lightbulb Moment, we talk with Len DiGiovanni, CEO and Chair of Convene in San Francisco market. Len gets very personal in this episode. He talks about his own personal journey as an entrepreneur and as a husband and dad and how people and his peers kept both in tact. If you are feeling lonely at the top, this episode is for you. Connect with Len Digiovanni here: https://www.linkedin.com/in/lendigiovanni len.digiovanni@convenenow.com (925) 998-3859 Books Mentioned: The E Myth Revisited Follow Jason on Twitter: @jasonthehanson Follow Adams on Twitter: @adamstegeler Catch the latest episodes and subscribe to “Lightbulb Moment” on iTunes, Google Play, Stitcher, and...

63 MIN2016 JUN 3
Comments
It Doesn’t Have to be Lonely at the Top with Len DiGiovanni

Why your company NEEDS Intrapreneurs with Greg Gudorf

Why your company NEEDS Intrapreneurs with Greg Gudorf You are the business owner, the entrepreneur. It’s your job to bring home the bacon and then make sure there is someone back in the office that can cook without burning it. Things are going well until they stop. You start to realize that your business is not really growing. Why are you stuck? In this week’s episode of Lightbulb Moment, we talk with Greg Gudorf, CEO of Pure Flix Digital, about what an intrapreneur is and why you need them within your company. We also discuss the value in understanding your minimum viable product (MVP), and some of the “joys” of working in a family business. If you are feeling stuck, this episode is for you. This Week's Lightbulb: “The key to success has to start with this burning passion to do something to create something within that business to add value.” Greg Gudorf, Pure Flix Digital Connect with Greg Gudorf Get your FREE month subscription: www.pureflix.com Twitter: @gudorf Additional ...

41 MIN2016 MAY 28
Comments
Why your company NEEDS Intrapreneurs with Greg Gudorf

What it Takes to Build a Successful Culture with Marissa Levin

"What It Takes to Build a Successful Culture with Marissa Levin" After her boss told her she was not worth more than $34,000 annually, Marissa Levin founded her own company, Information Experts, in 1995. She later started Successful Culture in 2001 and serves as CEO for both companies. Additionally, Marissa is the Leadership Mindset columnist at Inc. Magazine and a #1 best-selling author. In this week’s episode of Lightbulb Moment, we talk with Marissa about how to create a great culture without having to have ping-pong tables, unlimited vacation, and a company masseuse; why “B” players are your organization's greatest threat (and how to fix it); and how to take core values from banners on your wall to actual company beliefs and actions. Follow Marissa Levin Blog: www.successfulculture.com/blog Book: “Built to SCALE: How Top Companies Create Breakthrough Growth Through Exceptional Advisory Boards” http://amzn.com/0985508809 Articles: www.inc.com/author/marissa-levin Twitter: tw...

50 MIN2016 MAY 14
Comments
What it Takes to Build a Successful Culture with Marissa Levin
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