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Local SEO Tactics and Digital Marketing Strategies

Intrycks: SEO Tips and Tricks For Your Website

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Local SEO Tactics and Digital Marketing Strategies
Local SEO Tactics and Digital Marketing Strategies

Local SEO Tactics and Digital Marketing Strategies

Intrycks: SEO Tips and Tricks For Your Website

1
Followers
2
Plays
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About Us

Jesse Dolan and Bob Brennan from Intrycks share the digital marketing strategies and local SEO tactics that service businesses can use to get ahead of the competition, get found in search engines, and attract more new local customers for their business. Discover how to identify your ideal customers online, get your website ranked at the top for the searches you want, generate more qualified leads, and how to convert those leads into new customers at a higher rate. For the past 20 years, Jesse and Bob have operated real brick and mortar service businesses in the Minneapolis, MN area, so they understand the real world struggles that local entrepreneurs are facing, and the limited time that is available. With that backdrop, each episode contains proven methods and actionable ideas that local business owners can quickly implement to get new customers, and grow their business.

Latest Episodes

Some Of Our Favorite Wordpress Plugins - Interview With Joe Anderson - 039

Learn What Plugins We Use To Power Our Websites With Joe Anderson From Metaphor Creations This week Jesse interviews Joe Anderson from Metaphor Creations, talking about Wordpress plugins and taking a peek at some of the powerful plugins we use at Intrycks to power our websites. These plugins help to create dynamic content on your website, keeping them fresh and engaging for your customers and prospects. Plus we unveil our newest collaboration, Agile Alerts, and announce the free Beta Registration on the show. What You’ll Learn Interview with Joe Anderson of Metaphor Creations Intrycks collaborates with Metaphor Creations on a regular basis to provide websites and digital marketing services to customers Our new collaboration www.agilealerts.comis now live and taking beta users Joe has been a Wordpress developer since 2011 It's very important to create good and "sticky" content for your website, to keep users engaged Use the Content Duplicator plugin to quickly create new page or pos...

49 MIN2018 NOV 7
Comments
Some Of Our Favorite Wordpress Plugins - Interview With Joe Anderson - 039

How To Create An Effective Content Strategy For Your Website - 038

Develop A System To Consistently Produce New Content For Your Website Content is king, but producing good relevant content for your website is easier said than done. Especially if you need to put out that content on a regular basis. In this episode we share some tips and tactics on how to create a content production strategy that allows you to stay on track and keep putting out fresh content. Learn how to get easy ideas for content, what type of content you should produce, and how often you should be creating it. Plus, don't forget to setup your website to automatically alert Google when you have new content on your site, too! What You’ll Learn You need to have a regular content production schedule to continually produce new content for your website Your level or quantity of content production will depend on what your competition is doing You can research your competition to see what their content output is by viewing their blog, or checking their XML sitemaps You need to be active...

27 MIN2018 OCT 31
Comments
How To Create An Effective Content Strategy For Your Website - 038

How To Submit You Website To Google and Bing - 037

Get Your Website Submitted To Google and Bing And Have Your Pages Indexed For Search Listings Learn how to submit your website to Google and Bing, to make sure your pages are indexed and available to show up on search engine results pages (SERP). The only reliable way to accomplish this is to use the Google Search Console to submit your website to Google, and to use Bing Webmaster Tools to submit your website to Bing. In this weeks episode we'll walk you through the basics on how to get your website submitted, make sure the Google and Bing know about new pages, and ensure that your pages able to be found by the search engines! You'll Learn The only way to submit your website to Google Setup your account in Google Search console (GSC) to submit your website You need to submit a sitemap in your GSC account Your sitemap acts like a Table of Contents for Google, to help them understand your website pages You should be using a Wordpress plugin or some other method to auto-update your sit...

16 MIN2018 OCT 17
Comments
How To Submit You Website To Google and Bing - 037

Using Category Pages For SEO Improvements On Your Website - 036

How To Create and Use Category Pages To Improve The SEO On Your Site Use category pages to boost the SEO on your website! Category pages are very helpful for multiple reasons. They are an easy way to produce content on your site, and attack specific keyword or phrases you're trying to rank for. Category pages can boost your SEO by helping to group relevant web pages together, so Google can understand the products and services you provide and better match them up with the searchers intent. This approach is also great for your actual human web visitors, too, since it gives them natural navigational hubs to learn more or explore your offerings further. We'll walk you through some easy ideas and concepts, to help you get started making or improving your own category pages. What You’ll Learn Using category pages on your website to round up content on similar topics Improve your SEO and search engine rankings with category pages Begin by looking at the type of products and services you o...

20 MIN2018 OCT 11
Comments
Using Category Pages For SEO Improvements On Your Website - 036

Interview With Nate Hirsch From FreeeUp.com About How To Bootstrap and Scale Your Marketing With Freelancers - 035

Hire Top Talent On A Temporary Or Part-Time Basis To Instantly Increase Business Productivity This week we interview Nate Hirsch from FreeeUp.com, who teaches us how you can use freelancers to scale your company on a budget.Nathan Hirsch is a 28 year old serial entrepreneur who is an expert in hiring online and building eCommerce businesses. He co-founded his first eCommerce company out of his dorm room in 2009 built it to sell over $25 million worth of product over 5 years. While scaling, Nathan discovered the power of outsourcing and ended up building a remote army of freelancers.In 2015, Nathan co-founded and became the CEO of FreeeUp, an online hiring marketplace that allows business owners fast access to a hand-picked network of top talent freelancers in eCommerce, digital marketing, web development, and much more who have already been vetted for skill, attitude, and communication. Nate shares his story of entrepreneurship, delegation, and scaling a small business on a bootstra...

29 MIN2018 OCT 3
Comments
Interview With Nate Hirsch From FreeeUp.com About How To Bootstrap and Scale Your Marketing With Freelancers - 035

What Is User Intent and How To Use SEO To Optimize Your Website For Searcher Intent - 034

Understand Searcher Intent On Google So You Can Incorporate User Intent Into SEO For Your Website Understanding user intent and searcher intent can be a huge benefit to your SEO. As Google continues to leverage it's AI and Machine Learning to provide search results, one of it's main focuses is to effectively guess the user intent on any given search term. For example, someone who often watches DIY videos may be presented with DIY information for a relevant search, even if they are not inputting "DIY" or "DIY videos" into their search. Gaining a clear understanding of the your audience, and what their intent would be when finding your page, will help you develop clearly identified content. This makes it much easier for Google to match your content with searcher intent, rather than guessing. In this episode we'll break this down and digest what it means, so you can create better content, convert more users, and rank higher in Google by incorporating searcher intent into your SEO strat...

19 MIN2018 SEP 27
Comments
What Is User Intent and How To Use SEO To Optimize Your Website For Searcher Intent - 034

How To Answer Questions In Google Maps and Paying Attention To Google Questions and Answers - 033

The Importance of Using Google Questions and Answers on Google Maps and Your GMB Listings Have you heard of or viewed the Google Questions and Answers area in your Google My Business listing? This is an area you should be paying attention to! Anyone with an active Google account can post a question about your business. Additionally, anyone can also answer that question! This is pretty cool, but also pretty scary from the standpoint of the business. Learn how to monitor Google Q&A, how to answer questions in Google Maps via the Q&A area, and how to leverage this to enhance your online exposure. Learn how to take control of the questions, how to have the best answers, and how to make sure your business content is in your own control. What You’ll Learn What is the Google Question & Answer feature in the Google My Business listing area Anybody with a Google account can ask a question about your business Anybody with a Google account can answer a question about your business It's possib...

15 MIN2018 SEP 12
Comments
How To Answer Questions In Google Maps and Paying Attention To Google Questions and Answers - 033

Getting Your Google My Business Page Suspended and Local Business Reinstatement Request Forms - Beer Friday - 032

Reasons Your GMB List Can Get Suspended and How You Can Get Your Listing Unsuspended You definitely do not want to get your Google My Business page suspended, since your GMB listing is such a crucial part of ranking high in Google for many popular local search terms. However, if your GMB got suspended, there is hope! In our first "Beer Friday" episode we'll discuss GMB suspensions, the reasons for getting suspended, and how you can get reinstated using the Google local businesses reinstatement requests. We'll also drink a beer. Cheers! What You’ll Learn First Beer Friday episode - where we drink beer and talk SEO Beer is from Bald Man Brewing in Eagan, MN Reasons why your Google My Business listing can get suspended How to get your GMB listing reinstated if it gets suspended One of the more common reasons for getting your GMB suspended is because you check the box that says you have a storefront and serve customers at your location, when you do not have actually have a store front ...

17 MIN2018 SEP 7
Comments
Getting Your Google My Business Page Suspended and Local Business Reinstatement Request Forms - Beer Friday - 032

How To Increase Google Ranking and Lower Your Bounce Rates By Increasing Your Website Speed - 031

Improve The Speed Of Your Website To Rank Higher In Google Searches And Get More New Customers Website speed is a ranking factor, for Google. It's official, Google has confirmed it! So, if you're not paying attention to how fast your website is, then you're completely ignoring something that can easily help your Google rankings! In this episode we dig into what can cause your website to slow down, how to test the speed of your website, how to identify exactly how long each element of your website takes to load, and best practices you can implement to maintain a fast website today, as well as into the future. View the show notes, resource links, episode transcript, and watch the video version at intrycks.com/episode31

21 MIN2018 AUG 29
Comments
How To Increase Google Ranking and Lower Your Bounce Rates By Increasing Your Website Speed - 031

Interview of Local SEO Tactics Co-Host Bob Brennan - The Ever Changing Marketing Landscape - 030

How To Survive As Local Business For Over 20 Years By Embracing New Marketing Strategies You know Bob Brennan as the co-host to Local SEO Tactics. What many don't know is Bob's history as a successful brick-and-mortar business owner over the last 20+ years. For episode 30 of Local SEO Tactics, Jesse interviews Bob Brennan, discussing what it takes to survive as a business for over 20 years, and how continuing to seek out and embrace new marketing technologies can help grow your small business. What You’ll Learn Insights into what it takes to persevere in small business with an ever changing marketing landscape How inbound or "pull" marketing is so much more powerful and outbound or "push marketing Contrasting the traditional marketing techniques like direct mail, versus newer digital methods Focusing on SEO and digital marketing costs substantially less than cold calling, direct mail, and appointment setting Business owners need to shift their marketing to become a "service based b...

35 MIN2018 AUG 22
Comments
Interview of Local SEO Tactics Co-Host Bob Brennan - The Ever Changing Marketing Landscape - 030

Latest Episodes

Some Of Our Favorite Wordpress Plugins - Interview With Joe Anderson - 039

Learn What Plugins We Use To Power Our Websites With Joe Anderson From Metaphor Creations This week Jesse interviews Joe Anderson from Metaphor Creations, talking about Wordpress plugins and taking a peek at some of the powerful plugins we use at Intrycks to power our websites. These plugins help to create dynamic content on your website, keeping them fresh and engaging for your customers and prospects. Plus we unveil our newest collaboration, Agile Alerts, and announce the free Beta Registration on the show. What You’ll Learn Interview with Joe Anderson of Metaphor Creations Intrycks collaborates with Metaphor Creations on a regular basis to provide websites and digital marketing services to customers Our new collaboration www.agilealerts.comis now live and taking beta users Joe has been a Wordpress developer since 2011 It's very important to create good and "sticky" content for your website, to keep users engaged Use the Content Duplicator plugin to quickly create new page or pos...

49 MIN2018 NOV 7
Comments
Some Of Our Favorite Wordpress Plugins - Interview With Joe Anderson - 039

How To Create An Effective Content Strategy For Your Website - 038

Develop A System To Consistently Produce New Content For Your Website Content is king, but producing good relevant content for your website is easier said than done. Especially if you need to put out that content on a regular basis. In this episode we share some tips and tactics on how to create a content production strategy that allows you to stay on track and keep putting out fresh content. Learn how to get easy ideas for content, what type of content you should produce, and how often you should be creating it. Plus, don't forget to setup your website to automatically alert Google when you have new content on your site, too! What You’ll Learn You need to have a regular content production schedule to continually produce new content for your website Your level or quantity of content production will depend on what your competition is doing You can research your competition to see what their content output is by viewing their blog, or checking their XML sitemaps You need to be active...

27 MIN2018 OCT 31
Comments
How To Create An Effective Content Strategy For Your Website - 038

How To Submit You Website To Google and Bing - 037

Get Your Website Submitted To Google and Bing And Have Your Pages Indexed For Search Listings Learn how to submit your website to Google and Bing, to make sure your pages are indexed and available to show up on search engine results pages (SERP). The only reliable way to accomplish this is to use the Google Search Console to submit your website to Google, and to use Bing Webmaster Tools to submit your website to Bing. In this weeks episode we'll walk you through the basics on how to get your website submitted, make sure the Google and Bing know about new pages, and ensure that your pages able to be found by the search engines! You'll Learn The only way to submit your website to Google Setup your account in Google Search console (GSC) to submit your website You need to submit a sitemap in your GSC account Your sitemap acts like a Table of Contents for Google, to help them understand your website pages You should be using a Wordpress plugin or some other method to auto-update your sit...

16 MIN2018 OCT 17
Comments
How To Submit You Website To Google and Bing - 037

Using Category Pages For SEO Improvements On Your Website - 036

How To Create and Use Category Pages To Improve The SEO On Your Site Use category pages to boost the SEO on your website! Category pages are very helpful for multiple reasons. They are an easy way to produce content on your site, and attack specific keyword or phrases you're trying to rank for. Category pages can boost your SEO by helping to group relevant web pages together, so Google can understand the products and services you provide and better match them up with the searchers intent. This approach is also great for your actual human web visitors, too, since it gives them natural navigational hubs to learn more or explore your offerings further. We'll walk you through some easy ideas and concepts, to help you get started making or improving your own category pages. What You’ll Learn Using category pages on your website to round up content on similar topics Improve your SEO and search engine rankings with category pages Begin by looking at the type of products and services you o...

20 MIN2018 OCT 11
Comments
Using Category Pages For SEO Improvements On Your Website - 036

Interview With Nate Hirsch From FreeeUp.com About How To Bootstrap and Scale Your Marketing With Freelancers - 035

Hire Top Talent On A Temporary Or Part-Time Basis To Instantly Increase Business Productivity This week we interview Nate Hirsch from FreeeUp.com, who teaches us how you can use freelancers to scale your company on a budget.Nathan Hirsch is a 28 year old serial entrepreneur who is an expert in hiring online and building eCommerce businesses. He co-founded his first eCommerce company out of his dorm room in 2009 built it to sell over $25 million worth of product over 5 years. While scaling, Nathan discovered the power of outsourcing and ended up building a remote army of freelancers.In 2015, Nathan co-founded and became the CEO of FreeeUp, an online hiring marketplace that allows business owners fast access to a hand-picked network of top talent freelancers in eCommerce, digital marketing, web development, and much more who have already been vetted for skill, attitude, and communication. Nate shares his story of entrepreneurship, delegation, and scaling a small business on a bootstra...

29 MIN2018 OCT 3
Comments
Interview With Nate Hirsch From FreeeUp.com About How To Bootstrap and Scale Your Marketing With Freelancers - 035

What Is User Intent and How To Use SEO To Optimize Your Website For Searcher Intent - 034

Understand Searcher Intent On Google So You Can Incorporate User Intent Into SEO For Your Website Understanding user intent and searcher intent can be a huge benefit to your SEO. As Google continues to leverage it's AI and Machine Learning to provide search results, one of it's main focuses is to effectively guess the user intent on any given search term. For example, someone who often watches DIY videos may be presented with DIY information for a relevant search, even if they are not inputting "DIY" or "DIY videos" into their search. Gaining a clear understanding of the your audience, and what their intent would be when finding your page, will help you develop clearly identified content. This makes it much easier for Google to match your content with searcher intent, rather than guessing. In this episode we'll break this down and digest what it means, so you can create better content, convert more users, and rank higher in Google by incorporating searcher intent into your SEO strat...

19 MIN2018 SEP 27
Comments
What Is User Intent and How To Use SEO To Optimize Your Website For Searcher Intent - 034

How To Answer Questions In Google Maps and Paying Attention To Google Questions and Answers - 033

The Importance of Using Google Questions and Answers on Google Maps and Your GMB Listings Have you heard of or viewed the Google Questions and Answers area in your Google My Business listing? This is an area you should be paying attention to! Anyone with an active Google account can post a question about your business. Additionally, anyone can also answer that question! This is pretty cool, but also pretty scary from the standpoint of the business. Learn how to monitor Google Q&A, how to answer questions in Google Maps via the Q&A area, and how to leverage this to enhance your online exposure. Learn how to take control of the questions, how to have the best answers, and how to make sure your business content is in your own control. What You’ll Learn What is the Google Question & Answer feature in the Google My Business listing area Anybody with a Google account can ask a question about your business Anybody with a Google account can answer a question about your business It's possib...

15 MIN2018 SEP 12
Comments
How To Answer Questions In Google Maps and Paying Attention To Google Questions and Answers - 033

Getting Your Google My Business Page Suspended and Local Business Reinstatement Request Forms - Beer Friday - 032

Reasons Your GMB List Can Get Suspended and How You Can Get Your Listing Unsuspended You definitely do not want to get your Google My Business page suspended, since your GMB listing is such a crucial part of ranking high in Google for many popular local search terms. However, if your GMB got suspended, there is hope! In our first "Beer Friday" episode we'll discuss GMB suspensions, the reasons for getting suspended, and how you can get reinstated using the Google local businesses reinstatement requests. We'll also drink a beer. Cheers! What You’ll Learn First Beer Friday episode - where we drink beer and talk SEO Beer is from Bald Man Brewing in Eagan, MN Reasons why your Google My Business listing can get suspended How to get your GMB listing reinstated if it gets suspended One of the more common reasons for getting your GMB suspended is because you check the box that says you have a storefront and serve customers at your location, when you do not have actually have a store front ...

17 MIN2018 SEP 7
Comments
Getting Your Google My Business Page Suspended and Local Business Reinstatement Request Forms - Beer Friday - 032

How To Increase Google Ranking and Lower Your Bounce Rates By Increasing Your Website Speed - 031

Improve The Speed Of Your Website To Rank Higher In Google Searches And Get More New Customers Website speed is a ranking factor, for Google. It's official, Google has confirmed it! So, if you're not paying attention to how fast your website is, then you're completely ignoring something that can easily help your Google rankings! In this episode we dig into what can cause your website to slow down, how to test the speed of your website, how to identify exactly how long each element of your website takes to load, and best practices you can implement to maintain a fast website today, as well as into the future. View the show notes, resource links, episode transcript, and watch the video version at intrycks.com/episode31

21 MIN2018 AUG 29
Comments
How To Increase Google Ranking and Lower Your Bounce Rates By Increasing Your Website Speed - 031

Interview of Local SEO Tactics Co-Host Bob Brennan - The Ever Changing Marketing Landscape - 030

How To Survive As Local Business For Over 20 Years By Embracing New Marketing Strategies You know Bob Brennan as the co-host to Local SEO Tactics. What many don't know is Bob's history as a successful brick-and-mortar business owner over the last 20+ years. For episode 30 of Local SEO Tactics, Jesse interviews Bob Brennan, discussing what it takes to survive as a business for over 20 years, and how continuing to seek out and embrace new marketing technologies can help grow your small business. What You’ll Learn Insights into what it takes to persevere in small business with an ever changing marketing landscape How inbound or "pull" marketing is so much more powerful and outbound or "push marketing Contrasting the traditional marketing techniques like direct mail, versus newer digital methods Focusing on SEO and digital marketing costs substantially less than cold calling, direct mail, and appointment setting Business owners need to shift their marketing to become a "service based b...

35 MIN2018 AUG 22
Comments
Interview of Local SEO Tactics Co-Host Bob Brennan - The Ever Changing Marketing Landscape - 030