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Marketers In Capes

Eytan Buchman

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Marketers In Capes
Marketers In Capes

Marketers In Capes

Eytan Buchman

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About Us

Marketers In Capes, hosted by Eytan Buchman, shares rapid-fire practical marketing advice. Each episode asks real marketing heroes, famous or not, how they do what they do so well....and all in under ten minutes.[Learn more at buchman.co.il]

Latest Episodes

How To Build A Funny Brand (Hint: Carefully) with Allie and Lyndsay from Obedient [E. 16]

You know what's worse than a crappy brand that tries to be funny? Nothing. Nothing is worse. Which is why I was intrigued by Obedient, a branding agency specializing in building funny brands.Humor can be one of the best ways to create an emotional connection with a customer (like this awesome Brooklinen ad) or an incredible way to fail. Hard. So how do you develop a funny brand right? Well, that's what Allie LeFevere and Lyndsay Rush explain., touching on: The right way to run a branding process, whether it's funny or not Shaping a funny brand for a fertility clinic (seriously) The nuances of humor And a lot of crappy jokes of mine that show that it's really, really hard to be funny Show Notes --- About Marketers In Capes Marketers In Capes (formally Two Minute Marketing) shares rapid-fire practical marketing advice. In less than ten minutes, each episode asks real marketing heroes, famous or not, how they do what they do so well. Also, in the episode I promised to drop Lindsay's full branding process, which didn't make the entire cut. Here is: First and foremost you need a strategy. So, every brand that we work with, we take them through a multi-layered process. I'll go over just very high level. What we start with is understanding the brands goals, audience, and industry. Really knowing the landscape of their product and their history. Then we identify a point of differentiation. So, how do we creatively position your business in a way that breaks from the noise and breaks from the pack? Essentially what it becomes, is it becomes the focus and direction we take your brand in. What we're doing is we're leading to your position. And in order to develop your position, which is the thing that's really going to hook your audience and make them pay attention to you, we want to understand what does your audience need to be believe? And how is that different from what others are offering?

7 MIN3 weeks ago
Comments
How To Build A Funny Brand (Hint: Carefully) with Allie and Lyndsay from Obedient [E. 16]

The Ad Your Ad Could Sound Like with Eric Kallman [E. 15]

Hello, Ladies. If you were alive and online in 2010, you know the Old Spice ad. I'm on a horse, right? I grew up with that ad and it was one of my key inspirations for getting into the marketing space. Which is why I was so pumped to host Eric Kallman, co-founder of Erich&Kallman and one of the main creative brains behind the entire ad campaign. In this episode, I speak to Eric: Why grandiose messaging can be trumped by directness The (very rapid!) creative process behind the Old Spice ad and its 180+ video strong social campaign What creating a breakthrough ad is really all about Tune in, this was a great episode. --- About Marketers In Capes Marketers In Capes (formally Two Minute Marketing) shares rapid-fire practical marketing advice. In less than ten minutes, each episode asks real marketing heroes, famous or not, how they do what they do so well. Learn more at buchman.co.il

8 MINAPR 15
Comments
The Ad Your Ad Could Sound Like with Eric Kallman [E. 15]

One Million Readers. Website Not Required. With Morning Brew’s Austin Ried [E. 14]

My guest this week is Austin Ried, the COO and Co-Founder of Morning Brew. Morning Brew is an incredible business email newsletter that packs great information with a very unique brand voice (that’s my favorite part). In this episode, Austin explains why Morning Brew’s go-to market strategy relied on email, how a friend attending a Facebook F8 conference gave them a huge first-to-market Instagram advantage, their internal guidance for staying on brand, and more. When you’re done, head over here to sign up for Morning Brew. --- About Marketers In Capes Marketers In Capes (formally Two Minute Marketing) shares rapid-fire practical marketing advice. In less than ten minutes, each episode asks real marketing heroes, famous or not, how they do what they do so well. Learn more at buchman.co.il

7 MINMAR 28
Comments
One Million Readers. Website Not Required. With Morning Brew’s Austin Ried [E. 14]

Latest Episodes

How To Build A Funny Brand (Hint: Carefully) with Allie and Lyndsay from Obedient [E. 16]

You know what's worse than a crappy brand that tries to be funny? Nothing. Nothing is worse. Which is why I was intrigued by Obedient, a branding agency specializing in building funny brands.Humor can be one of the best ways to create an emotional connection with a customer (like this awesome Brooklinen ad) or an incredible way to fail. Hard. So how do you develop a funny brand right? Well, that's what Allie LeFevere and Lyndsay Rush explain., touching on: The right way to run a branding process, whether it's funny or not Shaping a funny brand for a fertility clinic (seriously) The nuances of humor And a lot of crappy jokes of mine that show that it's really, really hard to be funny Show Notes --- About Marketers In Capes Marketers In Capes (formally Two Minute Marketing) shares rapid-fire practical marketing advice. In less than ten minutes, each episode asks real marketing heroes, famous or not, how they do what they do so well. Also, in the episode I promised to drop Lindsay's full branding process, which didn't make the entire cut. Here is: First and foremost you need a strategy. So, every brand that we work with, we take them through a multi-layered process. I'll go over just very high level. What we start with is understanding the brands goals, audience, and industry. Really knowing the landscape of their product and their history. Then we identify a point of differentiation. So, how do we creatively position your business in a way that breaks from the noise and breaks from the pack? Essentially what it becomes, is it becomes the focus and direction we take your brand in. What we're doing is we're leading to your position. And in order to develop your position, which is the thing that's really going to hook your audience and make them pay attention to you, we want to understand what does your audience need to be believe? And how is that different from what others are offering?

7 MIN3 weeks ago
Comments
How To Build A Funny Brand (Hint: Carefully) with Allie and Lyndsay from Obedient [E. 16]

The Ad Your Ad Could Sound Like with Eric Kallman [E. 15]

Hello, Ladies. If you were alive and online in 2010, you know the Old Spice ad. I'm on a horse, right? I grew up with that ad and it was one of my key inspirations for getting into the marketing space. Which is why I was so pumped to host Eric Kallman, co-founder of Erich&Kallman and one of the main creative brains behind the entire ad campaign. In this episode, I speak to Eric: Why grandiose messaging can be trumped by directness The (very rapid!) creative process behind the Old Spice ad and its 180+ video strong social campaign What creating a breakthrough ad is really all about Tune in, this was a great episode. --- About Marketers In Capes Marketers In Capes (formally Two Minute Marketing) shares rapid-fire practical marketing advice. In less than ten minutes, each episode asks real marketing heroes, famous or not, how they do what they do so well. Learn more at buchman.co.il

8 MINAPR 15
Comments
The Ad Your Ad Could Sound Like with Eric Kallman [E. 15]

One Million Readers. Website Not Required. With Morning Brew’s Austin Ried [E. 14]

My guest this week is Austin Ried, the COO and Co-Founder of Morning Brew. Morning Brew is an incredible business email newsletter that packs great information with a very unique brand voice (that’s my favorite part). In this episode, Austin explains why Morning Brew’s go-to market strategy relied on email, how a friend attending a Facebook F8 conference gave them a huge first-to-market Instagram advantage, their internal guidance for staying on brand, and more. When you’re done, head over here to sign up for Morning Brew. --- About Marketers In Capes Marketers In Capes (formally Two Minute Marketing) shares rapid-fire practical marketing advice. In less than ten minutes, each episode asks real marketing heroes, famous or not, how they do what they do so well. Learn more at buchman.co.il

7 MINMAR 28
Comments
One Million Readers. Website Not Required. With Morning Brew’s Austin Ried [E. 14]

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