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Marketing Garage

Target Marketing

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Marketing Garage

Marketing Garage

Target Marketing

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About Us

Get a look under the hoods of America's top marketing machines and hear from people who build them. Through engaging interviews, Target Marketing's Editor-in-Chief, Thorin McGee, uncovers how leading brands assemble high-performance marketing technology stacks.

Latest Episodes

TTFO: Why AI Isn't the Future, It's Now

We often think of Artificial Intelligence (AI) as some far-off technology of the future. But AI is here now, and you're probably already using it in your home and business.

16 MIN2019 FEB 14
Comments
TTFO: Why AI Isn't the Future, It's Now

SAP's Alison Biggan on Finessing Customer-First Marketing

Customer-first marketing has long been a point of emphasis in the B2C world, but it's becoming a bigger concern in B2B. Here, Alison Biggan, SAP's chief product and field marketing officer, explains the situation to Thorin McGee, Target Marketing's former editor-in-chief.

21 MIN2019 JAN 31
Comments
SAP's Alison Biggan on Finessing Customer-First Marketing

TTFO: Addressable Advertising and the Smart TV

People may talk about cutting the television cord, but TVs are still one of the biggest sellers in consumer electronics. And despite years of expanding digital channels, TV is still one of the biggest, most important channels in advertising. So when are both of them going to join the 21st Century?

13 MIN2019 JAN 17
Comments
TTFO: Addressable Advertising and the Smart TV

How to Drive Digital Transformation as a Marketer, With Stephanie Miller

Marketers have a greater stake in digital transformation than just about anyone else in the company. This often puts marketers in a position of trying to drive digital transformation in companies they do not run. In this episode, Stephanie Miller, Econsultancy USA's managing director for digital transformation, talks about strategies to push your company toward digital transformation from within the marketing department.

16 MIN2019 JAN 3
Comments
How to Drive Digital Transformation as a Marketer, With Stephanie Miller

TTFO: The 5G Mobile Internet Revolution Is Coming

5G mobile networks are rising above the horizon, and the mobile data revolution they promise should be the difference between the mobile web access we have today, and transformative, always-on, instantaneous transmission, sci-fi-like Internet everywhere we've been promised for the last decade.

15 MIN2018 DEC 13
Comments
TTFO: The 5G Mobile Internet Revolution Is Coming

How AI Guides Reckitt Benckiser's Marketing Strategy

We often hear that marketers are seeing more AI hype than actual artificial intelligence in their daily work. But the tools are out there, and leading-edge brands are already reaping the benefits. In this episode of the Marketing Garage, we talk with Renato Piai and the people helping Reckitt Benckiser (RB) — the Fortune 500 CPG company behind Lysol, Airwick and more — make AI a part of its marketing and product strategy.

42 MIN2018 NOV 29
Comments
How AI Guides Reckitt Benckiser's Marketing Strategy

How a Brand Becomes a Movement: Angus Nelson on Identity and Brand Strategy

Every great brand has something special about them, a unique way of interacting with their audience that produces a customer relationship that goes beyond the transaction. "They've created a cult, or a 'cult'ure," says Angus Nelson. "People want to belong to something," and this episode will help you understand how to give them a brand that's worth belonging to.

24 MIN2018 NOV 15
Comments
How a Brand Becomes a Movement: Angus Nelson on Identity and Brand Strategy

TTFO: Interactive Print Ads Make Paper the New Marketing Tech

Too often, we treat "marketing technology" as a synonym for "digital marketing." But technology has advanced in all facets of life, and in every marketing channel. And few channels have learned more new tricks than print marketing. Interactive print ads allow paper-based marketing materials to do amazing things.

23 MIN2018 NOV 1
Comments
TTFO: Interactive Print Ads Make Paper the New Marketing Tech

Jay Baer on 'Talk Triggers' and the Technology to Enable Word-of-Mouth Marketing

In this episode of Marketing Garage, Jay talks to Thorin about the strategic keys to word-of-mouth marketing, how to tell if you've got an idea that can really make an impression, and the technology stack his company uses to enable "Talk Trigger" marketing for themselves and their clients.

18 MIN2018 OCT 18
Comments
Jay Baer on 'Talk Triggers' and the Technology to Enable Word-of-Mouth Marketing

How CMO-at-Large Julie Lyle Stays Ahead of Marketing Technology Disruption

Julie Lyle has been CMO at Walmart, hhgregg, Prudential Asia, Barnes and Noble, DemandJump and more. In this episode, she talks about the ways marketing leadership has changed, how her teams make technology a part of the core marketing strategy, how she stays ahead of the tech curve, and what ambitious marketers should do today if you want to be CMO in the future.

15 MIN2018 OCT 4
Comments
How CMO-at-Large Julie Lyle Stays Ahead of Marketing Technology Disruption

Latest Episodes

TTFO: Why AI Isn't the Future, It's Now

We often think of Artificial Intelligence (AI) as some far-off technology of the future. But AI is here now, and you're probably already using it in your home and business.

16 MIN2019 FEB 14
Comments
TTFO: Why AI Isn't the Future, It's Now

SAP's Alison Biggan on Finessing Customer-First Marketing

Customer-first marketing has long been a point of emphasis in the B2C world, but it's becoming a bigger concern in B2B. Here, Alison Biggan, SAP's chief product and field marketing officer, explains the situation to Thorin McGee, Target Marketing's former editor-in-chief.

21 MIN2019 JAN 31
Comments
SAP's Alison Biggan on Finessing Customer-First Marketing

TTFO: Addressable Advertising and the Smart TV

People may talk about cutting the television cord, but TVs are still one of the biggest sellers in consumer electronics. And despite years of expanding digital channels, TV is still one of the biggest, most important channels in advertising. So when are both of them going to join the 21st Century?

13 MIN2019 JAN 17
Comments
TTFO: Addressable Advertising and the Smart TV

How to Drive Digital Transformation as a Marketer, With Stephanie Miller

Marketers have a greater stake in digital transformation than just about anyone else in the company. This often puts marketers in a position of trying to drive digital transformation in companies they do not run. In this episode, Stephanie Miller, Econsultancy USA's managing director for digital transformation, talks about strategies to push your company toward digital transformation from within the marketing department.

16 MIN2019 JAN 3
Comments
How to Drive Digital Transformation as a Marketer, With Stephanie Miller

TTFO: The 5G Mobile Internet Revolution Is Coming

5G mobile networks are rising above the horizon, and the mobile data revolution they promise should be the difference between the mobile web access we have today, and transformative, always-on, instantaneous transmission, sci-fi-like Internet everywhere we've been promised for the last decade.

15 MIN2018 DEC 13
Comments
TTFO: The 5G Mobile Internet Revolution Is Coming

How AI Guides Reckitt Benckiser's Marketing Strategy

We often hear that marketers are seeing more AI hype than actual artificial intelligence in their daily work. But the tools are out there, and leading-edge brands are already reaping the benefits. In this episode of the Marketing Garage, we talk with Renato Piai and the people helping Reckitt Benckiser (RB) — the Fortune 500 CPG company behind Lysol, Airwick and more — make AI a part of its marketing and product strategy.

42 MIN2018 NOV 29
Comments
How AI Guides Reckitt Benckiser's Marketing Strategy

How a Brand Becomes a Movement: Angus Nelson on Identity and Brand Strategy

Every great brand has something special about them, a unique way of interacting with their audience that produces a customer relationship that goes beyond the transaction. "They've created a cult, or a 'cult'ure," says Angus Nelson. "People want to belong to something," and this episode will help you understand how to give them a brand that's worth belonging to.

24 MIN2018 NOV 15
Comments
How a Brand Becomes a Movement: Angus Nelson on Identity and Brand Strategy

TTFO: Interactive Print Ads Make Paper the New Marketing Tech

Too often, we treat "marketing technology" as a synonym for "digital marketing." But technology has advanced in all facets of life, and in every marketing channel. And few channels have learned more new tricks than print marketing. Interactive print ads allow paper-based marketing materials to do amazing things.

23 MIN2018 NOV 1
Comments
TTFO: Interactive Print Ads Make Paper the New Marketing Tech

Jay Baer on 'Talk Triggers' and the Technology to Enable Word-of-Mouth Marketing

In this episode of Marketing Garage, Jay talks to Thorin about the strategic keys to word-of-mouth marketing, how to tell if you've got an idea that can really make an impression, and the technology stack his company uses to enable "Talk Trigger" marketing for themselves and their clients.

18 MIN2018 OCT 18
Comments
Jay Baer on 'Talk Triggers' and the Technology to Enable Word-of-Mouth Marketing

How CMO-at-Large Julie Lyle Stays Ahead of Marketing Technology Disruption

Julie Lyle has been CMO at Walmart, hhgregg, Prudential Asia, Barnes and Noble, DemandJump and more. In this episode, she talks about the ways marketing leadership has changed, how her teams make technology a part of the core marketing strategy, how she stays ahead of the tech curve, and what ambitious marketers should do today if you want to be CMO in the future.

15 MIN2018 OCT 4
Comments
How CMO-at-Large Julie Lyle Stays Ahead of Marketing Technology Disruption
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