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Marketing IQ

Boelter + Lincoln - Marketing IQ Podcast

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Marketing IQ
Marketing IQ

Marketing IQ

Boelter + Lincoln - Marketing IQ Podcast

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About Us

Join us on each episode as hosts Ken and Sam unpack trending marketing topics in ten minutes or less with interviews from local Milwaukeeans and Boelter + Lincoln’s in-house topic experts as they discuss strategies and executions in advertising, public relations and the digital space.

Latest Episodes

Chuck Swoboda, Marketing Innovation + Company Culture

Episode 22 features Chuck Swoboda - former CEO of Cree and current Innovator-in-Residence at Marquette University. If you work with or manage a marketing team, Chuck's experience ideating and marketing products is the tangible take-home advice you'll want. Follow the Innovators on Tap (@innovatorsontap) podcast and Chuck (@thechuckswoboda).

20 MIN1 w ago
Comments
Chuck Swoboda, Marketing Innovation + Company Culture

Carl Deffenbaugh + Thinking Like a Media Outlet

Episode 21 welcomes Carl Deffenbaugh - Fox 6 News anchor and host of the Deff-initely Milwaukee podcast. He shares his journey to the anchor desk and dives deep into how brands can think like a media outlet to create content and communicate with their end consumers. Carl even shares some Marvel Cinematic Universe, Tik-Tok, and Ultimate Frisbee facts that can help brands build marketing strategies. Follow Fox 6 News (@fox6now and @fox6wakeup) and Carl D. (@CarlDeff).

23 MINNOV 15
Comments
Carl Deffenbaugh + Thinking Like a Media Outlet

Angela Damiani, Newaukee + Experiential Events

Episode 20 brings Angela Damiani to the show. This serial entrepreneur from Milwaukee has founded numerous businesses, including Newaukee and Rev Collective. A pro at converting social media engagement into in-person experiences, Angela understands what businesses need to be to consumers in a densely digital age. Follow Newaukee (@NEWaukee) and Angela (@AngelaSDamiani).

21 MINNOV 2
Comments
Angela Damiani, Newaukee + Experiential Events

Jon Jarosh, Door County + Destination Marketing

On Episode 19, we're joined by Jon Jarosh, the director of communications and public relations for the Door County Visitor Bureau. With his years of experience in destination marketing, Jon shares his tips for telling the story of a location using every medium possible. From emerging digital influencers to organizing press trips, Jon's tips are useful for any destination or brand. Follow Door County, WI at @doorcounty on Instagram and @mydoorcounty on Twitter.

19 MINOCT 7
Comments
Jon Jarosh, Door County + Destination Marketing

Kasey Chronis, Live TV + Digital Storytelling

Episode 18 features Kasey Chronis, a reporter at Fox 6 News in Milwaukee. Her experience in both live shots and produced pieces around the city makes for a deep dive into the art of digital storytelling. As broadcast journalism evolves, Kasey shares a step-by-step guide to securing coverage for your brand across an outlet's social channels, podcasts, Alexa skills, and on-air coverage. Follow Kasey across her social channels at @kaseychronisTV.

17 MINAUG 16
Comments
Kasey Chronis, Live TV + Digital Storytelling

Kane Pitman, Milwaukee Bucks + Brand Stories

Episode 17 welcomes Kane Pitman, beat reporter for the Milwaukee Bucks. Originally from Australia, he's quickly built a personal brand throughout the city on the back of his top-notch social media presence and quality writing/storytelling skills. Kane gives us his favorite moments from the Bucks locker room in addition to key branding + storytelling takeaways for your business.

14 MINJUN 10
Comments
Kane Pitman, Milwaukee Bucks + Brand Stories

Owned Media Strategies + Micro-Content

Episode 16 features Sam Burns, PR/Social Media Account Executive at B+L. Part 2 of this presentation from the Midwest Foodservice Expo focuses on owned media strategies for food + beverage brands. Learn how to plan and create useful micro-content for social media, newsletters, podcasts, and blogs that fit your budget and time limits.

16 MINMAY 10
Comments
Owned Media Strategies + Micro-Content

Earned Media for Food + Beverage Brands

Episode 15 features Andy Larsen, VP/Director of Public Relations and Sam Burns, PR/Social Media Account Executive at B+L. Part 1 of this presentation from the Midwest Foodservice Expo dives into strategies for generating earned media hits and public relations results for food + beverage brands. Learn about pitching journalists, setting up media dinners, and leveraging unique stories to ultimately drive sales.

18 MINAPR 13
Comments
Earned Media for Food + Beverage Brands

Sarah Hauer, Journalism + Pitching Media

Sarah Hauer, a reporter at the Milwaukee Journal Sentinel and creator of the Be MKE newsletter, joins the show to talk journalism, pitching media, and the buzz of the Bachelor. Sarah, Ken, and Sam discuss where the media industry is heading and how you can effectively leverage it. Listen andsubscribeto the podcast on your favorite platform: Apple Podcasts Google Play Music Spotify iHeart Radio

14 MINAPR 1
Comments
Sarah Hauer, Journalism + Pitching Media

Fyre Festival, Pabst Milwaukee Brewery + Event Marketing

Adam Powers of Pabst Milwaukee Brewery joins Ken and Sam for Episode 13. Fresh off the Fyre Festival documentaries, we critique the recent event disaster while giving tips for how to execute and market a successful activation.

15 MINFEB 22
Comments
Fyre Festival, Pabst Milwaukee Brewery + Event Marketing

Latest Episodes

Chuck Swoboda, Marketing Innovation + Company Culture

Episode 22 features Chuck Swoboda - former CEO of Cree and current Innovator-in-Residence at Marquette University. If you work with or manage a marketing team, Chuck's experience ideating and marketing products is the tangible take-home advice you'll want. Follow the Innovators on Tap (@innovatorsontap) podcast and Chuck (@thechuckswoboda).

20 MIN1 w ago
Comments
Chuck Swoboda, Marketing Innovation + Company Culture

Carl Deffenbaugh + Thinking Like a Media Outlet

Episode 21 welcomes Carl Deffenbaugh - Fox 6 News anchor and host of the Deff-initely Milwaukee podcast. He shares his journey to the anchor desk and dives deep into how brands can think like a media outlet to create content and communicate with their end consumers. Carl even shares some Marvel Cinematic Universe, Tik-Tok, and Ultimate Frisbee facts that can help brands build marketing strategies. Follow Fox 6 News (@fox6now and @fox6wakeup) and Carl D. (@CarlDeff).

23 MINNOV 15
Comments
Carl Deffenbaugh + Thinking Like a Media Outlet

Angela Damiani, Newaukee + Experiential Events

Episode 20 brings Angela Damiani to the show. This serial entrepreneur from Milwaukee has founded numerous businesses, including Newaukee and Rev Collective. A pro at converting social media engagement into in-person experiences, Angela understands what businesses need to be to consumers in a densely digital age. Follow Newaukee (@NEWaukee) and Angela (@AngelaSDamiani).

21 MINNOV 2
Comments
Angela Damiani, Newaukee + Experiential Events

Jon Jarosh, Door County + Destination Marketing

On Episode 19, we're joined by Jon Jarosh, the director of communications and public relations for the Door County Visitor Bureau. With his years of experience in destination marketing, Jon shares his tips for telling the story of a location using every medium possible. From emerging digital influencers to organizing press trips, Jon's tips are useful for any destination or brand. Follow Door County, WI at @doorcounty on Instagram and @mydoorcounty on Twitter.

19 MINOCT 7
Comments
Jon Jarosh, Door County + Destination Marketing

Kasey Chronis, Live TV + Digital Storytelling

Episode 18 features Kasey Chronis, a reporter at Fox 6 News in Milwaukee. Her experience in both live shots and produced pieces around the city makes for a deep dive into the art of digital storytelling. As broadcast journalism evolves, Kasey shares a step-by-step guide to securing coverage for your brand across an outlet's social channels, podcasts, Alexa skills, and on-air coverage. Follow Kasey across her social channels at @kaseychronisTV.

17 MINAUG 16
Comments
Kasey Chronis, Live TV + Digital Storytelling

Kane Pitman, Milwaukee Bucks + Brand Stories

Episode 17 welcomes Kane Pitman, beat reporter for the Milwaukee Bucks. Originally from Australia, he's quickly built a personal brand throughout the city on the back of his top-notch social media presence and quality writing/storytelling skills. Kane gives us his favorite moments from the Bucks locker room in addition to key branding + storytelling takeaways for your business.

14 MINJUN 10
Comments
Kane Pitman, Milwaukee Bucks + Brand Stories

Owned Media Strategies + Micro-Content

Episode 16 features Sam Burns, PR/Social Media Account Executive at B+L. Part 2 of this presentation from the Midwest Foodservice Expo focuses on owned media strategies for food + beverage brands. Learn how to plan and create useful micro-content for social media, newsletters, podcasts, and blogs that fit your budget and time limits.

16 MINMAY 10
Comments
Owned Media Strategies + Micro-Content

Earned Media for Food + Beverage Brands

Episode 15 features Andy Larsen, VP/Director of Public Relations and Sam Burns, PR/Social Media Account Executive at B+L. Part 1 of this presentation from the Midwest Foodservice Expo dives into strategies for generating earned media hits and public relations results for food + beverage brands. Learn about pitching journalists, setting up media dinners, and leveraging unique stories to ultimately drive sales.

18 MINAPR 13
Comments
Earned Media for Food + Beverage Brands

Sarah Hauer, Journalism + Pitching Media

Sarah Hauer, a reporter at the Milwaukee Journal Sentinel and creator of the Be MKE newsletter, joins the show to talk journalism, pitching media, and the buzz of the Bachelor. Sarah, Ken, and Sam discuss where the media industry is heading and how you can effectively leverage it. Listen andsubscribeto the podcast on your favorite platform: Apple Podcasts Google Play Music Spotify iHeart Radio

14 MINAPR 1
Comments
Sarah Hauer, Journalism + Pitching Media

Fyre Festival, Pabst Milwaukee Brewery + Event Marketing

Adam Powers of Pabst Milwaukee Brewery joins Ken and Sam for Episode 13. Fresh off the Fyre Festival documentaries, we critique the recent event disaster while giving tips for how to execute and market a successful activation.

15 MINFEB 22
Comments
Fyre Festival, Pabst Milwaukee Brewery + Event Marketing
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