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Marketing IRL

Emily Bettridge and Kassie Kilpatrick

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Marketing IRL
Marketing IRL

Marketing IRL

Emily Bettridge and Kassie Kilpatrick

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Followers
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Plays
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About Us

Marketing IRL is all about the listener and their job in real life (IRL). If you're a marketer, agency worker, small business owner, or another type of marketing enthusiast, this is the podcast for you. Produced by the Plaid Swan team in the heart of Iowa, we aim to take big, sometimes complicated marketing topics and present them in a way so you can immediately apply the information to your job or company.We want to hear from you! Are there any topics you've been wanting to learn more about but don't know where to start? Can't find the time to learn? Don't have the budget to attend classes? We're here to help! Send your ideas or questions to kassie@plaidswan.com.

Latest Episodes

Walmart, Shootings, and 13 Reasons Why

In this episode, Kassie and Ali discuss Walmart's recent decision to remove certain ammunitions and weapons from their inventory, shootings as a general dark cloud over America, and the NetFlix series "13 Reasons Why".

44 MINSEP 12
Comments
Walmart, Shootings, and 13 Reasons Why

Off-Facebook Activity and Oscar Mayer Ice Dog Sandwich

In this episode, Kassie and Ali discuss some new announcements regarding Facebook's Off-Facebook Activity privacy settings as well as the questionable ice cream product introduced recently by Oscar Mayer.

35 MINAUG 24
Comments
Off-Facebook Activity and Oscar Mayer Ice Dog Sandwich

Victoria's Secret Scandal and Decline

In this episode, Kassie and Ali discuss the Victoria's Secret scoop, including Ed Razek's resignation, Lex Wexner's Jeffrey Epstein affiliations, photographer scandals, and more.

24 MINAUG 17
Comments
Victoria's Secret Scandal and Decline

Jeffrey Epstein and FaceApp

In this episode, Kassie and Ali discuss the latest updates from the Jeffrey Epstein case, including Alexander Acosta's recent resignation. They also touch on the viral aging app, FaceApp, and the security concerns behind it.

20 MINAUG 1
Comments
Jeffrey Epstein and FaceApp

Betsy Ross Kicks and Some Disney Drama

In this episode, Kassie and Sara discuss the back and forth frustrations surrounding Nike's "Betsy Ross" shoe, the Air Max 1 Quick Strikes. They also discuss the drama surrounding the live-action Little Mermaid production featuring Halle Bailey as Ariel.

29 MINJUL 11
Comments
Betsy Ross Kicks and Some Disney Drama

MyLife and Corporate Diversity Training

In this episode, Kassie and Betsy discuss personal branding cautions and a few cases where corporations have responded to diversity accusations.

28 MINJUL 3
Comments
MyLife and Corporate Diversity Training

Stanley Cup Beef, Cat Litter, and Sarah Huckabee Sanders

In this episode, Kassie and Betsy discuss the fun ways that Jenna Fischer has contributed to good PR as well as Sarah Huckabee Sanders' announcement that she's leaving the White House. As always, please rate, review and subscribe!

27 MINJUN 18
Comments
Stanley Cup Beef, Cat Litter, and Sarah Huckabee Sanders

Game of Thrones, Influence and Privacy

In this episode, Kassie and Vicki discuss the marketing phenomenon that is Game of Thrones, the James Charles/Tati Westbrook debacle, and some new privacy features that Facebook and Google are rolling out in the near future. As always, please rate, review and subscribe!

37 MINMAY 20
Comments
Game of Thrones, Influence and Privacy

Feuds, Fraud and Floods

In this episode, Kassie and Betsy discuss potential PR stances on current events, including the Royal Cheating Scandal (2019 edition), Lori Laughlin and Felicity Huffman's below average decision-making skills, and severe flooding that took over a city in Iowa in just minutes. Please rate, review and subscribe!

33 MINMAY 9
Comments
Feuds, Fraud and Floods

Social Ads vs. Social Posts

In this episode, Kassie sits down with Amanda Wymore, the Social Media Engagement Coordinator at Plaid Swan to discuss the differences between Social Ads and Social Posts, and when to use each. Please subscribe, rate and review our podcast if you love it as much as we do.

33 MINAPR 15
Comments
Social Ads vs. Social Posts

Latest Episodes

Walmart, Shootings, and 13 Reasons Why

In this episode, Kassie and Ali discuss Walmart's recent decision to remove certain ammunitions and weapons from their inventory, shootings as a general dark cloud over America, and the NetFlix series "13 Reasons Why".

44 MINSEP 12
Comments
Walmart, Shootings, and 13 Reasons Why

Off-Facebook Activity and Oscar Mayer Ice Dog Sandwich

In this episode, Kassie and Ali discuss some new announcements regarding Facebook's Off-Facebook Activity privacy settings as well as the questionable ice cream product introduced recently by Oscar Mayer.

35 MINAUG 24
Comments
Off-Facebook Activity and Oscar Mayer Ice Dog Sandwich

Victoria's Secret Scandal and Decline

In this episode, Kassie and Ali discuss the Victoria's Secret scoop, including Ed Razek's resignation, Lex Wexner's Jeffrey Epstein affiliations, photographer scandals, and more.

24 MINAUG 17
Comments
Victoria's Secret Scandal and Decline

Jeffrey Epstein and FaceApp

In this episode, Kassie and Ali discuss the latest updates from the Jeffrey Epstein case, including Alexander Acosta's recent resignation. They also touch on the viral aging app, FaceApp, and the security concerns behind it.

20 MINAUG 1
Comments
Jeffrey Epstein and FaceApp

Betsy Ross Kicks and Some Disney Drama

In this episode, Kassie and Sara discuss the back and forth frustrations surrounding Nike's "Betsy Ross" shoe, the Air Max 1 Quick Strikes. They also discuss the drama surrounding the live-action Little Mermaid production featuring Halle Bailey as Ariel.

29 MINJUL 11
Comments
Betsy Ross Kicks and Some Disney Drama

MyLife and Corporate Diversity Training

In this episode, Kassie and Betsy discuss personal branding cautions and a few cases where corporations have responded to diversity accusations.

28 MINJUL 3
Comments
MyLife and Corporate Diversity Training

Stanley Cup Beef, Cat Litter, and Sarah Huckabee Sanders

In this episode, Kassie and Betsy discuss the fun ways that Jenna Fischer has contributed to good PR as well as Sarah Huckabee Sanders' announcement that she's leaving the White House. As always, please rate, review and subscribe!

27 MINJUN 18
Comments
Stanley Cup Beef, Cat Litter, and Sarah Huckabee Sanders

Game of Thrones, Influence and Privacy

In this episode, Kassie and Vicki discuss the marketing phenomenon that is Game of Thrones, the James Charles/Tati Westbrook debacle, and some new privacy features that Facebook and Google are rolling out in the near future. As always, please rate, review and subscribe!

37 MINMAY 20
Comments
Game of Thrones, Influence and Privacy

Feuds, Fraud and Floods

In this episode, Kassie and Betsy discuss potential PR stances on current events, including the Royal Cheating Scandal (2019 edition), Lori Laughlin and Felicity Huffman's below average decision-making skills, and severe flooding that took over a city in Iowa in just minutes. Please rate, review and subscribe!

33 MINMAY 9
Comments
Feuds, Fraud and Floods

Social Ads vs. Social Posts

In this episode, Kassie sits down with Amanda Wymore, the Social Media Engagement Coordinator at Plaid Swan to discuss the differences between Social Ads and Social Posts, and when to use each. Please subscribe, rate and review our podcast if you love it as much as we do.

33 MINAPR 15
Comments
Social Ads vs. Social Posts
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