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Marketing Madness by the Bridges Twins

Marketing Madness by the Bridges Twins

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Marketing Madness by the Bridges Twins

Marketing Madness by the Bridges Twins

Marketing Madness by the Bridges Twins

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Latest Episodes

Episode 109 – Mindset Monday – Clearing Head Trash

Mindset Challenge In business and in life there are ups and downs. Often you can enjoy periods where everything is firing on all cylinders. Your marketing is working, employees are stepping up, revenue is growing and you are even starting to get free time. Then there are time that it seems like you are stuck in sludge. Nothing quite works right, revenue is stagnant or in a decline, employees are complaining and it’s just downright frustrating. When you feel caught in the muck and it just feels like a grind there is no finer time to focus on your mindset. While we haven’t exactly been stuck in the muck lately, we have been battling “head trash” that has kept us from firing on all cylinders (some of you may have noticed we missed a few episodes). In today’s mindset Monday we explore some of the items that have caused us a challenge to help you avoid the pain and get to the period where everything is going your way. Listen in and read on to find out how you can challenge your mind...

29 MIN2016 SEP 5
Comments
Episode 109 – Mindset Monday – Clearing Head Trash

Episode 108 – My Clients Think All I Do Is Change Bids

Business Challenge For some reason, unless you are a Dr. or a Lawyer, people seem to think that a process is easy when they hire you to complete it. We see this challenge occur in many different service verticals (Plumbing, Digital Agencies, Real Est...

33 MIN2016 AUG 22
Comments
Episode 108 – My Clients Think All I Do Is Change Bids

Episode 107 – How do I get my customers to buy more?

Business Challenge Quite often the best customer is the customer you already have. While we always want to continue the journey of adding new customers, there is often a missed opportunity of focusing on retention of existing customers and maximizing the value of those customers. Keep in mind that “maximizing the value” doesn’t just mean raising prices on existing customers (i.e. like some of the big companies do when they know you won’t leave)...no, it means finding ways to add real value to their lives and in turn your business. In the effort of adding new value to existing customers and revenue to your business, today’s challenge is: “How do I get my customers to buy more?” or “How do I increase my customer value?” Listen in and read on to find out more: Key Items * What do your top 10% of customers and top 1% need? - In any given business there are 10% of your customers willing to pay a higher premium for better service of your existing offering or a higher quality of p...

31 MIN2016 AUG 19
Comments
Episode 107 – How do I get my customers to buy more?

Episode 106 – What should I put on a thank you page?

Business Challenge The “thank you” page is often a forgotten page. After all someone has made a purchase or opted in for a webinar or report, what more could you do? Looking at the page it can even be challenging to think of the copy beyond “thank y...

33 MIN2016 AUG 10
Comments
Episode 106 – What should I put on a thank you page?

Episode 105 – How do I find out if there is interest in a product before development?

Business Challenge Developing a new product or even a new service line is an expensive endeavor. From the initial idea phase to production to launch there is a great deal of time, money, and energy that is required in order to be successful. While t...

34 MIN2016 AUG 5
Comments
Episode 105 – How do I find out if there is interest in a product before development?

Episode 104 – Mindset Monday – What Excuses are You leaning On?

Mindset Challenge It’s a new month and that means a new Mindset Monday. Items we cover in Mindset Mondays aren’t submitted to us, but they are often the items that we see preventing business owners, entrepreneurs, and business leaders from achieving ...

31 MIN2016 AUG 1
Comments
Episode 104 – Mindset Monday – What Excuses are You leaning On?

Episode 103 – How do I get the most out of sponsoring a local event?

Business Challenge In today’s era of Social Media Stars and attention to athletics sponsorship has taken on an entirely new angle. No longer is the act of sponsoring an event or even a popular individual left for “the big guys” it can be embraced by ...

35 MIN2016 JUL 29
Comments
Episode 103 – How do I get the most out of sponsoring a local event?

Episode 102 – Redesigning My Website, Where do I Start? – Part 2

Business Challenge Redesigning a website is a big task. It is such a big task that we couldn't tackle the entire challenge in just one episode. Listen in to Part 1 of Redesigning a Website (http://www.bridgestwins.com/episode-101-redesigning-my-website-where-do-i-start-part-1/) to get key items that will help you make the most of the project of giving your online presence a new look and feel. The challenge with redesigning a website is that too often we see that businesses of nearly every size over simplify the task. The requirements are often something like “please redesign my site, make it look nice”. Today’s challenge hits right at home with the challenges faced when looking to undertake a redesign. Today’s challenge is: “I am thinking about redesigning my website, where should I start?” Listen in and read on to find out more: Key Items * Requirements Document? - This is a tough one for many businesses owners. Taking the time to set down and write out a 20-60+ page document...

32 MIN2016 JUL 25
Comments
Episode 102 – Redesigning My Website, Where do I Start? – Part 2

Episode 101 – Redesigning My Website, Where do I Start? – Part 1

Business Challenge Redesigning a website is a big task. While many businesses redesigned last year with the need to have a responsive website there are still many businesses that haven’t done a redesign in some time and many more that will need to undertake a redesign in the near future. Truly a website is “never done”...it just goes through different iterations. The challenge with redesigning a website is that too often we see that businesses of nearly every size over simplify the task. The requirements are often something like “please redesign my site, make it look nice”. Today’s challenge hits right at home with the challenges faced when looking to undertake a redesign. Today’s challenge is: “I am thinking about redesigning my website, where should I start?” Listen in and read on to find out more: Key Items * What is the goal? - A new look and feel is great, but it is going to be an investment. As you look to undertake this investment for your business, how will you judg...

26 MIN2016 JUL 23
Comments
Episode 101 – Redesigning My Website, Where do I Start? – Part 1

Episode 100 – Most Common Challenges

Business Challenge After 100 episodes we have been pleased to tackle a variety of challenges on the show. We get the enviable position of people emailing us and even phoning in the challenges they are facing. Since we just did an anniversary show in Episode 90 (http://www.bridgestwins.com/episode-90-1-year-anniversary-show/), we thought instead of highlights we would share some of the common challenges that are components to the issues we have tackled on the show. While we have tackled many specific items on the show, we have found that there are common themes to the challenges. Yes there are differences in each businesses, but the problems each one faces are more often the same than most would want you to believe! Listen in and read on to find out more about the top 5 common challenges we faced to see how tackling these can help you reach the success you deserve: Key Items * Business does not have Documented Systems - Many people start their own companies or even new divisions with...

31 MIN2016 JUL 18
Comments
Episode 100 – Most Common Challenges
the END

Latest Episodes

Episode 109 – Mindset Monday – Clearing Head Trash

Mindset Challenge In business and in life there are ups and downs. Often you can enjoy periods where everything is firing on all cylinders. Your marketing is working, employees are stepping up, revenue is growing and you are even starting to get free time. Then there are time that it seems like you are stuck in sludge. Nothing quite works right, revenue is stagnant or in a decline, employees are complaining and it’s just downright frustrating. When you feel caught in the muck and it just feels like a grind there is no finer time to focus on your mindset. While we haven’t exactly been stuck in the muck lately, we have been battling “head trash” that has kept us from firing on all cylinders (some of you may have noticed we missed a few episodes). In today’s mindset Monday we explore some of the items that have caused us a challenge to help you avoid the pain and get to the period where everything is going your way. Listen in and read on to find out how you can challenge your mind...

29 MIN2016 SEP 5
Comments
Episode 109 – Mindset Monday – Clearing Head Trash

Episode 108 – My Clients Think All I Do Is Change Bids

Business Challenge For some reason, unless you are a Dr. or a Lawyer, people seem to think that a process is easy when they hire you to complete it. We see this challenge occur in many different service verticals (Plumbing, Digital Agencies, Real Est...

33 MIN2016 AUG 22
Comments
Episode 108 – My Clients Think All I Do Is Change Bids

Episode 107 – How do I get my customers to buy more?

Business Challenge Quite often the best customer is the customer you already have. While we always want to continue the journey of adding new customers, there is often a missed opportunity of focusing on retention of existing customers and maximizing the value of those customers. Keep in mind that “maximizing the value” doesn’t just mean raising prices on existing customers (i.e. like some of the big companies do when they know you won’t leave)...no, it means finding ways to add real value to their lives and in turn your business. In the effort of adding new value to existing customers and revenue to your business, today’s challenge is: “How do I get my customers to buy more?” or “How do I increase my customer value?” Listen in and read on to find out more: Key Items * What do your top 10% of customers and top 1% need? - In any given business there are 10% of your customers willing to pay a higher premium for better service of your existing offering or a higher quality of p...

31 MIN2016 AUG 19
Comments
Episode 107 – How do I get my customers to buy more?

Episode 106 – What should I put on a thank you page?

Business Challenge The “thank you” page is often a forgotten page. After all someone has made a purchase or opted in for a webinar or report, what more could you do? Looking at the page it can even be challenging to think of the copy beyond “thank y...

33 MIN2016 AUG 10
Comments
Episode 106 – What should I put on a thank you page?

Episode 105 – How do I find out if there is interest in a product before development?

Business Challenge Developing a new product or even a new service line is an expensive endeavor. From the initial idea phase to production to launch there is a great deal of time, money, and energy that is required in order to be successful. While t...

34 MIN2016 AUG 5
Comments
Episode 105 – How do I find out if there is interest in a product before development?

Episode 104 – Mindset Monday – What Excuses are You leaning On?

Mindset Challenge It’s a new month and that means a new Mindset Monday. Items we cover in Mindset Mondays aren’t submitted to us, but they are often the items that we see preventing business owners, entrepreneurs, and business leaders from achieving ...

31 MIN2016 AUG 1
Comments
Episode 104 – Mindset Monday – What Excuses are You leaning On?

Episode 103 – How do I get the most out of sponsoring a local event?

Business Challenge In today’s era of Social Media Stars and attention to athletics sponsorship has taken on an entirely new angle. No longer is the act of sponsoring an event or even a popular individual left for “the big guys” it can be embraced by ...

35 MIN2016 JUL 29
Comments
Episode 103 – How do I get the most out of sponsoring a local event?

Episode 102 – Redesigning My Website, Where do I Start? – Part 2

Business Challenge Redesigning a website is a big task. It is such a big task that we couldn't tackle the entire challenge in just one episode. Listen in to Part 1 of Redesigning a Website (http://www.bridgestwins.com/episode-101-redesigning-my-website-where-do-i-start-part-1/) to get key items that will help you make the most of the project of giving your online presence a new look and feel. The challenge with redesigning a website is that too often we see that businesses of nearly every size over simplify the task. The requirements are often something like “please redesign my site, make it look nice”. Today’s challenge hits right at home with the challenges faced when looking to undertake a redesign. Today’s challenge is: “I am thinking about redesigning my website, where should I start?” Listen in and read on to find out more: Key Items * Requirements Document? - This is a tough one for many businesses owners. Taking the time to set down and write out a 20-60+ page document...

32 MIN2016 JUL 25
Comments
Episode 102 – Redesigning My Website, Where do I Start? – Part 2

Episode 101 – Redesigning My Website, Where do I Start? – Part 1

Business Challenge Redesigning a website is a big task. While many businesses redesigned last year with the need to have a responsive website there are still many businesses that haven’t done a redesign in some time and many more that will need to undertake a redesign in the near future. Truly a website is “never done”...it just goes through different iterations. The challenge with redesigning a website is that too often we see that businesses of nearly every size over simplify the task. The requirements are often something like “please redesign my site, make it look nice”. Today’s challenge hits right at home with the challenges faced when looking to undertake a redesign. Today’s challenge is: “I am thinking about redesigning my website, where should I start?” Listen in and read on to find out more: Key Items * What is the goal? - A new look and feel is great, but it is going to be an investment. As you look to undertake this investment for your business, how will you judg...

26 MIN2016 JUL 23
Comments
Episode 101 – Redesigning My Website, Where do I Start? – Part 1

Episode 100 – Most Common Challenges

Business Challenge After 100 episodes we have been pleased to tackle a variety of challenges on the show. We get the enviable position of people emailing us and even phoning in the challenges they are facing. Since we just did an anniversary show in Episode 90 (http://www.bridgestwins.com/episode-90-1-year-anniversary-show/), we thought instead of highlights we would share some of the common challenges that are components to the issues we have tackled on the show. While we have tackled many specific items on the show, we have found that there are common themes to the challenges. Yes there are differences in each businesses, but the problems each one faces are more often the same than most would want you to believe! Listen in and read on to find out more about the top 5 common challenges we faced to see how tackling these can help you reach the success you deserve: Key Items * Business does not have Documented Systems - Many people start their own companies or even new divisions with...

31 MIN2016 JUL 18
Comments
Episode 100 – Most Common Challenges
the END
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