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Marketing Scoop Podcast

SEMrush

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Marketing Scoop Podcast
Marketing Scoop Podcast

Marketing Scoop Podcast

SEMrush

4
Followers
0
Plays
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About Us

The dynamic duo, David Bain and Judith Lewis, uncover the latest digital marketing headlines that impact your business and marketing strategy. Each episode, they invite industry experts to pick apart the latest trends in digital - from SEO to advertising to content marketing. And since theory’s no good without practice, catch the special [Success Story] episodes that cover best practices from local to global names like Vodafone and IKEA. Tune in to learn from the best and make sure your digital marketing strategy stays up-to-date

Latest Episodes

How to grow a really popular marketing blog

Do you run a blog that covers the topic of marketing? Have you struggled to gain traction and drive hundreds or thousands of regular readers? If so, you need to listen to this episode of Marketing Scoop!

27 MINJUN 13
Comments
How to grow a really popular marketing blog

How do you recover from a Google Penalty?

Have you ever had your organic search rankings plummet just as a new algorithm update is rolling out? How do you identify that the algorithm update caused the ranking fall and how do you pinpoint what needs to be done to recover?

34 MINJUN 6
Comments
How do you recover from a Google Penalty?

What Works Best for Email Marketing Now?

Have you been thinking that email marketing isn’t as effective as it used to be? Maybe you’ve come to embrace Messenger marketing and you’ve left email behind? Here we explore how email should integrate with other forms of marketing, whether it’s still just as important now and what best in email marketing in 2019.

31 MINMAY 30
Comments
What Works Best for Email Marketing Now?

How to market offline products and services from digital advertising

Have you ever tried to market offline products and services from digital ads? That’s precisely what we’re going to be discussing in this episode of Marketing Scoop – specifically how to market offline events, holidays real estate and retail outlets using digital advertising. Are there any special techniques that make this sort of advertising different from asking consumers to make an online purchase? Find out on this episode of Marketing Scoop.

25 MINMAY 23
Comments
How to market offline products and services from digital advertising

What is the ROI of optimizing your local search listings?

Spending your valuable digital marketing time on doing things such as optimizing your local listings often gets left behind. But is that a mistake? What is the true value of ensuring that your local listings are fully optimized? Find out in today's episode with Duane Forrester from Yext.

35 MINMAY 16
Comments
What is the ROI of optimizing your local search listings?

How Uber and Search Engine Journal Do Their Content Marketing

Have you ever wondered how big brands do their content marketing? On episode 2.30 of Marketing Scoop we explore howUberandSearch Engine Journalselect and run their long-term content marketing campaigns, specifically focusing on Uber’s “Safety and Access” campaign alongside Search Engine Journal’s podcast launch, and how they integrated their podcast into their live events.

23 MINMAY 9
Comments
How Uber and Search Engine Journal Do Their Content Marketing

What can SEO learn from CRO?

Have you always thought that SEO and CRO were 2 separate worlds, where these 2 separate disciplines sat next to each other but didn’t work together? Perhaps you’ve always thought that improving your CRO didn’t have any impact on your SEO? If so, are you *sure* that is the case? On this episode of Marketing Scoop we’re exploring how SEOs and CROs can work more constructively together, and how this increased collaboration may benefit both of the roles.

28 MINMAY 2
Comments
What can SEO learn from CRO?

Facebook Advertising in 2019

Facebook Advertising seems to be a strange beast, with some people seemingly getting exceptional results, and others just not managing to drive any serious traction. But why is this and what’s working best with Facebook Advertising now?

39 MINAPR 25
Comments
Facebook Advertising in 2019

What makes a campaign good enough to win an award?

Have you ever wondered what it takes to produce a campaign so good that it wins a UK Search Award? That’s exactly what Clean Digital did for their client BrewDog and on this episode we explore how their paid search and social campaign won the “Best Use of Search - FMCG and Best Integrated Campaign” award. We also explore how Latitude (now Jellyfish) won "Best Use of Content Marketing" at the UK Search Awards withProject Carrot, their creative content marketing & link building campaign.

31 MINAPR 18
Comments
What makes a campaign good enough to win an award?

What is your content marketing research process?

How do you decide what content to be writing about and how do you transform a chosen topic into the type of content that is likely to resonate with your target audience? On this episode of the Scoop we dive into best practice for content marketing research, including looking at the tools to use, how to use the tools and then how to select between the different topic options before deciding on how best to provide the most impactful content on that topic to your user-base.

31 MINAPR 11
Comments
What is your content marketing research process?

Latest Episodes

How to grow a really popular marketing blog

Do you run a blog that covers the topic of marketing? Have you struggled to gain traction and drive hundreds or thousands of regular readers? If so, you need to listen to this episode of Marketing Scoop!

27 MINJUN 13
Comments
How to grow a really popular marketing blog

How do you recover from a Google Penalty?

Have you ever had your organic search rankings plummet just as a new algorithm update is rolling out? How do you identify that the algorithm update caused the ranking fall and how do you pinpoint what needs to be done to recover?

34 MINJUN 6
Comments
How do you recover from a Google Penalty?

What Works Best for Email Marketing Now?

Have you been thinking that email marketing isn’t as effective as it used to be? Maybe you’ve come to embrace Messenger marketing and you’ve left email behind? Here we explore how email should integrate with other forms of marketing, whether it’s still just as important now and what best in email marketing in 2019.

31 MINMAY 30
Comments
What Works Best for Email Marketing Now?

How to market offline products and services from digital advertising

Have you ever tried to market offline products and services from digital ads? That’s precisely what we’re going to be discussing in this episode of Marketing Scoop – specifically how to market offline events, holidays real estate and retail outlets using digital advertising. Are there any special techniques that make this sort of advertising different from asking consumers to make an online purchase? Find out on this episode of Marketing Scoop.

25 MINMAY 23
Comments
How to market offline products and services from digital advertising

What is the ROI of optimizing your local search listings?

Spending your valuable digital marketing time on doing things such as optimizing your local listings often gets left behind. But is that a mistake? What is the true value of ensuring that your local listings are fully optimized? Find out in today's episode with Duane Forrester from Yext.

35 MINMAY 16
Comments
What is the ROI of optimizing your local search listings?

How Uber and Search Engine Journal Do Their Content Marketing

Have you ever wondered how big brands do their content marketing? On episode 2.30 of Marketing Scoop we explore howUberandSearch Engine Journalselect and run their long-term content marketing campaigns, specifically focusing on Uber’s “Safety and Access” campaign alongside Search Engine Journal’s podcast launch, and how they integrated their podcast into their live events.

23 MINMAY 9
Comments
How Uber and Search Engine Journal Do Their Content Marketing

What can SEO learn from CRO?

Have you always thought that SEO and CRO were 2 separate worlds, where these 2 separate disciplines sat next to each other but didn’t work together? Perhaps you’ve always thought that improving your CRO didn’t have any impact on your SEO? If so, are you *sure* that is the case? On this episode of Marketing Scoop we’re exploring how SEOs and CROs can work more constructively together, and how this increased collaboration may benefit both of the roles.

28 MINMAY 2
Comments
What can SEO learn from CRO?

Facebook Advertising in 2019

Facebook Advertising seems to be a strange beast, with some people seemingly getting exceptional results, and others just not managing to drive any serious traction. But why is this and what’s working best with Facebook Advertising now?

39 MINAPR 25
Comments
Facebook Advertising in 2019

What makes a campaign good enough to win an award?

Have you ever wondered what it takes to produce a campaign so good that it wins a UK Search Award? That’s exactly what Clean Digital did for their client BrewDog and on this episode we explore how their paid search and social campaign won the “Best Use of Search - FMCG and Best Integrated Campaign” award. We also explore how Latitude (now Jellyfish) won "Best Use of Content Marketing" at the UK Search Awards withProject Carrot, their creative content marketing & link building campaign.

31 MINAPR 18
Comments
What makes a campaign good enough to win an award?

What is your content marketing research process?

How do you decide what content to be writing about and how do you transform a chosen topic into the type of content that is likely to resonate with your target audience? On this episode of the Scoop we dive into best practice for content marketing research, including looking at the tools to use, how to use the tools and then how to select between the different topic options before deciding on how best to provide the most impactful content on that topic to your user-base.

31 MINAPR 11
Comments
What is your content marketing research process?