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Maze Marketing Podcast

Rob Drummond

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Maze Marketing Podcast
Maze Marketing Podcast

Maze Marketing Podcast

Rob Drummond

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Followers
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Plays
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About Us

Run paid ads profitably, and build marketing follow-up systems that really work.

Latest Episodes

29: Optimising Your LinkedIn Profile (feat. Ted Prodromou)

If like Rob, you're sceptical about the effectiveness of LinkedIn for individual business owners, then listen to this conversation Rob and Jonathan had with Ted Prodromou, author of LinkedIn For Business. LinkedIn puts your profile in front of 1000s of people each day. So it's worth spending some time updating and optimising your profile. In this podcast, Rob, Jonathan and Ted talk about... The importance of using keywords throughout your profile Treating your professional headline and summary like a Google ad Why using Groups is more challenging than it used to be The power of the 'Insight Tag' Why you should be posting content to your company page The different types of LinkedIn ads that you need to pay attention to LinkedIn is not just for B2B And why, even with LinkedIn, you should be building relationships with people not directly sell to them. You can find Ted online at his website https://yourlinkedincoach.com/

35 MIN2 w ago
Comments
29: Optimising Your LinkedIn Profile (feat. Ted Prodromou)

28: Press Release Success Secrets (feat. Neil Anderson)

In this episode we branch away from paid advertising and discuss how PR can expand your marketing maze. On this call we interview PR expert Neil Anderson. Listen now to learn: The key ingredients of a press release How to grab attention so your press release is actually used How the internet has changed press released What impact press releases can have on SEO (organic search listings) How to identify the right story When to use a press release, and when to run an ad What structure to start with How long a press release takes to produce, and how much it might cost How to expand your PR effectiveness with remarketing Neil's website is http://www.neilandersonmedia.com/

36 MINOCT 7
Comments
28: Press Release Success Secrets (feat. Neil Anderson)

27: Remarketing with Google Analytics

Google Analytics allows you to sharpen your remarketing strategy. And best of all, it's free! Listen now to learn: What remarketing capabilities you get in Google Analytics (beyond native Google Ads) How to avoid marketing to the people who bounce from your website How to improve your remarketing ads click through rate How to remarket to people who interact with particular campaigns, without sending them to unique landing pages An advanced technique for remarketing to mobile traffic How to remarket based on transaction frequency or value Remarketing audiences you'll still want to configure natively in Google Ads Announcement: in December 2019 we'll be running an online course on Google Analytics remarketing. To join the course notification list, go to www.mazemarketingpodcast.com/analytics.

37 MINSEP 16
Comments
27: Remarketing with Google Analytics

26: Marketing Automation Done Right, feat. Chris Davis

Chris Davis is a marketing automation expert, and has worked with ActiveCampaign, LeadPages among other companies. Today Chris runs Automation Bridge, a marketing automation training company. Listen now to learn: Why it's harder than ever to select the right marketing tools The single biggest marketing automation mistake How to determine your strategy before selecting tools How to get the most from your tools When to stick with your tools, and when to change platforms What to look for in your marketing service providers How to take ownership of your marketing systems Opt-in free to Chris’ Engagement Marketing course at automationbridge.com/maze.

53 MINSEP 5
Comments
26: Marketing Automation Done Right, feat. Chris Davis

25: Facebook & Instagram Insights (feat. Paul Fairbrother - AdEspresso)

Paul Fairbrother is the Head of Education at AdEspresso, and an Instagram and Facebook Ads specialist. Paul used to be a social media manager, and noticed that all the paid channels are now pay to play. Paul used AdEspresso’s tools to create and manage ads at scale, before he before an employee. He realised looking back that he had interacted with 70+ content pieces before becoming an AdEspresso customer. Things we discuss on this call: The myth of the funnel – why one ebook or one blog post isn’t enough Why there shouldn’t be a divide between organic and paid search teams How PPC automation tools can save you hours each week How to split test in Facebook and Instagram (and how this could half your advertising costs) How to run paid ads successfully if you don’t have hours each day to learn the different platforms Why Instagram should be a part of your advertising strategy Key differences between Facebook and Instagram What sort of images work best on Instagram What works on Instagram, and what doesn’t! Why Instagram can work well for shopping The interrelationship between Google and Facebook ads Why Instagram Stories are under-used Best format for videos (not landscape!) Why use lookalike audiences with your cold Facebook ads Important audience considerations for remarketing Links: For more free resources go to https://adespresso.com, and select ‘Academy’ from the top menu.

40 MINAUG 8
Comments
25: Facebook & Instagram Insights (feat. Paul Fairbrother - AdEspresso)

24: Email Marketing Systems Uncovered

Most online conversations about email marketing focus on tools. Everybody wants to know: which email provider is best? In this episode, Rob and Jonathan discuss the right questions you should be asking and what features to look for when searching for an email marketing system. They discuss.. The difference between Infusionsoft and MailChimp? (hint: there's a big difference) Why there are so many different price points Why you absolutely should not send emails directly through your domain or with a service like Gmail, Yahoo, or Hotmail The problem with entry-level tools The difference between list-based and contact-record-based tools The power you can add with correctly used tags and custom fields Why you need to consider what your core system is before you even look at which email marketing system to use If you're interested in seeing how to send an email in 1984, check out this video.

34 MINJUL 25
Comments
24: Email Marketing Systems Uncovered

23: Holistic Marketing (feat. Ben Hunt)

In this episode, Rob and Jonathan are talking to Ben Hunt, marketer, former web designer and author of several books including, "Save the pixel" and "Web design is dead". Ben shares a sneak peek at a new concept he's developing, called Holistic Marketing. If you sell based on expertise and are tired of the marketing funnel analogy, holistic marketing may be a more robust, ethical way to build your business. In their discussion of Holistic Marketing, they cover... Why web design is more marketing than creative design How you 'find your space' and 'find your place in time' How to create different ways for people to access what you're offering and why this is important Why you should be as generous as you can with your content Why you shouldn't simply choose a niche. You must be that niche. Getting paid for who you are not what you do The power of interviews for generating content Looking to the past and the future for content ideas, but inhabiting the present Link All Ben's books are available for free on his website, http://benhunt.com/books/.

49 MINJUL 2
Comments
23: Holistic Marketing (feat. Ben Hunt)

22: Google Remarketing Shenanigans

You only want to show your remarketing ads to people that have been on your website. But, did you know Google will show your remarketing ads to people that have never been on your site and those that have no idea who you are! Well, it could be the reason why your remarketing ad campaigns get loads of impressions but few conversions. In this episode, Rob and Jonathan talk about why, when you're starting to run remarketing ads you should never have this setting active. They'll show you how to turn this default feature off. And, the right time to turn it back on. NB: Rob mentions 'conservative optimisation'. Google is in the process of renaming this 'targeting expansion'.

11 MINJUN 21
Comments
22: Google Remarketing Shenanigans

21: Email marketing myths debunked (feat. Josh Earl)

In this episode we're debunking some of the most common myths surrounding email marketing. Rob and Jonathan talk to Josh Earl, a copywriter, email marketer and programmer. Josh tells us how he became an email marketer and shares the results of some of his recent email marketing experiments. Listen now to learn about... Inactive subscribers: Should they stay or should they go? When it's worth including a p.s. in our emails When should we nurture and when should we sell in our emails Why email service providers are not all equal Why many people set up overly complex email marketing systems Some valuable advice for anyone getting started with email marketing Should we segment our messages for different audiences Visit Josh's website to learn more about him.

53 MINJUN 13
Comments
21: Email marketing myths debunked (feat. Josh Earl)

20: The Marketing Tools We Use

In this episode, we discuss nine marketing tools that we think you should pay attention to. If you're confused about which marketing tools to use, we'll help you get started. Listen now to learn: Why you're probably asking the wrong marketing questions Nine marketing tools we prefer Why pen and paper can be your best marketing tool Google Ads Editor vs' Google Adwords. Which is better? Why you should learn some basic design skills Find a tool to easily document the ads that you set up The URL shortening tool that can track sources The essential tool that connects all other tools Why you should spend some time to get to know your CRM system The importance of using a landing page builder Why you should get friendly with Messenger bots Here's the link to our conversation aboutMessenger Marketing and Bot Building.

35 MINJUN 6
Comments
20: The Marketing Tools We Use

Latest Episodes

29: Optimising Your LinkedIn Profile (feat. Ted Prodromou)

If like Rob, you're sceptical about the effectiveness of LinkedIn for individual business owners, then listen to this conversation Rob and Jonathan had with Ted Prodromou, author of LinkedIn For Business. LinkedIn puts your profile in front of 1000s of people each day. So it's worth spending some time updating and optimising your profile. In this podcast, Rob, Jonathan and Ted talk about... The importance of using keywords throughout your profile Treating your professional headline and summary like a Google ad Why using Groups is more challenging than it used to be The power of the 'Insight Tag' Why you should be posting content to your company page The different types of LinkedIn ads that you need to pay attention to LinkedIn is not just for B2B And why, even with LinkedIn, you should be building relationships with people not directly sell to them. You can find Ted online at his website https://yourlinkedincoach.com/

35 MIN2 w ago
Comments
29: Optimising Your LinkedIn Profile (feat. Ted Prodromou)

28: Press Release Success Secrets (feat. Neil Anderson)

In this episode we branch away from paid advertising and discuss how PR can expand your marketing maze. On this call we interview PR expert Neil Anderson. Listen now to learn: The key ingredients of a press release How to grab attention so your press release is actually used How the internet has changed press released What impact press releases can have on SEO (organic search listings) How to identify the right story When to use a press release, and when to run an ad What structure to start with How long a press release takes to produce, and how much it might cost How to expand your PR effectiveness with remarketing Neil's website is http://www.neilandersonmedia.com/

36 MINOCT 7
Comments
28: Press Release Success Secrets (feat. Neil Anderson)

27: Remarketing with Google Analytics

Google Analytics allows you to sharpen your remarketing strategy. And best of all, it's free! Listen now to learn: What remarketing capabilities you get in Google Analytics (beyond native Google Ads) How to avoid marketing to the people who bounce from your website How to improve your remarketing ads click through rate How to remarket to people who interact with particular campaigns, without sending them to unique landing pages An advanced technique for remarketing to mobile traffic How to remarket based on transaction frequency or value Remarketing audiences you'll still want to configure natively in Google Ads Announcement: in December 2019 we'll be running an online course on Google Analytics remarketing. To join the course notification list, go to www.mazemarketingpodcast.com/analytics.

37 MINSEP 16
Comments
27: Remarketing with Google Analytics

26: Marketing Automation Done Right, feat. Chris Davis

Chris Davis is a marketing automation expert, and has worked with ActiveCampaign, LeadPages among other companies. Today Chris runs Automation Bridge, a marketing automation training company. Listen now to learn: Why it's harder than ever to select the right marketing tools The single biggest marketing automation mistake How to determine your strategy before selecting tools How to get the most from your tools When to stick with your tools, and when to change platforms What to look for in your marketing service providers How to take ownership of your marketing systems Opt-in free to Chris’ Engagement Marketing course at automationbridge.com/maze.

53 MINSEP 5
Comments
26: Marketing Automation Done Right, feat. Chris Davis

25: Facebook & Instagram Insights (feat. Paul Fairbrother - AdEspresso)

Paul Fairbrother is the Head of Education at AdEspresso, and an Instagram and Facebook Ads specialist. Paul used to be a social media manager, and noticed that all the paid channels are now pay to play. Paul used AdEspresso’s tools to create and manage ads at scale, before he before an employee. He realised looking back that he had interacted with 70+ content pieces before becoming an AdEspresso customer. Things we discuss on this call: The myth of the funnel – why one ebook or one blog post isn’t enough Why there shouldn’t be a divide between organic and paid search teams How PPC automation tools can save you hours each week How to split test in Facebook and Instagram (and how this could half your advertising costs) How to run paid ads successfully if you don’t have hours each day to learn the different platforms Why Instagram should be a part of your advertising strategy Key differences between Facebook and Instagram What sort of images work best on Instagram What works on Instagram, and what doesn’t! Why Instagram can work well for shopping The interrelationship between Google and Facebook ads Why Instagram Stories are under-used Best format for videos (not landscape!) Why use lookalike audiences with your cold Facebook ads Important audience considerations for remarketing Links: For more free resources go to https://adespresso.com, and select ‘Academy’ from the top menu.

40 MINAUG 8
Comments
25: Facebook & Instagram Insights (feat. Paul Fairbrother - AdEspresso)

24: Email Marketing Systems Uncovered

Most online conversations about email marketing focus on tools. Everybody wants to know: which email provider is best? In this episode, Rob and Jonathan discuss the right questions you should be asking and what features to look for when searching for an email marketing system. They discuss.. The difference between Infusionsoft and MailChimp? (hint: there's a big difference) Why there are so many different price points Why you absolutely should not send emails directly through your domain or with a service like Gmail, Yahoo, or Hotmail The problem with entry-level tools The difference between list-based and contact-record-based tools The power you can add with correctly used tags and custom fields Why you need to consider what your core system is before you even look at which email marketing system to use If you're interested in seeing how to send an email in 1984, check out this video.

34 MINJUL 25
Comments
24: Email Marketing Systems Uncovered

23: Holistic Marketing (feat. Ben Hunt)

In this episode, Rob and Jonathan are talking to Ben Hunt, marketer, former web designer and author of several books including, "Save the pixel" and "Web design is dead". Ben shares a sneak peek at a new concept he's developing, called Holistic Marketing. If you sell based on expertise and are tired of the marketing funnel analogy, holistic marketing may be a more robust, ethical way to build your business. In their discussion of Holistic Marketing, they cover... Why web design is more marketing than creative design How you 'find your space' and 'find your place in time' How to create different ways for people to access what you're offering and why this is important Why you should be as generous as you can with your content Why you shouldn't simply choose a niche. You must be that niche. Getting paid for who you are not what you do The power of interviews for generating content Looking to the past and the future for content ideas, but inhabiting the present Link All Ben's books are available for free on his website, http://benhunt.com/books/.

49 MINJUL 2
Comments
23: Holistic Marketing (feat. Ben Hunt)

22: Google Remarketing Shenanigans

You only want to show your remarketing ads to people that have been on your website. But, did you know Google will show your remarketing ads to people that have never been on your site and those that have no idea who you are! Well, it could be the reason why your remarketing ad campaigns get loads of impressions but few conversions. In this episode, Rob and Jonathan talk about why, when you're starting to run remarketing ads you should never have this setting active. They'll show you how to turn this default feature off. And, the right time to turn it back on. NB: Rob mentions 'conservative optimisation'. Google is in the process of renaming this 'targeting expansion'.

11 MINJUN 21
Comments
22: Google Remarketing Shenanigans

21: Email marketing myths debunked (feat. Josh Earl)

In this episode we're debunking some of the most common myths surrounding email marketing. Rob and Jonathan talk to Josh Earl, a copywriter, email marketer and programmer. Josh tells us how he became an email marketer and shares the results of some of his recent email marketing experiments. Listen now to learn about... Inactive subscribers: Should they stay or should they go? When it's worth including a p.s. in our emails When should we nurture and when should we sell in our emails Why email service providers are not all equal Why many people set up overly complex email marketing systems Some valuable advice for anyone getting started with email marketing Should we segment our messages for different audiences Visit Josh's website to learn more about him.

53 MINJUN 13
Comments
21: Email marketing myths debunked (feat. Josh Earl)

20: The Marketing Tools We Use

In this episode, we discuss nine marketing tools that we think you should pay attention to. If you're confused about which marketing tools to use, we'll help you get started. Listen now to learn: Why you're probably asking the wrong marketing questions Nine marketing tools we prefer Why pen and paper can be your best marketing tool Google Ads Editor vs' Google Adwords. Which is better? Why you should learn some basic design skills Find a tool to easily document the ads that you set up The URL shortening tool that can track sources The essential tool that connects all other tools Why you should spend some time to get to know your CRM system The importance of using a landing page builder Why you should get friendly with Messenger bots Here's the link to our conversation aboutMessenger Marketing and Bot Building.

35 MINJUN 6
Comments
20: The Marketing Tools We Use
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