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Measured Direction Podcast

Tom Miller and Jason Rose

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Measured Direction Podcast
Measured Direction Podcast

Measured Direction Podcast

Tom Miller and Jason Rose

0
Followers
0
Plays
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About Us

We can help! Measured Direction is an audience-driven podcast focused on your questions related to Digital Analytics and marketing strategy. The show is hosted by Digital Surgeons' Analytics Practice Lead Tom Miller and Content Strategist Jason Rose. Submit your questions to http://bit.ly/MeasuredDirection

Latest Episodes

#6 - Practicing "Agile" Analytics

EThanks again for your submitted questions to bit.ly/MeasuredDirection ! In this episode, we discuss taking an "Agile" approach to analytics! Who is taking on the risk in a stakeholder/team relationship? How can process mitigate this risk? What are we trying to accomplish in our work and can process make our work more efficient, more effective, more satisfying? We explore these questions in detail. Show links: #measure Slack bit.ly/AddMeasureSlack Jason's Twitter/LinkedIn twitter.com/JayTRose www.linkedin.com/in/jtrose720 Tom's Twitter/LinkedIn twitter.com/tmllr www.linkedin.com/in/tmllr Measured Direction is an audience-directed podcast covering topics related to Digital Analytics and marketing strategy. Keep the love flowing by submitting your questions to bit.ly/MeasuredDirection !

36 MIN2016 SEP 4
Comments
#6 - Practicing "Agile" Analytics

#5 - That IoT Episode

EEpisode 5 - Bring on summer, eMetrics, etc.! Let's talk about the Internet of Things, which is another inbound data channel that integrates well with "traditional" digital customer data streams. As always, thanks to everyone that submitted questions to bit.ly/MeasuredDirection ! In this episode, we discuss: THE INTERNET OF THINGS! Enabling technologies for wider customer data capture and aggregation. Check out: http://segment.com https://cloud.google.com/bigquery/ https://aws.amazon.com/redshift/ #measure Slack bit.ly/AddMeasureSlack Jason's Twitter/LinkedIn twitter.com/JayTRose www.linkedin.com/in/jtrose720 Tom's Twitter/LinkedIn twitter.com/tmllr www.linkedin.com/in/tmllr Measured Direction is an audience-directed podcast covering topics related to Digital Analytics and marketing strategy. Keep the love flowing by submitting your questions to bit.ly/MeasuredDirection !

45 MIN2016 JUL 15
Comments
#5 - That IoT Episode

#4 - Testing Clicks

EThanks again for your submitted questions to bit.ly/MeasuredDirection ! In this episode, we discuss: Testing Methodology - Experimental Sample Sizing Clicks vs. Session Metrics Discrepancy Show links: #measure Slack bit.ly/AddMeasureSlack Jason's Twitter/LinkedIn twitter.com/JayTRose www.linkedin.com/in/jtrose720 Tom's Twitter/LinkedIn twitter.com/tmllr www.linkedin.com/in/tmllr Measured Direction is an audience-directed podcast covering topics related to Digital Analytics and marketing strategy. Keep the love flowing by submitting your questions to bit.ly/MeasuredDirection !

24 MIN2016 MAY 31
Comments
#4 - Testing Clicks

#3 - In-Store Bot Spam

EThanks again for your submitted questions to bit.ly/MeasuredDirection ! In this episode, we discuss: Offline Attribution (Thanks @QUIjacqui82!) Bot Spam and Ad Fraud Show links: Google Adometry https://www.google.com/analytics/360-suite/attribution/ White Ops http://www.whiteops.com/ #measure Slack bit.ly/AddMeasureSlack Jason's Twitter/LinkedIn twitter.com/JayTRose www.linkedin.com/in/jtrose720 Tom's Twitter/LinkedIn twitter.com/tmllr www.linkedin.com/in/tmllr Measured Direction is an audience-directed podcast covering topics related to Digital Analytics and marketing strategy. Keep the love flowing by submitting your questions to bit.ly/MeasuredDirection !

55 MIN2016 MAR 31
Comments
#3 - In-Store Bot Spam

#2 - Interpersonal Last-Touch Certifications

EEpisode 2! Special thanks to everyone that submitted questions to bit.ly/MeasuredDirection ! In this episode, we discuss: Last-touch Attribution (Thanks @petesena!) Google Analytics Certification and Product Updates (Thanks, @llfgn!) "Interpersonal Skills" and Organizational Challenges (Thanks, @tgwilson!) Show links: Google Partners - Google Analytics Individual Qualification https://www.google.com/partners/#p_analyticscertification LunaMetrics Blog http://www.lunametrics.com/blog/ How Does Attribution Modeling work in Google Analytics? https://support.google.com/analytics/answer/1662518?hl=en http://www.kaushik.net/avinash/multi-channel-attribution-modeling-good-bad-ugly-models/ #measure Slack bit.ly/AddMeasureSlack Jason's Twitter/LinkedIn twitter.com/JayTRose www.linkedin.com/in/jtrose720 Tom's Twitter/LinkedIn twitter.com/tmllr www.linkedin.com/in/tmllr Measured Direction is an audience-directed podcast covering topics related to Digital Analytics and marketing strategy. Keep t...

42 MIN2016 FEB 23
Comments
#2 - Interpersonal Last-Touch Certifications

#1 - Getting Started

EMeasured Direction is an audience-directed podcast covering topics related to Digital Analytics and marketing strategy. Keep the love flowing by submitting your questions to http://bit.ly/MeasuredDirection ! In Episode 1, we discuss, perhaps unsurprisingly, getting started in Digital Analytics as well as developing a Testing program and the joys of Tag Management. Show Links: Web Analytics 2.0 by Avinash Kaushik http://www.webanalytics20.com/ Successful Analytics by Brian Clifton https://brianclifton.com/ Digital Analytics Association http://www.digitalanalyticsassociation.org/ #measure Slack http://bit.ly/AddMeasureSlack Learn Python! http://learnpythonthehardway.org/book/ Learn R! http://analyticsdemystified.com/analysis/tutorial_pulling_google_analytics_data_with_r/ Jason's Twitter/LinkedIn https://twitter.com/JayTRose https://www.linkedin.com/in/jtrose720 Tom's Twitter/LinkedIn https://twitter.com/tmllr https://www.linkedin.com/in/tmllr This podcast can't happen without you! Ple...

27 MIN2016 FEB 3
Comments
#1 - Getting Started
the END

Latest Episodes

#6 - Practicing "Agile" Analytics

EThanks again for your submitted questions to bit.ly/MeasuredDirection ! In this episode, we discuss taking an "Agile" approach to analytics! Who is taking on the risk in a stakeholder/team relationship? How can process mitigate this risk? What are we trying to accomplish in our work and can process make our work more efficient, more effective, more satisfying? We explore these questions in detail. Show links: #measure Slack bit.ly/AddMeasureSlack Jason's Twitter/LinkedIn twitter.com/JayTRose www.linkedin.com/in/jtrose720 Tom's Twitter/LinkedIn twitter.com/tmllr www.linkedin.com/in/tmllr Measured Direction is an audience-directed podcast covering topics related to Digital Analytics and marketing strategy. Keep the love flowing by submitting your questions to bit.ly/MeasuredDirection !

36 MIN2016 SEP 4
Comments
#6 - Practicing "Agile" Analytics

#5 - That IoT Episode

EEpisode 5 - Bring on summer, eMetrics, etc.! Let's talk about the Internet of Things, which is another inbound data channel that integrates well with "traditional" digital customer data streams. As always, thanks to everyone that submitted questions to bit.ly/MeasuredDirection ! In this episode, we discuss: THE INTERNET OF THINGS! Enabling technologies for wider customer data capture and aggregation. Check out: http://segment.com https://cloud.google.com/bigquery/ https://aws.amazon.com/redshift/ #measure Slack bit.ly/AddMeasureSlack Jason's Twitter/LinkedIn twitter.com/JayTRose www.linkedin.com/in/jtrose720 Tom's Twitter/LinkedIn twitter.com/tmllr www.linkedin.com/in/tmllr Measured Direction is an audience-directed podcast covering topics related to Digital Analytics and marketing strategy. Keep the love flowing by submitting your questions to bit.ly/MeasuredDirection !

45 MIN2016 JUL 15
Comments
#5 - That IoT Episode

#4 - Testing Clicks

EThanks again for your submitted questions to bit.ly/MeasuredDirection ! In this episode, we discuss: Testing Methodology - Experimental Sample Sizing Clicks vs. Session Metrics Discrepancy Show links: #measure Slack bit.ly/AddMeasureSlack Jason's Twitter/LinkedIn twitter.com/JayTRose www.linkedin.com/in/jtrose720 Tom's Twitter/LinkedIn twitter.com/tmllr www.linkedin.com/in/tmllr Measured Direction is an audience-directed podcast covering topics related to Digital Analytics and marketing strategy. Keep the love flowing by submitting your questions to bit.ly/MeasuredDirection !

24 MIN2016 MAY 31
Comments
#4 - Testing Clicks

#3 - In-Store Bot Spam

EThanks again for your submitted questions to bit.ly/MeasuredDirection ! In this episode, we discuss: Offline Attribution (Thanks @QUIjacqui82!) Bot Spam and Ad Fraud Show links: Google Adometry https://www.google.com/analytics/360-suite/attribution/ White Ops http://www.whiteops.com/ #measure Slack bit.ly/AddMeasureSlack Jason's Twitter/LinkedIn twitter.com/JayTRose www.linkedin.com/in/jtrose720 Tom's Twitter/LinkedIn twitter.com/tmllr www.linkedin.com/in/tmllr Measured Direction is an audience-directed podcast covering topics related to Digital Analytics and marketing strategy. Keep the love flowing by submitting your questions to bit.ly/MeasuredDirection !

55 MIN2016 MAR 31
Comments
#3 - In-Store Bot Spam

#2 - Interpersonal Last-Touch Certifications

EEpisode 2! Special thanks to everyone that submitted questions to bit.ly/MeasuredDirection ! In this episode, we discuss: Last-touch Attribution (Thanks @petesena!) Google Analytics Certification and Product Updates (Thanks, @llfgn!) "Interpersonal Skills" and Organizational Challenges (Thanks, @tgwilson!) Show links: Google Partners - Google Analytics Individual Qualification https://www.google.com/partners/#p_analyticscertification LunaMetrics Blog http://www.lunametrics.com/blog/ How Does Attribution Modeling work in Google Analytics? https://support.google.com/analytics/answer/1662518?hl=en http://www.kaushik.net/avinash/multi-channel-attribution-modeling-good-bad-ugly-models/ #measure Slack bit.ly/AddMeasureSlack Jason's Twitter/LinkedIn twitter.com/JayTRose www.linkedin.com/in/jtrose720 Tom's Twitter/LinkedIn twitter.com/tmllr www.linkedin.com/in/tmllr Measured Direction is an audience-directed podcast covering topics related to Digital Analytics and marketing strategy. Keep t...

42 MIN2016 FEB 23
Comments
#2 - Interpersonal Last-Touch Certifications

#1 - Getting Started

EMeasured Direction is an audience-directed podcast covering topics related to Digital Analytics and marketing strategy. Keep the love flowing by submitting your questions to http://bit.ly/MeasuredDirection ! In Episode 1, we discuss, perhaps unsurprisingly, getting started in Digital Analytics as well as developing a Testing program and the joys of Tag Management. Show Links: Web Analytics 2.0 by Avinash Kaushik http://www.webanalytics20.com/ Successful Analytics by Brian Clifton https://brianclifton.com/ Digital Analytics Association http://www.digitalanalyticsassociation.org/ #measure Slack http://bit.ly/AddMeasureSlack Learn Python! http://learnpythonthehardway.org/book/ Learn R! http://analyticsdemystified.com/analysis/tutorial_pulling_google_analytics_data_with_r/ Jason's Twitter/LinkedIn https://twitter.com/JayTRose https://www.linkedin.com/in/jtrose720 Tom's Twitter/LinkedIn https://twitter.com/tmllr https://www.linkedin.com/in/tmllr This podcast can't happen without you! Ple...

27 MIN2016 FEB 3
Comments
#1 - Getting Started
the END
hmly
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