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My Brand Story Podcast

Claire Spalding

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My Brand Story Podcast
My Brand Story Podcast

My Brand Story Podcast

Claire Spalding

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Followers
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Plays
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About Us

My Brand Story – Your Brand Development Training Courses Branding Programs. My Brand Story’ is a 5-week brand building program that offers you empowering tools and know-how to enrich your business and steer it in a more successful and profitable direction.

Latest Episodes

MBS039: The Importance of Knowing Your Customer Lifecycle

Hiya, it's Claire Spalding from My Brand Story.br / br / We are always focusing on finding 'new customers', all of our marketing efforts are directed that way but what about our loyalists?! You can't forget about them. They already know and love your brand, you need to nurture them, and they, in turn, will become your biggest advocates. Watch now to see your customer lifecycle and how to tap into opportunities!br / br / Stay true to your journey and brand story as what you have to offer, no one else does - remember that!br / br / Sign up now!For your Brand Packbr / br / If you enjoyed this video, like and subscribe to my channel or find to out more about the course https://mybrandstory.me/br / br / Thanks for watching!br / br / My YouTube Channelbr / FOLLOW ME AT:br / Facebookbr / Twitterbr / Instagrambr / Podcast

14 MIN2018 AUG 6
Comments
MBS039: The Importance of Knowing Your Customer Lifecycle

MBS038: The 5 Step Circle of Branding

Hiya, it's Claire Spalding from My Brand Story.br / br / Want to know how the big companies that you personally love, connect and make you Tribe Members?! It is through the circle of brand messaging - from a strong foundation of what you are about + suppliers + staff + target market = Tribe Members. Watch my latest vlog to see exactly what that all means and how you can achieve this. Watch now! Want to download your very own 5 Step Circle of Branding, click the link below: https://s3-us-west-2.amazonaws.com/mb...br / br / Stay true to your journey and brand story as what you have to offer, no one else does - remember that!br / br / Sign up now!For your Brand Packbr / br / If you enjoyed this video, like and subscribe to my channel or find to out more about the course https://mybrandstory.me/br / br / Thanks for watching!br / br / My YouTube Channelbr / FOLLOW ME AT:br / Facebookbr / Twitterbr / Instagrambr / Podcast

16 MIN2018 JUL 4
Comments
MBS038: The 5 Step Circle of Branding

MBS037: The Moment I Realised I Needed to Practice What I Preached For Connection

Hiya, it's Claire Spalding from My Brand Story.br / br / This week I reflect on how I portray my MBS brand, was I sharing the real side of me? Was I holding back and not sharing all? In the past, marketing was always about sharing the best part of your business to sell to the consumer, but this approach has evolved and been turned on its head. We as customers now want a true connection in order to trust the brand and build a relationship - watch now to see what I learnt and how you can apply to your business.br / br / Stay true to your journey and brand story as what you have to offer, no one else does - remember that!br / br / Sign up now!For your Brand Packbr / br / If you enjoyed this video, like and subscribe to my channel or find to out more about the course https://mybrandstory.me/br / br / Thanks for watching!br / br / My YouTube Channelbr / FOLLOW ME AT:br / Facebookbr / Twitterbr / Instagrambr / Podcast

16 MIN2018 MAY 16
Comments
MBS037: The Moment I Realised I Needed to Practice What I Preached For Connection

MBS036: You Make Your Brand Unique & I Will Show You How

Hiya, it's Claire Spalding from My Brand Story.br / br / This week I answer a question that I see all the time. Many people don't feel like their business is particularly unique, because they offer a product/service that many others offer or don't feel like it represents them at all. I am here to show you that you are still unique and can have cut through, with a simple exercise that I walk you through that will make you look at your business like you never have before! Watch nowbr / br / Stay true to your journey and brand story as what you have to offer, no one else does - remember that!br / br / Sign up for my FREE, Live Webinar on 'How to Nail Your Unique Selling Points in 4 Easy Steps' hurry as there are limited spots and only until Tuesday 27/3/2018br / br / Sign up now!For your Brand Packbr / br / If you enjoyed this video, like and subscribe to my channel or find to out more about the course https://mybrandstory.me/br / br / Thanks for watching!br / br / My YouTube Channelbr...

15 MIN2018 MAR 23
Comments
MBS036: You Make Your Brand Unique & I Will Show You How

MBS035: The 2 Most Important Attributes to Forge Your Successful Brand

Hiya, it's Claire Spalding from My Brand Story. Do you want to know the secret to branding success? It comes down to 2 very simple attributes and actions that sets the strong foundation for success. Want to know what they are?! - Listen nowbr / br / Stay true to your journey and brand story as what you have to offer, no one else does - remember that!br / br / Sign up for your FREE 20 Point Branding Checklistbr / br / If you enjoyed this video, like and subscribe to my channel or find to out more about the course https://mybrandstory.me/br / br / Thanks for watching!br / br / My YouTube Channelbr / FOLLOW ME AT:br / Facebookbr / Twitterbr / Instagrambr / Podcast

12 MIN2018 MAR 8
Comments
MBS035: The 2 Most Important Attributes to Forge Your Successful Brand

MBS034: Women In Business – What Example Do You Want to Show Your Children?

Hiya, it's Claire Spalding from My Brand Story.br / br / As you may (or may not) have picked up, I am pregnant! 6 months now, lots to look forward to this year. The prospect of becoming a Mum, makes me think about what sort of Mum I want to be and what sort of human I want to guide through life. This made me reflect on my experience in working with women in business, and how it wasn't as supportive as I had hoped or thought it should have been but I see changes... Listen nowbr / br / Stay true to your journey and brand story as what you have to offer, no one else does - remember that!br / br / Sign up for your FREE 20 Point Branding Checklistbr / br / If you enjoyed this video, like and subscribe to my channel or find to out more about the course https://mybrandstory.me/br / br / Thanks for watching!br / br / My YouTube Channelbr / FOLLOW ME AT:br / Facebookbr / Twitterbr / Instagrambr / Podcast

15 MIN2018 MAR 1
Comments
MBS034: Women In Business – What Example Do You Want to Show Your Children?

MBS032: How to Make Your Business Appreciate Marketing in 3 Easy Steps

Hiya, it's Claire Spalding from My Brand Story.br / br / Are you frustrated that no one in your business appreciates the importance of marketing and just see it as 'fluff' and 'the fun stuff'?br / br / This is the vlog for you to watch, find out how to make your business value marketing and all the work you do in 3 easy steps! - Listen nowbr / br / Stay true to your journey and brand story as what you have to offer, no one else does - remember that!br / br / Sign up for your FREE 20 Point Branding Checklistbr / br / If you enjoyed this video, like and subscribe to my channel or find to out more about the course https://mybrandstory.me/br / br / Thanks for watching!br / br / My YouTube Channelbr / FOLLOW ME AT:br / Facebookbr / Twitterbr / Instagrambr / Podcast

10 MIN2018 JAN 19
Comments
MBS032: How to Make Your Business Appreciate Marketing in 3 Easy Steps

MBS031: Are you a ‘Giver’ or ‘Taker’ In Life & Business?

Hiya, it's Claire Spalding from My Brand Story.br / br / Happy 2018! Let's do this. A new year is all about reflecting on the year that was and strategising how to be better going forward, as an individual and business. What better way to start than a little self reflection and realisation - are you a 'Giver' or 'Taker'?br / br / Still wondering what on earth that means? I will take you through the steps and questions to know the answer for you and in turn, the know-how to approach business in a far more successful way - Listennow!br / br / Stay true to your journey and brand story as what you have to offer, no one else does - remember that!br / br / Sign up for your FREE 20 Point Branding Checklistbr / br / If you enjoyed this video, like and subscribe to my channel or find to out more about the course https://mybrandstory.me/br / br / Thanks for watching!br / br / My YouTube Channelbr / FOLLOW ME AT:br / Facebookbr / Twitterbr / Instagrambr / Podcast

12 MIN2018 JAN 8
Comments
MBS031: Are you a ‘Giver’ or ‘Taker’ In Life & Business?

MBS030: Nailing Your ‘Who, What, Where & Why’

Hiya, it's Claire Spalding from My Brand Story.br / br / Happy Holidays all! I hope you are spending time with loved ones (whilst watching my vlog of course), filled with laughter and festivities! I am currently in NZ with my family celebrating in the beautiful Bay of Islands on the North Island.br / br / But no rest for the wicked, I want you to start thinking 2018 and how you are going to take your business to the next level. By starting your very own Brand Pack of course! Start from the foundation and work your way up. In this week's vlog, I delve into the 'Who, What, Where Why' of your brand (very important when building your brand) and also a snippet of what we cover in Week 1 of my Brand Pack, to get your juices flowing... Listennow!br / br / Stay true to your journey and brand story as what you have to offer, no one else does - remember that!br / br / Sign up for your FREE 20 Point Branding Checklistbr / br / If you enjoyed this video, like and subscribe to my channel or find...

12 MIN2017 DEC 27
Comments
MBS030: Nailing Your ‘Who, What, Where & Why’

MBS029: How to Identify What is ‘On Brand’ For Your Business

Hiya, it's Claire Spalding from My Brand Story.br / br / Have you ever heard people refer to something as 'on brand' or 'off brand' when referring to their business? Want to know what that exactly means and how that can apply to your business to make it more consistent and successful? I am going to let you in on some very special marketing jargon - Watch now!br / br / Also check out my fav content creator Aesthete for her latest prints (featured on my vlog) https://www.theaesthetecollective.com/shopbr / br / Stay true to your journey and brand story as what you have to offer, no one else does - remember that!br / br / Sign up for your FREE 20 Point Branding Checklistbr / br / If you enjoyed this video, like and subscribe to my channel or find to out more about the course https://mybrandstory.me/br / br / Thanks for watching!br / br / My YouTube Channelbr / FOLLOW ME AT:br / Facebookbr / Twitterbr / Instagrambr / Podcast

12 MIN2017 DEC 15
Comments
MBS029: How to Identify What is ‘On Brand’ For Your Business

Latest Episodes

MBS039: The Importance of Knowing Your Customer Lifecycle

Hiya, it's Claire Spalding from My Brand Story.br / br / We are always focusing on finding 'new customers', all of our marketing efforts are directed that way but what about our loyalists?! You can't forget about them. They already know and love your brand, you need to nurture them, and they, in turn, will become your biggest advocates. Watch now to see your customer lifecycle and how to tap into opportunities!br / br / Stay true to your journey and brand story as what you have to offer, no one else does - remember that!br / br / Sign up now!For your Brand Packbr / br / If you enjoyed this video, like and subscribe to my channel or find to out more about the course https://mybrandstory.me/br / br / Thanks for watching!br / br / My YouTube Channelbr / FOLLOW ME AT:br / Facebookbr / Twitterbr / Instagrambr / Podcast

14 MIN2018 AUG 6
Comments
MBS039: The Importance of Knowing Your Customer Lifecycle

MBS038: The 5 Step Circle of Branding

Hiya, it's Claire Spalding from My Brand Story.br / br / Want to know how the big companies that you personally love, connect and make you Tribe Members?! It is through the circle of brand messaging - from a strong foundation of what you are about + suppliers + staff + target market = Tribe Members. Watch my latest vlog to see exactly what that all means and how you can achieve this. Watch now! Want to download your very own 5 Step Circle of Branding, click the link below: https://s3-us-west-2.amazonaws.com/mb...br / br / Stay true to your journey and brand story as what you have to offer, no one else does - remember that!br / br / Sign up now!For your Brand Packbr / br / If you enjoyed this video, like and subscribe to my channel or find to out more about the course https://mybrandstory.me/br / br / Thanks for watching!br / br / My YouTube Channelbr / FOLLOW ME AT:br / Facebookbr / Twitterbr / Instagrambr / Podcast

16 MIN2018 JUL 4
Comments
MBS038: The 5 Step Circle of Branding

MBS037: The Moment I Realised I Needed to Practice What I Preached For Connection

Hiya, it's Claire Spalding from My Brand Story.br / br / This week I reflect on how I portray my MBS brand, was I sharing the real side of me? Was I holding back and not sharing all? In the past, marketing was always about sharing the best part of your business to sell to the consumer, but this approach has evolved and been turned on its head. We as customers now want a true connection in order to trust the brand and build a relationship - watch now to see what I learnt and how you can apply to your business.br / br / Stay true to your journey and brand story as what you have to offer, no one else does - remember that!br / br / Sign up now!For your Brand Packbr / br / If you enjoyed this video, like and subscribe to my channel or find to out more about the course https://mybrandstory.me/br / br / Thanks for watching!br / br / My YouTube Channelbr / FOLLOW ME AT:br / Facebookbr / Twitterbr / Instagrambr / Podcast

16 MIN2018 MAY 16
Comments
MBS037: The Moment I Realised I Needed to Practice What I Preached For Connection

MBS036: You Make Your Brand Unique & I Will Show You How

Hiya, it's Claire Spalding from My Brand Story.br / br / This week I answer a question that I see all the time. Many people don't feel like their business is particularly unique, because they offer a product/service that many others offer or don't feel like it represents them at all. I am here to show you that you are still unique and can have cut through, with a simple exercise that I walk you through that will make you look at your business like you never have before! Watch nowbr / br / Stay true to your journey and brand story as what you have to offer, no one else does - remember that!br / br / Sign up for my FREE, Live Webinar on 'How to Nail Your Unique Selling Points in 4 Easy Steps' hurry as there are limited spots and only until Tuesday 27/3/2018br / br / Sign up now!For your Brand Packbr / br / If you enjoyed this video, like and subscribe to my channel or find to out more about the course https://mybrandstory.me/br / br / Thanks for watching!br / br / My YouTube Channelbr...

15 MIN2018 MAR 23
Comments
MBS036: You Make Your Brand Unique & I Will Show You How

MBS035: The 2 Most Important Attributes to Forge Your Successful Brand

Hiya, it's Claire Spalding from My Brand Story. Do you want to know the secret to branding success? It comes down to 2 very simple attributes and actions that sets the strong foundation for success. Want to know what they are?! - Listen nowbr / br / Stay true to your journey and brand story as what you have to offer, no one else does - remember that!br / br / Sign up for your FREE 20 Point Branding Checklistbr / br / If you enjoyed this video, like and subscribe to my channel or find to out more about the course https://mybrandstory.me/br / br / Thanks for watching!br / br / My YouTube Channelbr / FOLLOW ME AT:br / Facebookbr / Twitterbr / Instagrambr / Podcast

12 MIN2018 MAR 8
Comments
MBS035: The 2 Most Important Attributes to Forge Your Successful Brand

MBS034: Women In Business – What Example Do You Want to Show Your Children?

Hiya, it's Claire Spalding from My Brand Story.br / br / As you may (or may not) have picked up, I am pregnant! 6 months now, lots to look forward to this year. The prospect of becoming a Mum, makes me think about what sort of Mum I want to be and what sort of human I want to guide through life. This made me reflect on my experience in working with women in business, and how it wasn't as supportive as I had hoped or thought it should have been but I see changes... Listen nowbr / br / Stay true to your journey and brand story as what you have to offer, no one else does - remember that!br / br / Sign up for your FREE 20 Point Branding Checklistbr / br / If you enjoyed this video, like and subscribe to my channel or find to out more about the course https://mybrandstory.me/br / br / Thanks for watching!br / br / My YouTube Channelbr / FOLLOW ME AT:br / Facebookbr / Twitterbr / Instagrambr / Podcast

15 MIN2018 MAR 1
Comments
MBS034: Women In Business – What Example Do You Want to Show Your Children?

MBS032: How to Make Your Business Appreciate Marketing in 3 Easy Steps

Hiya, it's Claire Spalding from My Brand Story.br / br / Are you frustrated that no one in your business appreciates the importance of marketing and just see it as 'fluff' and 'the fun stuff'?br / br / This is the vlog for you to watch, find out how to make your business value marketing and all the work you do in 3 easy steps! - Listen nowbr / br / Stay true to your journey and brand story as what you have to offer, no one else does - remember that!br / br / Sign up for your FREE 20 Point Branding Checklistbr / br / If you enjoyed this video, like and subscribe to my channel or find to out more about the course https://mybrandstory.me/br / br / Thanks for watching!br / br / My YouTube Channelbr / FOLLOW ME AT:br / Facebookbr / Twitterbr / Instagrambr / Podcast

10 MIN2018 JAN 19
Comments
MBS032: How to Make Your Business Appreciate Marketing in 3 Easy Steps

MBS031: Are you a ‘Giver’ or ‘Taker’ In Life & Business?

Hiya, it's Claire Spalding from My Brand Story.br / br / Happy 2018! Let's do this. A new year is all about reflecting on the year that was and strategising how to be better going forward, as an individual and business. What better way to start than a little self reflection and realisation - are you a 'Giver' or 'Taker'?br / br / Still wondering what on earth that means? I will take you through the steps and questions to know the answer for you and in turn, the know-how to approach business in a far more successful way - Listennow!br / br / Stay true to your journey and brand story as what you have to offer, no one else does - remember that!br / br / Sign up for your FREE 20 Point Branding Checklistbr / br / If you enjoyed this video, like and subscribe to my channel or find to out more about the course https://mybrandstory.me/br / br / Thanks for watching!br / br / My YouTube Channelbr / FOLLOW ME AT:br / Facebookbr / Twitterbr / Instagrambr / Podcast

12 MIN2018 JAN 8
Comments
MBS031: Are you a ‘Giver’ or ‘Taker’ In Life & Business?

MBS030: Nailing Your ‘Who, What, Where & Why’

Hiya, it's Claire Spalding from My Brand Story.br / br / Happy Holidays all! I hope you are spending time with loved ones (whilst watching my vlog of course), filled with laughter and festivities! I am currently in NZ with my family celebrating in the beautiful Bay of Islands on the North Island.br / br / But no rest for the wicked, I want you to start thinking 2018 and how you are going to take your business to the next level. By starting your very own Brand Pack of course! Start from the foundation and work your way up. In this week's vlog, I delve into the 'Who, What, Where Why' of your brand (very important when building your brand) and also a snippet of what we cover in Week 1 of my Brand Pack, to get your juices flowing... Listennow!br / br / Stay true to your journey and brand story as what you have to offer, no one else does - remember that!br / br / Sign up for your FREE 20 Point Branding Checklistbr / br / If you enjoyed this video, like and subscribe to my channel or find...

12 MIN2017 DEC 27
Comments
MBS030: Nailing Your ‘Who, What, Where & Why’

MBS029: How to Identify What is ‘On Brand’ For Your Business

Hiya, it's Claire Spalding from My Brand Story.br / br / Have you ever heard people refer to something as 'on brand' or 'off brand' when referring to their business? Want to know what that exactly means and how that can apply to your business to make it more consistent and successful? I am going to let you in on some very special marketing jargon - Watch now!br / br / Also check out my fav content creator Aesthete for her latest prints (featured on my vlog) https://www.theaesthetecollective.com/shopbr / br / Stay true to your journey and brand story as what you have to offer, no one else does - remember that!br / br / Sign up for your FREE 20 Point Branding Checklistbr / br / If you enjoyed this video, like and subscribe to my channel or find to out more about the course https://mybrandstory.me/br / br / Thanks for watching!br / br / My YouTube Channelbr / FOLLOW ME AT:br / Facebookbr / Twitterbr / Instagrambr / Podcast

12 MIN2017 DEC 15
Comments
MBS029: How to Identify What is ‘On Brand’ For Your Business
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himalayaプレミアムへようこそ聴き放題のオーディオブックをお楽しみください。