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Navigate the Rapids - Understanding Digital Marketing for Business Owners

Will Hanke

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Navigate the Rapids - Understanding Digital Marketing for Business Owners
Navigate the Rapids - Understanding Digital Marketing for Business Owners

Navigate the Rapids - Understanding Digital Marketing for Business Owners

Will Hanke

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Facebook ads, search engine optimization, web hosting, what does it all mean? Learn about a different thing each episode!

Latest Episodes

Ntr 29 – Leveraging Social Media for Better Brand Visibility

Welcome to another episode of Navigate the Rapids - the show where I explain digital marketing trends, strategies, and every day topics that every business owner needs for success - both online and off. This is episode number 29 - Leveraging Social Media for Better Brand Visibility In today’s show we’re going to talk about… * Which social media platforms do you need to be on * What are Stories? What are #hashtags? * Does anyone care if you're the owner? * How to get more eyeballs on your posts (ie engagement) * Lots more! Join me and special guest Karen Fox as we talk about social media!

76 MINMAY 8
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Ntr 29 – Leveraging Social Media for Better Brand Visibility

Episode 23: Founder and CEO Robert “Cujo” Teschner

Sink or Swim is a bi-weekly podcast of marketing interviews like this one. Click here to subscribe on iTunes. In this episode, find out things like: * What Rob would have done differently in his previous career * The most satisfying part of his new career * How the Air Force set Rob up for success after leaving the military Get Rob's book Debrief to Win! Guest Profile Mr. Teschner is a combat veteran, former F-15 “Eagle” instructor at the prestigious Air Force Weapons school and a former F-22 “Raptor” fighter squadron commander. A 1995 distinguished military graduate of the Air Force Academy and 2013 distinguished graduate of the National War College, Mr. Teschner retired from the Air Force in December of 2015, having achieved the rank of full Colonel. He is now the Founder and CEO of VMax Group, a St. Louis-based national Leadership training company. Other Notes/Links To learn more about Robert "Cujo" Teschner visit www.vmaxgroupllc.com pssst.... want to be a guest on the show?

37 MINAPR 11
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Episode 23: Founder and CEO Robert “Cujo” Teschner

NtR 28 – Your Online Business Listings

Welcome to another episode of Navigate the Rapids - the show where I explain digital marketing trends, strategies, and every day topics that every business owner needs for success - both online and off. This is episode number 28 - Your Online Business Listings In today’s show we’re going to talk about… * Googling your own business * What is a NAP? * How and why you should get more business citations * Two tools to get consistent citations * Why you need more reviews Transcript All right, my name is Will Hanke. My company is Red Canoe Media. Today we're gonna talk about your business listings and some different apps and different things that you can do, different websites you can use, to assist you with getting your business listed online correctly. What happens when you Google your own business? Has anybody gone out and typed in the name of their business and just see what comes up? Did what came up what you expected or what you wanted? Of course, you probably work on it daily. G...

17 MINMAR 27
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NtR 28 – Your Online Business Listings

Episode 22: Rental Property Automator T.J. Tavares

Sink or Swim is a bi-weekly podcast of marketing interviews like this one. Click here to subscribe on iTunes. In this episode, find out things like: * What's ascattered site rental unit? * How a very cool tech accelerator played a big role in Keybot's success * How TJ balances the role of Chief Revenue Officer with his many other tasks Guest Profile: For the past 10 years, T.J.'s been creating win-win customer relationships in early stage companies that he's founded, co-founded and advised. He's the organizer of the Lean startup Circle in St. Charles and was previously a Startup Weekend mentor for business development and marketing. T.J. is currently snappin' necks and cashin' checks as the Chief Revenue Officer with Keybot Inc, a smart lock company built to open doors to the 80 million scattered site rental units that have Internet infrastructure turned off when they are not occupied. Other Notes/Links To learn more about Rental Property Automator visit www.getkeybot.com Watch the ...

39 MINMAR 13
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Episode 22: Rental Property Automator T.J. Tavares

Episode 21: Nancy the Psychic Nancy Feranec

Sink or Swim is a bi-weekly podcast of marketing interviews like this one. Click here to subscribe on iTunes. In this episode, find out things like: * Does Nancy know what you're thinking right now? * How she handles skeptics * What marketing tactic got her business off the ground that she still does today Guest Profile I'm an authentic psychic medium. As a Psychic I see into the future and give insight about your journey. I can tell you things about yourself you already know. The intriguing thing is how do I know these things. I tell you what is helping you and what is getting in your way. I'll always tell you the truth. As a Medium, I connect with your loved ones on the other side. Bridging one world to the other to bring Spirit to life and healing to your soul. Other Notes/Links To learn more aboutNancy Feranec visitNancythePsychic.com pssst.... want to be a guest on the show?

39 MINFEB 27
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Episode 21: Nancy the Psychic Nancy Feranec

Episode 19: Founder of App2Speak Gina Baldwin

Sink or Swim is a bi-weekly podcast of marketing interviews like this one. Click here to subscribe on iTunes. In this episode, find out things like: * Why she likes to keep a job on the side - and how that helps her grow her business * What event really helped her app take off * What digital marketing tactic Gina thinks is the best for promoting an app Guest Profile Gina Baldwin, M.S., CCC-SLP is a Licensed Speech Pathologist, a St. Louis Native, with over 30 years’ experience practicing in a variety of health care environments. She earned her Bachelors of Science degree in Speech Pathology at Western Illinois University and her Masters of Science degree in Speech Pathology at Southern Illinois University Edwardsville. Helping people with their speech and communication is her passion. For years, she empathized with her patients’ frustration and emotional pain over their speech impairments due to accidents or illnesses. She had an idea of what they needed to regain relationship con...

25 MINJAN 30
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Episode 19: Founder of App2Speak Gina Baldwin
the END

Latest Episodes

Ntr 29 – Leveraging Social Media for Better Brand Visibility

Welcome to another episode of Navigate the Rapids - the show where I explain digital marketing trends, strategies, and every day topics that every business owner needs for success - both online and off. This is episode number 29 - Leveraging Social Media for Better Brand Visibility In today’s show we’re going to talk about… * Which social media platforms do you need to be on * What are Stories? What are #hashtags? * Does anyone care if you're the owner? * How to get more eyeballs on your posts (ie engagement) * Lots more! Join me and special guest Karen Fox as we talk about social media!

76 MINMAY 8
Comments
Ntr 29 – Leveraging Social Media for Better Brand Visibility

Episode 23: Founder and CEO Robert “Cujo” Teschner

Sink or Swim is a bi-weekly podcast of marketing interviews like this one. Click here to subscribe on iTunes. In this episode, find out things like: * What Rob would have done differently in his previous career * The most satisfying part of his new career * How the Air Force set Rob up for success after leaving the military Get Rob's book Debrief to Win! Guest Profile Mr. Teschner is a combat veteran, former F-15 “Eagle” instructor at the prestigious Air Force Weapons school and a former F-22 “Raptor” fighter squadron commander. A 1995 distinguished military graduate of the Air Force Academy and 2013 distinguished graduate of the National War College, Mr. Teschner retired from the Air Force in December of 2015, having achieved the rank of full Colonel. He is now the Founder and CEO of VMax Group, a St. Louis-based national Leadership training company. Other Notes/Links To learn more about Robert "Cujo" Teschner visit www.vmaxgroupllc.com pssst.... want to be a guest on the show?

37 MINAPR 11
Comments
Episode 23: Founder and CEO Robert “Cujo” Teschner

NtR 28 – Your Online Business Listings

Welcome to another episode of Navigate the Rapids - the show where I explain digital marketing trends, strategies, and every day topics that every business owner needs for success - both online and off. This is episode number 28 - Your Online Business Listings In today’s show we’re going to talk about… * Googling your own business * What is a NAP? * How and why you should get more business citations * Two tools to get consistent citations * Why you need more reviews Transcript All right, my name is Will Hanke. My company is Red Canoe Media. Today we're gonna talk about your business listings and some different apps and different things that you can do, different websites you can use, to assist you with getting your business listed online correctly. What happens when you Google your own business? Has anybody gone out and typed in the name of their business and just see what comes up? Did what came up what you expected or what you wanted? Of course, you probably work on it daily. G...

17 MINMAR 27
Comments
NtR 28 – Your Online Business Listings

Episode 22: Rental Property Automator T.J. Tavares

Sink or Swim is a bi-weekly podcast of marketing interviews like this one. Click here to subscribe on iTunes. In this episode, find out things like: * What's ascattered site rental unit? * How a very cool tech accelerator played a big role in Keybot's success * How TJ balances the role of Chief Revenue Officer with his many other tasks Guest Profile: For the past 10 years, T.J.'s been creating win-win customer relationships in early stage companies that he's founded, co-founded and advised. He's the organizer of the Lean startup Circle in St. Charles and was previously a Startup Weekend mentor for business development and marketing. T.J. is currently snappin' necks and cashin' checks as the Chief Revenue Officer with Keybot Inc, a smart lock company built to open doors to the 80 million scattered site rental units that have Internet infrastructure turned off when they are not occupied. Other Notes/Links To learn more about Rental Property Automator visit www.getkeybot.com Watch the ...

39 MINMAR 13
Comments
Episode 22: Rental Property Automator T.J. Tavares

Episode 21: Nancy the Psychic Nancy Feranec

Sink or Swim is a bi-weekly podcast of marketing interviews like this one. Click here to subscribe on iTunes. In this episode, find out things like: * Does Nancy know what you're thinking right now? * How she handles skeptics * What marketing tactic got her business off the ground that she still does today Guest Profile I'm an authentic psychic medium. As a Psychic I see into the future and give insight about your journey. I can tell you things about yourself you already know. The intriguing thing is how do I know these things. I tell you what is helping you and what is getting in your way. I'll always tell you the truth. As a Medium, I connect with your loved ones on the other side. Bridging one world to the other to bring Spirit to life and healing to your soul. Other Notes/Links To learn more aboutNancy Feranec visitNancythePsychic.com pssst.... want to be a guest on the show?

39 MINFEB 27
Comments
Episode 21: Nancy the Psychic Nancy Feranec

Episode 19: Founder of App2Speak Gina Baldwin

Sink or Swim is a bi-weekly podcast of marketing interviews like this one. Click here to subscribe on iTunes. In this episode, find out things like: * Why she likes to keep a job on the side - and how that helps her grow her business * What event really helped her app take off * What digital marketing tactic Gina thinks is the best for promoting an app Guest Profile Gina Baldwin, M.S., CCC-SLP is a Licensed Speech Pathologist, a St. Louis Native, with over 30 years’ experience practicing in a variety of health care environments. She earned her Bachelors of Science degree in Speech Pathology at Western Illinois University and her Masters of Science degree in Speech Pathology at Southern Illinois University Edwardsville. Helping people with their speech and communication is her passion. For years, she empathized with her patients’ frustration and emotional pain over their speech impairments due to accidents or illnesses. She had an idea of what they needed to regain relationship con...

25 MINJAN 30
Comments
Episode 19: Founder of App2Speak Gina Baldwin
the END