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One More Question

Nicework

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One More Question
One More Question

One More Question

Nicework

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About Us

One More Question is a podcast by Nicework a Brand and Service Design Company. One of the things we do best is asking our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 12 years. We talk to significant creators, experts and communicators who we have encountered. To share the useful insights, inspirations and facts that made us stop and take notes as we go about our work. Hosted by our founder Ross Drakes.

Latest Episodes

Kevin and Bailey - How to build a community: Care

In Episode #13 of OneMoreQuestion Ross sits down Bailey Richardson and Kevin Huynh, founding partners of People & Company. As a company, People & Company advise organisations on how to build authentic communities. Kevin and Bailey chat to Ross about all things community — what it is, what to do with fans when you find them using your logo and brand equity, how to build a strong community, and what partnering with a community really means. This is a great podcast for anyone wondering how to build a little more brand-loyalty or a strong fan base, and anyone that is considering a partnership to help build or support a community (from a brand or community perspective).

46 MIN1 w ago
Comments
Kevin and Bailey - How to build a community: Care

Fran Luckin - The New Agency

In Episode #12 of OneMoreQuestion Ross sits down with Fran Luckin, Chief Creative Officer of Grey Africa, to find out more about where agencies may be heading and how freelancing has affected accessing and holding onto creative talent. Fran has spent a significant amount of time in the advertising world, starting out as a copywriter and later heading up creative departments at TBWA, Ogilvy, Mirum, and now, Grey Africa. Fran gave us a window into the current state of the advertising industry and how the networked agency model has affected the way agencies do business. In short, it’s good news for freelancers and a great opportunity for clients to work with some of the best creatives in the industry.

45 MIN3 w ago
Comments
Fran Luckin - The New Agency

Uno De Waal - Brand Credibility - To Build or to Rent?

EIn Episode #11 of OneMoreQuestion Uno De Waal, owner and publisher of Between 10 and 5, speaks to us about brand credibility and collaborations between brands and creatives, whether they’re established or up-and-comers. Between 10 and 5 is South Africa's largest online creative showcase. Under Uno’s guidance, it has won multiple awards and been recognised as one of South Africa’s 15 most influential blogs. A3E, their Artist Acceleration and Exposure program, aims to help up-and-coming artists accelerate their careers by connecting them with brands looking for creatives with which to partner. Uno gave us a look into whether brands should rent or build credibility, how brands should approach collaborations with creatives, and how purpose and authenticity build credibility and strong brand communities.

52 MINOCT 2
Comments
Uno De Waal - Brand Credibility - To Build or to Rent?

Mike Stopforth - Bonus Episode: Social Media and Creativity

EIs this Episode #10.5 or is it Episode #11? We haven’t quite decided. This episode was recorded three years ago when we first started experimenting with podcasting. We thought we’d pull it from the archives and use it as bonus content for Episode #10 of OneMoreQuestion with Mike Stopforth, (now) ex-CEO of Cerebra. In Episode #10, Mike sat down with Ross and Ben to chat about social media and creativity — he even managed to flip the interview on Ross and Ben, getting them to answer a few questions (we were still new at podcasting). This episode is a great look into what we consider creativity to be and how creativity is harnessed in businesses, it also gives some thought to why we should use external partners on larger internal projects, even if we have the skills in-house.

28 MINSEP 18
Comments
Mike Stopforth - Bonus Episode: Social Media and Creativity

Mike Stopforth - Back to honesty, value and impact

Capitalism 2.0 is broken. We’re too focused on growth at all costs and we’ve reached the point where this has to change — socially, environmentally, and ethically. In Episode #10 of OneMoreQuestion Ross sits down with Mike Stopforth, entrepreneur, writer, speaker, and ex-CEO of Cerebra to chat about purpose and values in business, capitalism, impact, social media and ‘influencers’. Highlights: Defining and staying true to your explicit purpose — 8.40 Values in business — 13.14 Business as part of an ecosystem — 16.31 Brands in the social media environment — 20.55 Moving away from a growth at all costs model — 32.03

51 MINSEP 10
Comments
Mike Stopforth - Back to honesty, value and impact

Yossi Hasson - Use your values to thrive in a decentralised world

In Episode #9 of OneMoreQuestion Ross speaks to entrepreneur turned venture capitalist, Yossi Hasson, about how a deeper understanding of their brand is helping guide Techstars in a singular direction and how blockchain may affect brand building in the future. Yossi Hasson co-founded SYNAQ, WeThinkCode_, and OnChain Capital. He has built and invested in businesses on multiple continents, and mentored business owners from around the world. Currently Managing Director of Alchemist Blockchain Techstars Accelerator, he works with and invests in founders building the decentralized economy. This episode of One More Question gives insight into how a strong brand can set you apart from competitors offering a similar service, how it can provide a focussed vision to guide your market approach, and how blockchain and open source software may affect branding in the future.

42 MINAUG 14
Comments
Yossi Hasson - Use your values to thrive in a decentralised world

Jeff Large - You don't need a podcast

EIn Episode #8 of One More Question Ross speaks to Jeff Large — owner of Come Alive Creative — about his journey into podcasting and how to determine if hosting a podcast is the right avenue for your brand, setting goals for your business, and making sure you speak to the right market. Jeff’s natural curiosity has taken him from being an art teacher to co-founding a board game developer, heading up a graphic and web design agency, and creating multiple podcasts. His journey has seen him interview a multitude of people, from everyday experts to heads of businesses and corporations — all in the name of curiosity and podcasting. By following his curiosity and learning anywhere he could, Jeff was able to double down on podcasting and build Come Alive Creative into the podcast industry authority it is today, creating shows across multiple industries for its clients. Thinking of starting a podcast? Then this episode may hold the answers you’ve been looking for - it may even hold answe...

41 MINJUL 31
Comments
Jeff Large - You don't need a podcast

Donovan Goliath - Marketing is tactical. Comedy is brand building.

EYou don’t have to have a big budget to build a strong brand. You need to know your market, answer a need, and foster loyalty. Donovan Goliath knows how to play this game. So, in Episode #7 of One More Question we locked him in a room with Ross for an hour and asked him how he built one of the strongest brands in South African comedy by starting with a few pieces of A4 paper and some t-shirts. From practically falling into comedy to finding himself in one of the most prestigious retail locations in South Africa, Donovan’s story is one of smart marketing, loyalty, and delivering over and above what anyone expects to build a strong brand. It’s the perfect follow up from Spillly’s lessons on defining your niche.

48 MINJUL 16
Comments
Donovan Goliath - Marketing is tactical. Comedy is brand building.

Brent Spilkin - Big agencies, dark alleys, and what it’s going to take to make it out the other side.

EIn Episode #6 of One More Question Ross speaks to Brent Spilkin (Spillly) — business coach, founder of What The Freelance, movement starter, and former MD — about how big consulting firms are out to take agency lunch money, what this means for the future of agencies, and how to build a strong brand by finding your niche. Spillly describes himself as a terrible business coach and a terrible management consultant but an amazing hybrid of both. He’s helped some of the most creative minds in agencies and tech solve their problems by delivering practical and accountable advice, guiding them toward efficiency and profitability. This episode takes us through why agencies may be facing some trying times ahead — losing business to consulting firms and possibly CRM giants, why consultancies buying agencies is a vote for creativity, and what we can expect to see from agencies heading into the future. It also contains a lesson on how to build your brand by narrowly defining your market.

46 MINJUL 2
Comments
Brent Spilkin - Big agencies, dark alleys, and what it’s going to take to make it out the other side.

Carly Ayres - Great work comes from honesty and commitment to process

EIn Episode #5 of One More Question, captain of the Nicework ship, Ross Drakes chats to Carly Ayres about climbing into a boat with holes and setting sail for the horizon, focussing on process to create interesting work, and being completely transparent throughout the process so that others can learn from you. Ross and Carly take us through HAWRAF’s journey from inception to conclusion, and the lessons learned - creating robust processes and why they are important, why you should price your work correctly, and how founders lose sight of their original vision, not ending up where they want to be. Thinking of starting an agency? Starting a new project with an agency you haven’t worked with before? Think you’ve lost or strayed from your vision? If any of these hit home, this isn’t an episode you want to miss.

43 MINJUN 4
Comments
Carly Ayres - Great work comes from honesty and commitment to process

Latest Episodes

Kevin and Bailey - How to build a community: Care

In Episode #13 of OneMoreQuestion Ross sits down Bailey Richardson and Kevin Huynh, founding partners of People & Company. As a company, People & Company advise organisations on how to build authentic communities. Kevin and Bailey chat to Ross about all things community — what it is, what to do with fans when you find them using your logo and brand equity, how to build a strong community, and what partnering with a community really means. This is a great podcast for anyone wondering how to build a little more brand-loyalty or a strong fan base, and anyone that is considering a partnership to help build or support a community (from a brand or community perspective).

46 MIN1 w ago
Comments
Kevin and Bailey - How to build a community: Care

Fran Luckin - The New Agency

In Episode #12 of OneMoreQuestion Ross sits down with Fran Luckin, Chief Creative Officer of Grey Africa, to find out more about where agencies may be heading and how freelancing has affected accessing and holding onto creative talent. Fran has spent a significant amount of time in the advertising world, starting out as a copywriter and later heading up creative departments at TBWA, Ogilvy, Mirum, and now, Grey Africa. Fran gave us a window into the current state of the advertising industry and how the networked agency model has affected the way agencies do business. In short, it’s good news for freelancers and a great opportunity for clients to work with some of the best creatives in the industry.

45 MIN3 w ago
Comments
Fran Luckin - The New Agency

Uno De Waal - Brand Credibility - To Build or to Rent?

EIn Episode #11 of OneMoreQuestion Uno De Waal, owner and publisher of Between 10 and 5, speaks to us about brand credibility and collaborations between brands and creatives, whether they’re established or up-and-comers. Between 10 and 5 is South Africa's largest online creative showcase. Under Uno’s guidance, it has won multiple awards and been recognised as one of South Africa’s 15 most influential blogs. A3E, their Artist Acceleration and Exposure program, aims to help up-and-coming artists accelerate their careers by connecting them with brands looking for creatives with which to partner. Uno gave us a look into whether brands should rent or build credibility, how brands should approach collaborations with creatives, and how purpose and authenticity build credibility and strong brand communities.

52 MINOCT 2
Comments
Uno De Waal - Brand Credibility - To Build or to Rent?

Mike Stopforth - Bonus Episode: Social Media and Creativity

EIs this Episode #10.5 or is it Episode #11? We haven’t quite decided. This episode was recorded three years ago when we first started experimenting with podcasting. We thought we’d pull it from the archives and use it as bonus content for Episode #10 of OneMoreQuestion with Mike Stopforth, (now) ex-CEO of Cerebra. In Episode #10, Mike sat down with Ross and Ben to chat about social media and creativity — he even managed to flip the interview on Ross and Ben, getting them to answer a few questions (we were still new at podcasting). This episode is a great look into what we consider creativity to be and how creativity is harnessed in businesses, it also gives some thought to why we should use external partners on larger internal projects, even if we have the skills in-house.

28 MINSEP 18
Comments
Mike Stopforth - Bonus Episode: Social Media and Creativity

Mike Stopforth - Back to honesty, value and impact

Capitalism 2.0 is broken. We’re too focused on growth at all costs and we’ve reached the point where this has to change — socially, environmentally, and ethically. In Episode #10 of OneMoreQuestion Ross sits down with Mike Stopforth, entrepreneur, writer, speaker, and ex-CEO of Cerebra to chat about purpose and values in business, capitalism, impact, social media and ‘influencers’. Highlights: Defining and staying true to your explicit purpose — 8.40 Values in business — 13.14 Business as part of an ecosystem — 16.31 Brands in the social media environment — 20.55 Moving away from a growth at all costs model — 32.03

51 MINSEP 10
Comments
Mike Stopforth - Back to honesty, value and impact

Yossi Hasson - Use your values to thrive in a decentralised world

In Episode #9 of OneMoreQuestion Ross speaks to entrepreneur turned venture capitalist, Yossi Hasson, about how a deeper understanding of their brand is helping guide Techstars in a singular direction and how blockchain may affect brand building in the future. Yossi Hasson co-founded SYNAQ, WeThinkCode_, and OnChain Capital. He has built and invested in businesses on multiple continents, and mentored business owners from around the world. Currently Managing Director of Alchemist Blockchain Techstars Accelerator, he works with and invests in founders building the decentralized economy. This episode of One More Question gives insight into how a strong brand can set you apart from competitors offering a similar service, how it can provide a focussed vision to guide your market approach, and how blockchain and open source software may affect branding in the future.

42 MINAUG 14
Comments
Yossi Hasson - Use your values to thrive in a decentralised world

Jeff Large - You don't need a podcast

EIn Episode #8 of One More Question Ross speaks to Jeff Large — owner of Come Alive Creative — about his journey into podcasting and how to determine if hosting a podcast is the right avenue for your brand, setting goals for your business, and making sure you speak to the right market. Jeff’s natural curiosity has taken him from being an art teacher to co-founding a board game developer, heading up a graphic and web design agency, and creating multiple podcasts. His journey has seen him interview a multitude of people, from everyday experts to heads of businesses and corporations — all in the name of curiosity and podcasting. By following his curiosity and learning anywhere he could, Jeff was able to double down on podcasting and build Come Alive Creative into the podcast industry authority it is today, creating shows across multiple industries for its clients. Thinking of starting a podcast? Then this episode may hold the answers you’ve been looking for - it may even hold answe...

41 MINJUL 31
Comments
Jeff Large - You don't need a podcast

Donovan Goliath - Marketing is tactical. Comedy is brand building.

EYou don’t have to have a big budget to build a strong brand. You need to know your market, answer a need, and foster loyalty. Donovan Goliath knows how to play this game. So, in Episode #7 of One More Question we locked him in a room with Ross for an hour and asked him how he built one of the strongest brands in South African comedy by starting with a few pieces of A4 paper and some t-shirts. From practically falling into comedy to finding himself in one of the most prestigious retail locations in South Africa, Donovan’s story is one of smart marketing, loyalty, and delivering over and above what anyone expects to build a strong brand. It’s the perfect follow up from Spillly’s lessons on defining your niche.

48 MINJUL 16
Comments
Donovan Goliath - Marketing is tactical. Comedy is brand building.

Brent Spilkin - Big agencies, dark alleys, and what it’s going to take to make it out the other side.

EIn Episode #6 of One More Question Ross speaks to Brent Spilkin (Spillly) — business coach, founder of What The Freelance, movement starter, and former MD — about how big consulting firms are out to take agency lunch money, what this means for the future of agencies, and how to build a strong brand by finding your niche. Spillly describes himself as a terrible business coach and a terrible management consultant but an amazing hybrid of both. He’s helped some of the most creative minds in agencies and tech solve their problems by delivering practical and accountable advice, guiding them toward efficiency and profitability. This episode takes us through why agencies may be facing some trying times ahead — losing business to consulting firms and possibly CRM giants, why consultancies buying agencies is a vote for creativity, and what we can expect to see from agencies heading into the future. It also contains a lesson on how to build your brand by narrowly defining your market.

46 MINJUL 2
Comments
Brent Spilkin - Big agencies, dark alleys, and what it’s going to take to make it out the other side.

Carly Ayres - Great work comes from honesty and commitment to process

EIn Episode #5 of One More Question, captain of the Nicework ship, Ross Drakes chats to Carly Ayres about climbing into a boat with holes and setting sail for the horizon, focussing on process to create interesting work, and being completely transparent throughout the process so that others can learn from you. Ross and Carly take us through HAWRAF’s journey from inception to conclusion, and the lessons learned - creating robust processes and why they are important, why you should price your work correctly, and how founders lose sight of their original vision, not ending up where they want to be. Thinking of starting an agency? Starting a new project with an agency you haven’t worked with before? Think you’ve lost or strayed from your vision? If any of these hit home, this isn’t an episode you want to miss.

43 MINJUN 4
Comments
Carly Ayres - Great work comes from honesty and commitment to process
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