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Positioning Value

Clarity Advantage

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Positioning Value
Positioning Value

Positioning Value

Clarity Advantage

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Plays
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About Us

Seven stories with insights on positioning and selling the value of bank solutions to businesses, brought to you by Clarity Advantage. www.clarityadvantage.com

Latest Episodes

Positioning Value - Introduction

Introduction by Nick Miller, Clarity Advantage president.

41 s2011 DEC 6
Comments
Positioning Value - Introduction

Do Not Confuse Effort with Results

In which we consider the advantages of presenting ourselves as our benefit rather than our job description or title.

2 MIN2011 DEC 6
Comments
Do Not Confuse Effort with Results

Earthquake Impact

In which we offer three ways to present your value proposition to clients and prospects.

3 MIN2011 DEC 6
Comments
Earthquake Impact

Follow the Steps

In which we are reminded that selling value frequently requires us to follow the steps of our clients’ business processes.

4 MIN2011 DEC 6
Comments
Follow the Steps

Positioning Personal Value

In which we are reminded that sales representatives need to position their personal value more clearly, even more powerfully, than their company’s value.

4 MIN2011 DEC 6
Comments
Positioning Personal Value

Problem First

In which we emphasize the importance of articulating the value of a solution before introducing the idea of a solution.

4 MIN2011 DEC 6
Comments
Problem First

Say Value to Sell Value

In which we are reminded that we have to communicate the value of our experience to our clients in order for them to get it.

3 MIN2011 DEC 6
Comments
Say Value to Sell Value

The Strengths We Have

In which we are reminded to sell the strengths we have rather than those we wish for.

3 MIN2011 DEC 6
Comments
The Strengths We Have
the END

Latest Episodes

Positioning Value - Introduction

Introduction by Nick Miller, Clarity Advantage president.

41 s2011 DEC 6
Comments
Positioning Value - Introduction

Do Not Confuse Effort with Results

In which we consider the advantages of presenting ourselves as our benefit rather than our job description or title.

2 MIN2011 DEC 6
Comments
Do Not Confuse Effort with Results

Earthquake Impact

In which we offer three ways to present your value proposition to clients and prospects.

3 MIN2011 DEC 6
Comments
Earthquake Impact

Follow the Steps

In which we are reminded that selling value frequently requires us to follow the steps of our clients’ business processes.

4 MIN2011 DEC 6
Comments
Follow the Steps

Positioning Personal Value

In which we are reminded that sales representatives need to position their personal value more clearly, even more powerfully, than their company’s value.

4 MIN2011 DEC 6
Comments
Positioning Personal Value

Problem First

In which we emphasize the importance of articulating the value of a solution before introducing the idea of a solution.

4 MIN2011 DEC 6
Comments
Problem First

Say Value to Sell Value

In which we are reminded that we have to communicate the value of our experience to our clients in order for them to get it.

3 MIN2011 DEC 6
Comments
Say Value to Sell Value

The Strengths We Have

In which we are reminded to sell the strengths we have rather than those we wish for.

3 MIN2011 DEC 6
Comments
The Strengths We Have
the END
hmly
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