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Practice Growth Machine Podcast

Troy Cole

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Practice Growth Machine Podcast
Practice Growth Machine Podcast

Practice Growth Machine Podcast

Troy Cole

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Followers
0
Plays
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About Us

Snackable tips and tactics to attract more leads, book more patients and make more money in your refractive surgery practice. More resources at TroyCole.com.

Latest Episodes

16 - 5 Ways to Book More Online Leads Using the "Instant Recon" Method

Did you know the online leads your practice receives actually come along with additional, valuable info you can use to convert more of your leads into consults? We call this extra info "Instant Recon," and in today's episode, we go over 5 types of Instant Recon you can start using today to connect with - and book - more of your online leads.

7 MINOCT 26
Comments
16 - 5 Ways to Book More Online Leads Using the "Instant Recon" Method

15 - The 2 Biggest Problems with Price Shoppers

"Do you guys do $250 LASIK?" Price shoppers abound when competitors market based on price. In this "In the Wild" episode, we cover the 2 biggest problems with price shoppers (both related to a lack of education) and what you can do to transform price shoppers into patients of your premium services.

11 MINSEP 30
Comments
15 - The 2 Biggest Problems with Price Shoppers

14 - 3 Habits to Connect with More Internet Leads

In today's "In the Wild" Episode (out on a walk immediately following a client call), I share the "3 Ps" - 3 simple habits that will help you turn more of your online leads into consults.

8 MINSEP 21
Comments
14 - 3 Habits to Connect with More Internet Leads

13 - The Truth About Medical SEO with Jordan Fowler

In my experience, it can be difficult if not downright impossible to get straight answers from most SEO companies. That’s why on today’s show, I invited my friend and SEO aficionado Jordan Fowler from Moon and Owl Marketing to give me the scoop on medical SEO, including: - What’s working in Local SEO right now - How Google treats medical sites and what we need to know about it (they treat your medical site differently than say, your local plumber) - What questions to ask an SEO to make sure they know their stuff - The easiest way to keep tabs on your SEO performance in just a few minutes per month - Common myths about how to measure the success of SEO - And more… Get Jordan’s free training video (he created this just for our listeners) at https://moonandowl.com/pgm

37 MINAUG 28
Comments
13 - The Truth About Medical SEO with Jordan Fowler

12 - Don't Forget to *Ask* (A Costly Conversion Mistake)

"Ask and ye shall receive." "If you don’t ask, the answer is always no." These are sayings you've heard throughout your whole life. And guess what? They totally apply to your practice and your patients. So many practices leave money on the table simply by not *asking* a few basic questions to their patients. So let’s talk about the "Big 3 Asks" in your practice, the big levers to get more patients on your books. If you're not doing these, you aren't capitalizing on the amazing brand you've built and the incredible results you give your patients.

7 MINAUG 21
Comments
12 - Don't Forget to *Ask* (A Costly Conversion Mistake)

11 - You Are Morally Obligated to S-E-L-L Your Services

We're talking about a dirty 4-letter word on today's show. Or at least... a word that a lot of people *think* is dirty. That word - S-E-L-L - Sell. A lot of folks, particularly in Medicine, find the idea of selling offensive. Of course, you should get money for what you do, but when I talk about selling, I mean as it relates to being a salesperson. Should you be selling your services? Should the idea of selling even be part of the conversation in your practice? Let's discuss!

7 MINAUG 15
Comments
11 - You Are Morally Obligated to S-E-L-L Your Services

10 - Gain Your Unfair Advantage with "Post-Acquisition Marketing"

If "friends and family" is your most valuable referral source, we should be asking "How can I get more of those?!" Today we talk about why and how to get more friends and family referrals through a process called "Post-Acquisition Marketing."

8 MINJUL 26
Comments
10 - Gain Your Unfair Advantage with "Post-Acquisition Marketing"

09 - Do These 5 Unscalable Things to Earn Patients for Life

We tend to want to be as efficient as possible in our businesses. But sometimes, it helps to be *inefficient* and do the unscalable things that turn prospects into patients, and patients into evangelists for your practice.

7 MINJUL 13
Comments
09 - Do These 5 Unscalable Things to Earn Patients for Life

08 - Information is Not Enough. Your Patients Need *This*

We think if we give our patients enough information, they will make a good decision. But information is only half the battle. Today, we talk about the other 50% of the equation, to make your practice stand out as the Obvious Choice.

9 MINJUN 22
Comments
08 - Information is Not Enough. Your Patients Need *This*

07 - Energy: One of the Most Powerful Persuasion Tools on the Planet

It's easy to focus on scripts and word tracks, but your *energy and excitement* are even more powerful persuasion tools to help you book consults and surgeries. In this episode, we talk about why and where to amp up the energy in your practice.

7 MINJUN 11
Comments
07 - Energy: One of the Most Powerful Persuasion Tools on the Planet

Latest Episodes

16 - 5 Ways to Book More Online Leads Using the "Instant Recon" Method

Did you know the online leads your practice receives actually come along with additional, valuable info you can use to convert more of your leads into consults? We call this extra info "Instant Recon," and in today's episode, we go over 5 types of Instant Recon you can start using today to connect with - and book - more of your online leads.

7 MINOCT 26
Comments
16 - 5 Ways to Book More Online Leads Using the "Instant Recon" Method

15 - The 2 Biggest Problems with Price Shoppers

"Do you guys do $250 LASIK?" Price shoppers abound when competitors market based on price. In this "In the Wild" episode, we cover the 2 biggest problems with price shoppers (both related to a lack of education) and what you can do to transform price shoppers into patients of your premium services.

11 MINSEP 30
Comments
15 - The 2 Biggest Problems with Price Shoppers

14 - 3 Habits to Connect with More Internet Leads

In today's "In the Wild" Episode (out on a walk immediately following a client call), I share the "3 Ps" - 3 simple habits that will help you turn more of your online leads into consults.

8 MINSEP 21
Comments
14 - 3 Habits to Connect with More Internet Leads

13 - The Truth About Medical SEO with Jordan Fowler

In my experience, it can be difficult if not downright impossible to get straight answers from most SEO companies. That’s why on today’s show, I invited my friend and SEO aficionado Jordan Fowler from Moon and Owl Marketing to give me the scoop on medical SEO, including: - What’s working in Local SEO right now - How Google treats medical sites and what we need to know about it (they treat your medical site differently than say, your local plumber) - What questions to ask an SEO to make sure they know their stuff - The easiest way to keep tabs on your SEO performance in just a few minutes per month - Common myths about how to measure the success of SEO - And more… Get Jordan’s free training video (he created this just for our listeners) at https://moonandowl.com/pgm

37 MINAUG 28
Comments
13 - The Truth About Medical SEO with Jordan Fowler

12 - Don't Forget to *Ask* (A Costly Conversion Mistake)

"Ask and ye shall receive." "If you don’t ask, the answer is always no." These are sayings you've heard throughout your whole life. And guess what? They totally apply to your practice and your patients. So many practices leave money on the table simply by not *asking* a few basic questions to their patients. So let’s talk about the "Big 3 Asks" in your practice, the big levers to get more patients on your books. If you're not doing these, you aren't capitalizing on the amazing brand you've built and the incredible results you give your patients.

7 MINAUG 21
Comments
12 - Don't Forget to *Ask* (A Costly Conversion Mistake)

11 - You Are Morally Obligated to S-E-L-L Your Services

We're talking about a dirty 4-letter word on today's show. Or at least... a word that a lot of people *think* is dirty. That word - S-E-L-L - Sell. A lot of folks, particularly in Medicine, find the idea of selling offensive. Of course, you should get money for what you do, but when I talk about selling, I mean as it relates to being a salesperson. Should you be selling your services? Should the idea of selling even be part of the conversation in your practice? Let's discuss!

7 MINAUG 15
Comments
11 - You Are Morally Obligated to S-E-L-L Your Services

10 - Gain Your Unfair Advantage with "Post-Acquisition Marketing"

If "friends and family" is your most valuable referral source, we should be asking "How can I get more of those?!" Today we talk about why and how to get more friends and family referrals through a process called "Post-Acquisition Marketing."

8 MINJUL 26
Comments
10 - Gain Your Unfair Advantage with "Post-Acquisition Marketing"

09 - Do These 5 Unscalable Things to Earn Patients for Life

We tend to want to be as efficient as possible in our businesses. But sometimes, it helps to be *inefficient* and do the unscalable things that turn prospects into patients, and patients into evangelists for your practice.

7 MINJUL 13
Comments
09 - Do These 5 Unscalable Things to Earn Patients for Life

08 - Information is Not Enough. Your Patients Need *This*

We think if we give our patients enough information, they will make a good decision. But information is only half the battle. Today, we talk about the other 50% of the equation, to make your practice stand out as the Obvious Choice.

9 MINJUN 22
Comments
08 - Information is Not Enough. Your Patients Need *This*

07 - Energy: One of the Most Powerful Persuasion Tools on the Planet

It's easy to focus on scripts and word tracks, but your *energy and excitement* are even more powerful persuasion tools to help you book consults and surgeries. In this episode, we talk about why and where to amp up the energy in your practice.

7 MINJUN 11
Comments
07 - Energy: One of the Most Powerful Persuasion Tools on the Planet
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