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Secrets of Attorney Marketing with Richard Jacobs of Speakeasy Marketing Inc.

Secrets of Attorney Marketing with Richard Jacobs

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Secrets of Attorney Marketing with Richard Jacobs of Speakeasy Marketing Inc.
Secrets of Attorney Marketing with Richard Jacobs of Speakeasy Marketing Inc.

Secrets of Attorney Marketing with Richard Jacobs of Speakeasy Marketing Inc.

Secrets of Attorney Marketing with Richard Jacobs

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Being a great attorney doesn't mean you'll retain quality clients or build a successful, respected law practice. In fact, if you don't have a significant online presence, positive reviews, and a powerful website, you're going to lose out to young, aggressive, web-savvy attorneys with a third of your experience. Richard Jacobs of Speakeasy Marketing offers the unvarnished truth about how to market your solo or small law firm to become the pre-eminent firm in your metro and practice areas. Subcribe for frequent updates of secrets of attorney marketing.

Latest Episodes

Episode 263-Secrets of Attorney Marketing–Richard Jacobs of Speakeasy Marketing, Inc-Texting Your Clients for Better Communication&Retention

In this interesting marketing tips podcast, Richard Jacobs, the founder, and president of Speakeasy Marketing, Inc. discusses the value of texting your clients.Jacobs has over a decade of solid experience specifically in the area of attorney marketing. His company has its finger on the pulse of what is current in attorney marketing strategies, and also what is on the horizon. As Jacobs states, in regard to texting clients, attorneys might initially think about potential problems with ethical and disclosure issues. And of course, there is also the issue of annoyance… why would I want my clients texting me at two in the morning? These are issues to consider, absolutely, and Jacobs does not advocate setting up a texting strategy via an attorney’s personal cell phone, but how can you get the benefit of texting and avoid all the aforementioned problems?Jacobs acknowledges that while some clients might enjoy texting, others prefer calls, and some may only respond via email. The point is, you have to be flexible and respond to your clients’ needs, connecting with them in their preferred mode of communication. Communicating with your clients in the manner they prefer reduces friction, increases client satisfaction, and… increases client retention! Clients enjoy being able to get their questions answered quickly and easily via the method of communication they prefer; it’s good customer service. And customer service is an essential part of the value that most successful attorney firms deliver.Jacobs outlines how attorneys can set up the texting service option for clients, and make their clients aware that they can reach out via text with a question. And even though you’ll have to let clients know that some information cannot be shared via text due to the reasons mentioned earlier, the initial text will get the ball rolling for the client. It will facilitate the process, and move their question quickly forward, in front of the eyes of the attorney who can get back to them quickly via a confidential means of communication.Jacobs recommends setting up a new line, a separate phone number that allows incoming and outgoing texting. After set up, attorneys will need to have clients sign off on a very brief disclosure form, alerting them of the service, and their options, and of course, getting their approval. But this is a small amount of work for the attorney that could potentially be a big boost to their firm. Jacobs states that many attorney firms still use fax machines and other outdated methods of communication; texting could be a great leap forward. Many clients will appreciate the option of texting, and your younger clients may actually expect it, as the younger generation largely prefers texting. We are connected to our smartphones and texting is a way that your firm can communicate better, and keep clients happy.Contact Richard Jacobs at Speakeasy Marketing, Inc. and let he and his team assist you with marketing strategies that will accelerate your firm’s outreach and maximize your potential. Call him at (888) 225-8594 today.

4 MINMAY 8
Comments
Episode 263-Secrets of Attorney Marketing–Richard Jacobs of Speakeasy Marketing, Inc-Texting Your Clients for Better Communication&Retention

Episode 262 - Secrets of Attorney Marketing — Richard Jacobs - Client Perception of Your Company & The Service You Provide

In this insightful, insider-marketing tips podcast, Richard Jacobs, founder, and president of Speakeasy Marketing, Inc. discusses the many potential problems and road blocks that could be pushing your clients away and hurting your firm.As a ten-year veteran of attorney marketing, Richard Jacobs shares a few tips that can be invaluable for every law firm, big or small. As Jacobs states, problems may be happening that you are not even aware of. Customer service is paramount for every firm that wants to attract clients and keep them. How a customer or client perceives you and your business is vital to the survival of your business. A satisfied client is one who will stay with you and return for every legal issue or problem they have in the future. Jacobs explains that bad customer service, at any level of your business or organization, can sully your reputation and cause clients to drop you as their attorney.The marketing expert recounts a personal story of renting a car while on a family trip. His initial point of contact, a knowledgeable and courteous salesperson, presented a membership plan that would allow Jacobs to get better perks and save money when transacting with the rental car company. In addition, she was aware and helpful as she noticed that Jacobs was with his family and thus offered to upgrade him to a larger vehicle. The services offered were outstanding, and the customer service was top-notch. Jacobs was pleased, on his way to becoming a dedicated customer. However, the goodwill that was built up by this one excellent employee was ruined a few days later, as Jacobs returned the car to a garage and the rental car company’s employees were inefficient, not helpful, and actually rude. In an instant, a satisfied customer turned into a disgruntled customer. There would be no future business… years and years of potential revenue to the rental car company—gone in sixty seconds.Jacobs underscores the lesson to be learned is that any employee, on any level in your company, can have a significant impact on whether your customer or client is happy and will return for future business. How a customer or client perceives you is critically important, and when they have a bad experience, not only do they leave you, but they may share this experience in social media, which could then sour multiple potential customers on your business.Jacobs explains that every business needs to actively police themselves from top to bottom. Jacobs talks about the immense value of utilizing mystery shoppers to assess the kind of customer service your employees are providing. An impatient, unhelpful, or rude admin person answering the phone could cost you a client right then and there. A website that is written or designed poorly, or has faulty architecture, can turn potential clients away. There are so many possible problems that could occur with your systems, employees, and procedures, thus Jacobs encourages every firm to take a good, hard look at their company on a regular basis, to ensure that clients get the performance and service they expect and deserve, which will result in business success for you and your firm.Contact Richard Jacobs at Speakeasy Marketing, Inc. and let he and his team get to work. Maximize your potential. Call him at (888) 225-8594 today.

5 MINMAY 1
Comments
Episode 262 - Secrets of Attorney Marketing — Richard Jacobs - Client Perception of Your Company & The Service You Provide

Episode 261 - Host a Mastermind, Change Your Life and Business—Gene Kelly—Napa Summit Mastermind

Why host, or even attend a Mastermind? Wouldn’t this require giving away the ideas that have contributed to my professional success? Why get on a plane and travel for an in-person meeting when I could just email whoever I want from a LISTSERV? If you’ve had these questions, you’re definitely not alone, but that doesn’t mean you’re right.On today’s podcast, long-term entrepreneur Gene Kelly shares his experiences and knowledge from over 20 years’ worth of being involved with Masterminds. “The Mastermind concept is multiple people in a room focusing all their energy…on one idea at a time. When a group is focusing all their energy on one idea—one business at a time and their problem—it creates…an extra mind,” says Kelly. He explains the benefit of having people who aren’t inside your box making suggestions, and the breakthrough, life and business-changing moments this can lead to. According to Kelly, the energy that comes out of this type of environment is unparalleled. H...

37 MINFEB 18
Comments
Episode 261 - Host a Mastermind, Change Your Life and Business—Gene Kelly—Napa Summit Mastermind

Latest Episodes

Episode 263-Secrets of Attorney Marketing–Richard Jacobs of Speakeasy Marketing, Inc-Texting Your Clients for Better Communication&Retention

In this interesting marketing tips podcast, Richard Jacobs, the founder, and president of Speakeasy Marketing, Inc. discusses the value of texting your clients.Jacobs has over a decade of solid experience specifically in the area of attorney marketing. His company has its finger on the pulse of what is current in attorney marketing strategies, and also what is on the horizon. As Jacobs states, in regard to texting clients, attorneys might initially think about potential problems with ethical and disclosure issues. And of course, there is also the issue of annoyance… why would I want my clients texting me at two in the morning? These are issues to consider, absolutely, and Jacobs does not advocate setting up a texting strategy via an attorney’s personal cell phone, but how can you get the benefit of texting and avoid all the aforementioned problems?Jacobs acknowledges that while some clients might enjoy texting, others prefer calls, and some may only respond via email. The point is, you have to be flexible and respond to your clients’ needs, connecting with them in their preferred mode of communication. Communicating with your clients in the manner they prefer reduces friction, increases client satisfaction, and… increases client retention! Clients enjoy being able to get their questions answered quickly and easily via the method of communication they prefer; it’s good customer service. And customer service is an essential part of the value that most successful attorney firms deliver.Jacobs outlines how attorneys can set up the texting service option for clients, and make their clients aware that they can reach out via text with a question. And even though you’ll have to let clients know that some information cannot be shared via text due to the reasons mentioned earlier, the initial text will get the ball rolling for the client. It will facilitate the process, and move their question quickly forward, in front of the eyes of the attorney who can get back to them quickly via a confidential means of communication.Jacobs recommends setting up a new line, a separate phone number that allows incoming and outgoing texting. After set up, attorneys will need to have clients sign off on a very brief disclosure form, alerting them of the service, and their options, and of course, getting their approval. But this is a small amount of work for the attorney that could potentially be a big boost to their firm. Jacobs states that many attorney firms still use fax machines and other outdated methods of communication; texting could be a great leap forward. Many clients will appreciate the option of texting, and your younger clients may actually expect it, as the younger generation largely prefers texting. We are connected to our smartphones and texting is a way that your firm can communicate better, and keep clients happy.Contact Richard Jacobs at Speakeasy Marketing, Inc. and let he and his team assist you with marketing strategies that will accelerate your firm’s outreach and maximize your potential. Call him at (888) 225-8594 today.

4 MINMAY 8
Comments
Episode 263-Secrets of Attorney Marketing–Richard Jacobs of Speakeasy Marketing, Inc-Texting Your Clients for Better Communication&Retention

Episode 262 - Secrets of Attorney Marketing — Richard Jacobs - Client Perception of Your Company & The Service You Provide

In this insightful, insider-marketing tips podcast, Richard Jacobs, founder, and president of Speakeasy Marketing, Inc. discusses the many potential problems and road blocks that could be pushing your clients away and hurting your firm.As a ten-year veteran of attorney marketing, Richard Jacobs shares a few tips that can be invaluable for every law firm, big or small. As Jacobs states, problems may be happening that you are not even aware of. Customer service is paramount for every firm that wants to attract clients and keep them. How a customer or client perceives you and your business is vital to the survival of your business. A satisfied client is one who will stay with you and return for every legal issue or problem they have in the future. Jacobs explains that bad customer service, at any level of your business or organization, can sully your reputation and cause clients to drop you as their attorney.The marketing expert recounts a personal story of renting a car while on a family trip. His initial point of contact, a knowledgeable and courteous salesperson, presented a membership plan that would allow Jacobs to get better perks and save money when transacting with the rental car company. In addition, she was aware and helpful as she noticed that Jacobs was with his family and thus offered to upgrade him to a larger vehicle. The services offered were outstanding, and the customer service was top-notch. Jacobs was pleased, on his way to becoming a dedicated customer. However, the goodwill that was built up by this one excellent employee was ruined a few days later, as Jacobs returned the car to a garage and the rental car company’s employees were inefficient, not helpful, and actually rude. In an instant, a satisfied customer turned into a disgruntled customer. There would be no future business… years and years of potential revenue to the rental car company—gone in sixty seconds.Jacobs underscores the lesson to be learned is that any employee, on any level in your company, can have a significant impact on whether your customer or client is happy and will return for future business. How a customer or client perceives you is critically important, and when they have a bad experience, not only do they leave you, but they may share this experience in social media, which could then sour multiple potential customers on your business.Jacobs explains that every business needs to actively police themselves from top to bottom. Jacobs talks about the immense value of utilizing mystery shoppers to assess the kind of customer service your employees are providing. An impatient, unhelpful, or rude admin person answering the phone could cost you a client right then and there. A website that is written or designed poorly, or has faulty architecture, can turn potential clients away. There are so many possible problems that could occur with your systems, employees, and procedures, thus Jacobs encourages every firm to take a good, hard look at their company on a regular basis, to ensure that clients get the performance and service they expect and deserve, which will result in business success for you and your firm.Contact Richard Jacobs at Speakeasy Marketing, Inc. and let he and his team get to work. Maximize your potential. Call him at (888) 225-8594 today.

5 MINMAY 1
Comments
Episode 262 - Secrets of Attorney Marketing — Richard Jacobs - Client Perception of Your Company & The Service You Provide

Episode 261 - Host a Mastermind, Change Your Life and Business—Gene Kelly—Napa Summit Mastermind

Why host, or even attend a Mastermind? Wouldn’t this require giving away the ideas that have contributed to my professional success? Why get on a plane and travel for an in-person meeting when I could just email whoever I want from a LISTSERV? If you’ve had these questions, you’re definitely not alone, but that doesn’t mean you’re right.On today’s podcast, long-term entrepreneur Gene Kelly shares his experiences and knowledge from over 20 years’ worth of being involved with Masterminds. “The Mastermind concept is multiple people in a room focusing all their energy…on one idea at a time. When a group is focusing all their energy on one idea—one business at a time and their problem—it creates…an extra mind,” says Kelly. He explains the benefit of having people who aren’t inside your box making suggestions, and the breakthrough, life and business-changing moments this can lead to. According to Kelly, the energy that comes out of this type of environment is unparalleled. H...

37 MINFEB 18
Comments
Episode 261 - Host a Mastermind, Change Your Life and Business—Gene Kelly—Napa Summit Mastermind

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