Secrets of Attorney Marketing with Richard Jacobs of Speakeasy Marketing Inc.
The best way to get most out of your marketing, become the most successful attorney and to get the most number of clients is to get involved in your marketing.
I know you want to be an attorney and devote your full time to practice law and not marketing. But the most successful attorney clients I have are the ones who participate in their marketing, who get involved in the process.
Now, I am not asking you to put your 50% of the time into your marketing but at least, you should know what's going on with it, how's your marketing company handling your online presence, what are their plans to get your more clients etc.
I've talked about the importance of being involved in your marketing in this episode, it's the number 1 predictor of a law firm's ability to grow. Listen to it or download it and make sure to subscribe, share and review the podcast.
Hello, this is Richard Jacobs with Speakeasy Marketing. Today, I want to talk to you about the best way to get the most out of our marketing to make you the most successful and get you the most clients and to give you the practice, you’ve always wanted to have. There is a very simple way to do this and unfortunately, it requires you being involved. Good marketing and successful law practice owners do not treat their marketing like cable TV where it’s either working or it’s not working. If the cable is not working, you kick the TV or call your cable company and say, Hey, what’s going on with the cable? They restore it or not. It’s not like that.
It’s not like the house cleaner or the laundromat that you have them come to clean the house or you take your clothes to the laundromat, they clean them and you get them back. It’s not like that. You’ve got to be involved. I know that you want to be an attorney and you want to go to court and you want to do your case work. I know that. That’s your number 1 thing, the whole reason you are in business. Yeah, it’s perfectly valid. I’m not saying you have to spend a whole bunch of time on your marketing but the best clients I have and the most successful attorneys do spend 10% of their time on marketing and being involved and getting a little bit more knowledge about it. So it’s definitely worth it for you to do.
You take, say a lease, every couple of years, you have to do it. You have to keep honing your craft, you have to keep learning about the latest developments in it but you also have to pay attention to your marketing. So when you work with a company or you work with a vendor, one good hallmark of a good vendor is that they want to engage with you. They are calling you. They are sending you reports. They are suggesting changes to you. If you are smart and you are involved in your marketing, you’re emailing them, you’re calling them. You are saying hey, I saw this month’s numbers. What else can we be doing? Or I noticed this. What else can we be doing? Or how is my Twitter marketing going? How is my Google AdWords? How is SEO? I noticed, in my practice, I’m getting these kinds of cases but I really want to get those kinds of cases. How can you help me do that?
If you interact with your marketing company once a month, even, it’s great. Even that, you’ll get far better results than just tuning on the juice and letting it run and cook on a stove and eventually burn. That’s when you get into trouble. That’s when you wake up. Six months down the line and you realize you haven’t got the results that you wanted. Unfortunately, part of the blame is with you and to truly take responsibility with it. I’m not saying, don’t see any other company. Good or bad, any of that stuff but you’ve got to take some responsibility for it because by doing so, you gain power. By saying that’s not my area, I’m not supposed to handle that, you are supposed to that for me and just absconding all responsibility, you’re only hurting yourself. It may feel good because you are not taking the blame but you are only hurting yourself because you would get far better results if you engaged.
Whoever you are with, whatever marketing company, engage with them more. If they won’t engage with you, fine that’s a bad sign but do your part. Once a month, talk to them, see what’s going on, give them feedback on what you’re experiencing and see if they’ll tailor your results because I guarantee you if you do this just once a month for a whole year. That means 11 or 12 times in a year, you’ve done a course correction. Guess what? If you do that, by the end of an year, you’re going to be in a far better place than you otherwise would have been, just closing your eyes and going to work every day and work on cases. It’s not possible to be far better off. So be involved in your marketing, just a little bit and things will work far better for you.
If you want help with this, if you would like to work with us or talk to us about working with us, to evaluate your marketing and to give you this customer centric approach where we do want to talk to you each month, where we do want your feedback and we want to help you grow, call (888) 225-8594 or email email@example.com. Thank you.