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Shoppernomics

Phil McGee

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Shoppernomics

Shoppernomics

Phil McGee

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About Us

Shoppernomics is for Marketing and Insight professionals who want to stay current on the latest understanding of consumer behavior and decision making. Each month, Phil McGee interviews authors of books and academic papers that feature new insights on influences of Shopper behavior.

Latest Episodes

Episode 21 - Constant Berkhout

Phil and Constant discuss Constant's latest book, Assortment and Merchandising Strategy

62 MIN2019 DEC 21
Comments
Episode 21 - Constant Berkhout

Episode 20 - Tim Routledge

Phil and Tim discuss his paper,Beyond Self-Report: A Review of Physiological and Neuroscientific Methods to Investigate Consumer Behavior, and his ShopperBraini presentation on Tripping Points

65 MIN2019 NOV 10
Comments
Episode 20 - Tim Routledge

Episode 19 - Markus Husemann-Kopetzky

Phil and Markus discuss Markus' new book, Handbook On The Psychology of Pricing.

57 MIN2019 SEP 15
Comments
Episode 19 - Markus Husemann-Kopetzky

Episode 18 - Marco Palma

Phil and Marco discuss Marco's recent paper, "Self Control: Knowledge or Perishable Resource?" and the Human Behavioral Lab

41 MIN2019 AUG 22
Comments
Episode 18 - Marco Palma

Episode 17 - Carolyn Yoon

Phil and Carolyn discuss Carolyn's 2019 Neuromarketing World Forum presentation on Academic-Industry partnerships and Neuroforecasting

60 MIN2019 JUN 10
Comments
Episode 17 - Carolyn Yoon

Episode 16 - Ryan Hamilton

Phil and Ryan discuss Ryan's paper, "The 4 Minds of the Customer: A Framework for Understanding and Applying the Science of Decision Making"

61 MIN2019 MAY 11
Comments
Episode 16 - Ryan Hamilton

Episode 15 - Carol Moser

Phil and Carol discuss her recent paper, "Impulse Buying: Design Practices and Consumer Needs"

41 MIN2019 FEB 21
Comments
Episode 15 - Carol Moser

Episode 14 - Paul Spector

Paul and Phil discuss Paul's recent paper, "What is Engagement and How Do We Measure It? Toward a Domain Independent Definition and Scale"

35 MIN2019 FEB 21
Comments
Episode 14 - Paul Spector

Episode 13 - Mike Storm

Phil and Mike discuss Mike's ShopperBrain Presentation: Understanding & Affecting the Flow of the Customer Journey.

53 MIN2019 JAN 9
Comments
Episode 13 - Mike Storm

Episode 12 - Richard Shotton

Phil and Richard discuss Richard's new book,The Choice Factory: 25 Behavioural Biases That Influence What We Buy

61 MIN2018 DEC 15
Comments
Episode 12 - Richard Shotton

Latest Episodes

Episode 21 - Constant Berkhout

Phil and Constant discuss Constant's latest book, Assortment and Merchandising Strategy

62 MIN2019 DEC 21
Comments
Episode 21 - Constant Berkhout

Episode 20 - Tim Routledge

Phil and Tim discuss his paper,Beyond Self-Report: A Review of Physiological and Neuroscientific Methods to Investigate Consumer Behavior, and his ShopperBraini presentation on Tripping Points

65 MIN2019 NOV 10
Comments
Episode 20 - Tim Routledge

Episode 19 - Markus Husemann-Kopetzky

Phil and Markus discuss Markus' new book, Handbook On The Psychology of Pricing.

57 MIN2019 SEP 15
Comments
Episode 19 - Markus Husemann-Kopetzky

Episode 18 - Marco Palma

Phil and Marco discuss Marco's recent paper, "Self Control: Knowledge or Perishable Resource?" and the Human Behavioral Lab

41 MIN2019 AUG 22
Comments
Episode 18 - Marco Palma

Episode 17 - Carolyn Yoon

Phil and Carolyn discuss Carolyn's 2019 Neuromarketing World Forum presentation on Academic-Industry partnerships and Neuroforecasting

60 MIN2019 JUN 10
Comments
Episode 17 - Carolyn Yoon

Episode 16 - Ryan Hamilton

Phil and Ryan discuss Ryan's paper, "The 4 Minds of the Customer: A Framework for Understanding and Applying the Science of Decision Making"

61 MIN2019 MAY 11
Comments
Episode 16 - Ryan Hamilton

Episode 15 - Carol Moser

Phil and Carol discuss her recent paper, "Impulse Buying: Design Practices and Consumer Needs"

41 MIN2019 FEB 21
Comments
Episode 15 - Carol Moser

Episode 14 - Paul Spector

Paul and Phil discuss Paul's recent paper, "What is Engagement and How Do We Measure It? Toward a Domain Independent Definition and Scale"

35 MIN2019 FEB 21
Comments
Episode 14 - Paul Spector

Episode 13 - Mike Storm

Phil and Mike discuss Mike's ShopperBrain Presentation: Understanding & Affecting the Flow of the Customer Journey.

53 MIN2019 JAN 9
Comments
Episode 13 - Mike Storm

Episode 12 - Richard Shotton

Phil and Richard discuss Richard's new book,The Choice Factory: 25 Behavioural Biases That Influence What We Buy

61 MIN2018 DEC 15
Comments
Episode 12 - Richard Shotton
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