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TRADIE SUCCESS

Annette Welsford

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TRADIE SUCCESS
TRADIE SUCCESS

TRADIE SUCCESS

Annette Welsford

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Followers
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Plays
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The no 1 business success podcast for tradies

Latest Episodes

20 – Successful Tradie Interview – Kendrick Myers

What does being a successful tradie mean to you? Maybe earning a reliable cash flow. Maybe working alongside a tight-knit team you can rely on. Or maybe, success means spending less time on the tools and more with friends and family. Well, I recently had the pleasure of chatting with one such successful tradie – Colorbond Kenny. No, that isn’t his real name. It’s Kendrick Myers, and he’s the owner of Brisbane’s first premium Colorbond roofing and cladding company, My Cladders. Over the last few years, Kendrick has made a name for himself as one of the most knowledgeable Colorbond cladding experts in the country. He’s secured a fabulous team of 13 employees, has regular work rolling in, and is just about ready to take the next step in his career. So, how did Kendrick do it? What were his greatest challenges? And what advice has he got for tradies like you? In this episode of Tradie Success, I’ll pick Kendrick’s brain and find out: * Why he is four times better off having a te...

31 MIN2018 AUG 2
Comments
20 – Successful Tradie Interview – Kendrick Myers

19 – How to Get Your Local Business Ranking on Page 1 of Google

Ever heard of “Google My Business”? Maybe you have. Maybe you claimed your listing six months ago and haven’t thought about it since. Or maybe you haven’t at all. Either way, if you run a local business with or without a physical shopfront, having an up-to-date, fully optimised Google My Business listing is an absolute must, if you want to show up on page 1 of a Google local search for your business type . Why is Google My Business so important? Because, when used strategically, it makes sure potential customers find – and trust – your business without costing you a single cent. That’s right. When optimised correctly, your business will eventually appear in what’s known as the ‘local pack’, the group of up to 3 business listings that appear alongside a map at the top of a localised Google search. And a localised Google search (such as “plumber in Toowong”, “or Brighton electrician”, etc.) is the first step most people take when looking to purchase local services. Googl...

38 MIN2017 AUG 28
Comments
19 – How to Get Your Local Business Ranking on Page 1 of Google

18 – How to be a Cash Rich Business

Let’s talk money management. It’s essential to running your business and staying afloat. An alarming 90% of small businesses that go broke, go broke because of cashflow according to Australian Small Business and Family Enterprise Ombudsman Kate Carnell. We need a steady flow of cash to pay for contractors, wages, materials and expenses, not to mention providing our family with the basic necessities. And of course if we manage our money well we want some leftover to have fun, to put towards our future, to take holidays, and to spoil our kids. In today’s podcast, I chat with Ben Walker from InspireCA. He’s an accomplished, award-winning accountant who gets fired up and very helpful when it comes to cashflow and money management. Now before you roll your eyes and close this page down in fear of absolute boredom, know that Ben is no ordinary accountant. He is what you call a disrupter – an accountant who has challenged the traditional model of accounting and turned it upside down. ...

48 MIN2017 MAY 22
Comments
18 – How to be a Cash Rich Business

17 – Working on the Right Areas of Your Business

As you know firsthand, business owners are very busy. But what exactly are you busy doing? Are you spending the bulk of your hours working IN your trade business, and not finding time to work ON the important things that will help you grow your customer base and increase the size of your business? These are tricky questions to answer, but it’s important that you take the time to reflect. Learning how to best use your time can result in a business that’s not only surviving, but thriving. In this podcast, I share with you some very useful strategies to help you do the following: * Determine where you are spending most of your time. * Divide your time effectively to ensure smooth and profitable day-to-day operations, as well as future growth. * Find even more time in the day to work on tasks that need to be done. I’ll give you seven different ways you can achieve more each and every working day. I’ll also introduce you to a formula for time management for business growth created by...

30 MIN2017 MAY 9
Comments
17 – Working on the Right Areas of Your Business

16 – How to Make More Money by Increasing the Love

Are you spending all your marketing dollars and time tweaking your website, developing landing pages, researching keywords, putting up anything on social media and giving fistfuls of cash to Google and Facebook for advertising?. Of course online marketing is crucial to your future viability. There’s no doubt about that. But it can become so all-consuming, that we can forget about the most important, fundamental thing we should be doing which will make us more money and be infinitely more satisfying than chasing new clients all the time. What Is the Most Important Thing? Looking after our existing customers. That’s what. And here’s three irrefutable and compelling reasons why we suggest you divert some of your effort into Retention Marketing. Marketing to your customers – or retention marketing as it is known – involves keeping your existing customers engaged. Why Retention Marketing is Worth it 1. It’s far more profitable Research produced by Harvard Business School states tha...

19 MIN2016 MAR 31
Comments
16 – How to Make More Money by Increasing the Love

15 – Cash Flow: How to Get Your Trade Business Sorted For Christmas

Today we’re talking about money. We all need it – bit like oxygen or food or water really. But funnily enough so many business owners ignore it and hope it will sort itself out, and when it’s in short supply they panic. The trick is to keep a steady flow of it coming in to compensate for the constant flow of it going out. It’s not that easy sometimes though is it? To help us figure out how to improve the flow of cash into our business, I’m talking to a lady – who loves the numbers – who has helped many trade business owners do just that. Listen in as she tells about how she helped one of her clients back to good health by helping them to reduce the money owed to them at any one time by 400%. Pretty impressive. And it’s not rocket science. We have a great quote to get you motivated to do something different – today. Finally – I have a favour to ask. So let’s get stuck right in to the money part of it and find out from Katie Marshall of Efficient Business Services about how...

26 MIN2015 DEC 7
Comments
15 – Cash Flow: How to Get Your Trade Business Sorted For Christmas

14 – Getting the Most from Your Team

Today’s podcast is a little different. We’re not going to be talking about you, your business, or your product. We’re going to focus on your staff. You probably know by now that if you want to grow your business, you can’t do it on your own. You need a skilled, reliable, and happy team behind you. That’s right – happy. If you’re staff aren’t happy, they won’t perform their best, and if they don’t perform their best, your customer’s probably won’t recommend your services to their friends and family. And that’s money lost. There are a ton of things to consider when it comes to hiring staff and keeping their job satisfaction high. You might be thinking: * Where do I find quality workers? * What am I legally obliged to do? * How can I be an encouraging, inspiring leader? * What happens when it all goes wrong? Lucky for you, we have Human Resources expert Claire Harrison joining me today to talk you through each of these points. She is the CEO of Harrison Human Resources, wh...

32 MIN2015 NOV 26
Comments
14 – Getting the Most from Your Team

13 – Why You Need a Blog, and How to Create Blogposts

Welcome back to the Tradie Success podcast. Today I’m going to address a question I get asked all the time: why do I need a blog on my trade business website? Listen in as I reveal the top three reasons every trade business should have a blog, and give you helpful, detailed information on what to write and how to write it. Don’t forget to download the Ultimate Editing Checklist to make the process even easier. Enjoy – and get writing! 0:31 A question I get asked all the time 1:03 Why you need a blog reason #1 – It helps drive traffic to your website 1:10 What is a blog? 2:00 How people find your site 3:05 How to send more traffic to your website 4:34 How blog content can help improve your social media 5:17 Why you need a blog reason #2 – It helps establish your authority 7:00 Example 8:07 Why you need a blog reason #3 – It’s good for SEO 9:47 How Google ‘indexes’ your websites 11:38 Example 15:24 What do I put in blog posts? 15:35 Three blog post suggestions 18:54 How to st...

30 MIN2015 OCT 14
Comments
13 – Why You Need a Blog, and How to Create Blogposts

12 – Run Your Business From Your Pocket

On this episode of Tradie Success, we’re joined by Clinton Cowin from TradiePad. He’s going to talk us through how to systemise your trade business using technology to save you and your team time. Clinton is not only an IT whizz, but also a tradie, so he knows exactly what trade businesses need. Stay tuned until the end, because Clinton has a money-saving Special Offer for all Tradie Success listeners. 0:47 What happens when you get so busy everything turns to chaos? 1:18 Introduction to Clinton 2:07 Beginning of interview with Clinton Cowin 3:40 Most common issues tradies face when systemising their business 4:36 Understanding what a system does and how it works 5:30 How can you make an educated decision on what programs invest time into 6:44 The benefits of systemising – how one tradie took a month-long holiday to Europe while managing his business back home 7:53 What should software for job and project management do? 12:48 How Clinton tests products on the market 13:25 How Tra...

46 MIN2015 SEP 18
Comments
12 – Run Your Business From Your Pocket

11 – Sustainable Profit Strategy

Welcome back to Tradie Success. Today we are discussing business strategy with Greg Aleckson, an experienced and talented business coach. He’s going to give us an informative overview of what it means to create and implement a sustainable and profitable business strategy. From managing finance to focusing on your core business, Greg’s advice is relevant to almost any small business owner. So have a listen, and get in contact if you’d like any help. 0:30 Introduction to Greg Aleckson 2:44 Should tradies build a business they can sell in the future? 3:34 Working yourself out of your job 4:22 What is business strategy? 6:07 Focusing on why you started the business in the first place 7:30 The ‘feast and famine’ business pattern 8:28 Business strategy must be implemented 9:55 Key mistakes business owners make when managing money 10:16 Trying to do it all yourself 12:43 Fobbing off work to others and trusting they will do a good job 14:46 How to get away from this problem 15:38 What ...

42 MIN2015 SEP 8
Comments
11 – Sustainable Profit Strategy

Latest Episodes

20 – Successful Tradie Interview – Kendrick Myers

What does being a successful tradie mean to you? Maybe earning a reliable cash flow. Maybe working alongside a tight-knit team you can rely on. Or maybe, success means spending less time on the tools and more with friends and family. Well, I recently had the pleasure of chatting with one such successful tradie – Colorbond Kenny. No, that isn’t his real name. It’s Kendrick Myers, and he’s the owner of Brisbane’s first premium Colorbond roofing and cladding company, My Cladders. Over the last few years, Kendrick has made a name for himself as one of the most knowledgeable Colorbond cladding experts in the country. He’s secured a fabulous team of 13 employees, has regular work rolling in, and is just about ready to take the next step in his career. So, how did Kendrick do it? What were his greatest challenges? And what advice has he got for tradies like you? In this episode of Tradie Success, I’ll pick Kendrick’s brain and find out: * Why he is four times better off having a te...

31 MIN2018 AUG 2
Comments
20 – Successful Tradie Interview – Kendrick Myers

19 – How to Get Your Local Business Ranking on Page 1 of Google

Ever heard of “Google My Business”? Maybe you have. Maybe you claimed your listing six months ago and haven’t thought about it since. Or maybe you haven’t at all. Either way, if you run a local business with or without a physical shopfront, having an up-to-date, fully optimised Google My Business listing is an absolute must, if you want to show up on page 1 of a Google local search for your business type . Why is Google My Business so important? Because, when used strategically, it makes sure potential customers find – and trust – your business without costing you a single cent. That’s right. When optimised correctly, your business will eventually appear in what’s known as the ‘local pack’, the group of up to 3 business listings that appear alongside a map at the top of a localised Google search. And a localised Google search (such as “plumber in Toowong”, “or Brighton electrician”, etc.) is the first step most people take when looking to purchase local services. Googl...

38 MIN2017 AUG 28
Comments
19 – How to Get Your Local Business Ranking on Page 1 of Google

18 – How to be a Cash Rich Business

Let’s talk money management. It’s essential to running your business and staying afloat. An alarming 90% of small businesses that go broke, go broke because of cashflow according to Australian Small Business and Family Enterprise Ombudsman Kate Carnell. We need a steady flow of cash to pay for contractors, wages, materials and expenses, not to mention providing our family with the basic necessities. And of course if we manage our money well we want some leftover to have fun, to put towards our future, to take holidays, and to spoil our kids. In today’s podcast, I chat with Ben Walker from InspireCA. He’s an accomplished, award-winning accountant who gets fired up and very helpful when it comes to cashflow and money management. Now before you roll your eyes and close this page down in fear of absolute boredom, know that Ben is no ordinary accountant. He is what you call a disrupter – an accountant who has challenged the traditional model of accounting and turned it upside down. ...

48 MIN2017 MAY 22
Comments
18 – How to be a Cash Rich Business

17 – Working on the Right Areas of Your Business

As you know firsthand, business owners are very busy. But what exactly are you busy doing? Are you spending the bulk of your hours working IN your trade business, and not finding time to work ON the important things that will help you grow your customer base and increase the size of your business? These are tricky questions to answer, but it’s important that you take the time to reflect. Learning how to best use your time can result in a business that’s not only surviving, but thriving. In this podcast, I share with you some very useful strategies to help you do the following: * Determine where you are spending most of your time. * Divide your time effectively to ensure smooth and profitable day-to-day operations, as well as future growth. * Find even more time in the day to work on tasks that need to be done. I’ll give you seven different ways you can achieve more each and every working day. I’ll also introduce you to a formula for time management for business growth created by...

30 MIN2017 MAY 9
Comments
17 – Working on the Right Areas of Your Business

16 – How to Make More Money by Increasing the Love

Are you spending all your marketing dollars and time tweaking your website, developing landing pages, researching keywords, putting up anything on social media and giving fistfuls of cash to Google and Facebook for advertising?. Of course online marketing is crucial to your future viability. There’s no doubt about that. But it can become so all-consuming, that we can forget about the most important, fundamental thing we should be doing which will make us more money and be infinitely more satisfying than chasing new clients all the time. What Is the Most Important Thing? Looking after our existing customers. That’s what. And here’s three irrefutable and compelling reasons why we suggest you divert some of your effort into Retention Marketing. Marketing to your customers – or retention marketing as it is known – involves keeping your existing customers engaged. Why Retention Marketing is Worth it 1. It’s far more profitable Research produced by Harvard Business School states tha...

19 MIN2016 MAR 31
Comments
16 – How to Make More Money by Increasing the Love

15 – Cash Flow: How to Get Your Trade Business Sorted For Christmas

Today we’re talking about money. We all need it – bit like oxygen or food or water really. But funnily enough so many business owners ignore it and hope it will sort itself out, and when it’s in short supply they panic. The trick is to keep a steady flow of it coming in to compensate for the constant flow of it going out. It’s not that easy sometimes though is it? To help us figure out how to improve the flow of cash into our business, I’m talking to a lady – who loves the numbers – who has helped many trade business owners do just that. Listen in as she tells about how she helped one of her clients back to good health by helping them to reduce the money owed to them at any one time by 400%. Pretty impressive. And it’s not rocket science. We have a great quote to get you motivated to do something different – today. Finally – I have a favour to ask. So let’s get stuck right in to the money part of it and find out from Katie Marshall of Efficient Business Services about how...

26 MIN2015 DEC 7
Comments
15 – Cash Flow: How to Get Your Trade Business Sorted For Christmas

14 – Getting the Most from Your Team

Today’s podcast is a little different. We’re not going to be talking about you, your business, or your product. We’re going to focus on your staff. You probably know by now that if you want to grow your business, you can’t do it on your own. You need a skilled, reliable, and happy team behind you. That’s right – happy. If you’re staff aren’t happy, they won’t perform their best, and if they don’t perform their best, your customer’s probably won’t recommend your services to their friends and family. And that’s money lost. There are a ton of things to consider when it comes to hiring staff and keeping their job satisfaction high. You might be thinking: * Where do I find quality workers? * What am I legally obliged to do? * How can I be an encouraging, inspiring leader? * What happens when it all goes wrong? Lucky for you, we have Human Resources expert Claire Harrison joining me today to talk you through each of these points. She is the CEO of Harrison Human Resources, wh...

32 MIN2015 NOV 26
Comments
14 – Getting the Most from Your Team

13 – Why You Need a Blog, and How to Create Blogposts

Welcome back to the Tradie Success podcast. Today I’m going to address a question I get asked all the time: why do I need a blog on my trade business website? Listen in as I reveal the top three reasons every trade business should have a blog, and give you helpful, detailed information on what to write and how to write it. Don’t forget to download the Ultimate Editing Checklist to make the process even easier. Enjoy – and get writing! 0:31 A question I get asked all the time 1:03 Why you need a blog reason #1 – It helps drive traffic to your website 1:10 What is a blog? 2:00 How people find your site 3:05 How to send more traffic to your website 4:34 How blog content can help improve your social media 5:17 Why you need a blog reason #2 – It helps establish your authority 7:00 Example 8:07 Why you need a blog reason #3 – It’s good for SEO 9:47 How Google ‘indexes’ your websites 11:38 Example 15:24 What do I put in blog posts? 15:35 Three blog post suggestions 18:54 How to st...

30 MIN2015 OCT 14
Comments
13 – Why You Need a Blog, and How to Create Blogposts

12 – Run Your Business From Your Pocket

On this episode of Tradie Success, we’re joined by Clinton Cowin from TradiePad. He’s going to talk us through how to systemise your trade business using technology to save you and your team time. Clinton is not only an IT whizz, but also a tradie, so he knows exactly what trade businesses need. Stay tuned until the end, because Clinton has a money-saving Special Offer for all Tradie Success listeners. 0:47 What happens when you get so busy everything turns to chaos? 1:18 Introduction to Clinton 2:07 Beginning of interview with Clinton Cowin 3:40 Most common issues tradies face when systemising their business 4:36 Understanding what a system does and how it works 5:30 How can you make an educated decision on what programs invest time into 6:44 The benefits of systemising – how one tradie took a month-long holiday to Europe while managing his business back home 7:53 What should software for job and project management do? 12:48 How Clinton tests products on the market 13:25 How Tra...

46 MIN2015 SEP 18
Comments
12 – Run Your Business From Your Pocket

11 – Sustainable Profit Strategy

Welcome back to Tradie Success. Today we are discussing business strategy with Greg Aleckson, an experienced and talented business coach. He’s going to give us an informative overview of what it means to create and implement a sustainable and profitable business strategy. From managing finance to focusing on your core business, Greg’s advice is relevant to almost any small business owner. So have a listen, and get in contact if you’d like any help. 0:30 Introduction to Greg Aleckson 2:44 Should tradies build a business they can sell in the future? 3:34 Working yourself out of your job 4:22 What is business strategy? 6:07 Focusing on why you started the business in the first place 7:30 The ‘feast and famine’ business pattern 8:28 Business strategy must be implemented 9:55 Key mistakes business owners make when managing money 10:16 Trying to do it all yourself 12:43 Fobbing off work to others and trusting they will do a good job 14:46 How to get away from this problem 15:38 What ...

42 MIN2015 SEP 8
Comments
11 – Sustainable Profit Strategy
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