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Taps and Tees

Marty McDonald

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Taps and Tees
Taps and Tees

Taps and Tees

Marty McDonald

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About Us

Beer and Golf are social activities, then why are you struggling with Social Media Marketing. The Taps and Tees Show brings real marketing advice that is making an impact in Craft Beer and Golf World. Short Weekly conversations for people passionate about marketing, golf and beer!

Latest Episodes

F*ck the Hustle

When it comes to the business world, the word hustle means to work hard relentlessly to achieve your goals. “If you’re not hustling, you’re losing” is the message we hear from a lot of people. But today, we’re talking about the word hustle from a marketing agency standpoint. How much hustle is your marketing agency bringing to the table - and are they prepared to hustle to solve your marketing problems - no matter what? The Show Highlights: Sneaky marketing tricks the majority of Entrepreneurs fall for when growing their business (3:00) The secret to winning in business and standing out in competitive niches (5:00) A HUGE warning sign of a bad digital marketing agency (7:30) If you enjoyed today’s show, make sure you head on over to www.tapsandtees.info and download your free report of ‘No BS,’ game-changing marketing tips and strategies that show you how to blow up your brand online.

12 MINAUG 28
Comments
F*ck the Hustle

I can't Save your Business

The honeymoon phase. It refers to the early part of a relationship where there’s a blissful prelude - and this meaning has since expanded. It now can be referred to the early stages of business. But what happens after this honeymoon phase is over? What should you do when initial sales begin to grind to a halt? That’s the topic of today’s episode and why a marketing agency cannot save your business. The Show Highlights: The role of honesty in today’s digital marketing landscape (3:25) Why you need to stop trying to ‘catch lightning in a bottle’ when it comes to business (9:00) What the most successful business owners and marketers focus on to practically guarantee their success (15:20) If you enjoyed today’s show, make sure you head on over to www.tapsandtees.info and download your free report of ‘No BS,’ game-changing marketing tips and strategies that show you how to blow up your brand online.

20 MINAUG 21
Comments
I can't Save your Business

Know When to Quit

The relationship between a client and a marketing agency is a tender thing. It can be great, doomed from the start, or even degrade over time. On today’s episode, we’re talking about knowing when you should give up and quit and when you should push on. Put another way - understanding where the line is between stubbornly pursuing a goal that isn’t working and the persistence needed to actually make your golf or craft beer business move forward. The Show Highlights: Early warning signs of a client/business relationship that’s turning sour (1:10) What to do as an agency when you don’t get a response from your client (6:00) How to have a ‘clean’ business relationship (8:40) The monthly non-negotiable task that’ll help you build a bulletproof relationship with your clients (9:45) If you enjoyed today’s show, make sure you head on over to www.tapsandtees.info and download your free report of ‘No BS,’ game-changing marketing tips and strategies that show you how to blow up your brand online.

11 MINAUG 14
Comments
Know When to Quit

How to set Crystal Clear Expectations

As a business owner, listening, understanding, and meeting expectations is a notoriously tricky task. It can be hard to find the balance between going the extra mile and being taken advantage of - but fortunately, there are a few things you can do to set - and manage - crystal clear client expectations from the start. Whether you’re a big marketing agency or even a small team, in today’s episode, we talk about some of the golden rules that go into setting clear client expectations in relation to digital marketing. The Show Highlights: How to evaluate your competition - and how to find out what they’re doing! (2:50) What it takes to survive your first year as a small business owner (4:30) Essential tips for managing client & business expectations you can’t afford to miss (6:00) The dirty truth about growing your business organically (7:45) Paid Ads Vs. Organic Marketing: Which is best for your business? (11:20) If you enjoyed today’s show, make sure you head on over to www.tapsandtees.info and download your free report of ‘No BS,’ game-changing marketing tips and strategies that show you how to blow up your brand online.

15 MINAUG 7
Comments
How to set Crystal Clear Expectations

Integrity in selling

Being honest and showing integrity are two of the most important qualities when it comes to growing a successful and reputable Craft Beer or Golf Brand. With the rise of technology comes the even greater responsibility of being transparent. Businesses who fail to be transparent with their community and clients will find themselves on the slippery slope to business disaster. Today’s episode is all about why you should be leading your business with integrity and honesty. The Show Highlights: - The positive effects on your business when you lead with integrity (1:10) - A simple strategy that will almost always guarantee you the sale (2:00) - Avoid THESE types of people at all costs (3:00) - Why honesty IS the best policy in business (4:35) - How to confidently and consistently lead your clients to success (6:00) - Showing your customer what they’ll ‘actually’ get for their investment (7:30) - Can we stop with the lazy and misleading social media agencies? (11:30) Being integral and...

14 MIN2018 JUN 20
Comments
Integrity in selling

Hey we Got an award.... Again

One of the most influential ways to establish your business’s’ expert authority is through attaining awards. There’s a huge variety you can apply for on both a national and international scale. But how effective are multiple awards when it comes to growing your business? Does it increase your credibility the more awards you receive? Does it attract more ideal clients? Or does it pool you in a red sea of ‘me-too’ businesses? In today’s episode, Marty talks specifically how he has used and leveraged awards (as well as their effect) in his Social Media Marketing Agency; Bad Rhino. Here Are The Show Highlights: - The types of awards your business should be applying for, and ones you can confidently hang your hat on (1:50) - Key things to look for when hiring a social media agency (6:30) - Wearing out your social media community: What you need to avoid (8:00) If you enjoyed today’s show, make sure you head on over to www.tapsandtees.info and download your free report of ‘No BS,’...

9 MIN2018 JUN 13
Comments
Hey we Got an award.... Again

Being Social with The Grateful Dead

When you think of marketing in today’s day, email, social media and SEO commonly spring to mind. All these new-age internet marketing strategies cloud many people’s memory - there was in fact a time before this new digital marketing era. Sure, the television, radio and print advertising days are long gone, however, there are still a select few marketing philosophies that have stood the test of time and are still just as relevant today as they were 100 years ago. Today, Marty shares some of these timeless ‘traditional’ strategies you can use - almost immediately - in your business, to start seeing rapid results. Here Are The Show Highlights: - Why internet marketing is like sitting around a piping hot BBQ (1:50) - Going against the grain to stand out in your market (4:50) - How to create huge amounts of customer loyalty almost instantly (8:00) Tune in to today’s show and begin reviving these ‘traditional’ but highly successful marketing philosophies into your business! If you ...

11 MIN2018 JUN 6
Comments
Being Social with The Grateful Dead

Social media with a strategy

Today, social media is one of the most influential tools in your business’s marketing arsenal. Do it correctly, and you’ll create a strong connection with your prospects and customers. But most marketers and business owners often make the big mistake of diving head first into social media without a strategy. To get the most out of social media and create the best customer experience possible, you have to have a clear strategy that not only builds strong relationships but also delivers engaging material. That’s exactly what you’re going to discover in today’s show. Here Are The Show Highlights: - How to create engaging and powerful strategies on each social media platform (1:30) - The most common reason you’re not being heard on social media and a quick fix to solve it (2:50) - How to ‘ethically’ leverage your competitors to scale your own brand (4:30) - The secret to crafting top quality customer experiences to create great results (6:00) - Why content is NOT king - and what...

14 MIN2018 MAY 30
Comments
Social media with a strategy

Why should I hire you, Because We aren't Full of Sh*t

In recent years, social media has exploded and driven many businesses to put a huge focus on their social media marketing. Today, more of people's time is spent on social media than ever before, and because the barrier to entry is set so low, it’s relatively easy for businesses to begin using social media to grow their brand. But just because ‘it’s free’ doesn’t mean everybody is taking full advantage and maximizing their efforts on social media. In today’s Taps and Tees Show, Marty shares 5 critical things to consider when it comes to hiring a social media agency to help grow your craft beer or golf brand. Here Are The Show Highlights: - Why 99% of business owners screw up their social media marketing by trying to do it all themselves (3:00) - The glaringly obvious reason you should consider hiring a social media agency to help grow your business (4:40) - How to make sure your social media content actually gets seen, consumed AND taken action upon (7:30) - The No.1 trait all ...

16 MIN2018 MAY 23
Comments
Why should I hire you, Because We aren't Full of Sh*t

Picking my brain, The invoice is in the mail

Time is your most valuable asset. No matter what you do, you can’t buy it back. Unlike money and other resources, you can’t SPEND time then go and earn more of it. It’s not there to buy, rent or borrow. It’s there to be used wisely and to enjoy the benefits. So what should you do when someone asks to ‘pick your brains’ and how should you ask someone if you could ‘pick their brains’ without being annoying or disrespectful? Tune in to today’ show and learn how Marty safeguards his time and deals with these ‘time-sucking vampires.’ Show Highlights: - Why everyone needs to learn to respect people’s time (5:10) - How to build, strong, lasting business relationships with meaningful gifts (7:30) - Marty’s immutable rule for picking someone’s brain (10:00) - One phrase that will immediately kill your credibility and could destroy your reputation and a really simple fix (11:50) - The perfect way to respond when someone asks to ‘pick your brains’ AND how to ask to pick someone...

15 MIN2018 MAY 16
Comments
Picking my brain, The invoice is in the mail

Latest Episodes

F*ck the Hustle

When it comes to the business world, the word hustle means to work hard relentlessly to achieve your goals. “If you’re not hustling, you’re losing” is the message we hear from a lot of people. But today, we’re talking about the word hustle from a marketing agency standpoint. How much hustle is your marketing agency bringing to the table - and are they prepared to hustle to solve your marketing problems - no matter what? The Show Highlights: Sneaky marketing tricks the majority of Entrepreneurs fall for when growing their business (3:00) The secret to winning in business and standing out in competitive niches (5:00) A HUGE warning sign of a bad digital marketing agency (7:30) If you enjoyed today’s show, make sure you head on over to www.tapsandtees.info and download your free report of ‘No BS,’ game-changing marketing tips and strategies that show you how to blow up your brand online.

12 MINAUG 28
Comments
F*ck the Hustle

I can't Save your Business

The honeymoon phase. It refers to the early part of a relationship where there’s a blissful prelude - and this meaning has since expanded. It now can be referred to the early stages of business. But what happens after this honeymoon phase is over? What should you do when initial sales begin to grind to a halt? That’s the topic of today’s episode and why a marketing agency cannot save your business. The Show Highlights: The role of honesty in today’s digital marketing landscape (3:25) Why you need to stop trying to ‘catch lightning in a bottle’ when it comes to business (9:00) What the most successful business owners and marketers focus on to practically guarantee their success (15:20) If you enjoyed today’s show, make sure you head on over to www.tapsandtees.info and download your free report of ‘No BS,’ game-changing marketing tips and strategies that show you how to blow up your brand online.

20 MINAUG 21
Comments
I can't Save your Business

Know When to Quit

The relationship between a client and a marketing agency is a tender thing. It can be great, doomed from the start, or even degrade over time. On today’s episode, we’re talking about knowing when you should give up and quit and when you should push on. Put another way - understanding where the line is between stubbornly pursuing a goal that isn’t working and the persistence needed to actually make your golf or craft beer business move forward. The Show Highlights: Early warning signs of a client/business relationship that’s turning sour (1:10) What to do as an agency when you don’t get a response from your client (6:00) How to have a ‘clean’ business relationship (8:40) The monthly non-negotiable task that’ll help you build a bulletproof relationship with your clients (9:45) If you enjoyed today’s show, make sure you head on over to www.tapsandtees.info and download your free report of ‘No BS,’ game-changing marketing tips and strategies that show you how to blow up your brand online.

11 MINAUG 14
Comments
Know When to Quit

How to set Crystal Clear Expectations

As a business owner, listening, understanding, and meeting expectations is a notoriously tricky task. It can be hard to find the balance between going the extra mile and being taken advantage of - but fortunately, there are a few things you can do to set - and manage - crystal clear client expectations from the start. Whether you’re a big marketing agency or even a small team, in today’s episode, we talk about some of the golden rules that go into setting clear client expectations in relation to digital marketing. The Show Highlights: How to evaluate your competition - and how to find out what they’re doing! (2:50) What it takes to survive your first year as a small business owner (4:30) Essential tips for managing client & business expectations you can’t afford to miss (6:00) The dirty truth about growing your business organically (7:45) Paid Ads Vs. Organic Marketing: Which is best for your business? (11:20) If you enjoyed today’s show, make sure you head on over to www.tapsandtees.info and download your free report of ‘No BS,’ game-changing marketing tips and strategies that show you how to blow up your brand online.

15 MINAUG 7
Comments
How to set Crystal Clear Expectations

Integrity in selling

Being honest and showing integrity are two of the most important qualities when it comes to growing a successful and reputable Craft Beer or Golf Brand. With the rise of technology comes the even greater responsibility of being transparent. Businesses who fail to be transparent with their community and clients will find themselves on the slippery slope to business disaster. Today’s episode is all about why you should be leading your business with integrity and honesty. The Show Highlights: - The positive effects on your business when you lead with integrity (1:10) - A simple strategy that will almost always guarantee you the sale (2:00) - Avoid THESE types of people at all costs (3:00) - Why honesty IS the best policy in business (4:35) - How to confidently and consistently lead your clients to success (6:00) - Showing your customer what they’ll ‘actually’ get for their investment (7:30) - Can we stop with the lazy and misleading social media agencies? (11:30) Being integral and...

14 MIN2018 JUN 20
Comments
Integrity in selling

Hey we Got an award.... Again

One of the most influential ways to establish your business’s’ expert authority is through attaining awards. There’s a huge variety you can apply for on both a national and international scale. But how effective are multiple awards when it comes to growing your business? Does it increase your credibility the more awards you receive? Does it attract more ideal clients? Or does it pool you in a red sea of ‘me-too’ businesses? In today’s episode, Marty talks specifically how he has used and leveraged awards (as well as their effect) in his Social Media Marketing Agency; Bad Rhino. Here Are The Show Highlights: - The types of awards your business should be applying for, and ones you can confidently hang your hat on (1:50) - Key things to look for when hiring a social media agency (6:30) - Wearing out your social media community: What you need to avoid (8:00) If you enjoyed today’s show, make sure you head on over to www.tapsandtees.info and download your free report of ‘No BS,’...

9 MIN2018 JUN 13
Comments
Hey we Got an award.... Again

Being Social with The Grateful Dead

When you think of marketing in today’s day, email, social media and SEO commonly spring to mind. All these new-age internet marketing strategies cloud many people’s memory - there was in fact a time before this new digital marketing era. Sure, the television, radio and print advertising days are long gone, however, there are still a select few marketing philosophies that have stood the test of time and are still just as relevant today as they were 100 years ago. Today, Marty shares some of these timeless ‘traditional’ strategies you can use - almost immediately - in your business, to start seeing rapid results. Here Are The Show Highlights: - Why internet marketing is like sitting around a piping hot BBQ (1:50) - Going against the grain to stand out in your market (4:50) - How to create huge amounts of customer loyalty almost instantly (8:00) Tune in to today’s show and begin reviving these ‘traditional’ but highly successful marketing philosophies into your business! If you ...

11 MIN2018 JUN 6
Comments
Being Social with The Grateful Dead

Social media with a strategy

Today, social media is one of the most influential tools in your business’s marketing arsenal. Do it correctly, and you’ll create a strong connection with your prospects and customers. But most marketers and business owners often make the big mistake of diving head first into social media without a strategy. To get the most out of social media and create the best customer experience possible, you have to have a clear strategy that not only builds strong relationships but also delivers engaging material. That’s exactly what you’re going to discover in today’s show. Here Are The Show Highlights: - How to create engaging and powerful strategies on each social media platform (1:30) - The most common reason you’re not being heard on social media and a quick fix to solve it (2:50) - How to ‘ethically’ leverage your competitors to scale your own brand (4:30) - The secret to crafting top quality customer experiences to create great results (6:00) - Why content is NOT king - and what...

14 MIN2018 MAY 30
Comments
Social media with a strategy

Why should I hire you, Because We aren't Full of Sh*t

In recent years, social media has exploded and driven many businesses to put a huge focus on their social media marketing. Today, more of people's time is spent on social media than ever before, and because the barrier to entry is set so low, it’s relatively easy for businesses to begin using social media to grow their brand. But just because ‘it’s free’ doesn’t mean everybody is taking full advantage and maximizing their efforts on social media. In today’s Taps and Tees Show, Marty shares 5 critical things to consider when it comes to hiring a social media agency to help grow your craft beer or golf brand. Here Are The Show Highlights: - Why 99% of business owners screw up their social media marketing by trying to do it all themselves (3:00) - The glaringly obvious reason you should consider hiring a social media agency to help grow your business (4:40) - How to make sure your social media content actually gets seen, consumed AND taken action upon (7:30) - The No.1 trait all ...

16 MIN2018 MAY 23
Comments
Why should I hire you, Because We aren't Full of Sh*t

Picking my brain, The invoice is in the mail

Time is your most valuable asset. No matter what you do, you can’t buy it back. Unlike money and other resources, you can’t SPEND time then go and earn more of it. It’s not there to buy, rent or borrow. It’s there to be used wisely and to enjoy the benefits. So what should you do when someone asks to ‘pick your brains’ and how should you ask someone if you could ‘pick their brains’ without being annoying or disrespectful? Tune in to today’ show and learn how Marty safeguards his time and deals with these ‘time-sucking vampires.’ Show Highlights: - Why everyone needs to learn to respect people’s time (5:10) - How to build, strong, lasting business relationships with meaningful gifts (7:30) - Marty’s immutable rule for picking someone’s brain (10:00) - One phrase that will immediately kill your credibility and could destroy your reputation and a really simple fix (11:50) - The perfect way to respond when someone asks to ‘pick your brains’ AND how to ask to pick someone...

15 MIN2018 MAY 16
Comments
Picking my brain, The invoice is in the mail