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The Big Idea

Agora Integrated Marketing

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The Big Idea
The Big Idea

The Big Idea

Agora Integrated Marketing

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About Us

The Big Idea is a free podcast that taps into the resources and intelligence of some of the world’s leading digital marketing experts.

Latest Episodes

Finding an unconventional path to success

We live in a world where there is a template, hack, or blueprint for every facet of life and business: whether it’s a “high-converting” landing page or how to organize your closet. But in order to go beyond your competition, it has never been a more important time to think outside of the box when it comes to expanding on your greatest ideas. Grant Perry got to catch up with Marcus Ho from Stansberry Churchouse and Hung Ngo of 123personality.com to discuss how they were able to build a list to 1.5 million people over 1 ½ years by using quizzes. With incredible growth and over 20% open rates, they’ve definitely found a way to getting solid engagement from their customers. As marketers, we are constantly trying to get the right balance between acquisition and lifetime value. Unfortunately, there’s no “magic formula,” or hack to get there because every business is different. If you want to learn more on the right tactics to mix up your strategy and how to test ensure there’s op...

45 MIN2018 NOV 6
Comments
Finding an unconventional path to success

Traffic & Conversion Summit 2019: The place to be for learning, sharing, networking and recruiting

As a marketer, it doesn’t happen often that you share a room with people from every industry, vertical, and corner of the globe who have been in your shoes, who have faced the same problems you have, and who have overcome the same obstacles. If you are invested and interested in digital marketing, then there is one event that will give you the opportunity to do exactly that. Traffic and Conversion Summit in San Diego is the single largest event for marketers in the US. With 5,500+ attendees every year, it is the place to be for learning, sharing, networking, and recruiting. In fact, next year the event promises to be even bigger with nearly 8,000 people attending, which is also why the Agora companies have decided to sign on as a major partner for Traffic and Conversion Summit 2019. To get the lowdown on why this is an event that cannot be missed, tune into this month’s The Big Idea podcast, where Brian York and Grant Perry highlight the benefits of attending Traffic and Conversio...

10 MIN2018 SEP 26
Comments
Traffic & Conversion Summit 2019: The place to be for learning, sharing, networking and recruiting

Be Part of a Global Publishing Powerhouse

The world of publishing has changed drastically since The Agora started as a direct mailing company, nearly 40 years ago, in a small office in Baltimore. Today, what began as a simple idea driven by a small group of passionate people has grown into a publishing powerhouse with a global footprint covering all corners of the world — Australia, Europe, the Americas, Africa, and Asia. In today’s The Big Idea podcast, Grant Perry speaks with The Agora’s International CEO, Erika Nolan and International Publisher Catherine Flannery about their vision for further global expansion and positioning The Agora as a group of international premiere media companies. Some of the new territories that Erika and Catherine are looking to break into in the next 24 months include Japan, Poland, Mexico, and Italy… to name a few. Establishing a new business in a foreign country will always be unchartered territory, even when following a clear (albeit unique) business model. However, if there is one thin...

26 MIN2018 AUG 21
Comments
Be Part of a Global Publishing Powerhouse

Latest Episodes

Finding an unconventional path to success

We live in a world where there is a template, hack, or blueprint for every facet of life and business: whether it’s a “high-converting” landing page or how to organize your closet. But in order to go beyond your competition, it has never been a more important time to think outside of the box when it comes to expanding on your greatest ideas. Grant Perry got to catch up with Marcus Ho from Stansberry Churchouse and Hung Ngo of 123personality.com to discuss how they were able to build a list to 1.5 million people over 1 ½ years by using quizzes. With incredible growth and over 20% open rates, they’ve definitely found a way to getting solid engagement from their customers. As marketers, we are constantly trying to get the right balance between acquisition and lifetime value. Unfortunately, there’s no “magic formula,” or hack to get there because every business is different. If you want to learn more on the right tactics to mix up your strategy and how to test ensure there’s op...

45 MIN2018 NOV 6
Comments
Finding an unconventional path to success

Traffic & Conversion Summit 2019: The place to be for learning, sharing, networking and recruiting

As a marketer, it doesn’t happen often that you share a room with people from every industry, vertical, and corner of the globe who have been in your shoes, who have faced the same problems you have, and who have overcome the same obstacles. If you are invested and interested in digital marketing, then there is one event that will give you the opportunity to do exactly that. Traffic and Conversion Summit in San Diego is the single largest event for marketers in the US. With 5,500+ attendees every year, it is the place to be for learning, sharing, networking, and recruiting. In fact, next year the event promises to be even bigger with nearly 8,000 people attending, which is also why the Agora companies have decided to sign on as a major partner for Traffic and Conversion Summit 2019. To get the lowdown on why this is an event that cannot be missed, tune into this month’s The Big Idea podcast, where Brian York and Grant Perry highlight the benefits of attending Traffic and Conversio...

10 MIN2018 SEP 26
Comments
Traffic & Conversion Summit 2019: The place to be for learning, sharing, networking and recruiting

Be Part of a Global Publishing Powerhouse

The world of publishing has changed drastically since The Agora started as a direct mailing company, nearly 40 years ago, in a small office in Baltimore. Today, what began as a simple idea driven by a small group of passionate people has grown into a publishing powerhouse with a global footprint covering all corners of the world — Australia, Europe, the Americas, Africa, and Asia. In today’s The Big Idea podcast, Grant Perry speaks with The Agora’s International CEO, Erika Nolan and International Publisher Catherine Flannery about their vision for further global expansion and positioning The Agora as a group of international premiere media companies. Some of the new territories that Erika and Catherine are looking to break into in the next 24 months include Japan, Poland, Mexico, and Italy… to name a few. Establishing a new business in a foreign country will always be unchartered territory, even when following a clear (albeit unique) business model. However, if there is one thin...

26 MIN2018 AUG 21
Comments
Be Part of a Global Publishing Powerhouse

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