title

The Brand Strategy Podcast

The Brand Strategy Podcast

1
Followers
0
Plays
The Brand Strategy Podcast
The Brand Strategy Podcast

The Brand Strategy Podcast

The Brand Strategy Podcast

1
Followers
0
Plays
OVERVIEWEPISODESYOU MAY ALSO LIKE

Details

About Us

The Brand Strategy Podcast is a show created to equip you with the inspiration, encouragement, and clarity you need to build the brand of your dreams with purpose and intention. From sustainable strategy to heartfelt encouragement, each episode is designed to equip you with the tools you need to chase after your dreams. Because you deserve a brand that empowers you to do what you love, serve the clients you dream of working with, and experience a deep sense of fulfillment along the way! So get comfy, grab a mug of coffee or your favorite beverage, and join host Bonnie Bakhtiari as we explore what it takes to build a truly strategic, heartfelt brand!

Latest Episodes

Episode 116 – How to sustainably scale your income as a designer

On today’s episode of the Brand Strategy Podcast, we’re diving deep into some action-based content just for my fellow brand, web, and graphic designers all about how to sustainably scale your income. As a fellow brand designer and strategist, I know exactly what it feels like to have big dreams of scaling your income. Which is why today I’m going to walk you through three actionable must-have steps it takes to sustainably increase your income without necessarily adding more to your plate. If that sounds like just the encouragement and content you’re needing in this season of business I’ve got you covered. How to sustainably scale your income as a designer In this episode we’re talking through some major mindset shifts, tips, and strategies to scale your business in a sustainable way. Now, before we dive into this conversation I think we need to take a minute to talk about the intention behind scaling your income as a designer. Whether you’re dreaming of paying off your house, taking that dreamy vacation or retiring your husband early—we all have different goals in mind for the profit that we make. But there is this mentality in our industry that the word “profit” is bad, greedy or a negative thing. When in reality, the word “profit” is actually a sign of a healthy business. If we aren’t profitable, then these businesses we have are actually expensive hobbies. So instead, I want us to stop looking at profit as greedy and instead look at it as a tool. You ready?! Let’s dive in! THE BRAND STRATEGY PODCAST SHOW NOTES 2:30 – The intention behind scaling your business as a designer 4:00 – A vision cast experiment to understanding your intentions behind scaling your income 6:30 – The three secrets to maximizing your profit without taking on more work SECRET #1 – GET YOUR MINDSET RIGHT 7:15 – The #1 mind block that designers struggle with the most 9:00 – The conversation of wanting “more”. It’s just math—let’s put it to the test! 11:45 – The Brand Strategy Blueprint Example SECRET #2 – NIX DISTRACTIONS 13:30 – Cut out the nonessential streams of revenue 15:30 – How to Triple your Income without taking on more Branding Clients 17:00 – Learn to tap into higher levels of productivity by nixing these things 18:30 – Hone in on only the things that are most profitable [“cut it out” Full House Style] SECRET #3 – INCREASE YOUR VALUE 20:00 – Up-level your value and how you market that value (not just your services) to your audience 24:00 – What wins can your clients celebrate after working with you? (That’s VALUE!) 25:00 – The steps to take in order to price for value, not just time. If you want to dive into this concept of profit and how as a designer you can scale your income without taking on more work, then I recommend snagging your seat to my free Masterclass:

29 MIN1 w ago
Comments
Episode 116 – How to sustainably scale your income as a designer

Episode 115 – How to Build a Brand that inspires Community with Kat Schmoyer

Friend, I’m so excited to welcome you to today’s episode of the Brand Strategy Podcast where I’m chatting with my sweet friend Kat Schmoyer about how to create a brand that cultivates a sense of community. Kat is a mamaprenuer, founder of Creative at Heart and wedding planner! With almost 6-years experience in the world of small business, and 3 brands under her belt, she has grown her dream from a glorified hobby to a profitable business that allows both herself and her husband to make entrepreneurship their 9-5! She loves working from home with her husband and son, has a slight obsession with things pink and could talk all day about #bachelornation !! This is a conversation I’m so excited to invite you into because there’s so much potential in how we as entrepreneurs can utilize our brands to not only inspire good through our work, but also to build community, connection, and camaraderie through our work. So with that I’m so excited to dive in. How to Build a Brand that inspi...

42 MIN3 w ago
Comments
Episode 115 – How to Build a Brand that inspires Community with Kat Schmoyer

Episode 114 – 3 blocks that are holding you back from elevating your brand

Hi friends, I’m so excited to welcome you to today’s episode of the Brand Strategy Podcast where we’re diving in with a little tough love specifically for my fellow entrepreneurs who’ve been dreaming of elevating their brands—but are feeling a block when it comes to taking that next step. Today, I want to walk you through the three biggest blocks that are unintentionally holding you back from elevating your brand and reaping all the benefits of what that investment brings. 3 blocks that are holding you back from elevating your brand and reaching your goals Over the past seven years as a brand designer and strategist, I’ve worked with hundreds and hundreds of creatives just like you who are in active seasons of growth within their businesses. In this episode, I’m sharing the two kinds of entrepreneurs I most often work with and the common block holding them back from achieving their goals. So be sure to grab a second cup of coffee and let’s get to it. FULL SHOW NOTES 3:00 – ...

24 MINSEP 11
Comments
Episode 114 – 3 blocks that are holding you back from elevating your brand

Episode 113 – How to Supercharge your Brand through Education with Laylee Emadi

Friend I’m so excited to welcome you to today’s episode of the Brand Strategy Podcast. Today, I’m overjoyed to welcome my sweet friend and Heartfelt Brand Society alum, educator and photographer extraordinaire, Laylee Emadi. Today we’re going to talk about how to supercharge your brand through action-based education. If you’ve not met Laylee before—you’re in for a treat. She is such a true light in our industry and she’s an incredible educator and photographer based in the Dallas area who really believes in people over profit—every single time. She is dedicated to serving the creative industry with authentic encouragement and something I really love about her is that she has this tell-it-like-it-is honesty along with the biggest heart. I’m so excited to have her on the show today to talk about her own journey with education, investing in herself, and how as entrepreneurs we can dive into education more in order to take our brands and businesses to the next level. How to Su...

35 MINAUG 28
Comments
Episode 113 – How to Supercharge your Brand through Education with Laylee Emadi

Episode 112 – How to Up-Level Your Offerings with Sarah Erickson

Friend I’m so excited to welcome you to today’s episode of the Brand Strategy Podcast. I’m chatting with my sweet friend and Heartfelt Brand Society alumni, Sarah Erickson, on how to up-level your offerings. Sarah is a graphic designer in love with typographic elements and refined details. She creates custom brands and website designs for creative entrepreneurs, crafted with strategy and intention. Sarah can usually be found in her home studio, nestled among a dozen plants with her nose in a sketchbook… and a cup of tea (or glass of wine) forever within reach. Now, I’ve had the honor to walk alongside Sarah over the last six-months through my signature group coaching and mastermind experience, the Heartfelt Brand Society. And over the last six months I’ve seen Sarah navigate a big pivot not only in her business, but I’ve seen her continually up-level her offerings, consistently book clients at her highest price point and generally invite them into an elevated level of service...

43 MINAUG 21
Comments
Episode 112 – How to Up-Level Your Offerings with Sarah Erickson

Episode 111 – How to Leverage your Enneagram Type through your Brand with Sarajane Case

Friends, I’m so excited to welcome you to today’s episode of the Brand Strategy Podcast where I’m chatting with my dear friend and enneagram expert, Sarajane Case. Sarajane Case is an enneagram teacher, writer, speaker & podcaster. She runs the Instagram account @enneagramandcoffee and hosts the Enneagram & Coffee podcast. Sarajane is based in Asheville, NC where she lives with her husband and 7-year-old stepson Ford. They spend their time drinking great coffee, writing in their journals, taking road trips and practicing the art of celebrating the small things. Today we’re going to talk about how to genuinely utilize your enneagram type through your business so you can build a brand that leans into your natural strengths and that honors your weaknesses. WHAT IS THE ENNEAGRAM AND HOW DID YOU GET INTO THIS WORK 2:30 – Sarajane talks about how she came across the enneagram in pursuit of understanding her relationships. Enneagram is useful in understanding compassion and how we are...

43 MINAUG 14
Comments
Episode 111 – How to Leverage your Enneagram Type through your Brand with Sarajane Case

Episode 110 – How to Build a Brand from a Place of Rest (not Hustle)

Friend, I’m so excited to welcome you to today’s episode of the Brand Strategy Podcast where I’m over the moon to introduce you to my sweet friend, Ashlyn Carter. If you’ve not had the opportunity to get to know Ashlyn, I promise you will love her. And today, we’re talking about how to build a brand from a place of rest not hustle. Ashlyn is a conversion copywriter and marketing strategist who specializes in wedding and creative industries. Ashlyn left the hustle of corporate PR world to bring in more than 7-figures in her own business writing for creatives like Jenna Kutcher, Hillary Rushford, Lara Casey and so many more. Honestly, she is a master at crafting launch funnels for her clients that are wildly profitable, even to the tune of over $500,000. Ashlyn is based in Atlanta where she lives with her sweet husband and precious baby boy and she and I both share a small obsession with weekly margaritas and tacos. Ashlyn and I met years ago at the 2015 Illume Retreat as she was...

46 MINJUL 10
Comments
Episode 110 – How to Build a Brand from a Place of Rest (not Hustle)

Episode 109 – 4 secrets I use to build high-end brands for my clients

Hi friend and welcome to today’s episode of the Brand Strategy Podcast. Today’s episode has me super excited because this is a conversation I find myself having with not only so many of my branding clients, but also many of you through Instagram DMs and other social platforms. So today is all about how to craft a high-end brand. As you experience deeper levels of success within your business over the years, it’s only natural to elevate your offerings, experience, and even slowly pivot to reach a higher-end audience. Now, if you’re in this season it’s important we take some simple steps in order to prepare our brand for that kind of growth and today I want to share the four secrets I use to guide my own clients through this process to build a high-end brand. HOW TO CRAFT AN ELEVATED VISUAL BRAND THAT EMPOWERS CLIENT CONNECTION To set the stage of building high-end brands I want to share a few of my own high-end brand clients. Last year alone, I worked with a dream client to buil...

16 MINAPR 3
Comments
Episode 109 – 4 secrets I use to build high-end brands for my clients

Episode 108 – The #1 reason why your brand can’t be all the things to all the people

Hi friend, I’m so glad to have you here for another episode of the Brand Strategy Podcast! Today’s episode is specifically for you if you’ve ever wondered how to build a brand that is all the things to all people. I’m going to go ahead and let you in on a little secret: this episode is going to be packed with some tough love, but don’t let that scare you off. I’m coming at you with my best tips as a brand designer and strategist to explain why over the years I’ve found it is better to focus on being a specific brand for a specific group of people versus trying to be the brand that is all the things to everyone. How do I market my brand to my ideal client without scaring off other clients in the process? SHOW NOTE HIGHLIGHTS: 1:42 – Let’s dive into this secret behind why I believe your brand has to turn some people off. 1:55 – What you can expect to experience and how you can expect to grow and serve your clients best if you take a different approach. 2:25 – Here’s some t...

11 MINMAR 20
Comments
Episode 108 – The #1 reason why your brand can’t be all the things to all the people

Episode 107 – What Hosting an All-Inclusive Retreat Taught Me About Client Experience

Hi friends, welcome to this week’s episode of the Brand Strategy Podcast where we’re diving into all things client experience. I feel I have a unique perspective to share with you about client experience, because not only have I spent the past seven years as a brand designer and strategist walking not only my branding clients through an intentional experience that is elevated and full of heart. But I also have the perspective as the founder and host of the Illume Retreat. If you’re not familiar with the Illume Retreat, it’s an all-inclusive three-day retreat for creative entrepreneurs who are striving to build businesses that operate from a clear place of purpose. Throughout my five years of hosting the Illume Retreat, I’ve been challenged to figure out how I can take my experience of surprising and delighting my attendees during an all-inclusive in-person retreat into a process that elevates a client experience within your own business. How hosting an all-inclusive retreat tau...

21 MINMAR 6
Comments
Episode 107 – What Hosting an All-Inclusive Retreat Taught Me About Client Experience

Latest Episodes

Episode 116 – How to sustainably scale your income as a designer

On today’s episode of the Brand Strategy Podcast, we’re diving deep into some action-based content just for my fellow brand, web, and graphic designers all about how to sustainably scale your income. As a fellow brand designer and strategist, I know exactly what it feels like to have big dreams of scaling your income. Which is why today I’m going to walk you through three actionable must-have steps it takes to sustainably increase your income without necessarily adding more to your plate. If that sounds like just the encouragement and content you’re needing in this season of business I’ve got you covered. How to sustainably scale your income as a designer In this episode we’re talking through some major mindset shifts, tips, and strategies to scale your business in a sustainable way. Now, before we dive into this conversation I think we need to take a minute to talk about the intention behind scaling your income as a designer. Whether you’re dreaming of paying off your house, taking that dreamy vacation or retiring your husband early—we all have different goals in mind for the profit that we make. But there is this mentality in our industry that the word “profit” is bad, greedy or a negative thing. When in reality, the word “profit” is actually a sign of a healthy business. If we aren’t profitable, then these businesses we have are actually expensive hobbies. So instead, I want us to stop looking at profit as greedy and instead look at it as a tool. You ready?! Let’s dive in! THE BRAND STRATEGY PODCAST SHOW NOTES 2:30 – The intention behind scaling your business as a designer 4:00 – A vision cast experiment to understanding your intentions behind scaling your income 6:30 – The three secrets to maximizing your profit without taking on more work SECRET #1 – GET YOUR MINDSET RIGHT 7:15 – The #1 mind block that designers struggle with the most 9:00 – The conversation of wanting “more”. It’s just math—let’s put it to the test! 11:45 – The Brand Strategy Blueprint Example SECRET #2 – NIX DISTRACTIONS 13:30 – Cut out the nonessential streams of revenue 15:30 – How to Triple your Income without taking on more Branding Clients 17:00 – Learn to tap into higher levels of productivity by nixing these things 18:30 – Hone in on only the things that are most profitable [“cut it out” Full House Style] SECRET #3 – INCREASE YOUR VALUE 20:00 – Up-level your value and how you market that value (not just your services) to your audience 24:00 – What wins can your clients celebrate after working with you? (That’s VALUE!) 25:00 – The steps to take in order to price for value, not just time. If you want to dive into this concept of profit and how as a designer you can scale your income without taking on more work, then I recommend snagging your seat to my free Masterclass:

29 MIN1 w ago
Comments
Episode 116 – How to sustainably scale your income as a designer

Episode 115 – How to Build a Brand that inspires Community with Kat Schmoyer

Friend, I’m so excited to welcome you to today’s episode of the Brand Strategy Podcast where I’m chatting with my sweet friend Kat Schmoyer about how to create a brand that cultivates a sense of community. Kat is a mamaprenuer, founder of Creative at Heart and wedding planner! With almost 6-years experience in the world of small business, and 3 brands under her belt, she has grown her dream from a glorified hobby to a profitable business that allows both herself and her husband to make entrepreneurship their 9-5! She loves working from home with her husband and son, has a slight obsession with things pink and could talk all day about #bachelornation !! This is a conversation I’m so excited to invite you into because there’s so much potential in how we as entrepreneurs can utilize our brands to not only inspire good through our work, but also to build community, connection, and camaraderie through our work. So with that I’m so excited to dive in. How to Build a Brand that inspi...

42 MIN3 w ago
Comments
Episode 115 – How to Build a Brand that inspires Community with Kat Schmoyer

Episode 114 – 3 blocks that are holding you back from elevating your brand

Hi friends, I’m so excited to welcome you to today’s episode of the Brand Strategy Podcast where we’re diving in with a little tough love specifically for my fellow entrepreneurs who’ve been dreaming of elevating their brands—but are feeling a block when it comes to taking that next step. Today, I want to walk you through the three biggest blocks that are unintentionally holding you back from elevating your brand and reaping all the benefits of what that investment brings. 3 blocks that are holding you back from elevating your brand and reaching your goals Over the past seven years as a brand designer and strategist, I’ve worked with hundreds and hundreds of creatives just like you who are in active seasons of growth within their businesses. In this episode, I’m sharing the two kinds of entrepreneurs I most often work with and the common block holding them back from achieving their goals. So be sure to grab a second cup of coffee and let’s get to it. FULL SHOW NOTES 3:00 – ...

24 MINSEP 11
Comments
Episode 114 – 3 blocks that are holding you back from elevating your brand

Episode 113 – How to Supercharge your Brand through Education with Laylee Emadi

Friend I’m so excited to welcome you to today’s episode of the Brand Strategy Podcast. Today, I’m overjoyed to welcome my sweet friend and Heartfelt Brand Society alum, educator and photographer extraordinaire, Laylee Emadi. Today we’re going to talk about how to supercharge your brand through action-based education. If you’ve not met Laylee before—you’re in for a treat. She is such a true light in our industry and she’s an incredible educator and photographer based in the Dallas area who really believes in people over profit—every single time. She is dedicated to serving the creative industry with authentic encouragement and something I really love about her is that she has this tell-it-like-it-is honesty along with the biggest heart. I’m so excited to have her on the show today to talk about her own journey with education, investing in herself, and how as entrepreneurs we can dive into education more in order to take our brands and businesses to the next level. How to Su...

35 MINAUG 28
Comments
Episode 113 – How to Supercharge your Brand through Education with Laylee Emadi

Episode 112 – How to Up-Level Your Offerings with Sarah Erickson

Friend I’m so excited to welcome you to today’s episode of the Brand Strategy Podcast. I’m chatting with my sweet friend and Heartfelt Brand Society alumni, Sarah Erickson, on how to up-level your offerings. Sarah is a graphic designer in love with typographic elements and refined details. She creates custom brands and website designs for creative entrepreneurs, crafted with strategy and intention. Sarah can usually be found in her home studio, nestled among a dozen plants with her nose in a sketchbook… and a cup of tea (or glass of wine) forever within reach. Now, I’ve had the honor to walk alongside Sarah over the last six-months through my signature group coaching and mastermind experience, the Heartfelt Brand Society. And over the last six months I’ve seen Sarah navigate a big pivot not only in her business, but I’ve seen her continually up-level her offerings, consistently book clients at her highest price point and generally invite them into an elevated level of service...

43 MINAUG 21
Comments
Episode 112 – How to Up-Level Your Offerings with Sarah Erickson

Episode 111 – How to Leverage your Enneagram Type through your Brand with Sarajane Case

Friends, I’m so excited to welcome you to today’s episode of the Brand Strategy Podcast where I’m chatting with my dear friend and enneagram expert, Sarajane Case. Sarajane Case is an enneagram teacher, writer, speaker & podcaster. She runs the Instagram account @enneagramandcoffee and hosts the Enneagram & Coffee podcast. Sarajane is based in Asheville, NC where she lives with her husband and 7-year-old stepson Ford. They spend their time drinking great coffee, writing in their journals, taking road trips and practicing the art of celebrating the small things. Today we’re going to talk about how to genuinely utilize your enneagram type through your business so you can build a brand that leans into your natural strengths and that honors your weaknesses. WHAT IS THE ENNEAGRAM AND HOW DID YOU GET INTO THIS WORK 2:30 – Sarajane talks about how she came across the enneagram in pursuit of understanding her relationships. Enneagram is useful in understanding compassion and how we are...

43 MINAUG 14
Comments
Episode 111 – How to Leverage your Enneagram Type through your Brand with Sarajane Case

Episode 110 – How to Build a Brand from a Place of Rest (not Hustle)

Friend, I’m so excited to welcome you to today’s episode of the Brand Strategy Podcast where I’m over the moon to introduce you to my sweet friend, Ashlyn Carter. If you’ve not had the opportunity to get to know Ashlyn, I promise you will love her. And today, we’re talking about how to build a brand from a place of rest not hustle. Ashlyn is a conversion copywriter and marketing strategist who specializes in wedding and creative industries. Ashlyn left the hustle of corporate PR world to bring in more than 7-figures in her own business writing for creatives like Jenna Kutcher, Hillary Rushford, Lara Casey and so many more. Honestly, she is a master at crafting launch funnels for her clients that are wildly profitable, even to the tune of over $500,000. Ashlyn is based in Atlanta where she lives with her sweet husband and precious baby boy and she and I both share a small obsession with weekly margaritas and tacos. Ashlyn and I met years ago at the 2015 Illume Retreat as she was...

46 MINJUL 10
Comments
Episode 110 – How to Build a Brand from a Place of Rest (not Hustle)

Episode 109 – 4 secrets I use to build high-end brands for my clients

Hi friend and welcome to today’s episode of the Brand Strategy Podcast. Today’s episode has me super excited because this is a conversation I find myself having with not only so many of my branding clients, but also many of you through Instagram DMs and other social platforms. So today is all about how to craft a high-end brand. As you experience deeper levels of success within your business over the years, it’s only natural to elevate your offerings, experience, and even slowly pivot to reach a higher-end audience. Now, if you’re in this season it’s important we take some simple steps in order to prepare our brand for that kind of growth and today I want to share the four secrets I use to guide my own clients through this process to build a high-end brand. HOW TO CRAFT AN ELEVATED VISUAL BRAND THAT EMPOWERS CLIENT CONNECTION To set the stage of building high-end brands I want to share a few of my own high-end brand clients. Last year alone, I worked with a dream client to buil...

16 MINAPR 3
Comments
Episode 109 – 4 secrets I use to build high-end brands for my clients

Episode 108 – The #1 reason why your brand can’t be all the things to all the people

Hi friend, I’m so glad to have you here for another episode of the Brand Strategy Podcast! Today’s episode is specifically for you if you’ve ever wondered how to build a brand that is all the things to all people. I’m going to go ahead and let you in on a little secret: this episode is going to be packed with some tough love, but don’t let that scare you off. I’m coming at you with my best tips as a brand designer and strategist to explain why over the years I’ve found it is better to focus on being a specific brand for a specific group of people versus trying to be the brand that is all the things to everyone. How do I market my brand to my ideal client without scaring off other clients in the process? SHOW NOTE HIGHLIGHTS: 1:42 – Let’s dive into this secret behind why I believe your brand has to turn some people off. 1:55 – What you can expect to experience and how you can expect to grow and serve your clients best if you take a different approach. 2:25 – Here’s some t...

11 MINMAR 20
Comments
Episode 108 – The #1 reason why your brand can’t be all the things to all the people

Episode 107 – What Hosting an All-Inclusive Retreat Taught Me About Client Experience

Hi friends, welcome to this week’s episode of the Brand Strategy Podcast where we’re diving into all things client experience. I feel I have a unique perspective to share with you about client experience, because not only have I spent the past seven years as a brand designer and strategist walking not only my branding clients through an intentional experience that is elevated and full of heart. But I also have the perspective as the founder and host of the Illume Retreat. If you’re not familiar with the Illume Retreat, it’s an all-inclusive three-day retreat for creative entrepreneurs who are striving to build businesses that operate from a clear place of purpose. Throughout my five years of hosting the Illume Retreat, I’ve been challenged to figure out how I can take my experience of surprising and delighting my attendees during an all-inclusive in-person retreat into a process that elevates a client experience within your own business. How hosting an all-inclusive retreat tau...

21 MINMAR 6
Comments
Episode 107 – What Hosting an All-Inclusive Retreat Taught Me About Client Experience