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The Breakthrough Year Podcast: Online Business, Blogging & Brand Strategy

Sam Bell | Brand Stylist, Designer and Online Busi

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The Breakthrough Year Podcast: Online Business, Blogging & Brand Strategy
The Breakthrough Year Podcast: Online Business, Blogging & Brand Strategy

The Breakthrough Year Podcast: Online Business, Blogging & Brand Strategy

Sam Bell | Brand Stylist, Designer and Online Busi

2
Followers
0
Plays
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About Us

Latest Episodes

073 | 5 Branding Myths + The Quick Fixes To Get You Back On Track

While having a great product is arguably the ultimate goal in a business, getting your branding right will make sure that your product - and your brand - gets noticed. From my point of view, this is probably the most common challenge to small businesses: getting the message across with every interaction your audience make with your brand. The truth is, you don’t need to wait to be big until you start taking your branding more seriously. In fact, it might just be the key! Having said that, if you want a consistent brand that resonates with your audience, you might want get into the right mindset and forget about these branding myths that might be holding you back: MYTH 1: “I have branding: Here’s my logo!” this is one of the most common branding misconceptions out there, people genuinely believe branding is simply a logo. And they are equally genuinely surprised when they find out that it is so much more. Your logo is a hugely important part of developing your brand but it is jus...

29 MIN2018 OCT 24
Comments
073 | 5 Branding Myths + The Quick Fixes To Get You Back On Track

072 | How To Make Blogging And Email Marketing Play Nice!

I am sure you’ve heard all the online marketing gurus tell you to make sure you have a blog and make sure you have a list! Both of these elements play a different role in your business strategy: Blogging: Helps you to build up a portfolio for your knowledge, It builds your authority and expert status, And it gives you something to share with your community, ultimately as a way to engage new people AND re-engage people who already know your brand. Email Marketing: Builds relationships with your audience, Gives your subscribers a chance to hear from you more regularly and learn more about you and how you can help them. And you’re also giving them exclusive content or help. It’s no secret that I have often talked about the importance of creating high quality content of some kind AND the importance of building an email list. But why and how do you make it so that your blog and email marketing is working together, and essentially playing nice? In isolation, content (on something like ...

32 MIN2018 OCT 17
Comments
072 | How To Make Blogging And Email Marketing Play Nice!

071 | Solopreneur Mistakes When We Start Out

Starting a business on your own is arguably one of the most exciting AND terrifying experience you could ever have. Along with the intoxicating optimism about your business growing, there’s this lingering fear that you don’t know what you’re doing, you’re not good enough, you don’t have a remarkable product - that mindset block that ruins your game. The good news is, you are going to make a lot of mistakes and you are going to learn and grow a lot from them. There’s no such thing is a perfect start. So in this episode, I will be sharing beginner mistakes that I have experienced myself and you might have had too (or are currently doing!) and the key changes that I made to grow as a solopreneur: 1. Not building your network early It's never too early to meeting new people and finding your community. When you're starting a relatively unique business (like an online business where you don't personally know anyone that does that in your local area or in your friendship group), reac...

42 MIN2018 OCT 10
Comments
071 | Solopreneur Mistakes When We Start Out

070 | Being Hung Up on Something Stupid and How It's Impacting Your Business

We all have those hang-ups - the ones that stop us in our tracks. It might be your weight, your skin, your voice or your self-belief about what you’re capable of and how much you know. Or it could be something silly, like the slightest of crooked jaws… like it is in my case. When I was a little girl, I fell off a brick wall and while I was never treated for it at the time, my doctors think it’s likely I broke my jaw. So the theory is, as a result of my broken face, I developed an overactive growth cell in one side of my jaw and my face grew out of line. After a throwaway comment from someone I looked up to, this became a major block for me! For the longest time, I have attributed my resistance to being on camera and visible in my business to this issue. In fact, it became a convenient excuse that has kept me playing small. And for the longest time, I have been able to dismiss the need to go live or to film videos by using my crooked face as justification. That was until one of my...

33 MIN2018 OCT 3
Comments
070 | Being Hung Up on Something Stupid and How It's Impacting Your Business

069 | The Journey Of Transitioning From Blogging To Coaching

Whether you’re thinking about transitioning out of your 9-5, you’re a blogger that’s looking to start making incoming, or you’re looking to swap out blogging for coaching, chances are you’d be feeling a little uncertainty around the move you’ve been thinking about making! I get it - change is hard. It’s scary and vulnerable! That’s why really zoning in on your WHY and leaning on your passion is so important. You WHY is the driver behind this transition, so getting clear on the life you want to create for you and your family is key. But we also know that there’s a lot more to it when you’re thinking about transitioning from, let’s say blogging to coaching. There’s the process of finding (and committing to) your niche; updating your brand and altering the way you use social media; communicating with your existing audience and community what you’re doing next and how they can continue to engage with you. Not to mention the mindset piece behind such a big move. In this epis...

49 MIN2018 SEP 26
Comments
069 | The Journey Of Transitioning From Blogging To Coaching

068 | Why You Need to Be the Face of Your Brand and How Podcasting is a Great Space To Do That

As an online business owner, you know the value of being visible for your brand. That might mean turning up on social media, being featured on blogs or in publications and sometimes even being on video or doing live streams. Being the face of your brand is vital to building brand awareness and authentic connections with your community but I know it’s sometimes easier said than done. Perhaps you have been struggling to be the face of your brand because: You don’t love being on camera, it’s uncomfortable for you. You can’t commit to the process of being on camera regularly, doing your hair and makeup that regularly is too much additional work right now. It’s just not a good fit for your lifestyle and you know that you’ll struggle with being consistent. What if I told you that there’s another way to be the face of your brand that creates perhaps the most powerful of connections AND removes all those struggles right away! Podcasting offers us a unique opportunity to get in front ...

58 MIN2018 SEP 19
Comments
068 | Why You Need to Be the Face of Your Brand and How Podcasting is a Great Space To Do That

067 | Brand Development - Building Brand Awareness Both In And Out Of The Digital Space

Your brand is so much more than just a logo, a colour palette, your website. It's a personality, a set of feelings and emotions, a voice and a face we can recognise. That's why brand development is so much more than just choose your fonts! A huge part of brand development is creating a sense of awareness around your brand and in a lot of ways that really comes down to visibility - both on and offline. This week's special guest, Whitney Eckis, knows all about the importance of visibility when it comes to raising awareness around a brand and this is exactly what she did and continues to dofor her businesses and for her clients too. She share what it takes to really step out from behind the brand and be the face. We explore what kinds of opportunities we should be looking for to create a strong brand image and even how to create our own! (Think events, interviews, PR). One of the things I like most about Whitney is that she doesn't just sit back and wait for it to happen! She creates h...

49 MIN2018 SEP 12
Comments
067 | Brand Development - Building Brand Awareness Both In And Out Of The Digital Space

066 | 5 Ways To Know If You Need Boundaries In Your Business

For most of us running an online business, or for those who have just started with a new business venture, setting boundaries with family, friends and clients can be daunting. When you think about you having full control of your schedule, you might think that you’ve got a lot of time in your hands and little excursions are harmless, but the truth is, all these distractions add up. And if you want stability in your business, you shouldn’t be swayed by these external interruptions! In this episode, we’ll be talking about a few scenarios that might be familiar to you: 1. A client is agitated that you didn’t reply to an email they sent at 5pm on Friday - and it’s Saturday morning… You’re clients and customers are a key group that you must establish boundaries for. Actually, clients love boundaries - not because they love rules or being told what to do, but because boundaries make it really clear what they should expect and they’ll feel confident and comfortable with the process ...

54 MIN2018 SEP 5
Comments
066 | 5 Ways To Know If You Need Boundaries In Your Business

065 | How To Design And Sell Out Your Live Event In 7 Days

If you're an introvert like me, the idea of a networking event is enough to give you a few sleepless nights. Let's admit it: how many times have we passed up an opportunity because social anxiety got the better of us? I don't want to remember! It's a common struggle among introverted entrepreneurs, and today's guest, Taryn Vyhnalek is no stranger to it. But what's awesome - among many other things! - about Taryn is that she's not only overcome her fear of being around people, she actually made it an inspiration for her first live event that has sold out in just 7 days!! Taryn is actually a member of Brand It Society and when she announced the great news, I knew I had to get her on the show! So in this episode, Taryn spills the tea on how she managed to build up the hype around Bush Bash Retreat using select channels. She will also give us a preview of this introvert-friendly networking event happening this October which can hopefully inspire yours. This episode is a mindset mastercl...

54 MIN2018 AUG 29
Comments
065 | How To Design And Sell Out Your Live Event In 7 Days

064 | How To Increase Cash Flow By Leveraging Corporate Sponsorship

Running a business is never a smooth and easy ride. Especially when you're just starting! It's tempting to give up when you think you're doing everything right yet you're barely staying afloat. It's a common struggle among small business owners; sometimes we just need a little push to get to that breakthrough we are searching for! For most of us doing it solo, HOW to get that much-need push is the billion dollar question. How do I keep going? Where can I get that leverage to reach more people? How can I make this big idea happen? Now this may sound like a tall order, but what if I tell you, you can scale your business by leveraging corporate sponsorship? It’s something that can feel off-limits to small businesses but today I want to introduce you to this idea and hopefully show you the possibilities it offers! In this episode, Shayna Rattler is coming on the show to talk about how she got back up from a small business breakdown by partnering with big companies and promoting a commo...

33 MIN2018 AUG 22
Comments
064 | How To Increase Cash Flow By Leveraging Corporate Sponsorship

Latest Episodes

073 | 5 Branding Myths + The Quick Fixes To Get You Back On Track

While having a great product is arguably the ultimate goal in a business, getting your branding right will make sure that your product - and your brand - gets noticed. From my point of view, this is probably the most common challenge to small businesses: getting the message across with every interaction your audience make with your brand. The truth is, you don’t need to wait to be big until you start taking your branding more seriously. In fact, it might just be the key! Having said that, if you want a consistent brand that resonates with your audience, you might want get into the right mindset and forget about these branding myths that might be holding you back: MYTH 1: “I have branding: Here’s my logo!” this is one of the most common branding misconceptions out there, people genuinely believe branding is simply a logo. And they are equally genuinely surprised when they find out that it is so much more. Your logo is a hugely important part of developing your brand but it is jus...

29 MIN2018 OCT 24
Comments
073 | 5 Branding Myths + The Quick Fixes To Get You Back On Track

072 | How To Make Blogging And Email Marketing Play Nice!

I am sure you’ve heard all the online marketing gurus tell you to make sure you have a blog and make sure you have a list! Both of these elements play a different role in your business strategy: Blogging: Helps you to build up a portfolio for your knowledge, It builds your authority and expert status, And it gives you something to share with your community, ultimately as a way to engage new people AND re-engage people who already know your brand. Email Marketing: Builds relationships with your audience, Gives your subscribers a chance to hear from you more regularly and learn more about you and how you can help them. And you’re also giving them exclusive content or help. It’s no secret that I have often talked about the importance of creating high quality content of some kind AND the importance of building an email list. But why and how do you make it so that your blog and email marketing is working together, and essentially playing nice? In isolation, content (on something like ...

32 MIN2018 OCT 17
Comments
072 | How To Make Blogging And Email Marketing Play Nice!

071 | Solopreneur Mistakes When We Start Out

Starting a business on your own is arguably one of the most exciting AND terrifying experience you could ever have. Along with the intoxicating optimism about your business growing, there’s this lingering fear that you don’t know what you’re doing, you’re not good enough, you don’t have a remarkable product - that mindset block that ruins your game. The good news is, you are going to make a lot of mistakes and you are going to learn and grow a lot from them. There’s no such thing is a perfect start. So in this episode, I will be sharing beginner mistakes that I have experienced myself and you might have had too (or are currently doing!) and the key changes that I made to grow as a solopreneur: 1. Not building your network early It's never too early to meeting new people and finding your community. When you're starting a relatively unique business (like an online business where you don't personally know anyone that does that in your local area or in your friendship group), reac...

42 MIN2018 OCT 10
Comments
071 | Solopreneur Mistakes When We Start Out

070 | Being Hung Up on Something Stupid and How It's Impacting Your Business

We all have those hang-ups - the ones that stop us in our tracks. It might be your weight, your skin, your voice or your self-belief about what you’re capable of and how much you know. Or it could be something silly, like the slightest of crooked jaws… like it is in my case. When I was a little girl, I fell off a brick wall and while I was never treated for it at the time, my doctors think it’s likely I broke my jaw. So the theory is, as a result of my broken face, I developed an overactive growth cell in one side of my jaw and my face grew out of line. After a throwaway comment from someone I looked up to, this became a major block for me! For the longest time, I have attributed my resistance to being on camera and visible in my business to this issue. In fact, it became a convenient excuse that has kept me playing small. And for the longest time, I have been able to dismiss the need to go live or to film videos by using my crooked face as justification. That was until one of my...

33 MIN2018 OCT 3
Comments
070 | Being Hung Up on Something Stupid and How It's Impacting Your Business

069 | The Journey Of Transitioning From Blogging To Coaching

Whether you’re thinking about transitioning out of your 9-5, you’re a blogger that’s looking to start making incoming, or you’re looking to swap out blogging for coaching, chances are you’d be feeling a little uncertainty around the move you’ve been thinking about making! I get it - change is hard. It’s scary and vulnerable! That’s why really zoning in on your WHY and leaning on your passion is so important. You WHY is the driver behind this transition, so getting clear on the life you want to create for you and your family is key. But we also know that there’s a lot more to it when you’re thinking about transitioning from, let’s say blogging to coaching. There’s the process of finding (and committing to) your niche; updating your brand and altering the way you use social media; communicating with your existing audience and community what you’re doing next and how they can continue to engage with you. Not to mention the mindset piece behind such a big move. In this epis...

49 MIN2018 SEP 26
Comments
069 | The Journey Of Transitioning From Blogging To Coaching

068 | Why You Need to Be the Face of Your Brand and How Podcasting is a Great Space To Do That

As an online business owner, you know the value of being visible for your brand. That might mean turning up on social media, being featured on blogs or in publications and sometimes even being on video or doing live streams. Being the face of your brand is vital to building brand awareness and authentic connections with your community but I know it’s sometimes easier said than done. Perhaps you have been struggling to be the face of your brand because: You don’t love being on camera, it’s uncomfortable for you. You can’t commit to the process of being on camera regularly, doing your hair and makeup that regularly is too much additional work right now. It’s just not a good fit for your lifestyle and you know that you’ll struggle with being consistent. What if I told you that there’s another way to be the face of your brand that creates perhaps the most powerful of connections AND removes all those struggles right away! Podcasting offers us a unique opportunity to get in front ...

58 MIN2018 SEP 19
Comments
068 | Why You Need to Be the Face of Your Brand and How Podcasting is a Great Space To Do That

067 | Brand Development - Building Brand Awareness Both In And Out Of The Digital Space

Your brand is so much more than just a logo, a colour palette, your website. It's a personality, a set of feelings and emotions, a voice and a face we can recognise. That's why brand development is so much more than just choose your fonts! A huge part of brand development is creating a sense of awareness around your brand and in a lot of ways that really comes down to visibility - both on and offline. This week's special guest, Whitney Eckis, knows all about the importance of visibility when it comes to raising awareness around a brand and this is exactly what she did and continues to dofor her businesses and for her clients too. She share what it takes to really step out from behind the brand and be the face. We explore what kinds of opportunities we should be looking for to create a strong brand image and even how to create our own! (Think events, interviews, PR). One of the things I like most about Whitney is that she doesn't just sit back and wait for it to happen! She creates h...

49 MIN2018 SEP 12
Comments
067 | Brand Development - Building Brand Awareness Both In And Out Of The Digital Space

066 | 5 Ways To Know If You Need Boundaries In Your Business

For most of us running an online business, or for those who have just started with a new business venture, setting boundaries with family, friends and clients can be daunting. When you think about you having full control of your schedule, you might think that you’ve got a lot of time in your hands and little excursions are harmless, but the truth is, all these distractions add up. And if you want stability in your business, you shouldn’t be swayed by these external interruptions! In this episode, we’ll be talking about a few scenarios that might be familiar to you: 1. A client is agitated that you didn’t reply to an email they sent at 5pm on Friday - and it’s Saturday morning… You’re clients and customers are a key group that you must establish boundaries for. Actually, clients love boundaries - not because they love rules or being told what to do, but because boundaries make it really clear what they should expect and they’ll feel confident and comfortable with the process ...

54 MIN2018 SEP 5
Comments
066 | 5 Ways To Know If You Need Boundaries In Your Business

065 | How To Design And Sell Out Your Live Event In 7 Days

If you're an introvert like me, the idea of a networking event is enough to give you a few sleepless nights. Let's admit it: how many times have we passed up an opportunity because social anxiety got the better of us? I don't want to remember! It's a common struggle among introverted entrepreneurs, and today's guest, Taryn Vyhnalek is no stranger to it. But what's awesome - among many other things! - about Taryn is that she's not only overcome her fear of being around people, she actually made it an inspiration for her first live event that has sold out in just 7 days!! Taryn is actually a member of Brand It Society and when she announced the great news, I knew I had to get her on the show! So in this episode, Taryn spills the tea on how she managed to build up the hype around Bush Bash Retreat using select channels. She will also give us a preview of this introvert-friendly networking event happening this October which can hopefully inspire yours. This episode is a mindset mastercl...

54 MIN2018 AUG 29
Comments
065 | How To Design And Sell Out Your Live Event In 7 Days

064 | How To Increase Cash Flow By Leveraging Corporate Sponsorship

Running a business is never a smooth and easy ride. Especially when you're just starting! It's tempting to give up when you think you're doing everything right yet you're barely staying afloat. It's a common struggle among small business owners; sometimes we just need a little push to get to that breakthrough we are searching for! For most of us doing it solo, HOW to get that much-need push is the billion dollar question. How do I keep going? Where can I get that leverage to reach more people? How can I make this big idea happen? Now this may sound like a tall order, but what if I tell you, you can scale your business by leveraging corporate sponsorship? It’s something that can feel off-limits to small businesses but today I want to introduce you to this idea and hopefully show you the possibilities it offers! In this episode, Shayna Rattler is coming on the show to talk about how she got back up from a small business breakdown by partnering with big companies and promoting a commo...

33 MIN2018 AUG 22
Comments
064 | How To Increase Cash Flow By Leveraging Corporate Sponsorship