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The Business Stylist® Podcast

Debbie LaChusa, The Business Stylist®

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The Business Stylist® Podcast
The Business Stylist® Podcast

The Business Stylist® Podcast

Debbie LaChusa, The Business Stylist®

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Followers
0
Plays
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About Us

Debbie LaChusa is known as The Business Stylist® because she teaches coaches, consultants, and other service professionals how to package their services, how to brand themselves and their business, how to market, and how to sell with integrity. Every week, Debbie shares bite-sized marketing strategies to help busy service-based business professionals makeover (or design) their business, brand, and marketing so they “fit” them to a T and more effectively attract their ideal clients. The result? A more enjoyable, successful, and profitable business!

Latest Episodes

Why I Don’t Believe in Setting Goals

The Business Stylist Podcast Episode 149. A lot of success gurus advocate setting Goals and Objectives.I disagree. In fact, I followed the practice of setting specific goals and objectives for many years, andall it ever led to was disappointment. Because setting a specific measurable goal or objective means one of two things: you’re either going…

7 MIN2016 APR 19
Comments
Why I Don’t Believe in Setting Goals

Strategic Planning: An Analogy

The Business Stylist Podcast Episode 148. Creating a Strategic Plan is Just Like Planning a… Creating a strategic plan is just like doing something we’ve all done, probably multiple times. What is that? Listen to the podcast or watch the video below to find out! Subscribe to The Business Stylist Podcast:

3 MIN2016 APR 12
Comments
Strategic Planning: An Analogy

The Difference Between a Strategic Plan and a Marketing Plan [Video]

While they do have one thing in common, these two plans are definitely NOT the same thing. Both are important for independent coaches and consultants. In fact, your marketing plan really is dependent on your strategic plan. So, if you don’t have a strategic plan in place, you may end up wasting a lot of…

3 MIN2016 MAR 22
Comments
The Difference Between a Strategic Plan and a Marketing Plan [Video]

Should Consultants Be Paid Based On Results?

The Business Stylist Podcast Episode 147 Should consultants be paid based on the results they generate for their clients? For example, as a percentage of sales? A brand new consultant recently confided in me he was having trouble setting his prices because he felt as a start-up it was difficult to establish the value of…

4 MIN2016 JAN 18
Comments
Should Consultants Be Paid Based On Results?

Can I Have More Than One Ideal Client?

The Business Stylist Podcast Episode 146 Can I market to more than one ideal client? It’s not uncommon for a client to tell me they want to work with more than one type of client. Whether they want to work with both corporations and individuals, or two distinct populations, they want to know if it’s…

5 MIN2016 JAN 11
Comments
Can I Have More Than One Ideal Client?

How to Stop Charging For Your Time

The Business Stylist Podcast Episode 145 How can you stop charging for your time, and instead charge for the value you deliver to your clients, if you’re an independent consultant? In my experience most independent coaches and consultants charge their clients by the hour or some other term. In essence they are charging for their…

5 MIN2016 JAN 4
Comments
How to Stop Charging For Your Time

What If Make More Money Is My Only Client Benefit?

The Business Stylist Podcast Episode 144 What if you’rea business or marketing coach or consultant and “make more money” is the only benefit youcan come up with for yourservices? Is that the only thing youshould talk about in yourmarketing? A coach actually asked me this question. She told me every benefit she came up with…

4 MIN2015 DEC 28
Comments
What If Make More Money Is My Only Client Benefit?

Should Coaches & Consultants Offer A Money Back Guarantee?

The Business Stylist Podcast Episode 143 Should Coaches & Consultants Offer A Money Back Guarantee? If people are buying your coaching or consulting services online, should you offer a money back guarantee to help them feel more comfortable buying? There are actually two answers to this question, and it depends a bit on what you’re…

4 MIN2015 DEC 21
Comments
Should Coaches & Consultants Offer A Money Back Guarantee?

How Do I Market & Sell To Kids?

The Business Stylist Podcast Episode 142 As a coach or consultant, what if you have a program that helps kids or teens. How do you market and sell to children or teenagers? We’ve all seen tons of advertising that’s targeted at children. And if you’re a parent you’ve probably had your child ask you to…

3 MIN2015 DEC 14
Comments
How Do I Market & Sell To Kids?

How Do I Find The One Thing My Business Stands For?

The Business Stylist Podcast Episode 141 How do I find the one thing that I and my business stand for, so I can create my brand? When I help my clients brand themselves I ask them to look at who they are and what they do for their clients. I ask them to think about…

4 MIN2015 DEC 7
Comments
How Do I Find The One Thing My Business Stands For?

Latest Episodes

Why I Don’t Believe in Setting Goals

The Business Stylist Podcast Episode 149. A lot of success gurus advocate setting Goals and Objectives.I disagree. In fact, I followed the practice of setting specific goals and objectives for many years, andall it ever led to was disappointment. Because setting a specific measurable goal or objective means one of two things: you’re either going…

7 MIN2016 APR 19
Comments
Why I Don’t Believe in Setting Goals

Strategic Planning: An Analogy

The Business Stylist Podcast Episode 148. Creating a Strategic Plan is Just Like Planning a… Creating a strategic plan is just like doing something we’ve all done, probably multiple times. What is that? Listen to the podcast or watch the video below to find out! Subscribe to The Business Stylist Podcast:

3 MIN2016 APR 12
Comments
Strategic Planning: An Analogy

The Difference Between a Strategic Plan and a Marketing Plan [Video]

While they do have one thing in common, these two plans are definitely NOT the same thing. Both are important for independent coaches and consultants. In fact, your marketing plan really is dependent on your strategic plan. So, if you don’t have a strategic plan in place, you may end up wasting a lot of…

3 MIN2016 MAR 22
Comments
The Difference Between a Strategic Plan and a Marketing Plan [Video]

Should Consultants Be Paid Based On Results?

The Business Stylist Podcast Episode 147 Should consultants be paid based on the results they generate for their clients? For example, as a percentage of sales? A brand new consultant recently confided in me he was having trouble setting his prices because he felt as a start-up it was difficult to establish the value of…

4 MIN2016 JAN 18
Comments
Should Consultants Be Paid Based On Results?

Can I Have More Than One Ideal Client?

The Business Stylist Podcast Episode 146 Can I market to more than one ideal client? It’s not uncommon for a client to tell me they want to work with more than one type of client. Whether they want to work with both corporations and individuals, or two distinct populations, they want to know if it’s…

5 MIN2016 JAN 11
Comments
Can I Have More Than One Ideal Client?

How to Stop Charging For Your Time

The Business Stylist Podcast Episode 145 How can you stop charging for your time, and instead charge for the value you deliver to your clients, if you’re an independent consultant? In my experience most independent coaches and consultants charge their clients by the hour or some other term. In essence they are charging for their…

5 MIN2016 JAN 4
Comments
How to Stop Charging For Your Time

What If Make More Money Is My Only Client Benefit?

The Business Stylist Podcast Episode 144 What if you’rea business or marketing coach or consultant and “make more money” is the only benefit youcan come up with for yourservices? Is that the only thing youshould talk about in yourmarketing? A coach actually asked me this question. She told me every benefit she came up with…

4 MIN2015 DEC 28
Comments
What If Make More Money Is My Only Client Benefit?

Should Coaches & Consultants Offer A Money Back Guarantee?

The Business Stylist Podcast Episode 143 Should Coaches & Consultants Offer A Money Back Guarantee? If people are buying your coaching or consulting services online, should you offer a money back guarantee to help them feel more comfortable buying? There are actually two answers to this question, and it depends a bit on what you’re…

4 MIN2015 DEC 21
Comments
Should Coaches & Consultants Offer A Money Back Guarantee?

How Do I Market & Sell To Kids?

The Business Stylist Podcast Episode 142 As a coach or consultant, what if you have a program that helps kids or teens. How do you market and sell to children or teenagers? We’ve all seen tons of advertising that’s targeted at children. And if you’re a parent you’ve probably had your child ask you to…

3 MIN2015 DEC 14
Comments
How Do I Market & Sell To Kids?

How Do I Find The One Thing My Business Stands For?

The Business Stylist Podcast Episode 141 How do I find the one thing that I and my business stand for, so I can create my brand? When I help my clients brand themselves I ask them to look at who they are and what they do for their clients. I ask them to think about…

4 MIN2015 DEC 7
Comments
How Do I Find The One Thing My Business Stands For?
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