title

The Digital Marketing Podcast

Ciaran Rogers and Daniel Rowles

41
Followers
39
Plays
The Digital Marketing Podcast

The Digital Marketing Podcast

Ciaran Rogers and Daniel Rowles

41
Followers
39
Plays
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About Us

An advert free, Weekly digital marketing podcast with listeners in over 180 countries worldwide, The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing and E-commerce Expert, Ciaran Rogers and Award Winning Author and Speaker, Daniel Rowles. Find out more at TargetInternet.com

Latest Episodes

Discover SEO Fraggles

Discover Cindy Krum's concept of SEO Fraggles and how you can utilise them to show up in Google's search results pages using a variety of different content types. If you are wanting to develop a sharper sense of how Google search is working with and indexing with a wide variety of different content types in 2020. Learn how you can structure your content to make it easier for Google to recognise the `useful Fragments "within it so they surface more prominently in Google's search results.

43 MIN1 w ago
Comments
Discover SEO Fraggles

Digital Marketing Trends for 2020

Welcome to the start of 2020. Daniel and Ciaran are back to explore Daniel's predictions for digital marketing for the year ahead. Under discussion are Social Commerce Posts, Impulse Purchases, Embracing Influencers, Changes to how Google Indexes and serves longer form articles video and Audio. Also under discussion is the ever-increasing importance of Community around digital Content, Conversational design and chatbots as well as the death of programmatic as a blanket term.

33 MIN3 w ago
Comments
Digital Marketing Trends for 2020

Is Social Still Social?

Under discussion, Is Google Search at risk of becoming a walled garden? Startup investment models, Picking a suitable and memorable brand name, and an exploration of just how Social, Social media channels really still are. Listen in, enjoy and discover how Unicorns differ from Zebras in the startup investment world. We also explore the flaws in social metrics and how they reward bad behaviour and mislead unsuspecting marketers.

22 MIN2019 DEC 17
Comments
Is Social Still Social?

Discover SparkToro - A New Search Engine for Audience Intelligence

SparkToro is an exciting new influence search engine which enables marketers to search for genuine areas of influence online. In this episode, we speak to Rand Fishkin and Casey Henry, the founders behind this amazing new tool. If you would like actionable intelligence on what different social and online audiences engage with, you will love this tool.

32 MIN2019 DEC 6
Comments
Discover SparkToro - A New Search Engine for Audience Intelligence

The State of Digital Skills and Education

Daniel talks us through what he feels is at the root of the current digital marketing skills gap in marketing. In a digital marketing world which is changing all the time dramatically, we explore some of the challenges faced by university education and publishing and organisational structure and individuals, all of which struggle to keep up with current best practice, tactics and strategy.

19 MIN2019 NOV 29
Comments
The State of Digital Skills and Education

BIMA Conference Highlights 2019

Daniel introduces us to BIMA ( The British Interactive Media Association) who kindly invited us to attend their conference last month. While at the conference, Daniel collected a variety of interviews from movers and shakers in the interactive world which we are sharing with you this week. We hear from Microsoft's UK CEO Cindy Rose, Sky VR's Creative director Richard Nockles, and from William Skeaping from Extinction Rebellion

35 MIN2019 NOV 13
Comments
BIMA Conference Highlights 2019

Marketing Personalisation and Conversion Rate Optimisation

Is personalisation something you should pursue whatever the cost to your audience? Increasingly audiences are waking up to how their data might be being used or abused and are increasingly reluctant to share information with marketers. Are too many marketers not using the data they already have to identify users interests from their previous behaviour? We also explore how conversion rate tricks and automation systems can sometimes work against you.

22 MIN2019 OCT 9
Comments
Marketing Personalisation and Conversion Rate Optimisation

Employee Advocacy At Scale with Hootsuite Amplify

Ciaran talks to Alistair Beech from the University of Manchester and explores how they are using Hootsuite Amplify to engage senior staff advocates to help spread the word on the University’s amazing research and campaign initiatives. Based at the largest single-site university in the UK, Alistair shares with us how his communications team went about persuading influential members of the University’s community to engage with their advocacy programme.

32 MIN2019 SEP 18
Comments
Employee Advocacy At Scale with Hootsuite Amplify

Revisiting 'The 4P's of the Marketing Mix' with Mike Berry

Ciaran talks to Mike Berry, an author, digital consultant, trainer and academic, about the famous '4Ps of the Marketing Mix: Product, Price, Place,and Promotion.' We discover that the 4 Ps is still as fresh and relevant today as it was when it was devised byE. Jerome McCarthy back in 1960. However, and worryingly for Marketers, Mike argues that responsibility for the full Marketing Mix has been gradually surrendered, to the detriment of Marketing as a profession.

31 MIN2019 SEP 9
Comments
Revisiting 'The 4P's of the Marketing Mix' with Mike Berry

Future Gazing with Matt Ward from Disruptors.fm podcast

We talk with Futurist and Angel Investor Matt Ward from The Disruptors.fm podcast. On Our Future Gazing discussion list:- Driverless cars, Augmented and Virtual reality. The future of e-commerce and how it will evolve. Are the future of social media and blockchain platforms interwound? Get Matt's answers to all this and more...Finally, as an angel investor, we pick Matt's brains on what he looks for in any sound investment.

30 MIN2019 AUG 28
Comments
Future Gazing with Matt Ward from Disruptors.fm podcast

Latest Episodes

Discover SEO Fraggles

Discover Cindy Krum's concept of SEO Fraggles and how you can utilise them to show up in Google's search results pages using a variety of different content types. If you are wanting to develop a sharper sense of how Google search is working with and indexing with a wide variety of different content types in 2020. Learn how you can structure your content to make it easier for Google to recognise the `useful Fragments "within it so they surface more prominently in Google's search results.

43 MIN1 w ago
Comments
Discover SEO Fraggles

Digital Marketing Trends for 2020

Welcome to the start of 2020. Daniel and Ciaran are back to explore Daniel's predictions for digital marketing for the year ahead. Under discussion are Social Commerce Posts, Impulse Purchases, Embracing Influencers, Changes to how Google Indexes and serves longer form articles video and Audio. Also under discussion is the ever-increasing importance of Community around digital Content, Conversational design and chatbots as well as the death of programmatic as a blanket term.

33 MIN3 w ago
Comments
Digital Marketing Trends for 2020

Is Social Still Social?

Under discussion, Is Google Search at risk of becoming a walled garden? Startup investment models, Picking a suitable and memorable brand name, and an exploration of just how Social, Social media channels really still are. Listen in, enjoy and discover how Unicorns differ from Zebras in the startup investment world. We also explore the flaws in social metrics and how they reward bad behaviour and mislead unsuspecting marketers.

22 MIN2019 DEC 17
Comments
Is Social Still Social?

Discover SparkToro - A New Search Engine for Audience Intelligence

SparkToro is an exciting new influence search engine which enables marketers to search for genuine areas of influence online. In this episode, we speak to Rand Fishkin and Casey Henry, the founders behind this amazing new tool. If you would like actionable intelligence on what different social and online audiences engage with, you will love this tool.

32 MIN2019 DEC 6
Comments
Discover SparkToro - A New Search Engine for Audience Intelligence

The State of Digital Skills and Education

Daniel talks us through what he feels is at the root of the current digital marketing skills gap in marketing. In a digital marketing world which is changing all the time dramatically, we explore some of the challenges faced by university education and publishing and organisational structure and individuals, all of which struggle to keep up with current best practice, tactics and strategy.

19 MIN2019 NOV 29
Comments
The State of Digital Skills and Education

BIMA Conference Highlights 2019

Daniel introduces us to BIMA ( The British Interactive Media Association) who kindly invited us to attend their conference last month. While at the conference, Daniel collected a variety of interviews from movers and shakers in the interactive world which we are sharing with you this week. We hear from Microsoft's UK CEO Cindy Rose, Sky VR's Creative director Richard Nockles, and from William Skeaping from Extinction Rebellion

35 MIN2019 NOV 13
Comments
BIMA Conference Highlights 2019

Marketing Personalisation and Conversion Rate Optimisation

Is personalisation something you should pursue whatever the cost to your audience? Increasingly audiences are waking up to how their data might be being used or abused and are increasingly reluctant to share information with marketers. Are too many marketers not using the data they already have to identify users interests from their previous behaviour? We also explore how conversion rate tricks and automation systems can sometimes work against you.

22 MIN2019 OCT 9
Comments
Marketing Personalisation and Conversion Rate Optimisation

Employee Advocacy At Scale with Hootsuite Amplify

Ciaran talks to Alistair Beech from the University of Manchester and explores how they are using Hootsuite Amplify to engage senior staff advocates to help spread the word on the University’s amazing research and campaign initiatives. Based at the largest single-site university in the UK, Alistair shares with us how his communications team went about persuading influential members of the University’s community to engage with their advocacy programme.

32 MIN2019 SEP 18
Comments
Employee Advocacy At Scale with Hootsuite Amplify

Revisiting 'The 4P's of the Marketing Mix' with Mike Berry

Ciaran talks to Mike Berry, an author, digital consultant, trainer and academic, about the famous '4Ps of the Marketing Mix: Product, Price, Place,and Promotion.' We discover that the 4 Ps is still as fresh and relevant today as it was when it was devised byE. Jerome McCarthy back in 1960. However, and worryingly for Marketers, Mike argues that responsibility for the full Marketing Mix has been gradually surrendered, to the detriment of Marketing as a profession.

31 MIN2019 SEP 9
Comments
Revisiting 'The 4P's of the Marketing Mix' with Mike Berry

Future Gazing with Matt Ward from Disruptors.fm podcast

We talk with Futurist and Angel Investor Matt Ward from The Disruptors.fm podcast. On Our Future Gazing discussion list:- Driverless cars, Augmented and Virtual reality. The future of e-commerce and how it will evolve. Are the future of social media and blockchain platforms interwound? Get Matt's answers to all this and more...Finally, as an angel investor, we pick Matt's brains on what he looks for in any sound investment.

30 MIN2019 AUG 28
Comments
Future Gazing with Matt Ward from Disruptors.fm podcast
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