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The Digital Tourism Show

Chris Torres

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The Digital Tourism Show
The Digital Tourism Show

The Digital Tourism Show

Chris Torres

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About Us

The Digital Tourism Show is a tourism and destination video advice series covering everything form social media, websites, video and experiential marketing. Everything posted here has one aim, to help you increase booking rates, value and revenue.

Latest Episodes

Why You Should Invest in Good Translation

Justine Chrisment is a top tourism marketer with TMA and also runs her own business, The Language Distillery, providing translation services. Justine will explain 'Why Tourism Marketing Should Invest in GOOD Translation'. Scotland is one of the most popular holiday destinations for French tourists at the moment. And France is actually the third most important market for the Scottish tourism industry. However, very few of the websites that promote tours and activities in Scotland are available in French; this means that local businesses and tour operators miss out on big French business opportunities. In this talk, we will discuss the importance of good translation: how it is vital to make information accessible to your target audience, and we'll discuss how well-translated content can be used as a unique selling point to win new business opportunities.

15 MIN2018 NOV 8
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Why You Should Invest in Good Translation

The Current State Of Luxury Travel

Chris speaks with Renata Lucia Parolari Fernandes, an expert marketer within the Luxury Travel and Hotel sector and the creator of the award winning Five Star Magazine, Hotelnews.scot and Geared Life. We will be discussing The Current State Of Luxury Travel in a Q&A style chat. Renata’s insight into the luxury tourism industry touched on Scotland, Asia, Australia, and the Middle East. Renata helped us understand the current luxury travel market and she explained how technology will change and define it in the future.

44 MIN2018 NOV 8
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The Current State Of Luxury Travel

The Digital Battle for Tours and Activities

Having worked in the tours and activities industry for many years now, I can confidently report that the last 24 months have seen some of the industry’s most exciting and interesting developments. As these huge changes appear on the horizon, every online travel agent (OTA) and booking platform — both big and small — is positioning and preparing itself. But who will ultimately dominate the market? With this blog, I’ll look at the big three OTAs, Google’s entry into the tours and activities sector, and I’ll explain how suppliers can make sure they’re ready for the changing digital environment.

6 MIN2018 OCT 10
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The Digital Battle for Tours and Activities

Latest Episodes

Why You Should Invest in Good Translation

Justine Chrisment is a top tourism marketer with TMA and also runs her own business, The Language Distillery, providing translation services. Justine will explain 'Why Tourism Marketing Should Invest in GOOD Translation'. Scotland is one of the most popular holiday destinations for French tourists at the moment. And France is actually the third most important market for the Scottish tourism industry. However, very few of the websites that promote tours and activities in Scotland are available in French; this means that local businesses and tour operators miss out on big French business opportunities. In this talk, we will discuss the importance of good translation: how it is vital to make information accessible to your target audience, and we'll discuss how well-translated content can be used as a unique selling point to win new business opportunities.

15 MIN2018 NOV 8
Comments
Why You Should Invest in Good Translation

The Current State Of Luxury Travel

Chris speaks with Renata Lucia Parolari Fernandes, an expert marketer within the Luxury Travel and Hotel sector and the creator of the award winning Five Star Magazine, Hotelnews.scot and Geared Life. We will be discussing The Current State Of Luxury Travel in a Q&A style chat. Renata’s insight into the luxury tourism industry touched on Scotland, Asia, Australia, and the Middle East. Renata helped us understand the current luxury travel market and she explained how technology will change and define it in the future.

44 MIN2018 NOV 8
Comments
The Current State Of Luxury Travel

The Digital Battle for Tours and Activities

Having worked in the tours and activities industry for many years now, I can confidently report that the last 24 months have seen some of the industry’s most exciting and interesting developments. As these huge changes appear on the horizon, every online travel agent (OTA) and booking platform — both big and small — is positioning and preparing itself. But who will ultimately dominate the market? With this blog, I’ll look at the big three OTAs, Google’s entry into the tours and activities sector, and I’ll explain how suppliers can make sure they’re ready for the changing digital environment.

6 MIN2018 OCT 10
Comments
The Digital Battle for Tours and Activities

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