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The MarketPunch Podcast | The Podcast for Automotive Digital Marketing

Jason Stum

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The MarketPunch Podcast | The Podcast for Automotive Digital Marketing

The MarketPunch Podcast | The Podcast for Automotive Digital Marketing

Jason Stum

0
Followers
0
Plays
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Latest Episodes

#22: Web Tech That Used To Be Expensive That You Can Now Get For Free [Podcast]

Welcome to Episode 22 of the MarketPunch Podcast! On this episode, I’ll be joined by SEO expert, best selling author and founder of LifeListed.com – Danny Dover! Not only is Danny all of those things, but he’s also a colleague of mine at Launch Digital Marketing and – more importantly – afriend (awwwwh). I’m always excited when I get a chance to spend some time with Danny because he is full of insight and is always willing to share his knowledge with a knucklehead like me. With Danny’s background in SEO, you might expect that would be the topic of conversation for this episode of the podcast.Nope! That would have been too easy. On today’s show we’re talking about web technology that used to be incredibly expensive, that you can now get for free. There is some awesome information in this episode, so let get on with it. Enjoy The Show! Never miss an episode. Subscribe via iTunes| Google Play |RSS|Stitcher MarketPunch Podcast Tip of the Week And now for another MarketPunch.aut...

34 MIN2016 DEC 15
Comments
#22: Web Tech That Used To Be Expensive That You Can Now Get For Free [Podcast]

#21: .Cars .Car and .Auto Domains – Year One Update [Podcast]

Welcome to Episode 21 of the MarketPunch Podcast! On this episode, I’ll be joined by Shayan Rostam, Global Director of Registration Operationsfor .CarsDomains. Earlier this month when I was attending the Kain Automotive Clients & Friends Digital Success Workshop, I met up withShayan and we both agreed now that the .cars .car and .auto domains have been available for almost a year, it would be cool to do a podcast together and see how these domains are being used today. On this episode, Shayan and I talk about how car dealerships and automotive groups are using a .car .cars or .auto domain today, how consumer awareness of these new domain extensions is taking hold, and why you may want to secure a valuable piece of this digital real estate today lestyou miss out. We recorded this episode of the MarketPunch Podcast in the lobby of the 21c Museum Hotel in Lexington, KY– afascinatiing hotel if you ever get a chance to stay at one. The artwork in the lobby alone is well worth the visit...

37 MIN2016 NOV 30
Comments
#21: .Cars .Car and .Auto Domains – Year One Update [Podcast]

#20: Is The Grass Greener? With Guest Allyn Hane

Welcome to Episode 20 of the MarketPunch Podcast! On this episode I’ll be joined by Allyn Hane, Digital Marketing Director of the Coastal States Automotive Group. It’s interesting how life works out sometimes. When I decided to leave the dealership to start working at Launch Digital Marketing, Allyn was working there as the VP of Strategy. But just a few months after I started, Allyn decided to take the opposite-plunge himself and go from the vendor side of the worldto the dealership side. Allyn and I had the chance to catch up face to face at the DrivingSales Executive Summit, and we sat down to talk about our own experiences ofgoing from the dealership to a vendor, and vice versa. Also, when Allyn isn’t rocking it out for his automotive group, he’s also known as “The Lawn Care Nut“. With a very successful YouTube channel focused on DIY lawn care, Allyn will also share some his best practices for creating engaging video strategies that you can begin using in the dealership to...

52 MIN2016 OCT 28
Comments
#20: Is The Grass Greener? With Guest Allyn Hane

#19: Investing in an Automotive Digital Marketing Education with David Kain [Podcast]

Welcome to Episode 19 of the MarketPunch Podcast! Today I’ll be joined by David Kain of Kain Automotive to talk about why having a solid automotive digital marketing education is the foundation to your, and your dealership’s, continued success. If you’re not familiar with David, he’sa lifelong automotive industry enthusiast who along with his 8 brothers and sisters were raised at their family Ford Dealership where he remains a partner today. During the Internet boom in 2000 David became a co-founder and COO of FordDirect.comand then started Kain Automotive in 2003 to provide education on all things Digital because he saw the need to assist dealerships with Internet and BDC Operations. I’m thrilled that David was able to join me on this episode of the podcast as we’re both passionate about providing useful and relevant digital marketing information to those who work in the dealership. Enjoy The Show! Never miss an episode. Subscribe via iTunes| Google Play |RSS|Stitcher MarketP...

54 MIN2016 OCT 14
Comments
#19: Investing in an Automotive Digital Marketing Education with David Kain [Podcast]

#018: Now That’s Autotainment with David Villa [Podcast]

Welcome to Episode 18 of the MarketPunch Podcast! Today I’ll be joined by David Villa, CEO of Imperial Press Direct and the host of Auto Dealer Live. I wanted to have David on the show so he could tell you all about the Autotainement Network (AN), a podcast resourcededicated to those of us in the automotive industry. ANaims to be a content hub forthe growing audience of automotive professionals seeking to grow and evolve. Whenthe network launches on January 5th, 2016 there’ll beover a dozen weekly video podcasts for you to enjoy. I’m honored to be a part of AN with a brand new show called Think Bigger and am looking forward to seeing all the new shows that will be a part of the network. Enjoy The Show! Never miss an episode. Subscribe via iTunes| Google Play |RSS|Stitcher MarketPunch Podcast Tip of the Week This tip of the week comes courtesyof Eric Miltsch from Auto Outlets USAand member of the MarketPunch Mastermind. When apeer asked what tools should heuse toself-audit a new w...

38 MIN2015 DEC 11
Comments
#018: Now That’s Autotainment with David Villa [Podcast]

#017: .Cars .Car & .Auto Domains – What Car Dealers Need to Know [Podcast]

Welcome to Episode 17 of the MarketPunch Podcast! I’m excited for today’s show because I’ll be joined by Mike Ambrose, COO & co-founder of XYZ. Mike is joining me to talk about three new TLD’s – the .cars .car and .auto domains – and what car dealers need to know about these new domain extensions that were developed specifically for the automotive industry. I know a lot of you have some questions about these new domains, and that’s why I wanted to have Mike on the show. To answer the most pressing questions, give you ideas on how you could use these domains in your dealership and also tell you how you can reserve a .cars .car or .auto domain today. As you may have noticed, Irecently switched MarketPunch from a .com to a .auto domain extension. In full disclosure, I met Mike at the DrivingSaels Executive Summit and after having a nice conversation about these domains he asked if I’d be willing to join anearly adopters program for the .auto domain which I (obviously) did. Duri...

35 MIN2015 NOV 13
Comments
#017: .Cars .Car & .Auto Domains – What Car Dealers Need to Know [Podcast]

#016: Tips from the #AutoMarketing Pros [Podcast]

Welcome to Episode 16 of the MarketPunch Podcast! Before I dive right into the show notes, I just have to say I’m excited to be bringing you fresh, new episodes of the show. I hope you’re enjoying listening to the podcast as much as I’ve enjoyed recording them. I’ve got another special episode of the podcast lined up for you today. Back at the DrivingSales Executive Summit, I was supposed to be doing a 1-on-1 interview with Eric Miltsch. However as we were walking back to his suite to record the show, it spontaneously evolved to become a round table. So on this episode of the MarketPunch Podcast, I had the pleasure of sitting around a table with these automotive digital marketing pro’s sharing ourcreative #automarketing insights that you can use TODAY! It’s worth noting that I discovered thatthe more fun you have recording an episode of this podcast, the more difficult it will be to edit. So if you hear the mic get too hot and clip, or someone talk to low where it’s hard to h...

38 MIN2015 NOV 6
Comments
#016: Tips from the #AutoMarketing Pros [Podcast]

#015: Talking Social Media Mistakes with Kate Frost [Podcast]

Welcome to Episode 15 of the MarketPunch Podcast! Hey everybody, I’m excited to be back once again with another fresh episode of the show. You might recall that I recently attended the the DrivingSales Executive Summit. While I was there I had the chance to sit down and chat withKate Frost about social media and how we as automotive marketers use it. But this interview isn’t your typical convo because we’re talking about the 5 biggest mistakes car dealers make when using social media. You’re really going to appreciate the info that Kate shares with you so you can avoid making these mistakes as you continue your journey using social media in your dealership. So if you’re ready, I’m ready. Let’s get down to it and find out what NOT to do when using social media… Enjoy The Show! Never miss an episode. Subscribe via iTunes| Google Play |RSS|Stitcher MarketPunch Podcast Tip Of The Week As you know, content curation is a part of any social media strategy. Simply put, you want to m...

37 MIN2015 OCT 30
Comments
#015: Talking Social Media Mistakes with Kate Frost [Podcast]

#014: What We Learned at the DrivingSales Executive Summit [Podcast]

Welcome to Episode 14 of the MarketPunch Podcast! I’m just getting back the DrivingSales Executive Summitin Las Vegas and I’m looking forward to bringing you a very special episode of the show today. As soon as the final keynote was complete and #DSES officially closed, I gathered up a few friends to chat about what we learned at the show to share with you. Joining me on the podcast you’ll hear today will be: * Brenda Niedermaier – Marketing & Business Development Manager at Mills Buick GMC. * Chris K. Leslie –Director of eCommerce atHeinrich Automotive Group. * Susan Gubasta – Dealer Principal at Mississauga Toyota. I truly enjoyed talking with these fine folks and I hope you’ll appreciate our conversation as well. So if you were at #DSES and want to get our thoughts, or if you didn’t attend and want the inside scoop on what went down – this is the show for you! Enjoy The Show! Never miss an episode. Subscribe via iTunes| Google Play |RSS|Stitcher MarketPunch Podcast Tip O...

43 MIN2015 OCT 23
Comments
#014: What We Learned at the DrivingSales Executive Summit [Podcast]

#013: The Past, The Present and Blogging To The Future [Podcast]

Welcome to Episode 13 of the MarketPunch Podcast! It’s been way too long since I recorded my last episode(almost a year!) and I’m excited to dust off my trusty Blue Yeti microphone and talk with you all once again. Before I jump in to the show notes, I just want to thank everyone who sent me emails, tweets, Facebook messages, texts and smoke signals the past year asking about the podcast and when new episodes were going to come out. That really meant a lot to me, and I promise I never forgot about you guys. On today’s episode of the show, we’re going to talk a little bit about the past, the present and the future of the MarketPunch podcast. After that, I have some special content lined up that I hope you’ll enjoy. You may recall that last year I was a speaker at the DrivingSales Executive Summit, and gave a presentation calledBlog to the Future. Quite a few of you were there in the room to see it live, but I also know a lot of regular MarketPunch’ers didn’t get a chance to ta...

52 MIN2015 OCT 16
Comments
#013: The Past, The Present and Blogging To The Future [Podcast]

Latest Episodes

#22: Web Tech That Used To Be Expensive That You Can Now Get For Free [Podcast]

Welcome to Episode 22 of the MarketPunch Podcast! On this episode, I’ll be joined by SEO expert, best selling author and founder of LifeListed.com – Danny Dover! Not only is Danny all of those things, but he’s also a colleague of mine at Launch Digital Marketing and – more importantly – afriend (awwwwh). I’m always excited when I get a chance to spend some time with Danny because he is full of insight and is always willing to share his knowledge with a knucklehead like me. With Danny’s background in SEO, you might expect that would be the topic of conversation for this episode of the podcast.Nope! That would have been too easy. On today’s show we’re talking about web technology that used to be incredibly expensive, that you can now get for free. There is some awesome information in this episode, so let get on with it. Enjoy The Show! Never miss an episode. Subscribe via iTunes| Google Play |RSS|Stitcher MarketPunch Podcast Tip of the Week And now for another MarketPunch.aut...

34 MIN2016 DEC 15
Comments
#22: Web Tech That Used To Be Expensive That You Can Now Get For Free [Podcast]

#21: .Cars .Car and .Auto Domains – Year One Update [Podcast]

Welcome to Episode 21 of the MarketPunch Podcast! On this episode, I’ll be joined by Shayan Rostam, Global Director of Registration Operationsfor .CarsDomains. Earlier this month when I was attending the Kain Automotive Clients & Friends Digital Success Workshop, I met up withShayan and we both agreed now that the .cars .car and .auto domains have been available for almost a year, it would be cool to do a podcast together and see how these domains are being used today. On this episode, Shayan and I talk about how car dealerships and automotive groups are using a .car .cars or .auto domain today, how consumer awareness of these new domain extensions is taking hold, and why you may want to secure a valuable piece of this digital real estate today lestyou miss out. We recorded this episode of the MarketPunch Podcast in the lobby of the 21c Museum Hotel in Lexington, KY– afascinatiing hotel if you ever get a chance to stay at one. The artwork in the lobby alone is well worth the visit...

37 MIN2016 NOV 30
Comments
#21: .Cars .Car and .Auto Domains – Year One Update [Podcast]

#20: Is The Grass Greener? With Guest Allyn Hane

Welcome to Episode 20 of the MarketPunch Podcast! On this episode I’ll be joined by Allyn Hane, Digital Marketing Director of the Coastal States Automotive Group. It’s interesting how life works out sometimes. When I decided to leave the dealership to start working at Launch Digital Marketing, Allyn was working there as the VP of Strategy. But just a few months after I started, Allyn decided to take the opposite-plunge himself and go from the vendor side of the worldto the dealership side. Allyn and I had the chance to catch up face to face at the DrivingSales Executive Summit, and we sat down to talk about our own experiences ofgoing from the dealership to a vendor, and vice versa. Also, when Allyn isn’t rocking it out for his automotive group, he’s also known as “The Lawn Care Nut“. With a very successful YouTube channel focused on DIY lawn care, Allyn will also share some his best practices for creating engaging video strategies that you can begin using in the dealership to...

52 MIN2016 OCT 28
Comments
#20: Is The Grass Greener? With Guest Allyn Hane

#19: Investing in an Automotive Digital Marketing Education with David Kain [Podcast]

Welcome to Episode 19 of the MarketPunch Podcast! Today I’ll be joined by David Kain of Kain Automotive to talk about why having a solid automotive digital marketing education is the foundation to your, and your dealership’s, continued success. If you’re not familiar with David, he’sa lifelong automotive industry enthusiast who along with his 8 brothers and sisters were raised at their family Ford Dealership where he remains a partner today. During the Internet boom in 2000 David became a co-founder and COO of FordDirect.comand then started Kain Automotive in 2003 to provide education on all things Digital because he saw the need to assist dealerships with Internet and BDC Operations. I’m thrilled that David was able to join me on this episode of the podcast as we’re both passionate about providing useful and relevant digital marketing information to those who work in the dealership. Enjoy The Show! Never miss an episode. Subscribe via iTunes| Google Play |RSS|Stitcher MarketP...

54 MIN2016 OCT 14
Comments
#19: Investing in an Automotive Digital Marketing Education with David Kain [Podcast]

#018: Now That’s Autotainment with David Villa [Podcast]

Welcome to Episode 18 of the MarketPunch Podcast! Today I’ll be joined by David Villa, CEO of Imperial Press Direct and the host of Auto Dealer Live. I wanted to have David on the show so he could tell you all about the Autotainement Network (AN), a podcast resourcededicated to those of us in the automotive industry. ANaims to be a content hub forthe growing audience of automotive professionals seeking to grow and evolve. Whenthe network launches on January 5th, 2016 there’ll beover a dozen weekly video podcasts for you to enjoy. I’m honored to be a part of AN with a brand new show called Think Bigger and am looking forward to seeing all the new shows that will be a part of the network. Enjoy The Show! Never miss an episode. Subscribe via iTunes| Google Play |RSS|Stitcher MarketPunch Podcast Tip of the Week This tip of the week comes courtesyof Eric Miltsch from Auto Outlets USAand member of the MarketPunch Mastermind. When apeer asked what tools should heuse toself-audit a new w...

38 MIN2015 DEC 11
Comments
#018: Now That’s Autotainment with David Villa [Podcast]

#017: .Cars .Car & .Auto Domains – What Car Dealers Need to Know [Podcast]

Welcome to Episode 17 of the MarketPunch Podcast! I’m excited for today’s show because I’ll be joined by Mike Ambrose, COO & co-founder of XYZ. Mike is joining me to talk about three new TLD’s – the .cars .car and .auto domains – and what car dealers need to know about these new domain extensions that were developed specifically for the automotive industry. I know a lot of you have some questions about these new domains, and that’s why I wanted to have Mike on the show. To answer the most pressing questions, give you ideas on how you could use these domains in your dealership and also tell you how you can reserve a .cars .car or .auto domain today. As you may have noticed, Irecently switched MarketPunch from a .com to a .auto domain extension. In full disclosure, I met Mike at the DrivingSaels Executive Summit and after having a nice conversation about these domains he asked if I’d be willing to join anearly adopters program for the .auto domain which I (obviously) did. Duri...

35 MIN2015 NOV 13
Comments
#017: .Cars .Car & .Auto Domains – What Car Dealers Need to Know [Podcast]

#016: Tips from the #AutoMarketing Pros [Podcast]

Welcome to Episode 16 of the MarketPunch Podcast! Before I dive right into the show notes, I just have to say I’m excited to be bringing you fresh, new episodes of the show. I hope you’re enjoying listening to the podcast as much as I’ve enjoyed recording them. I’ve got another special episode of the podcast lined up for you today. Back at the DrivingSales Executive Summit, I was supposed to be doing a 1-on-1 interview with Eric Miltsch. However as we were walking back to his suite to record the show, it spontaneously evolved to become a round table. So on this episode of the MarketPunch Podcast, I had the pleasure of sitting around a table with these automotive digital marketing pro’s sharing ourcreative #automarketing insights that you can use TODAY! It’s worth noting that I discovered thatthe more fun you have recording an episode of this podcast, the more difficult it will be to edit. So if you hear the mic get too hot and clip, or someone talk to low where it’s hard to h...

38 MIN2015 NOV 6
Comments
#016: Tips from the #AutoMarketing Pros [Podcast]

#015: Talking Social Media Mistakes with Kate Frost [Podcast]

Welcome to Episode 15 of the MarketPunch Podcast! Hey everybody, I’m excited to be back once again with another fresh episode of the show. You might recall that I recently attended the the DrivingSales Executive Summit. While I was there I had the chance to sit down and chat withKate Frost about social media and how we as automotive marketers use it. But this interview isn’t your typical convo because we’re talking about the 5 biggest mistakes car dealers make when using social media. You’re really going to appreciate the info that Kate shares with you so you can avoid making these mistakes as you continue your journey using social media in your dealership. So if you’re ready, I’m ready. Let’s get down to it and find out what NOT to do when using social media… Enjoy The Show! Never miss an episode. Subscribe via iTunes| Google Play |RSS|Stitcher MarketPunch Podcast Tip Of The Week As you know, content curation is a part of any social media strategy. Simply put, you want to m...

37 MIN2015 OCT 30
Comments
#015: Talking Social Media Mistakes with Kate Frost [Podcast]

#014: What We Learned at the DrivingSales Executive Summit [Podcast]

Welcome to Episode 14 of the MarketPunch Podcast! I’m just getting back the DrivingSales Executive Summitin Las Vegas and I’m looking forward to bringing you a very special episode of the show today. As soon as the final keynote was complete and #DSES officially closed, I gathered up a few friends to chat about what we learned at the show to share with you. Joining me on the podcast you’ll hear today will be: * Brenda Niedermaier – Marketing & Business Development Manager at Mills Buick GMC. * Chris K. Leslie –Director of eCommerce atHeinrich Automotive Group. * Susan Gubasta – Dealer Principal at Mississauga Toyota. I truly enjoyed talking with these fine folks and I hope you’ll appreciate our conversation as well. So if you were at #DSES and want to get our thoughts, or if you didn’t attend and want the inside scoop on what went down – this is the show for you! Enjoy The Show! Never miss an episode. Subscribe via iTunes| Google Play |RSS|Stitcher MarketPunch Podcast Tip O...

43 MIN2015 OCT 23
Comments
#014: What We Learned at the DrivingSales Executive Summit [Podcast]

#013: The Past, The Present and Blogging To The Future [Podcast]

Welcome to Episode 13 of the MarketPunch Podcast! It’s been way too long since I recorded my last episode(almost a year!) and I’m excited to dust off my trusty Blue Yeti microphone and talk with you all once again. Before I jump in to the show notes, I just want to thank everyone who sent me emails, tweets, Facebook messages, texts and smoke signals the past year asking about the podcast and when new episodes were going to come out. That really meant a lot to me, and I promise I never forgot about you guys. On today’s episode of the show, we’re going to talk a little bit about the past, the present and the future of the MarketPunch podcast. After that, I have some special content lined up that I hope you’ll enjoy. You may recall that last year I was a speaker at the DrivingSales Executive Summit, and gave a presentation calledBlog to the Future. Quite a few of you were there in the room to see it live, but I also know a lot of regular MarketPunch’ers didn’t get a chance to ta...

52 MIN2015 OCT 16
Comments
#013: The Past, The Present and Blogging To The Future [Podcast]
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himalayaプレミアムへようこそ聴き放題のオーディオブックをお楽しみください。