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The Marketing Cloudcast

Salesforce

4
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The Marketing Cloudcast
The Marketing Cloudcast

The Marketing Cloudcast

Salesforce

4
Followers
1
Plays
0
Raised
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About Us

The marketing podcast from Salesforce. For marketers who lead the way.

Latest Episodes

Connections 2019: What Not To Miss

Connections is Salesforce’s digital marketing, commerce and customer service event of the year. Marketers from all over the world will be joining us June 17-19 in Chicago to blaze their trail to better, smarter customer engagement. Whether you are planning to attend or not, this episode will share tips and tricks on how to get the most out of this event. The celebrity host for this episode is Salesforce MVP Shonnah Hughes, co-founder Pep-Up Tech & Product Evangelist with Getfeedback. Guests include Salesforce MVP Chris Zullo,VP of Solutions and Practice Lead, Digital Marketing at RelationEdge and Alyson McEleney, Sr. Director of Strategic Events at Salesforce. You can register and learn more about Connections 2019 atwww.salesforce.com/connections/.

20 MIN1 weeks ago
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Connections 2019: What Not To Miss

The Importance of Inclusive Marketing

In this episode we talk about inclusive marketing, it’s importance and the six principles we can follow to create content that truly reflects diverse communities that our companies serve. On this episode we have guest Ali Siegel, Senior Manager, of Equality Content, Narrative, and Marketing at Salesforce who shares how it is our responsibility as marketers to relay our brands’ messaging in a way that resonates with people from all backgrounds, regardless of race, ethnicity, age, or ability.

23 MIN3 weeks ago
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The Importance of Inclusive Marketing

Monetizing Repeat Client Base With RFM Segmentation

RFM Segmentation is designed for marketers to monetize their database and increase ROI. Caren Carrasco, Senior Partner of Benjamin David Group joins us to share her perspective on this framework and how marketers can take advantage of it. You can learn more about this framework here:https://www.benjamin-david.com/rfm-ebook/

19 MINMAY 10
Comments
Monetizing Repeat Client Base With RFM Segmentation

Latest Episodes

Connections 2019: What Not To Miss

Connections is Salesforce’s digital marketing, commerce and customer service event of the year. Marketers from all over the world will be joining us June 17-19 in Chicago to blaze their trail to better, smarter customer engagement. Whether you are planning to attend or not, this episode will share tips and tricks on how to get the most out of this event. The celebrity host for this episode is Salesforce MVP Shonnah Hughes, co-founder Pep-Up Tech & Product Evangelist with Getfeedback. Guests include Salesforce MVP Chris Zullo,VP of Solutions and Practice Lead, Digital Marketing at RelationEdge and Alyson McEleney, Sr. Director of Strategic Events at Salesforce. You can register and learn more about Connections 2019 atwww.salesforce.com/connections/.

20 MIN1 weeks ago
Comments
Connections 2019: What Not To Miss

The Importance of Inclusive Marketing

In this episode we talk about inclusive marketing, it’s importance and the six principles we can follow to create content that truly reflects diverse communities that our companies serve. On this episode we have guest Ali Siegel, Senior Manager, of Equality Content, Narrative, and Marketing at Salesforce who shares how it is our responsibility as marketers to relay our brands’ messaging in a way that resonates with people from all backgrounds, regardless of race, ethnicity, age, or ability.

23 MIN3 weeks ago
Comments
The Importance of Inclusive Marketing

Monetizing Repeat Client Base With RFM Segmentation

RFM Segmentation is designed for marketers to monetize their database and increase ROI. Caren Carrasco, Senior Partner of Benjamin David Group joins us to share her perspective on this framework and how marketers can take advantage of it. You can learn more about this framework here:https://www.benjamin-david.com/rfm-ebook/

19 MINMAY 10
Comments
Monetizing Repeat Client Base With RFM Segmentation

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