title

The Marketing Mentor Podcast

Ilise Benun

2
Followers
12
Plays
The Marketing Mentor Podcast
The Marketing Mentor Podcast

The Marketing Mentor Podcast

Ilise Benun

2
Followers
12
Plays
OVERVIEWEPISODESYOU MAY ALSO LIKE

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About Us

In the Marketing Mentor podcast, Ilise Benun, founder of Marketing-Mentor.com, offers short but meaty conversational interviews with creative professionals who are doing what it takes to stop feast or famine, get better clients and command the fees they deserve – and sharing what they’ve learned.

Latest Episodes

#381: How to Make Your Marketing About Your Clients with Adam Fairhead

If you suspect your marketing is still just too much about you, this episode is for you. I spoke with Adam Fairhead of Fairhead Creative and BuiltForImpact.net about his new book, Marketing Isn’t About You, and about how to use personalized videos to get the attention of the clients you want to serve. If you like what you hear, get a free download at https://fairhead.net/ilise. Then, write a review,subscribe on Apple Podcastsand, one more thing, be sure to sign up for myQuick Tips fromMarketingMentor.

23 MIN1 w ago
Comments
#381: How to Make Your Marketing About Your Clients with Adam Fairhead

#380: How to Identify Your Unique Value with Lisa Mullis

If you don’t have clarity about the unique value you bring to your ideal clients, this episode is for you. I spoke with Lisa Mullis of Paraphrase Communications about the “Value Framework” she uses to help her clients package and position their “high value offers.” If you like what you hear, read her guest blog post where you can download her Value Framework Blueprint. Also, listen to our previous podcasts on the “comparison trap” and being an “experienced newbie.” Then, write a review,subscribe on Apple Podcastsand, one more thing, be sure to sign up for myQuick Tips fromMarketingMentor.

27 MIN3 w ago
Comments
#380: How to Identify Your Unique Value with Lisa Mullis

#379: How to Build a Simple Marketing Machine with Susan Harper

If you’re tired of coming up with new marketing ideas all the time and you want a simple system that (almost) runs on its own, this episode is for you. I spoke with Susan Harper of Conference-Creative.com about her “marketing machine,” which is generating enough work for her to outsource her marketing! If you like what you hear,write a review,subscribe on Apple Podcastsand be sure to sign up for myQuick Tips fromMarketingMentor.

22 MINOCT 16
Comments
#379: How to Build a Simple Marketing Machine with Susan Harper

#378: How to Build Long-Term Client Relationships with Ben Callahan

If you want longer relationships with clients (and fewer one-off projects), this episode is for you. I spoke with Ben Callahan, President of Sparkbox, about how,once inside a client company,his web firm “spreads like a virus” and how they use content marketing to attract clients who want long term partners. If you like what you hear, listen to my previous chat with Ben on the Sparkbox content marketing strategy, write a review,subscribe on Apple Podcastsand be sure to sign up for myQuick Tips fromMarketingMentor.

27 MINOCT 2
Comments
#378: How to Build Long-Term Client Relationships with Ben Callahan

#377: How to Use Lists to Reduce Stress with Paula Rizzo

If you are always looking for ways to improve your productivity, this episode is for you. I spoke with Paula Rizzo, media trainer and author of the brand new, Listful Living: A List-Making Journey to a Less Stressed You, about how to use lists to improve your life and, ultimately, waste less time. Be sure to check out her blog and watch our recent video interview too. If you like what you hear, write a review,subscribe on Apple Podcastsand be sure to sign up for myQuick Tips fromMarketingMentor.

26 MINSEP 18
Comments
#377: How to Use Lists to Reduce Stress with Paula Rizzo

#376: How to Be Productive (Instead of Busy) w/ Andy Brenits

If you are overwhelmed and just can’t get a handle on your to do lists (most of us have more than one), this episode is for you. It’s an excerpt from a recent presentation by Andy Brenits, of Brenits Creative, on his self styled productivity process. Be sure to read his updated and detailed blog post here and listen to a previous podcast with Andy here. If you like what you hear, write a review,subscribe on Apple Podcastsand be sure to sign up for myQuick Tips fromMarketingMentor.

24 MINAUG 28
Comments
#376: How to Be Productive (Instead of Busy) w/ Andy Brenits

#375: Learning to Love the Money Conversation with Ilise Benun

If you struggle when talking money with clients, this episode is for you. It’s an excerpt from a recent workshop I gave for creative professionals on how to take more control over your business (and your pricing) by learning when and how to initiate the money conversation with confidence. If you like what you hear, write a review,subscribe on Apple Podcastsand be sure to sign up for myQuick Tips fromMarketingMentor.

29 MINAUG 14
Comments
#375: Learning to Love the Money Conversation with Ilise Benun

#374: How to Write Ridiculously Good Email News-“letters" with Ann Handley

In the latest episode, I got to chat with Ann Handley, best-selling author of “Everybody Writes,” and the world’s first Chief Content Officer. We bonded over our mutual obsession with email newsletters and talked all about how to write ridiculously good content and the art of curating content. If you like what you hear, write a review,subscribe on Apple Podcastsand be sure to sign up for Ann’s newsletter, Total Annarchy, and for myQuick Tips fromMarketingMentor.

26 MINJUL 24
Comments
#374: How to Write Ridiculously Good Email News-“letters" with Ann Handley

#373: Asking for Help = Business Growth with Danielle Z. Hughes

If you’re feeling stuck, you’ll get a lot out of today’s episode with strategic copywriter, Danielle Z. Hughes, who generously shares how her business has grown in the short time since she started asking for (and getting) the help she needed. “Everything that has happened to me in the past year has been because I realized I couldn't and shouldn't go it alone.” If you like what you hear, by all means, write a review,subscribe on Apple Podcastsand be sure to sign up forQuick Tips fromMarketingMentor

26 MINJUL 17
Comments
#373: Asking for Help = Business Growth with Danielle Z. Hughes

#372: Tom Ross on Learning to Love Marketing

In today’s episode with Tom Ross, podcast host and CEO of DesignCuts.com, we talked about what he calls “the beautiful marriage that can be design and marketing,” and how he and some of the members of his community are shedding the “starving artist” identity and learning to love marketing. Find him on Instagram @tomrossmedia. If you like what you hear, by all means, write a review,subscribe on Apple Podcastsand be sure to sign up forQuick Tips fromMarketingMentor

25 MINJUL 3
Comments
#372: Tom Ross on Learning to Love Marketing

Latest Episodes

#381: How to Make Your Marketing About Your Clients with Adam Fairhead

If you suspect your marketing is still just too much about you, this episode is for you. I spoke with Adam Fairhead of Fairhead Creative and BuiltForImpact.net about his new book, Marketing Isn’t About You, and about how to use personalized videos to get the attention of the clients you want to serve. If you like what you hear, get a free download at https://fairhead.net/ilise. Then, write a review,subscribe on Apple Podcastsand, one more thing, be sure to sign up for myQuick Tips fromMarketingMentor.

23 MIN1 w ago
Comments
#381: How to Make Your Marketing About Your Clients with Adam Fairhead

#380: How to Identify Your Unique Value with Lisa Mullis

If you don’t have clarity about the unique value you bring to your ideal clients, this episode is for you. I spoke with Lisa Mullis of Paraphrase Communications about the “Value Framework” she uses to help her clients package and position their “high value offers.” If you like what you hear, read her guest blog post where you can download her Value Framework Blueprint. Also, listen to our previous podcasts on the “comparison trap” and being an “experienced newbie.” Then, write a review,subscribe on Apple Podcastsand, one more thing, be sure to sign up for myQuick Tips fromMarketingMentor.

27 MIN3 w ago
Comments
#380: How to Identify Your Unique Value with Lisa Mullis

#379: How to Build a Simple Marketing Machine with Susan Harper

If you’re tired of coming up with new marketing ideas all the time and you want a simple system that (almost) runs on its own, this episode is for you. I spoke with Susan Harper of Conference-Creative.com about her “marketing machine,” which is generating enough work for her to outsource her marketing! If you like what you hear,write a review,subscribe on Apple Podcastsand be sure to sign up for myQuick Tips fromMarketingMentor.

22 MINOCT 16
Comments
#379: How to Build a Simple Marketing Machine with Susan Harper

#378: How to Build Long-Term Client Relationships with Ben Callahan

If you want longer relationships with clients (and fewer one-off projects), this episode is for you. I spoke with Ben Callahan, President of Sparkbox, about how,once inside a client company,his web firm “spreads like a virus” and how they use content marketing to attract clients who want long term partners. If you like what you hear, listen to my previous chat with Ben on the Sparkbox content marketing strategy, write a review,subscribe on Apple Podcastsand be sure to sign up for myQuick Tips fromMarketingMentor.

27 MINOCT 2
Comments
#378: How to Build Long-Term Client Relationships with Ben Callahan

#377: How to Use Lists to Reduce Stress with Paula Rizzo

If you are always looking for ways to improve your productivity, this episode is for you. I spoke with Paula Rizzo, media trainer and author of the brand new, Listful Living: A List-Making Journey to a Less Stressed You, about how to use lists to improve your life and, ultimately, waste less time. Be sure to check out her blog and watch our recent video interview too. If you like what you hear, write a review,subscribe on Apple Podcastsand be sure to sign up for myQuick Tips fromMarketingMentor.

26 MINSEP 18
Comments
#377: How to Use Lists to Reduce Stress with Paula Rizzo

#376: How to Be Productive (Instead of Busy) w/ Andy Brenits

If you are overwhelmed and just can’t get a handle on your to do lists (most of us have more than one), this episode is for you. It’s an excerpt from a recent presentation by Andy Brenits, of Brenits Creative, on his self styled productivity process. Be sure to read his updated and detailed blog post here and listen to a previous podcast with Andy here. If you like what you hear, write a review,subscribe on Apple Podcastsand be sure to sign up for myQuick Tips fromMarketingMentor.

24 MINAUG 28
Comments
#376: How to Be Productive (Instead of Busy) w/ Andy Brenits

#375: Learning to Love the Money Conversation with Ilise Benun

If you struggle when talking money with clients, this episode is for you. It’s an excerpt from a recent workshop I gave for creative professionals on how to take more control over your business (and your pricing) by learning when and how to initiate the money conversation with confidence. If you like what you hear, write a review,subscribe on Apple Podcastsand be sure to sign up for myQuick Tips fromMarketingMentor.

29 MINAUG 14
Comments
#375: Learning to Love the Money Conversation with Ilise Benun

#374: How to Write Ridiculously Good Email News-“letters" with Ann Handley

In the latest episode, I got to chat with Ann Handley, best-selling author of “Everybody Writes,” and the world’s first Chief Content Officer. We bonded over our mutual obsession with email newsletters and talked all about how to write ridiculously good content and the art of curating content. If you like what you hear, write a review,subscribe on Apple Podcastsand be sure to sign up for Ann’s newsletter, Total Annarchy, and for myQuick Tips fromMarketingMentor.

26 MINJUL 24
Comments
#374: How to Write Ridiculously Good Email News-“letters" with Ann Handley

#373: Asking for Help = Business Growth with Danielle Z. Hughes

If you’re feeling stuck, you’ll get a lot out of today’s episode with strategic copywriter, Danielle Z. Hughes, who generously shares how her business has grown in the short time since she started asking for (and getting) the help she needed. “Everything that has happened to me in the past year has been because I realized I couldn't and shouldn't go it alone.” If you like what you hear, by all means, write a review,subscribe on Apple Podcastsand be sure to sign up forQuick Tips fromMarketingMentor

26 MINJUL 17
Comments
#373: Asking for Help = Business Growth with Danielle Z. Hughes

#372: Tom Ross on Learning to Love Marketing

In today’s episode with Tom Ross, podcast host and CEO of DesignCuts.com, we talked about what he calls “the beautiful marriage that can be design and marketing,” and how he and some of the members of his community are shedding the “starving artist” identity and learning to love marketing. Find him on Instagram @tomrossmedia. If you like what you hear, by all means, write a review,subscribe on Apple Podcastsand be sure to sign up forQuick Tips fromMarketingMentor

25 MINJUL 3
Comments
#372: Tom Ross on Learning to Love Marketing
hmly
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