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The Present Beyond Measure Show: Data Visualization, Storytelling & Presentation for Digital Marketers

Lea Pica | Data Storytelling Evangelist, Speaker + Trainer

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The Present Beyond Measure Show: Data Visualization, Storytelling & Presentation for Digital Marketers
The Present Beyond Measure Show: Data Visualization, Storytelling & Presentation for Digital Marketers

The Present Beyond Measure Show: Data Visualization, Storytelling & Presentation for Digital Marketers

Lea Pica | Data Storytelling Evangelist, Speaker + Trainer

5
Followers
2
Plays
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About Us

Your one-stop shop for essential data visualization and presentation skills for digital marketers, web analysts, and BI practitioners. With regular original content and luminary guest appearances from Rand Fishkin, Jim Sterne, Dustin Mathews, Garr Reynolds and more. This is the toolset you need to present your data, inform business decisions, inspire action, and become INDISPENSABLE.

Latest Episodes

Nancy Duarte Dives Into Her New Book, “Data Stories”

Today's guest has played a pivotal role in my data presentation journey. One of her books was a game-changer in my presentation journey, and I have cited her in almost every keynote, workshop, and training course I've ever created and having the opportunity to interview her was a defining show moment. Nancy Duarte is the founder of Duarte, Inc., a global leader behind some of the most influential visual messages in business and culture. It is the largest design firm in Silicon Valley and also the fifth largest female employer in the area. Nancy is a communication expert and as a persuasion specialist and she has she cracked the code for effectively incorporating story into business communications. She has been a speaker at a number of Fortune 500 companies and counts 8 of the top 10 brands in her firm's clientele. She is the author of six books and today, she shares a wealth of information about her brand new book, DataStory: Explain Data and Inspire Action Through Story. Tune in to this episode where Nancy shares amazing and actionable tips and tricks for storytelling in data, reaching stakeholders and communicating effectively with the executive suite while also sharing about her new book and some of the mind-blowing concepts she introduces. In This Episode, You'll Learn… The importance of being able to not only understanding data, but also to communicate the findings effectively with your audience using storytelling. Best practices for getting seen as a leader and inspiration to others in your workplace. The three acts of telling your data story. How stakeholders and people in the executive suite think and how you can best reach them in a positively efficient way. How to Keep Up with Nancy: Twitter LinkedIn People, Blogs, and Resources Mentioned: DataStory: Explain Data and Inspire Action Through Story by Nancy Duarte Resonate: Present Visual Stories that Transform Audiences by Nancy Duarte Slideology: The Art and Science of Creating Great Presentations by Nancy Duarte Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice by Russell Brunson Jeff Weiner My new webinar, "How to Present Compelling Data Stories in PowerPoint and Become the In-Demand Source for Insights {Without Putting People to Sleep}" To view the show notes & resources for this episode, visit LeaPica.com/050 .

61 MIN1 w ago
Comments
Nancy Duarte Dives Into Her New Book, “Data Stories”

The Subtle Ways Your Charts Can Lie With Alberto Cairo

Alberto Cairo is not only a highly revered mind in the data visualization world, he brings a fresh perspective on keeping your charts honest in his brand new book, How Charts Lie.. If you're looking for a way to create and interpret charts accurately and in integrity, this interview is for you. Alberto is a celebrated visualization educator, designer, and consultant. He is the Knight Chair in Visual Journalism at the School of Communications of the University of Miami and he is also the director of visualization program at UM's Center for Computational Science. He is also the author of two other data viz Bibles The Truthful Art, and The Functional Art. In this episode, Alberto Cairo provides his unmatched wisdom on chart creation and interpretation. He debunks the myth of "a picture speaks a thousand words" when it comes to visualization and shares how to create charts that are as close to the truth as possible. In This Episode, You'll Learn… What Alberto's new book explores the different positive and negative influences that charts have on our perception of truth. What he believes was at the root of #SharpieGate and many other media-fueled debacles over data viz His thoughts about the myths of charts and how to think about them differently. How no statement we make is absolutely true and what we can do to try and move toward the truth end of the spectrum. The importance of expressing your level of confidence in facts you are presenting, but to also understand there may be other interpretations. The "Me" Factor and how you can use it to make your visualizations more engaging to your audience. Ecological fallacy and amalgamation paradoxes that should become part of a general knowledge. People, Resources, & Links Mentioned How Charts Lie: Getting Smarter about Visual Information by Alberto Cairo The Truthful Art: Data, Charts, and Maps for Communication by Alberto Cairo Good Charts: The HBR Guide to Making Smarter, More Persuasive Data Visualizations by Scott Berinato The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Lifeby Mark Manson Spurious Correlations by Tyler Vigen Mistakes Were Made (but Not by Me): Why We Justify Foolish Beliefs, Bad Decisions, and Hurtful Acts by Carol Tavris Thinking Fast and Slowby Daniel Kahneman INZight Settlers of Catan Board Game How to Keep Up with Alberto:

77 MINOCT 11
Comments
The Subtle Ways Your Charts Can Lie With Alberto Cairo

Humanizing Your Audience and Customer Engagement with Carlos Gil

It's rare when I encounter someone at a conference that not only nails the presentation, leaving me wanting more, but also drops wisdom I can easily say I will use for the rest of my speaking career. Carlos Gil is an international keynote speaker and award winning digital storyteller with over a decade of experience leading social media strategies for global brands. He is the author of the upcoming book, The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI set to release in October and you can pre-order your copy now. In this episode, Carlos provides insight around humanizing your brand. His experience on relating to audiences through storytelling and authentically engaging on social media will leave you in awe. I found myself being blown away multiple times with new concepts and ideas that are easily implemented and impactful. In This Episode, You'll Learn… How Carlos dropped out of high school at 17, got his GED, started his career in banking, and then moved into the dynamic presenter and CEO he is today. What he sees as his hero story and why. All about his new book, why he believes in the importance of humanizing your brand, and some of the best nuggets of wisdom you will discover when you read it. Why you need to stop selling on social media and start engaging. Both Carlos and my pet peeves around presentations and slides. The three marketing tools that have changed his life. People, Resources, & Links Mentioned Preorder "The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI" by Carlos Gil Carlos's voluminous Youtube channel "The Only Skill that Matter: The Proven Methodology to Read Faster, Remember More, and Become a SuperLearner" by Jonathan Levi Get on a special waitlist for my first book, releasing in November2020! DigitalSummitBoston Rand Fishkin, creator of Sparktoro Lilmiquela, the Instagram account of a robot Gary Vaynerchuk Seth Godin Grammarly

63 MINSEP 26
Comments
Humanizing Your Audience and Customer Engagement with Carlos Gil

Habit-Forming Presentation Hacks with Nir Eyal

Today's guest, Nir Eyal, has a zone of genius in customer engagement and spends his days writing, consulting, and teaching about the intersection of psychology, technology, and business. As a matter of fact, MIT Technology Review dubbed him the "prophet of habit forming technology." He is an active investor in habiforming technology such as Eventbrite and Refresh.io and has a popular and long-standing blog at nirandfar.com. Author of two books, the bestseller "Hooked: How to Build Habit Forming Products" and the newly released "Indistractable: How to Control Your Attention and Choose Your Life" And in this episode, Nir Eyal, provides insight into habit-forming presentations, the psychology that makes some apps so successful, and how to use that information for making an impact to your audience. He shares his wisdom about the three parts of a habit, the external triggers that other people have studied and written about, and the internal triggers he has studied, especially around escaping discomfort. In This Episode, You'll Learn… How Nir's fascination with the psychology behind why people do what they do began around middle school. His experience with writing the book "Hooked." The distinction between addiction and habit-forming and why it is important to distinguish between them. The basic psychology of internal and external triggersWhat motivates all of human desire. Why identifying a pain point is crucial for presentation success. Nir's new book, "Indistractable," what it is about and why it is important. His unique insight about how to create an indistractable presentation audience People, Resources, & Links Mentioned Hooked: How to Build Habit-Forming Products by Nir Eyal Indistractable: How to Control Your Attention and Choose Your Life by Nir Eyal and Julie Li Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg Joey Asher, author of the "What's In It For You?" concept. Science and Human Behavior by BF Skinner The Subtle Art of Not Giving a F*ck by Mark Manson Born to Run: A Hidden Tribe, Superathletes, and the Greatest Race the World Has Never Seen by Christopher McDougall How to Keep Up with Nir: Twitter LinkedIn Nir's blog To view the show notes &a...

43 MINSEP 11
Comments
Habit-Forming Presentation Hacks with Nir Eyal

Data Presentation + Storytelling Course Case Study with John Reinesch

The Data Presentation + Storytelling Bootcamponline course is open for enrollment! Cart closes on Aug 22nd at midnight. John is a highly experienced digital marketing strategist and consultant with special expertise in developing SEO campaigns, PPC campaigns, Google analytics, technical website auditing, web analytics implementation, and custom conversion tracking. His passion for growing business by improving their customer acquisition with creative approaches along with thorough research and analysis. He works as a Senior Manager of SEO and Analytics at Beacon Digital and also does his own work as an Independent Contractor focusing on search and analytics for many different industries. In this episode, John and I discuss my Inspired Insights Data Storytelling Bootcamp class, where he was one of my first students. He shares valuable insight into how he used this training to improve his client relationships and stabilize his retention. And he even gave me some fresh ideas for new training resources! In This Episode, You'll Learn… How John's love of SEO started with a YouTube video. The emphasis he places on not just sharing information with his clients, but making it actionable as well. How my course helped him shift his reports to help his clients understand the data. His favorite checklist from my course, and his dream checklist. The improvements he has seen with his clients and how his clients are now able to use the data more efficiently. John's goals over the next year. How to Keep Up with John: ●● Twitter ●● LinkedIn ●● johnreinesch.com ●● beacondigital.com Other Resources: Lea's Data Presentation + Storytelling Bootcamp online course Lea's Google Sheets Bar Graph Detox. To view the show notes & resources for this episode, visit LeaPica.com/046 .

38 MINAUG 20
Comments
Data Presentation + Storytelling Course Case Study with John Reinesch

Presenting Split and AB Testing Results with Valerie Kroll

Valerie Kroll is a growing powerhouse in the measure and presenting community and in this show, she brings insight from a very specific and mystical arena of digital marketing, one I have been waiting for years to tackle on this show. What is it, you might ask? How to present split and AB testing and conversion rate optimization results! Valerie is passionate about data and she leverages her enthusiasm to help stakeholders make smarter decisions and mitigate the risks that come with digital experimentation and optimization. As the optimization director at Search Discovery, she gets to spend her days crafting evidence-based hypothesis libraries and utilizing advanced AI testing platforms. Valerie is easily one of my favorite success stories and I am proud to present her as my latest superstar in my Women in Analytics spotlight. In this episode, Valerie discusses how to pass the test on presenting test results. More specifically, she answers several of my burning questions and shares her approach to building stories, dialing it all down, and working to really move the needle for her clients. In This Episode, You’ll Learn… How learning to present data effectively propelled her from nearly quitting her job in market research to testing and conversion rate optimization management. What makes CRO different for her How she uses analogies to make her data more relatable to the audience. How to incorporate her “diet hypothesis statement.” How Valerie uses “if, then, because” statements and interactions to reach the audience. How to Keep Up with Valerie: Twitter LinkedIn People, Blogs, and Resources Mentioned: Tim Wilson Valerie’s ConversionXL Live 2019 Presenting Test Results session recap. Join Valerie and many others at Conversion Jam in October 2019. A/B Testing by Google, free course on Udacity. To view the show notes & resources for this episode, visit LeaPica.com/045.

55 MINJUN 13
Comments
Presenting Split and AB Testing Results with Valerie Kroll

Presenting Marketing Measurement Effectiveness with Gary Angel

Gary is a legend in the digital analytics space. More than a thought leader, he is also a guide for thousands of analysts in maturing their business savvy and technical acumen. He is the CEO and Founder of Digital Mortar, a company providing cutting edge measurement and analytics tools for optimizing physical spaces and tracking the in-store customer journey to help optimize store layout, merchandising, and staff performance. Besides publishing more than twenty whitepapers on digital analytics, he is a frequent speaker and in 2012, he won the Digital Analytics Association Award for Excellence and The Most Influential Industry Contributor. He is the host of the Measurement Minute podcast and is the creator of the Semphonic Xchange Digital Analytics Conference, now known as Digital Analytics Hub. In this episode, Gary shares his valuable insights on presenting data, the importance of listening, and exceptional strategies for communicating complex models.. In This Episode, You'll Learn...

68 MINMAY 23
Comments
Presenting Marketing Measurement Effectiveness with Gary Angel

How To Create A Killer Webinar That Closes Customers with Tim Paige

Tim is considered a megastar in the digital marketing and online entrepreneurial space and he has a massive knowledge set when it comes to delivering webinars, especially for the Software as a Service (Saas) industry. In his role as a certified webinar rockstar, Tim has given over 1,000 live webinars for companies like Leadpages, Social Media Examiner, Smart Marketer, Drip, and many more. He has helped his clients earn over $12 million in revenue. Also, he is a professional voice actor so you might have actually heard his voice on NBC, The Weather Channel, Jimmy Kimmel, on Audible, or...as the intro on my podcast! In this episode, Tim shares some of his most top-secret tips and tricks for creating webinars that convert customers. He shares his journey from being asked to do his first webinar with only one day notice to being the dynamic webinar presence he is today. Also, he explains the importance of authenticity and care for impacting your audience. In This Episode, You'll Learn… How Tim fell into the webinar world on accident while working at LeadPages, which began with him having a one-day notice to prepare and present his first webinar. His secret ingredients for successful webinars including different things he sees happening now and what should be done instead. The real secret that there isn't actually a secret, just the importance of valuing people. How important it is for people to focus on their Live presentation AND their follow-up. The emphasis he places on making sure all audience members leave with something, even if they can't afford to pay or are not going to buy. How being transparent, real, honest, and open influence conversions. His mindset around sales and responsibility for sharing your special skill set with the world. The story of his highest converting webinar, and how being human made a difference. His favorite and least favorite metrics for analyzing webinar success. How to Keep Up with Tim: ●● Twitter ●● LinkedIn ●● com ●● com ●● com Other Resources: Leadpages. John Lee Dumas. Clay Collins. Russell Brunson Clickfunnels. Greg Hickman. To view the show notes & resources for this episode, visit LeaPica.com/043 .

76 MINMAY 2
Comments
How To Create A Killer Webinar That Closes Customers with Tim Paige

3 Critical Questions Analysts Aren’t Asking their Stakeholders with Aaron Maass

Aaron has nearly 20 years of online marketing industry experience, has led web analytics initiatives in senior internet marketing management roles at many big companies, and was elected to the DAA's Board of Directors. In the nineties, he co-founded a website traffic tracking and reporting software service called Sitegauge, which he sold to Kohlberg Kravis and Roberts in 2000. His experience has helped him develop a mind for the stakeholder and a keen focus on the importance of viewing data from every possible perspective. In this episode, Aaron breaks down the most essential questions data analysts must ask to ensure their data presentations meet their stakeholders' needs. He explains the importance of collaborative experiences with a diverse array of people and shares the "3 what's" his mentor taught him for thorough data interpretation. In This Episode, You'll Learn… How Aaron fell into the data world on accident, like many of us, and his early business endeavors. His views on t...

54 MINFEB 7
Comments
3 Critical Questions Analysts Aren’t Asking their Stakeholders with Aaron Maass

6 Simple Steps for Giving Powerful Constructive Criticism

Who else shudders when their manager asks to give you some “constructive criticism” about your latest data presentation? Digital practitioners have to give and receive feedback on data presentations and other work every day. But how often do we feel like our hard work has been ripped to shreds? And how does that affect the outcome of the actual presentation, when tempers are running high and rapport is running low? After studying Non-Violent Communication for two years, I realized there was a more effective way to deliver feedback that makes people WANT to use your suggestions. It's called The Conscious Critique, leveraging a method to A.S.S.E.S.S. other's work in a mindful, kind, and productive way. My A.S.S.E.S.S. critique method will help you keep the peace and create a communication culture of feedback without fear. To download the Conscious Critique Script Cheat Sheet, visit LeaPica.com/CritiqueScript

29 MINJAN 3
Comments
6 Simple Steps for Giving Powerful Constructive Criticism

Latest Episodes

Nancy Duarte Dives Into Her New Book, “Data Stories”

Today's guest has played a pivotal role in my data presentation journey. One of her books was a game-changer in my presentation journey, and I have cited her in almost every keynote, workshop, and training course I've ever created and having the opportunity to interview her was a defining show moment. Nancy Duarte is the founder of Duarte, Inc., a global leader behind some of the most influential visual messages in business and culture. It is the largest design firm in Silicon Valley and also the fifth largest female employer in the area. Nancy is a communication expert and as a persuasion specialist and she has she cracked the code for effectively incorporating story into business communications. She has been a speaker at a number of Fortune 500 companies and counts 8 of the top 10 brands in her firm's clientele. She is the author of six books and today, she shares a wealth of information about her brand new book, DataStory: Explain Data and Inspire Action Through Story. Tune in to this episode where Nancy shares amazing and actionable tips and tricks for storytelling in data, reaching stakeholders and communicating effectively with the executive suite while also sharing about her new book and some of the mind-blowing concepts she introduces. In This Episode, You'll Learn… The importance of being able to not only understanding data, but also to communicate the findings effectively with your audience using storytelling. Best practices for getting seen as a leader and inspiration to others in your workplace. The three acts of telling your data story. How stakeholders and people in the executive suite think and how you can best reach them in a positively efficient way. How to Keep Up with Nancy: Twitter LinkedIn People, Blogs, and Resources Mentioned: DataStory: Explain Data and Inspire Action Through Story by Nancy Duarte Resonate: Present Visual Stories that Transform Audiences by Nancy Duarte Slideology: The Art and Science of Creating Great Presentations by Nancy Duarte Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice by Russell Brunson Jeff Weiner My new webinar, "How to Present Compelling Data Stories in PowerPoint and Become the In-Demand Source for Insights {Without Putting People to Sleep}" To view the show notes & resources for this episode, visit LeaPica.com/050 .

61 MIN1 w ago
Comments
Nancy Duarte Dives Into Her New Book, “Data Stories”

The Subtle Ways Your Charts Can Lie With Alberto Cairo

Alberto Cairo is not only a highly revered mind in the data visualization world, he brings a fresh perspective on keeping your charts honest in his brand new book, How Charts Lie.. If you're looking for a way to create and interpret charts accurately and in integrity, this interview is for you. Alberto is a celebrated visualization educator, designer, and consultant. He is the Knight Chair in Visual Journalism at the School of Communications of the University of Miami and he is also the director of visualization program at UM's Center for Computational Science. He is also the author of two other data viz Bibles The Truthful Art, and The Functional Art. In this episode, Alberto Cairo provides his unmatched wisdom on chart creation and interpretation. He debunks the myth of "a picture speaks a thousand words" when it comes to visualization and shares how to create charts that are as close to the truth as possible. In This Episode, You'll Learn… What Alberto's new book explores the different positive and negative influences that charts have on our perception of truth. What he believes was at the root of #SharpieGate and many other media-fueled debacles over data viz His thoughts about the myths of charts and how to think about them differently. How no statement we make is absolutely true and what we can do to try and move toward the truth end of the spectrum. The importance of expressing your level of confidence in facts you are presenting, but to also understand there may be other interpretations. The "Me" Factor and how you can use it to make your visualizations more engaging to your audience. Ecological fallacy and amalgamation paradoxes that should become part of a general knowledge. People, Resources, & Links Mentioned How Charts Lie: Getting Smarter about Visual Information by Alberto Cairo The Truthful Art: Data, Charts, and Maps for Communication by Alberto Cairo Good Charts: The HBR Guide to Making Smarter, More Persuasive Data Visualizations by Scott Berinato The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Lifeby Mark Manson Spurious Correlations by Tyler Vigen Mistakes Were Made (but Not by Me): Why We Justify Foolish Beliefs, Bad Decisions, and Hurtful Acts by Carol Tavris Thinking Fast and Slowby Daniel Kahneman INZight Settlers of Catan Board Game How to Keep Up with Alberto:

77 MINOCT 11
Comments
The Subtle Ways Your Charts Can Lie With Alberto Cairo

Humanizing Your Audience and Customer Engagement with Carlos Gil

It's rare when I encounter someone at a conference that not only nails the presentation, leaving me wanting more, but also drops wisdom I can easily say I will use for the rest of my speaking career. Carlos Gil is an international keynote speaker and award winning digital storyteller with over a decade of experience leading social media strategies for global brands. He is the author of the upcoming book, The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI set to release in October and you can pre-order your copy now. In this episode, Carlos provides insight around humanizing your brand. His experience on relating to audiences through storytelling and authentically engaging on social media will leave you in awe. I found myself being blown away multiple times with new concepts and ideas that are easily implemented and impactful. In This Episode, You'll Learn… How Carlos dropped out of high school at 17, got his GED, started his career in banking, and then moved into the dynamic presenter and CEO he is today. What he sees as his hero story and why. All about his new book, why he believes in the importance of humanizing your brand, and some of the best nuggets of wisdom you will discover when you read it. Why you need to stop selling on social media and start engaging. Both Carlos and my pet peeves around presentations and slides. The three marketing tools that have changed his life. People, Resources, & Links Mentioned Preorder "The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI" by Carlos Gil Carlos's voluminous Youtube channel "The Only Skill that Matter: The Proven Methodology to Read Faster, Remember More, and Become a SuperLearner" by Jonathan Levi Get on a special waitlist for my first book, releasing in November2020! DigitalSummitBoston Rand Fishkin, creator of Sparktoro Lilmiquela, the Instagram account of a robot Gary Vaynerchuk Seth Godin Grammarly

63 MINSEP 26
Comments
Humanizing Your Audience and Customer Engagement with Carlos Gil

Habit-Forming Presentation Hacks with Nir Eyal

Today's guest, Nir Eyal, has a zone of genius in customer engagement and spends his days writing, consulting, and teaching about the intersection of psychology, technology, and business. As a matter of fact, MIT Technology Review dubbed him the "prophet of habit forming technology." He is an active investor in habiforming technology such as Eventbrite and Refresh.io and has a popular and long-standing blog at nirandfar.com. Author of two books, the bestseller "Hooked: How to Build Habit Forming Products" and the newly released "Indistractable: How to Control Your Attention and Choose Your Life" And in this episode, Nir Eyal, provides insight into habit-forming presentations, the psychology that makes some apps so successful, and how to use that information for making an impact to your audience. He shares his wisdom about the three parts of a habit, the external triggers that other people have studied and written about, and the internal triggers he has studied, especially around escaping discomfort. In This Episode, You'll Learn… How Nir's fascination with the psychology behind why people do what they do began around middle school. His experience with writing the book "Hooked." The distinction between addiction and habit-forming and why it is important to distinguish between them. The basic psychology of internal and external triggersWhat motivates all of human desire. Why identifying a pain point is crucial for presentation success. Nir's new book, "Indistractable," what it is about and why it is important. His unique insight about how to create an indistractable presentation audience People, Resources, & Links Mentioned Hooked: How to Build Habit-Forming Products by Nir Eyal Indistractable: How to Control Your Attention and Choose Your Life by Nir Eyal and Julie Li Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg Joey Asher, author of the "What's In It For You?" concept. Science and Human Behavior by BF Skinner The Subtle Art of Not Giving a F*ck by Mark Manson Born to Run: A Hidden Tribe, Superathletes, and the Greatest Race the World Has Never Seen by Christopher McDougall How to Keep Up with Nir: Twitter LinkedIn Nir's blog To view the show notes &a...

43 MINSEP 11
Comments
Habit-Forming Presentation Hacks with Nir Eyal

Data Presentation + Storytelling Course Case Study with John Reinesch

The Data Presentation + Storytelling Bootcamponline course is open for enrollment! Cart closes on Aug 22nd at midnight. John is a highly experienced digital marketing strategist and consultant with special expertise in developing SEO campaigns, PPC campaigns, Google analytics, technical website auditing, web analytics implementation, and custom conversion tracking. His passion for growing business by improving their customer acquisition with creative approaches along with thorough research and analysis. He works as a Senior Manager of SEO and Analytics at Beacon Digital and also does his own work as an Independent Contractor focusing on search and analytics for many different industries. In this episode, John and I discuss my Inspired Insights Data Storytelling Bootcamp class, where he was one of my first students. He shares valuable insight into how he used this training to improve his client relationships and stabilize his retention. And he even gave me some fresh ideas for new training resources! In This Episode, You'll Learn… How John's love of SEO started with a YouTube video. The emphasis he places on not just sharing information with his clients, but making it actionable as well. How my course helped him shift his reports to help his clients understand the data. His favorite checklist from my course, and his dream checklist. The improvements he has seen with his clients and how his clients are now able to use the data more efficiently. John's goals over the next year. How to Keep Up with John: ●● Twitter ●● LinkedIn ●● johnreinesch.com ●● beacondigital.com Other Resources: Lea's Data Presentation + Storytelling Bootcamp online course Lea's Google Sheets Bar Graph Detox. To view the show notes & resources for this episode, visit LeaPica.com/046 .

38 MINAUG 20
Comments
Data Presentation + Storytelling Course Case Study with John Reinesch

Presenting Split and AB Testing Results with Valerie Kroll

Valerie Kroll is a growing powerhouse in the measure and presenting community and in this show, she brings insight from a very specific and mystical arena of digital marketing, one I have been waiting for years to tackle on this show. What is it, you might ask? How to present split and AB testing and conversion rate optimization results! Valerie is passionate about data and she leverages her enthusiasm to help stakeholders make smarter decisions and mitigate the risks that come with digital experimentation and optimization. As the optimization director at Search Discovery, she gets to spend her days crafting evidence-based hypothesis libraries and utilizing advanced AI testing platforms. Valerie is easily one of my favorite success stories and I am proud to present her as my latest superstar in my Women in Analytics spotlight. In this episode, Valerie discusses how to pass the test on presenting test results. More specifically, she answers several of my burning questions and shares her approach to building stories, dialing it all down, and working to really move the needle for her clients. In This Episode, You’ll Learn… How learning to present data effectively propelled her from nearly quitting her job in market research to testing and conversion rate optimization management. What makes CRO different for her How she uses analogies to make her data more relatable to the audience. How to incorporate her “diet hypothesis statement.” How Valerie uses “if, then, because” statements and interactions to reach the audience. How to Keep Up with Valerie: Twitter LinkedIn People, Blogs, and Resources Mentioned: Tim Wilson Valerie’s ConversionXL Live 2019 Presenting Test Results session recap. Join Valerie and many others at Conversion Jam in October 2019. A/B Testing by Google, free course on Udacity. To view the show notes & resources for this episode, visit LeaPica.com/045.

55 MINJUN 13
Comments
Presenting Split and AB Testing Results with Valerie Kroll

Presenting Marketing Measurement Effectiveness with Gary Angel

Gary is a legend in the digital analytics space. More than a thought leader, he is also a guide for thousands of analysts in maturing their business savvy and technical acumen. He is the CEO and Founder of Digital Mortar, a company providing cutting edge measurement and analytics tools for optimizing physical spaces and tracking the in-store customer journey to help optimize store layout, merchandising, and staff performance. Besides publishing more than twenty whitepapers on digital analytics, he is a frequent speaker and in 2012, he won the Digital Analytics Association Award for Excellence and The Most Influential Industry Contributor. He is the host of the Measurement Minute podcast and is the creator of the Semphonic Xchange Digital Analytics Conference, now known as Digital Analytics Hub. In this episode, Gary shares his valuable insights on presenting data, the importance of listening, and exceptional strategies for communicating complex models.. In This Episode, You'll Learn...

68 MINMAY 23
Comments
Presenting Marketing Measurement Effectiveness with Gary Angel

How To Create A Killer Webinar That Closes Customers with Tim Paige

Tim is considered a megastar in the digital marketing and online entrepreneurial space and he has a massive knowledge set when it comes to delivering webinars, especially for the Software as a Service (Saas) industry. In his role as a certified webinar rockstar, Tim has given over 1,000 live webinars for companies like Leadpages, Social Media Examiner, Smart Marketer, Drip, and many more. He has helped his clients earn over $12 million in revenue. Also, he is a professional voice actor so you might have actually heard his voice on NBC, The Weather Channel, Jimmy Kimmel, on Audible, or...as the intro on my podcast! In this episode, Tim shares some of his most top-secret tips and tricks for creating webinars that convert customers. He shares his journey from being asked to do his first webinar with only one day notice to being the dynamic webinar presence he is today. Also, he explains the importance of authenticity and care for impacting your audience. In This Episode, You'll Learn… How Tim fell into the webinar world on accident while working at LeadPages, which began with him having a one-day notice to prepare and present his first webinar. His secret ingredients for successful webinars including different things he sees happening now and what should be done instead. The real secret that there isn't actually a secret, just the importance of valuing people. How important it is for people to focus on their Live presentation AND their follow-up. The emphasis he places on making sure all audience members leave with something, even if they can't afford to pay or are not going to buy. How being transparent, real, honest, and open influence conversions. His mindset around sales and responsibility for sharing your special skill set with the world. The story of his highest converting webinar, and how being human made a difference. His favorite and least favorite metrics for analyzing webinar success. How to Keep Up with Tim: ●● Twitter ●● LinkedIn ●● com ●● com ●● com Other Resources: Leadpages. John Lee Dumas. Clay Collins. Russell Brunson Clickfunnels. Greg Hickman. To view the show notes & resources for this episode, visit LeaPica.com/043 .

76 MINMAY 2
Comments
How To Create A Killer Webinar That Closes Customers with Tim Paige

3 Critical Questions Analysts Aren’t Asking their Stakeholders with Aaron Maass

Aaron has nearly 20 years of online marketing industry experience, has led web analytics initiatives in senior internet marketing management roles at many big companies, and was elected to the DAA's Board of Directors. In the nineties, he co-founded a website traffic tracking and reporting software service called Sitegauge, which he sold to Kohlberg Kravis and Roberts in 2000. His experience has helped him develop a mind for the stakeholder and a keen focus on the importance of viewing data from every possible perspective. In this episode, Aaron breaks down the most essential questions data analysts must ask to ensure their data presentations meet their stakeholders' needs. He explains the importance of collaborative experiences with a diverse array of people and shares the "3 what's" his mentor taught him for thorough data interpretation. In This Episode, You'll Learn… How Aaron fell into the data world on accident, like many of us, and his early business endeavors. His views on t...

54 MINFEB 7
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3 Critical Questions Analysts Aren’t Asking their Stakeholders with Aaron Maass

6 Simple Steps for Giving Powerful Constructive Criticism

Who else shudders when their manager asks to give you some “constructive criticism” about your latest data presentation? Digital practitioners have to give and receive feedback on data presentations and other work every day. But how often do we feel like our hard work has been ripped to shreds? And how does that affect the outcome of the actual presentation, when tempers are running high and rapport is running low? After studying Non-Violent Communication for two years, I realized there was a more effective way to deliver feedback that makes people WANT to use your suggestions. It's called The Conscious Critique, leveraging a method to A.S.S.E.S.S. other's work in a mindful, kind, and productive way. My A.S.S.E.S.S. critique method will help you keep the peace and create a communication culture of feedback without fear. To download the Conscious Critique Script Cheat Sheet, visit LeaPica.com/CritiqueScript

29 MINJAN 3
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6 Simple Steps for Giving Powerful Constructive Criticism
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himalayaプレミアムへようこそ聴き放題のオーディオブックをお楽しみください。