title

The Social Lawyer Show

Viveca Hess

2
Followers
10
Plays
The Social Lawyer Show
The Social Lawyer Show

The Social Lawyer Show

Viveca Hess

2
Followers
10
Plays
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About Us

The Social Lawyer Show is a weekly 15 minute podcast where Viveca shares best practices of online content marketing and social media tips, tools, and strategies for lawyers and law firms. Applying over a decade of both law practice and marketing expertise, Viveca provides the latest vetted, tested and proven online strategies for lawyers. This podcast is by a lawyer for lawyers who want to save money, time and their sanity when growing their practice by generating qualified prospects and clients.

Latest Episodes

#057 Lawyers and Storytelling Video Interview with McClatchy

Why video? Video is quick, easy, and most importantly when done well, it's meaningful. Video also has the power to answer your clients’ questions before they even walk in your door or pick up the phone. You look knowledgeable and generous for sharing your expertise, and your passion and personality become a part of the information your viewers take away. Video lets viewers start to feel like they know you, and they are converted when you give them something of real value to take away and use to solve their problems. Video is also more compelling than text, and it’s a chance to speak directly to a specific segment of your audience. When you really use video to focus on who you want to reach, you can deliver a message that is immediately helpful—and people remember the people who help them in their time of need. If your video helped your potential clients once, they already know you are someone who has the ability and dedication to help them again. They'll listen and you are on your way to building trust...

44 MIN4 days ago
Comments
#057 Lawyers and Storytelling Video Interview with McClatchy

#056 How to Share Your Lawyer Story

Good lawyers have an ability to tell stories. Whether they are arguing a murder case or a complex financial securities case, they can capably explain a chain of events to judges and juries so that they understand them. The best lawyers also create narratives that have an emotional impact on their intended audiences. But how can lawyers go about constructing a great story? Today we'll address, through examples, how to transform a cold presentation of yourself and your practice into a seamless, captivating story that resonates and builds trust with your particular prospective clients, while setting yourself apart from nearly all other attorneys!

14 MIN2 weeks ago
Comments
#056 How to Share Your Lawyer Story

#055 Lawyers Avoiding Myths to Build Stories

With technology advancing at breakneck speed, the bullhorn and big marketing budgets are no longer the most relevant game changer! And, still most lawyer marketing looks the same. Potential clients will connect with an attorney more if that lawyer has an interesting story to tell. Storytelling allows lawyers to differentiate themselves and connect with clients and make them want to work with you. We’re hardwired to learn, and most importantly, connect through stories.

9 MINSEP 13
Comments
#055 Lawyers Avoiding Myths to Build Stories

#054 Interview with Joseph Wilson Masterful Public Speaker and Attorney

Joseph Wilson is a personal injury trial lawyer and the owner of JL Wilson Trial Law located in Atlanta, Georgia. He is also the creator of Fearless Public Speaking in 45 Days, which is a 6 week transformational online program for business professional and entrepreneurs who have fear or anxiety of public speaking, and who want to transform into masterful public speakers. Joseph is also a Masterful Instagrammer and knows how to position, combine and share his professional and personal life in an intentional and elegant way to build relationships!

22 MINAUG 22
Comments
#054 Interview with Joseph Wilson Masterful Public Speaker and Attorney

#053 Interview with Law Firm Culture Shifter David Freeman

David H. Freeman, J.D., is an award-winning law firm adviser and multiple best-selling author who helps firms build strong cultures of business development. For 3 consecutive years, David was voted the "Best Business Development Coach and Consultant" in National Law Journal surveys. For over 24 years, he has worked with thousands of lawyers in hundreds of law firms world-wide, including nearly half of the AmLaw 200. In this interview he shares his best law firm business building tips and strategies from his Cross Serving platform, and decades of experience as a coach to lawyers.

32 MINAUG 16
Comments
#053 Interview with Law Firm Culture Shifter David Freeman

#052 Interview with Stress Reliever Dina Cataldo

If you are a driven lawyer who's overwhelmed and craving a bit of ease (I know there are a few out there!), then this is for you! Dina Cataldo has developed several strategies, and methods to design the life you deserve. Dina is on a mission to help lawyers live better, and she really knows what she's talking about coming from what used to be a 70 hour work week... She continues her lawyering while also helping people cultivate clarity, and you can hear the passion and joy in what she has to offer. She's learned how to balance her own life to include more, with balance and enthusiasm, so come listen to her story and learn plenty!

29 MINJUN 29
Comments
#052 Interview with Stress Reliever Dina Cataldo

#051 Interview with Business Coach, Andy Kemal

Andy Kemal has been coaching small businesses since 2011. He had a long successful career as a technology executive of 30 years, where he made his millions building and managing large $100m+ organizations. He retired from technology after 2 decades where he led multinational technology groups building businesses in the fast-paced mobile tech industry. As a leader in business and technology, he found that his skill for leading and teaching could be utilized to help small businesses get focused and achieve greater results, therefore he followed his passion and started INFIX (Kemal Consultants, LLC)....

25 MINJUN 7
Comments
#051 Interview with Business Coach, Andy Kemal

#050 Advanced LinkedIn Voice Messaging for Lawyers 4/4

Have you ever typed out a long message and thought about how much faster and easier it would be to say it out loud? And, as a time-strapped attorney, saving time is key. To give you more ways to have conversations, LinkedIn has now added the ability to record and send voice messages to your first degree connections of up to one minute in on mobile. Whether you’re responding while walking or multitasking, or need to give an in-depth explanation, voice messages let you more easily and quickly communicate in your own voice with your connections. Here's the WHY and HOW of this newly added feature you should be using to really stand out as an attorney...

5 MINMAY 23
Comments
#050 Advanced LinkedIn Voice Messaging for Lawyers 4/4

#049 Advanced LinkedIn Video Captions for Lawyers 3/4

Why video needs captions? Research shows that only around a third of people watching video on mobile have the sound on, and about half watching from desktop. That means most LinkedIn members will be watching your video as if it’s a silent film. Prepare accordingly by including descriptive images, explanatory infographics, and even expressive body language. Even if your video isn’t speech heavy, adding captioning will make them more accessible. Plus, since LinkedIn just added a captioning featurethere’s no excuse for your videos to not have subtitles. Here are the two main ways to handle captions...

9 MINMAY 17
Comments
#049 Advanced LinkedIn Video Captions for Lawyers 3/4

#048 Advanced LinkedIn Video General for Lawyers 2/4

Since the launch of LinkedIn native video in 2017, it's clear that LinkedIn is much more than just a platform for long-form business content. In one year since 2017 LinkedIn video posts generated more than 300 million impressions, an average of three times the engagement of text posts, and native videos are five times more likely than other content to start aconversation among LinkedIn members. Here are my five top tips for creating compelling video content, and delivering a valuable experience for your selected audience...

10 MINMAY 10
Comments
#048 Advanced LinkedIn Video General for Lawyers 2/4

Latest Episodes

#057 Lawyers and Storytelling Video Interview with McClatchy

Why video? Video is quick, easy, and most importantly when done well, it's meaningful. Video also has the power to answer your clients’ questions before they even walk in your door or pick up the phone. You look knowledgeable and generous for sharing your expertise, and your passion and personality become a part of the information your viewers take away. Video lets viewers start to feel like they know you, and they are converted when you give them something of real value to take away and use to solve their problems. Video is also more compelling than text, and it’s a chance to speak directly to a specific segment of your audience. When you really use video to focus on who you want to reach, you can deliver a message that is immediately helpful—and people remember the people who help them in their time of need. If your video helped your potential clients once, they already know you are someone who has the ability and dedication to help them again. They'll listen and you are on your way to building trust...

44 MIN4 days ago
Comments
#057 Lawyers and Storytelling Video Interview with McClatchy

#056 How to Share Your Lawyer Story

Good lawyers have an ability to tell stories. Whether they are arguing a murder case or a complex financial securities case, they can capably explain a chain of events to judges and juries so that they understand them. The best lawyers also create narratives that have an emotional impact on their intended audiences. But how can lawyers go about constructing a great story? Today we'll address, through examples, how to transform a cold presentation of yourself and your practice into a seamless, captivating story that resonates and builds trust with your particular prospective clients, while setting yourself apart from nearly all other attorneys!

14 MIN2 weeks ago
Comments
#056 How to Share Your Lawyer Story

#055 Lawyers Avoiding Myths to Build Stories

With technology advancing at breakneck speed, the bullhorn and big marketing budgets are no longer the most relevant game changer! And, still most lawyer marketing looks the same. Potential clients will connect with an attorney more if that lawyer has an interesting story to tell. Storytelling allows lawyers to differentiate themselves and connect with clients and make them want to work with you. We’re hardwired to learn, and most importantly, connect through stories.

9 MINSEP 13
Comments
#055 Lawyers Avoiding Myths to Build Stories

#054 Interview with Joseph Wilson Masterful Public Speaker and Attorney

Joseph Wilson is a personal injury trial lawyer and the owner of JL Wilson Trial Law located in Atlanta, Georgia. He is also the creator of Fearless Public Speaking in 45 Days, which is a 6 week transformational online program for business professional and entrepreneurs who have fear or anxiety of public speaking, and who want to transform into masterful public speakers. Joseph is also a Masterful Instagrammer and knows how to position, combine and share his professional and personal life in an intentional and elegant way to build relationships!

22 MINAUG 22
Comments
#054 Interview with Joseph Wilson Masterful Public Speaker and Attorney

#053 Interview with Law Firm Culture Shifter David Freeman

David H. Freeman, J.D., is an award-winning law firm adviser and multiple best-selling author who helps firms build strong cultures of business development. For 3 consecutive years, David was voted the "Best Business Development Coach and Consultant" in National Law Journal surveys. For over 24 years, he has worked with thousands of lawyers in hundreds of law firms world-wide, including nearly half of the AmLaw 200. In this interview he shares his best law firm business building tips and strategies from his Cross Serving platform, and decades of experience as a coach to lawyers.

32 MINAUG 16
Comments
#053 Interview with Law Firm Culture Shifter David Freeman

#052 Interview with Stress Reliever Dina Cataldo

If you are a driven lawyer who's overwhelmed and craving a bit of ease (I know there are a few out there!), then this is for you! Dina Cataldo has developed several strategies, and methods to design the life you deserve. Dina is on a mission to help lawyers live better, and she really knows what she's talking about coming from what used to be a 70 hour work week... She continues her lawyering while also helping people cultivate clarity, and you can hear the passion and joy in what she has to offer. She's learned how to balance her own life to include more, with balance and enthusiasm, so come listen to her story and learn plenty!

29 MINJUN 29
Comments
#052 Interview with Stress Reliever Dina Cataldo

#051 Interview with Business Coach, Andy Kemal

Andy Kemal has been coaching small businesses since 2011. He had a long successful career as a technology executive of 30 years, where he made his millions building and managing large $100m+ organizations. He retired from technology after 2 decades where he led multinational technology groups building businesses in the fast-paced mobile tech industry. As a leader in business and technology, he found that his skill for leading and teaching could be utilized to help small businesses get focused and achieve greater results, therefore he followed his passion and started INFIX (Kemal Consultants, LLC)....

25 MINJUN 7
Comments
#051 Interview with Business Coach, Andy Kemal

#050 Advanced LinkedIn Voice Messaging for Lawyers 4/4

Have you ever typed out a long message and thought about how much faster and easier it would be to say it out loud? And, as a time-strapped attorney, saving time is key. To give you more ways to have conversations, LinkedIn has now added the ability to record and send voice messages to your first degree connections of up to one minute in on mobile. Whether you’re responding while walking or multitasking, or need to give an in-depth explanation, voice messages let you more easily and quickly communicate in your own voice with your connections. Here's the WHY and HOW of this newly added feature you should be using to really stand out as an attorney...

5 MINMAY 23
Comments
#050 Advanced LinkedIn Voice Messaging for Lawyers 4/4

#049 Advanced LinkedIn Video Captions for Lawyers 3/4

Why video needs captions? Research shows that only around a third of people watching video on mobile have the sound on, and about half watching from desktop. That means most LinkedIn members will be watching your video as if it’s a silent film. Prepare accordingly by including descriptive images, explanatory infographics, and even expressive body language. Even if your video isn’t speech heavy, adding captioning will make them more accessible. Plus, since LinkedIn just added a captioning featurethere’s no excuse for your videos to not have subtitles. Here are the two main ways to handle captions...

9 MINMAY 17
Comments
#049 Advanced LinkedIn Video Captions for Lawyers 3/4

#048 Advanced LinkedIn Video General for Lawyers 2/4

Since the launch of LinkedIn native video in 2017, it's clear that LinkedIn is much more than just a platform for long-form business content. In one year since 2017 LinkedIn video posts generated more than 300 million impressions, an average of three times the engagement of text posts, and native videos are five times more likely than other content to start aconversation among LinkedIn members. Here are my five top tips for creating compelling video content, and delivering a valuable experience for your selected audience...

10 MINMAY 10
Comments
#048 Advanced LinkedIn Video General for Lawyers 2/4