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Think Tank Tuesday

Paul Potratz

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Think Tank Tuesday

Think Tank Tuesday

Paul Potratz

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About Us

Think Tank Tuesday is a weekly podcast and web series that focuses on new marketing strategies, sales tips, and innovative technologies. Each week, Paul Potratz discusses what’s new in digital and traditional marketing, website development, and sales tactics.

Latest Episodes

Best Social Media Platforms for Your Industry

Paid or Organic, Branding or Sales-- no matter what you're putting out there and why, there are certain platforms that serve our varying needs as business owners differently. In today's Think Tank, I'm breaking down what platforms your business could be getting the most out of. Learn what platform you need to be on now!

8 MIN2018 DEC 6
Comments
Best Social Media Platforms for Your Industry

Track Your Digital Success Offline - Google Store Visits

When an individual clicks on one of your display ads but ever fills out a form, do you expect to know when they walk into your storefront? Short of taking a survey at the door, there’s never been much hope for that kind of attribution… until now. Google Analytics is rolling out updates that let your track the influence your digital efforts make on actual visits to your store… with Google Store Visits. My agency is currently in a Beta program that allows us to work with this new metric and I’m sharing what you need to know in this week’s Think Tank. Watch now and receive an exclusive training free only to today's viewers, click here --- https://goo.gl/jZdFVi

6 MIN2018 NOV 7
Comments
Track Your Digital Success Offline - Google Store Visits

Google & Facebook Updates YOU NEED TO BE READY FOR!

The platforms we utilize most as advertisers are changing— some for the worst, and others for the better. That's right... I'm talking about Google and Facebook. Regardless, your campaigns need to be ready for those changes— which is why you need to watch this week’s Think Tank! I’m sharing what Facebook has altered that could run your campaigns into the ground (as well as how Potratz is handling the issue unbothered). I’m also showing you what new Google metrics that have been developed that can answer the age-old question, “Is my marketing ACTUALLY leading customers to my storefront?” My agency was selected for the Google trial these new features are being rolled out to and I’m offering you a sneak peek! BONUS: I also made you a report of what tracking Store Visits in Google looks like, so click the link to get my FREE Google Store Visits Report. >https://goo.gl/4oEuf5

10 MIN2018 SEP 28
Comments
Google & Facebook Updates YOU NEED TO BE READY FOR!

Humanizing Your Marketing with Video

Your marketing is what's meant to drive leads to your door, but that doesn't mean every aspect of your marketing needs to include a pitch or sale of some sort. Sometimes— humanizing yourself or your brand is EXACTLY what your campaigns need. Not all of your content needs to relate back to a service you offer or reference a product you sell. Creating videos or other content that show a more human side to yourself or your brand can help your audience connect with what it is you offer. Consumers are smarter than ever, and they can spot a veiled sales pitch a mile away. Providing them with the relief of something that's just meant to entertain, inform or evoke an emotion can mean major points for your business or brand. How can you accomplish this? Shoot a video that shows a bit more about you; what obstacles you’ve overcome, a look into your life outside work or another passion you have besides your business. I’m providing you with an example of what I mean in this week’s Think Tan...

10 MIN2018 SEP 18
Comments
Humanizing Your Marketing with Video

How to Use Brand Collabs Manager | FACEBOOK'S LATEST UPDATE

Facebook is looking to make it easier for brands to connect with one of their most powerful tools-- Influencers! Brand Collabs Manager allows advertiser to search through lists of creators and influencers based on the demographics of their audience. Creators develop portfolios through Brand Collabs Manager that works almost as resumes-- showing brands how well they can work branded content into their profile. You an search through creators by previous companies they've worked with; as well as by audience details such as important life events, household income and SOOOO much more! So-- why utilize this new tool? Branded content helps get your brand out in front of new audiences in an engaging and honest way. When done correctly-- it can be the strongest piece of your marketing strategy. I'm going over all the details available in this awesome new tool in today's Think Tank Tuesday!

5 MIN2018 AUG 28
Comments
How to Use Brand Collabs Manager | FACEBOOK'S LATEST UPDATE

How to Use Video Pre-Roll Effectively

There are over 300 hours of video uploaded to YouTube alone every minute, and there are over 30 million active users on the platform every single day. The massive popularity and engagement received by video content online has opened up the door for new forms of advertising, most notably— pre-roll ads. What it is: If you’re not familiar with pre-roll ads, allow me to introduce you. Pre-roll is essentially an online commercial that plays before the video a given viewer has chosen to watch. In other words, they’re those pesky videos you watch with your trigger finger over the ‘skip’ button. But, when done correctly, pre-roll ads can be a far more effective alternative to your television advertising; both in the results they can provide and the cost they are to run. How it works: Both pre-roll and your traditional TV commercials are creative, visual ways to promote your message, but the biggest difference in what they offer us as advertisers is that with pre-roll (as well as mid-ro...

7 MIN2018 AUG 15
Comments
How to Use Video Pre-Roll Effectively

Phone Tips for Real Estate Agents

While there may be a million ways to communicate with leads today, YOU STILL NEED TO BE ABLE TO TALK ON THE PHONE! Real Estate Agents in particular– you NEED to know how to be engaging and interactive when it comes to handling your prospects. Buying or selling a home for many is a MAJOR decision, and you can easily lose control of a potential sale if you’re not meeting the needs of your leads when you call them or when they call you. After a particularly horrible call between my wife, Christy, and an agent this morning– I had to do a quick Think Tank to provide some tips to any other agents about to make that call. Check out this week’s cast for tips for winning business over the phone!

7 MIN2018 AUG 2
Comments
Phone Tips for Real Estate Agents

YouTube Pre-Roll Update - Create Pre-Roll Lead Ads

I get why you're not running pre-roll ads,(because you yourself skip them, so why pay for them) and it makes sense- BUT... That's only because most advertisers are COMPLETELY ignoring the fact that pre-roll, like any other ad type, has ITS OWN best practices. Instead, they're just dicing up their TV commercials and calling it a day.WRONG Pre-Roll done right can take your campaigns beyond your expectations, and with YouTube'sLATEST SECRET UPDATEpre-roll is only going to get more powerful. Want to learn more? Check out this week's episode of Think Tank right now---->https://goo.gl/sSgA8c

3 MIN2018 JUL 25
Comments
YouTube Pre-Roll Update - Create Pre-Roll Lead Ads

Why You NEED A Facebook Show

Digital is the way of the world-- and yet so many business owners can't figure out an alternative branding strategy to their TV & Radio advertising-- it's like the necessary evil in every quarter's strategy. That's why I was so surprised when my friend, Ryan Norris of Toyota of Easley, came to me looking for a way to replace his traditional advertising for good while still keeping himself and his dealership in front of his audience. Guess what? We came up with not only a comparable strategy... but we're getting Ryan directly in front of thousands of potential customers EVERY WEEK. He's getting recognized all over town-- and has even caught the eye of Toyota USA as a result of this strategy. Want to know what it is? I'm sharing it in this week's Think Tank & you don't want to miss it-- because you could be doing it too!

4 MIN2018 JUL 10
Comments
Why You NEED A Facebook Show

Instagram Basics: What to Post & How Often

Instagram is pulling out all the stops with its announcement of IGTV, its latest feature adding long-form video to it's repertoire. Before you start posting to IGTV, do you have the Instagram basics down? I'm sharing what practices to avoid, how often you should post and more in today's episode of Think Tank Tuesday!

3 MIN2018 JUN 27
Comments
Instagram Basics: What to Post & How Often

Latest Episodes

Best Social Media Platforms for Your Industry

Paid or Organic, Branding or Sales-- no matter what you're putting out there and why, there are certain platforms that serve our varying needs as business owners differently. In today's Think Tank, I'm breaking down what platforms your business could be getting the most out of. Learn what platform you need to be on now!

8 MIN2018 DEC 6
Comments
Best Social Media Platforms for Your Industry

Track Your Digital Success Offline - Google Store Visits

When an individual clicks on one of your display ads but ever fills out a form, do you expect to know when they walk into your storefront? Short of taking a survey at the door, there’s never been much hope for that kind of attribution… until now. Google Analytics is rolling out updates that let your track the influence your digital efforts make on actual visits to your store… with Google Store Visits. My agency is currently in a Beta program that allows us to work with this new metric and I’m sharing what you need to know in this week’s Think Tank. Watch now and receive an exclusive training free only to today's viewers, click here --- https://goo.gl/jZdFVi

6 MIN2018 NOV 7
Comments
Track Your Digital Success Offline - Google Store Visits

Google & Facebook Updates YOU NEED TO BE READY FOR!

The platforms we utilize most as advertisers are changing— some for the worst, and others for the better. That's right... I'm talking about Google and Facebook. Regardless, your campaigns need to be ready for those changes— which is why you need to watch this week’s Think Tank! I’m sharing what Facebook has altered that could run your campaigns into the ground (as well as how Potratz is handling the issue unbothered). I’m also showing you what new Google metrics that have been developed that can answer the age-old question, “Is my marketing ACTUALLY leading customers to my storefront?” My agency was selected for the Google trial these new features are being rolled out to and I’m offering you a sneak peek! BONUS: I also made you a report of what tracking Store Visits in Google looks like, so click the link to get my FREE Google Store Visits Report. >https://goo.gl/4oEuf5

10 MIN2018 SEP 28
Comments
Google & Facebook Updates YOU NEED TO BE READY FOR!

Humanizing Your Marketing with Video

Your marketing is what's meant to drive leads to your door, but that doesn't mean every aspect of your marketing needs to include a pitch or sale of some sort. Sometimes— humanizing yourself or your brand is EXACTLY what your campaigns need. Not all of your content needs to relate back to a service you offer or reference a product you sell. Creating videos or other content that show a more human side to yourself or your brand can help your audience connect with what it is you offer. Consumers are smarter than ever, and they can spot a veiled sales pitch a mile away. Providing them with the relief of something that's just meant to entertain, inform or evoke an emotion can mean major points for your business or brand. How can you accomplish this? Shoot a video that shows a bit more about you; what obstacles you’ve overcome, a look into your life outside work or another passion you have besides your business. I’m providing you with an example of what I mean in this week’s Think Tan...

10 MIN2018 SEP 18
Comments
Humanizing Your Marketing with Video

How to Use Brand Collabs Manager | FACEBOOK'S LATEST UPDATE

Facebook is looking to make it easier for brands to connect with one of their most powerful tools-- Influencers! Brand Collabs Manager allows advertiser to search through lists of creators and influencers based on the demographics of their audience. Creators develop portfolios through Brand Collabs Manager that works almost as resumes-- showing brands how well they can work branded content into their profile. You an search through creators by previous companies they've worked with; as well as by audience details such as important life events, household income and SOOOO much more! So-- why utilize this new tool? Branded content helps get your brand out in front of new audiences in an engaging and honest way. When done correctly-- it can be the strongest piece of your marketing strategy. I'm going over all the details available in this awesome new tool in today's Think Tank Tuesday!

5 MIN2018 AUG 28
Comments
How to Use Brand Collabs Manager | FACEBOOK'S LATEST UPDATE

How to Use Video Pre-Roll Effectively

There are over 300 hours of video uploaded to YouTube alone every minute, and there are over 30 million active users on the platform every single day. The massive popularity and engagement received by video content online has opened up the door for new forms of advertising, most notably— pre-roll ads. What it is: If you’re not familiar with pre-roll ads, allow me to introduce you. Pre-roll is essentially an online commercial that plays before the video a given viewer has chosen to watch. In other words, they’re those pesky videos you watch with your trigger finger over the ‘skip’ button. But, when done correctly, pre-roll ads can be a far more effective alternative to your television advertising; both in the results they can provide and the cost they are to run. How it works: Both pre-roll and your traditional TV commercials are creative, visual ways to promote your message, but the biggest difference in what they offer us as advertisers is that with pre-roll (as well as mid-ro...

7 MIN2018 AUG 15
Comments
How to Use Video Pre-Roll Effectively

Phone Tips for Real Estate Agents

While there may be a million ways to communicate with leads today, YOU STILL NEED TO BE ABLE TO TALK ON THE PHONE! Real Estate Agents in particular– you NEED to know how to be engaging and interactive when it comes to handling your prospects. Buying or selling a home for many is a MAJOR decision, and you can easily lose control of a potential sale if you’re not meeting the needs of your leads when you call them or when they call you. After a particularly horrible call between my wife, Christy, and an agent this morning– I had to do a quick Think Tank to provide some tips to any other agents about to make that call. Check out this week’s cast for tips for winning business over the phone!

7 MIN2018 AUG 2
Comments
Phone Tips for Real Estate Agents

YouTube Pre-Roll Update - Create Pre-Roll Lead Ads

I get why you're not running pre-roll ads,(because you yourself skip them, so why pay for them) and it makes sense- BUT... That's only because most advertisers are COMPLETELY ignoring the fact that pre-roll, like any other ad type, has ITS OWN best practices. Instead, they're just dicing up their TV commercials and calling it a day.WRONG Pre-Roll done right can take your campaigns beyond your expectations, and with YouTube'sLATEST SECRET UPDATEpre-roll is only going to get more powerful. Want to learn more? Check out this week's episode of Think Tank right now---->https://goo.gl/sSgA8c

3 MIN2018 JUL 25
Comments
YouTube Pre-Roll Update - Create Pre-Roll Lead Ads

Why You NEED A Facebook Show

Digital is the way of the world-- and yet so many business owners can't figure out an alternative branding strategy to their TV & Radio advertising-- it's like the necessary evil in every quarter's strategy. That's why I was so surprised when my friend, Ryan Norris of Toyota of Easley, came to me looking for a way to replace his traditional advertising for good while still keeping himself and his dealership in front of his audience. Guess what? We came up with not only a comparable strategy... but we're getting Ryan directly in front of thousands of potential customers EVERY WEEK. He's getting recognized all over town-- and has even caught the eye of Toyota USA as a result of this strategy. Want to know what it is? I'm sharing it in this week's Think Tank & you don't want to miss it-- because you could be doing it too!

4 MIN2018 JUL 10
Comments
Why You NEED A Facebook Show

Instagram Basics: What to Post & How Often

Instagram is pulling out all the stops with its announcement of IGTV, its latest feature adding long-form video to it's repertoire. Before you start posting to IGTV, do you have the Instagram basics down? I'm sharing what practices to avoid, how often you should post and more in today's episode of Think Tank Tuesday!

3 MIN2018 JUN 27
Comments
Instagram Basics: What to Post & How Often
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