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Way Beyond Ordinary Women

Sheri Bennefeld

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Way Beyond Ordinary Women
Way Beyond Ordinary Women

Way Beyond Ordinary Women

Sheri Bennefeld

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About Us

Intimate and real conversations with Minneapolis area women who are running multi-million dollar businesses. How they've done it, what they've learned and what comes next.Connect further with Sheri at WayBeyondOrdinaryWomen.comsheri@waybeyondordinary.com

Latest Episodes

Teresa Thomas of 50 Fun Things - Smart networking that propels you and your business forward

Networking expert Teresa Thomas has over 20 years of experience as a professional connector and in this episode, Teresa shares her story and how we can be smarter in how we network today! Teresa is the director of MN Women in Networking and the visionary behind the Win/Win Connects networking model. In addition to everything Teresa does in the networking space, she also founded 50 Fun Things! I'm so excited for you to hear from Teresa and at the end, we even reveal a collaboration that Way Beyond Ordinary is doing with 50 Fun Things! Check out the show notes for the links and resources mentioned in this episode. Thanks for listening! I hope to see you at Rock What You Got, and if not, let me know what ways you are networking this year. Talk to you soon! SHOW NOTES:www.WayBeyondOrdinary.com/episode32

48 MINJUL 26
Comments
Teresa Thomas of 50 Fun Things - Smart networking that propels you and your business forward

Ep 31: Hilary Weinstein of HLW Therapy - Eating Disorder Recovery

EThis is a very special episode and unlike one that we've released so far. Today on the show, I talk to Hilary Weinstein of HLW Therapy about eating disorders. Hilary is a psychotherapist that treats women and men for eating disorders and she herself is recovered from an eating disorder. We dive into her story and recovery, how that has equipped her to start her own practice, and what advice she would have for other women in a similar field. Thanks for joining us today! Find Hilary atHLWTherapy.comand check out the show notes for all the links and resources mentioned in this episode. Talk to you soon! SHOW NOTES:www.WayBeyondOrdinary.com/episode31

35 MINJUL 16
Comments
Ep 31: Hilary Weinstein of HLW Therapy - Eating Disorder Recovery

Ep 30: Erin Twamley of ErinEDU - Creating Excitement Around STEM

What do you picture when you think of a scientist? On today's episode I'm talking with Erin Twamley, a scientist, educator, and author! Erin's mission is to educate grade school kids on the fields of STEM (science, technology, engineering, and math)! Through her business, ErinEDU, Erin is creating fun ways to educate kids, get them excited about STEM topics, and introduce them to role models that are working in STEM fields today. We talk about how Erin has taken this business to three different continents, how her business model has changed, and what her struggles have been in the last 3 years. Thanks for listening! Check out the show notes for the links and resources mentioned in today's show. If you enjoyed this episode, consider writing a review on Apple Podcasts! Talk to you next week! SHOW NOTES: www.WayBeyondOrdinary.com/episode30

40 MINJUL 9
Comments
Ep 30: Erin Twamley of ErinEDU - Creating Excitement Around STEM

Ep 29: Gina Horkey of The Horkey Handbook - Hire or Become a Virtual Assistant

We're talking all things Virtual Assistant in this episode and if you don't know what a Virtual Assistant is you will by the end! Gina Horkey of The Horkey Handbook helps others find and become kickass VAs. She shares a lot of great advice in this episode so if you have an online business you won't want to miss it! Thanks for listening! Check out the show notes for all the links and resources mentioned in today's show. Don't forget to SUBSCRIBE to the podcast wherever you listen! SHOW NOTES: www.WayBeyondOrdinary.com/episode29

52 MINJUL 2
Comments
Ep 29: Gina Horkey of The Horkey Handbook - Hire or Become a Virtual Assistant

Ep 28: Heather Vickery of Vickery and Co - Building a Business with Bold Intention

EI can't wait for you to meet today's guest, entrepreneur and success coach, Heather Vickery! As a public speaker, coach, and writer, Heather empowers her clients with the tools they need to live bold and meaningful lives through her story of personal bravery, perseverance, and resilience. In this conversation, Heather and I talk about her 20 years in business, the many projects she's passionate about right now and so many of the lessons she has learned along the way. I loved Heather's tip on a "Wins-only" accountability partner - don't miss that part of the episode! Find Heather atVickeryandCo.comand check out the show notes for all other links and resources mentioned in this episode. Thanks for joining us today! Don't forget to hit Subscribe so you never miss a show. SHOW NOTES:www.WayBeyondOrdinary.com/episode28

39 MINJUN 25
Comments
Ep 28: Heather Vickery of Vickery and Co - Building a Business with Bold Intention

Ep 27: Susan Elwer of Spoonful Apparel - Inspiring Apparel that Helps to End Childhood Hunger

What you do if you heard that a child went the first half a school year without lunch? Susan Elwer found herself in this exact position in 2016 and knew she HAD to do something about it. Susan herself grew up in a single parent household that relied on welfare and couldn't standby not being part of the solution to end childhood hunger. Susan launched Spoonful Apparel (formerly Hands & Feet) in 2017 which creates apparel with inspiring messages and donates 50% of its profits to organizations who are working to end childhood hunger in the United States. In this episode we talk about Susan's first few years in business, their long-term vision, and unique localization strategy for giving back! Find Spoonful Apparel at SpoonfulApparel.com and check out the show notes for Susan's offer plus the links and resources mentioned in this episode! Thanks for spending time with me today! Don't forget to hit Subscribe so you never miss a show. Talk to you soon! SHOW NOTES: www.WayBeyondOrdinary.com/episode27

36 MINJUN 18
Comments
Ep 27: Susan Elwer of Spoonful Apparel - Inspiring Apparel that Helps to End Childhood Hunger

Ep 26: Susie Moschkau of Flip 'Em The Bird - Utilizing the Power of Relationship Marketing

ELike so many of us, our guest today had the entrepreneur bug for about as long as she can remember. One day Susie Moschkau decided she was finally going for it, from there Flip 'Em The Bird was born! Susie left her corporate job in digital marketing to create soft, comfy products, that give people a voice when they don't have the words. Listen in to hear why Susie loves to swear, how she's giving back to the community, and what she would have done differently when she first began Flip 'Em The Bird! Thanks for listening! Find Susie at FlipEmTheBird.com and check out the show notes for all the links and resources mentioned in this episode! Enjoying the show? Subscribe and share this episode with a friend! Talk to you next week! SHOW NOTES: www.WayBeyondOrdinary.com/episode26

33 MINJUN 11
Comments
Ep 26: Susie Moschkau of Flip 'Em The Bird - Utilizing the Power of Relationship Marketing

Ep 25: Kathy Flaminio of 1000 Petals - Rooting Mindfulness and Movement into the Heart of Our Communities

The work that Kathy Flaminio does is nothing short of amazing. In this episode, I speak with Kathy who is the founder of 1000 Petals, a training and consulting company on the science and practice of mindfulness, movement and social/emotional learning. We dive into not only what 1000 Petals does but the impact the work is having on the Twin Cities and beyond. Kathy shares how her previous life experiences have brought her to where she is today and what advice she would give a woman just starting out in business. Thanks for listening to this episode! Head over to the show notes for all the links and resources mentioned. Find Kathy at 1000-Petals.com! Thanks again and I'll talk to you soon! SHOW NOTES: www.WayBeyondOrdinary.com/episode25

50 MINJUN 4
Comments
Ep 25: Kathy Flaminio of 1000 Petals - Rooting Mindfulness and Movement into the Heart of Our Communities

Ep 24: Melissa Dinwiddie of Creative Sandbox Solutions - Solving Problems through Play

This episode is for all the creatives! Which if you're an entrepreneur, you're likely pretty creative. Our guest today, Melissa Dinwiddie, is an artist who is currently using that skill in a consultancy that helps companies act decisively by making their teams' ideas visible so they can make sense of complex situations. She does this using the power of play and visual thinking, her main tools being LEGO SERIOUS PLAY—which lets people "think with their hands" in 3D–and graphic recording/graphic facilitation—which gets people's ideas up on the wall in 2D. In this episode, we talk about her unique journey and the ups and downs that have led her to where she is today! Thanks for listening! Find the links and resources mentioned in this episode on the show notes. And if you enjoyed this episode, let me know by writing a review for the show! Talk to you next week! SHOW NOTES:www.WayBeyondOrdinary.com/episode24

49 MINMAY 28
Comments
Ep 24: Melissa Dinwiddie of Creative Sandbox Solutions - Solving Problems through Play

Ep 23: Carla Scholz of Soak It Up - Crowdfunding Your Next Product

Our Way Beyond Ordinary Women today, Carla Scholz, has paired her talent as a business owner and her passion for conservation into a company called Soak It Up which produces a paper towel alternative! Carla is about to launch a brand new product called a Clard (a cloth greeting card) and shares with us the process of crowdfunding in this episode. Carla shares what resources she has used to bring Clards to life and how you can support her as she launches! Thank you for listening! Check out the show notes for the links and resources mentioned in this episode. If you enjoyed this episode, consider writing the show a review or sharing it with a friend! Anything helps in getting the word out about the amazing women of Minnesota. Talk to you next week! SHOW NOTES: www.WayBeyondOrdinary.com/episode23

38 MINMAY 21
Comments
Ep 23: Carla Scholz of Soak It Up - Crowdfunding Your Next Product

Latest Episodes

Teresa Thomas of 50 Fun Things - Smart networking that propels you and your business forward

Networking expert Teresa Thomas has over 20 years of experience as a professional connector and in this episode, Teresa shares her story and how we can be smarter in how we network today! Teresa is the director of MN Women in Networking and the visionary behind the Win/Win Connects networking model. In addition to everything Teresa does in the networking space, she also founded 50 Fun Things! I'm so excited for you to hear from Teresa and at the end, we even reveal a collaboration that Way Beyond Ordinary is doing with 50 Fun Things! Check out the show notes for the links and resources mentioned in this episode. Thanks for listening! I hope to see you at Rock What You Got, and if not, let me know what ways you are networking this year. Talk to you soon! SHOW NOTES:www.WayBeyondOrdinary.com/episode32

48 MINJUL 26
Comments
Teresa Thomas of 50 Fun Things - Smart networking that propels you and your business forward

Ep 31: Hilary Weinstein of HLW Therapy - Eating Disorder Recovery

EThis is a very special episode and unlike one that we've released so far. Today on the show, I talk to Hilary Weinstein of HLW Therapy about eating disorders. Hilary is a psychotherapist that treats women and men for eating disorders and she herself is recovered from an eating disorder. We dive into her story and recovery, how that has equipped her to start her own practice, and what advice she would have for other women in a similar field. Thanks for joining us today! Find Hilary atHLWTherapy.comand check out the show notes for all the links and resources mentioned in this episode. Talk to you soon! SHOW NOTES:www.WayBeyondOrdinary.com/episode31

35 MINJUL 16
Comments
Ep 31: Hilary Weinstein of HLW Therapy - Eating Disorder Recovery

Ep 30: Erin Twamley of ErinEDU - Creating Excitement Around STEM

What do you picture when you think of a scientist? On today's episode I'm talking with Erin Twamley, a scientist, educator, and author! Erin's mission is to educate grade school kids on the fields of STEM (science, technology, engineering, and math)! Through her business, ErinEDU, Erin is creating fun ways to educate kids, get them excited about STEM topics, and introduce them to role models that are working in STEM fields today. We talk about how Erin has taken this business to three different continents, how her business model has changed, and what her struggles have been in the last 3 years. Thanks for listening! Check out the show notes for the links and resources mentioned in today's show. If you enjoyed this episode, consider writing a review on Apple Podcasts! Talk to you next week! SHOW NOTES: www.WayBeyondOrdinary.com/episode30

40 MINJUL 9
Comments
Ep 30: Erin Twamley of ErinEDU - Creating Excitement Around STEM

Ep 29: Gina Horkey of The Horkey Handbook - Hire or Become a Virtual Assistant

We're talking all things Virtual Assistant in this episode and if you don't know what a Virtual Assistant is you will by the end! Gina Horkey of The Horkey Handbook helps others find and become kickass VAs. She shares a lot of great advice in this episode so if you have an online business you won't want to miss it! Thanks for listening! Check out the show notes for all the links and resources mentioned in today's show. Don't forget to SUBSCRIBE to the podcast wherever you listen! SHOW NOTES: www.WayBeyondOrdinary.com/episode29

52 MINJUL 2
Comments
Ep 29: Gina Horkey of The Horkey Handbook - Hire or Become a Virtual Assistant

Ep 28: Heather Vickery of Vickery and Co - Building a Business with Bold Intention

EI can't wait for you to meet today's guest, entrepreneur and success coach, Heather Vickery! As a public speaker, coach, and writer, Heather empowers her clients with the tools they need to live bold and meaningful lives through her story of personal bravery, perseverance, and resilience. In this conversation, Heather and I talk about her 20 years in business, the many projects she's passionate about right now and so many of the lessons she has learned along the way. I loved Heather's tip on a "Wins-only" accountability partner - don't miss that part of the episode! Find Heather atVickeryandCo.comand check out the show notes for all other links and resources mentioned in this episode. Thanks for joining us today! Don't forget to hit Subscribe so you never miss a show. SHOW NOTES:www.WayBeyondOrdinary.com/episode28

39 MINJUN 25
Comments
Ep 28: Heather Vickery of Vickery and Co - Building a Business with Bold Intention

Ep 27: Susan Elwer of Spoonful Apparel - Inspiring Apparel that Helps to End Childhood Hunger

What you do if you heard that a child went the first half a school year without lunch? Susan Elwer found herself in this exact position in 2016 and knew she HAD to do something about it. Susan herself grew up in a single parent household that relied on welfare and couldn't standby not being part of the solution to end childhood hunger. Susan launched Spoonful Apparel (formerly Hands & Feet) in 2017 which creates apparel with inspiring messages and donates 50% of its profits to organizations who are working to end childhood hunger in the United States. In this episode we talk about Susan's first few years in business, their long-term vision, and unique localization strategy for giving back! Find Spoonful Apparel at SpoonfulApparel.com and check out the show notes for Susan's offer plus the links and resources mentioned in this episode! Thanks for spending time with me today! Don't forget to hit Subscribe so you never miss a show. Talk to you soon! SHOW NOTES: www.WayBeyondOrdinary.com/episode27

36 MINJUN 18
Comments
Ep 27: Susan Elwer of Spoonful Apparel - Inspiring Apparel that Helps to End Childhood Hunger

Ep 26: Susie Moschkau of Flip 'Em The Bird - Utilizing the Power of Relationship Marketing

ELike so many of us, our guest today had the entrepreneur bug for about as long as she can remember. One day Susie Moschkau decided she was finally going for it, from there Flip 'Em The Bird was born! Susie left her corporate job in digital marketing to create soft, comfy products, that give people a voice when they don't have the words. Listen in to hear why Susie loves to swear, how she's giving back to the community, and what she would have done differently when she first began Flip 'Em The Bird! Thanks for listening! Find Susie at FlipEmTheBird.com and check out the show notes for all the links and resources mentioned in this episode! Enjoying the show? Subscribe and share this episode with a friend! Talk to you next week! SHOW NOTES: www.WayBeyondOrdinary.com/episode26

33 MINJUN 11
Comments
Ep 26: Susie Moschkau of Flip 'Em The Bird - Utilizing the Power of Relationship Marketing

Ep 25: Kathy Flaminio of 1000 Petals - Rooting Mindfulness and Movement into the Heart of Our Communities

The work that Kathy Flaminio does is nothing short of amazing. In this episode, I speak with Kathy who is the founder of 1000 Petals, a training and consulting company on the science and practice of mindfulness, movement and social/emotional learning. We dive into not only what 1000 Petals does but the impact the work is having on the Twin Cities and beyond. Kathy shares how her previous life experiences have brought her to where she is today and what advice she would give a woman just starting out in business. Thanks for listening to this episode! Head over to the show notes for all the links and resources mentioned. Find Kathy at 1000-Petals.com! Thanks again and I'll talk to you soon! SHOW NOTES: www.WayBeyondOrdinary.com/episode25

50 MINJUN 4
Comments
Ep 25: Kathy Flaminio of 1000 Petals - Rooting Mindfulness and Movement into the Heart of Our Communities

Ep 24: Melissa Dinwiddie of Creative Sandbox Solutions - Solving Problems through Play

This episode is for all the creatives! Which if you're an entrepreneur, you're likely pretty creative. Our guest today, Melissa Dinwiddie, is an artist who is currently using that skill in a consultancy that helps companies act decisively by making their teams' ideas visible so they can make sense of complex situations. She does this using the power of play and visual thinking, her main tools being LEGO SERIOUS PLAY—which lets people "think with their hands" in 3D–and graphic recording/graphic facilitation—which gets people's ideas up on the wall in 2D. In this episode, we talk about her unique journey and the ups and downs that have led her to where she is today! Thanks for listening! Find the links and resources mentioned in this episode on the show notes. And if you enjoyed this episode, let me know by writing a review for the show! Talk to you next week! SHOW NOTES:www.WayBeyondOrdinary.com/episode24

49 MINMAY 28
Comments
Ep 24: Melissa Dinwiddie of Creative Sandbox Solutions - Solving Problems through Play

Ep 23: Carla Scholz of Soak It Up - Crowdfunding Your Next Product

Our Way Beyond Ordinary Women today, Carla Scholz, has paired her talent as a business owner and her passion for conservation into a company called Soak It Up which produces a paper towel alternative! Carla is about to launch a brand new product called a Clard (a cloth greeting card) and shares with us the process of crowdfunding in this episode. Carla shares what resources she has used to bring Clards to life and how you can support her as she launches! Thank you for listening! Check out the show notes for the links and resources mentioned in this episode. If you enjoyed this episode, consider writing the show a review or sharing it with a friend! Anything helps in getting the word out about the amazing women of Minnesota. Talk to you next week! SHOW NOTES: www.WayBeyondOrdinary.com/episode23

38 MINMAY 21
Comments
Ep 23: Carla Scholz of Soak It Up - Crowdfunding Your Next Product
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